IDEATTACK is working on a magical destination resort in Hunan Province, China.
Founders Natasha Varnica and Dan Thomas walk us through the fairytale experience
The Fairytale Experience Park is the first in China to be based on the concept of the fairytale, a unique testament to human creativity and imagination. The park is envisioned as an ultimate, one-of-a-kind entertainment and leisure destination celebrating the world of fairytales, myths and legends. The Fairytale Experience Park is created to inspire, entertain and enrich the lives of its visitors. Fairytales that are used as inspiration in the park’s attractions have evolved from centuries-old stories that have appeared with variations in multiple cultures around the world.
The theme park has six distinct zones:
1. FAIRYTALE AVENUE A highly themed street full of unique food and beverage joints and original souvenir shops is the introduction to the park’s overall experience.
2. ENCHANTED KINGDOM Enchanted Kingdom occupies the central area of the theme park and consists of two parts: Fairytale Fortress, situated on an island on the lake, and Fairytale Forest around it. It’s an eclectic fairytale land, celebrating fairytale culture and heritage.
One of the numerous attractions in this area is Cinderella International, a classic walkthrough attraction featuring scenes depicting versions of stories similar to Cinderella. These versions can be found in different cultures and regions of the world, such as Ye Xian from China, Bawang Merah Bawang Putih from Indonesia and Malaysia, Tam Cam from Vietnam, Kongjwi and Patjwi from Korea, Maah Pishànih from Middle East, and European versions including the Italian version and the version told by the Brothers Grimm.
3. MAGIC EUROPE This land of Magic Europe is inspired by European fairytales and stories. The narrow, richly decorated streets open on to a central plaza anchored by the main fairytale tower. Surrounded by meticulous and elaborate façades and details, small cafés and exotic shops, visitors are fully immersed in a fantasy world unlike anywhere else. Magic Europe has two internal zones: the Märchenstadt (a German Fairytale Town) and Gothic Quarter. Apart from exciting attractions, visitors can enjoy original and authentic European food and purchase creative and delightful European souvenirs.
One of the numerous attractions in this area is The Nutcracker and the Mouse King. The mini coaster is themed around The Nutcracker and the Mouse King, written in 1816 by German author ETA Hoffmann. In the story, young Marie Stahlbaum’s favourite Christmas toy, the Nutcracker, comes alive and, after defeating the evil Mouse King in battle, whisks her away to a magical kingdom populated by dolls.
4. TREASURES OF CHINA Treasures of China, the largest themed land in the park, is dedicated to the rich heritage of Chinese legends, myths and fairytales. Visitors can explore this land in three segments: the City, with secrets hidden behind its stone walls; the Countryside, featuring a picturesque fisherman’s village; and Heaven, created in Chinese fantasy style.
In addition to the hi-tech story-based attractions, in Treasures of China guests can enjoy food and beverages unavailable locally, and buy customised souvenirs.
Some of the numerous attractions in this area are the Secrets of the Kunlun Mountain and the Fantasy Pagoda.
A signature attraction of Treasures of China land, Secrets of the Kunlun Mountain is a pleasant boat ride through a series of scenic chambers themed around a mythical mountain, a place of dwelling for a variety of divinities, and full of fabulous and extraordinary plants and animals. The ride features a series of highly elaborate chambers, culminating with a large hall depicting the Xuanpu – a mythical fairyland on Kunlun Mountain.
Fantasy Pagoda is a hi-tech motion-platform digital dome theatre attraction, featuring multimedia content that tells stories from Chinese legends and mythology. The media content is changeable, enabling the theatre to present different stories as often as required.
5. ARABIAN NIGHTS The Arabian Nights land is dedicated to fairytales of the Middle East region. Here, visitors can enjoy authentic Arabic specialties, shop in the exotic bazaar and take one of the several exciting adventure rides.
Some of the numerous attractions in the Arabian Nights themed land are Ali Baba and the Forty Thieves and Coffee Time.
A suspended dark ride takes visitors on a pleasant journey through the imaginary world of Ali Baba and the Forty Thieves. Flying high above different scenes from the story, the riders can enjoy one of the most famous stories from Arabian world from the perspective of Ali Baba himself.
Located in the Arabian Nights zone, Coffee Time is a classic spinning-round ride, which is appropriately themed in the fashion of a coffee drinking ceremony.
6. LOST WORLD Lost World is reachable by an adventure bridge across a river. It’s a land of exotic fairytales and distant civilisations.
Here, the main attraction is Lost Tribe, which is a large capacity performance and the biggest show in the park. With live action, special effects and spectacular scenic sets, the show tells a story about an imaginary tribe from a fairytale world.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2017 issue 2
Promotional feature: IDEATTACK
IDEATTACK is working on a magical destination resort in Hunan Province, China.
Founders Natasha Varnica and Dan Thomas walk us through the fairytale experience
Science centres: Sparks Fly
The Wolf Museum of Exploration +
Innovation (MOXI) is a brand new science
centre in Santa Barbara, with a refreshing
approach. CEO Steve Hinkley tells all
Theme parks: Speed Demons
PortAventura’s COO Mark Robinson on the
company’s latest investment – Ferrari Land
Promotional feature: Simworx
UK-based attractions manufacturer Simworx is building on its global
portfolio with a range of new projects in Dubai, China and Spain
Attractions: That’s the Spirit
Jameson’s visitor experience centre has
been revamped by BRC Imagination
Arts. Tom Anstey went to Dublin and
talked to the team about the project
Promotional feature: FORREC
FORREC has worked with some of the world’s
most recognisable characters and IPs. Here Steven Rhys
shares some tips on bringing those cherished worlds to life
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
IDEATTACK is working on a magical destination resort in Hunan Province, China.
Founders Natasha Varnica and Dan Thomas walk us through the fairytale experience
The Fairytale Experience Park is the first in China to be based on the concept of the fairytale, a unique testament to human creativity and imagination. The park is envisioned as an ultimate, one-of-a-kind entertainment and leisure destination celebrating the world of fairytales, myths and legends. The Fairytale Experience Park is created to inspire, entertain and enrich the lives of its visitors. Fairytales that are used as inspiration in the park’s attractions have evolved from centuries-old stories that have appeared with variations in multiple cultures around the world.
The theme park has six distinct zones:
1. FAIRYTALE AVENUE A highly themed street full of unique food and beverage joints and original souvenir shops is the introduction to the park’s overall experience.
2. ENCHANTED KINGDOM Enchanted Kingdom occupies the central area of the theme park and consists of two parts: Fairytale Fortress, situated on an island on the lake, and Fairytale Forest around it. It’s an eclectic fairytale land, celebrating fairytale culture and heritage.
One of the numerous attractions in this area is Cinderella International, a classic walkthrough attraction featuring scenes depicting versions of stories similar to Cinderella. These versions can be found in different cultures and regions of the world, such as Ye Xian from China, Bawang Merah Bawang Putih from Indonesia and Malaysia, Tam Cam from Vietnam, Kongjwi and Patjwi from Korea, Maah Pishànih from Middle East, and European versions including the Italian version and the version told by the Brothers Grimm.
3. MAGIC EUROPE This land of Magic Europe is inspired by European fairytales and stories. The narrow, richly decorated streets open on to a central plaza anchored by the main fairytale tower. Surrounded by meticulous and elaborate façades and details, small cafés and exotic shops, visitors are fully immersed in a fantasy world unlike anywhere else. Magic Europe has two internal zones: the Märchenstadt (a German Fairytale Town) and Gothic Quarter. Apart from exciting attractions, visitors can enjoy original and authentic European food and purchase creative and delightful European souvenirs.
One of the numerous attractions in this area is The Nutcracker and the Mouse King. The mini coaster is themed around The Nutcracker and the Mouse King, written in 1816 by German author ETA Hoffmann. In the story, young Marie Stahlbaum’s favourite Christmas toy, the Nutcracker, comes alive and, after defeating the evil Mouse King in battle, whisks her away to a magical kingdom populated by dolls.
4. TREASURES OF CHINA Treasures of China, the largest themed land in the park, is dedicated to the rich heritage of Chinese legends, myths and fairytales. Visitors can explore this land in three segments: the City, with secrets hidden behind its stone walls; the Countryside, featuring a picturesque fisherman’s village; and Heaven, created in Chinese fantasy style.
In addition to the hi-tech story-based attractions, in Treasures of China guests can enjoy food and beverages unavailable locally, and buy customised souvenirs.
Some of the numerous attractions in this area are the Secrets of the Kunlun Mountain and the Fantasy Pagoda.
A signature attraction of Treasures of China land, Secrets of the Kunlun Mountain is a pleasant boat ride through a series of scenic chambers themed around a mythical mountain, a place of dwelling for a variety of divinities, and full of fabulous and extraordinary plants and animals. The ride features a series of highly elaborate chambers, culminating with a large hall depicting the Xuanpu – a mythical fairyland on Kunlun Mountain.
Fantasy Pagoda is a hi-tech motion-platform digital dome theatre attraction, featuring multimedia content that tells stories from Chinese legends and mythology. The media content is changeable, enabling the theatre to present different stories as often as required.
5. ARABIAN NIGHTS The Arabian Nights land is dedicated to fairytales of the Middle East region. Here, visitors can enjoy authentic Arabic specialties, shop in the exotic bazaar and take one of the several exciting adventure rides.
Some of the numerous attractions in the Arabian Nights themed land are Ali Baba and the Forty Thieves and Coffee Time.
A suspended dark ride takes visitors on a pleasant journey through the imaginary world of Ali Baba and the Forty Thieves. Flying high above different scenes from the story, the riders can enjoy one of the most famous stories from Arabian world from the perspective of Ali Baba himself.
Located in the Arabian Nights zone, Coffee Time is a classic spinning-round ride, which is appropriately themed in the fashion of a coffee drinking ceremony.
6. LOST WORLD Lost World is reachable by an adventure bridge across a river. It’s a land of exotic fairytales and distant civilisations.
Here, the main attraction is Lost Tribe, which is a large capacity performance and the biggest show in the park. With live action, special effects and spectacular scenic sets, the show tells a story about an imaginary tribe from a fairytale world.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2017 issue 2
Promotional feature: IDEATTACK
IDEATTACK is working on a magical destination resort in Hunan Province, China.
Founders Natasha Varnica and Dan Thomas walk us through the fairytale experience
Science centres: Sparks Fly
The Wolf Museum of Exploration +
Innovation (MOXI) is a brand new science
centre in Santa Barbara, with a refreshing
approach. CEO Steve Hinkley tells all
Theme parks: Speed Demons
PortAventura’s COO Mark Robinson on the
company’s latest investment – Ferrari Land
Promotional feature: Simworx
UK-based attractions manufacturer Simworx is building on its global
portfolio with a range of new projects in Dubai, China and Spain
Attractions: That’s the Spirit
Jameson’s visitor experience centre has
been revamped by BRC Imagination
Arts. Tom Anstey went to Dublin and
talked to the team about the project
Promotional feature: FORREC
FORREC has worked with some of the world’s
most recognisable characters and IPs. Here Steven Rhys
shares some tips on bringing those cherished worlds to life
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
Royal Caribbean has revealed its Hero of the Seas cruise ship, home to the most pools at sea
(nine), and a record-breaking 28 dining venues, as well as attractions including a waterpark
with two new family raft slides.
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