Frances Marcellin visits a family-friendly spa hotel in
the Austrian Alps with her husband and four children.
But does it really have something for everyone?
Summer tourism is now almost on a par with the winter season / Photo: Philippe Marcellin
In the heart of See, an Alpine village in Austria’s Tyrol region, cable cars and gondolas float up to 42km of pistes in winter. Come summer, the 10-minute ride is a gateway to endless scenic trails, a colourful playground and a shady mountain forest housing a Wellness Park. Everything is natural in this dappled glade, from the textured reflexology path to the icy Kneipp pool. Bring a picnic, calm your mind, bond with your kids – the goal is wellness.
The area has been long associated with sports and wellbeing, hosting global events such as the Winter Olympics in the colder months. But summer tourism is now almost on par with the winter season.
It’s a fitting location for family spa hotel Das SeeMount which reopened with nature-inspired biophilic interiors, following a €14m (US$13.6m, £12.5m) investment, in late 2021.
Happy kids, happy parents I visited Das SeeMount with my husband and four children – ages 20 months, five, seven and nine – in the summer. Like many parents, we teach our children about the importance of nutrition and exercise. The spa factor and its benefits are more complicated to demonstrate, however, because spas don’t usually welcome babies and young children and heat experiences/spa pools are off-limits.
Yet Sabrina Mallaun, owner and manager of Das SeeMount (see p72), designed her new hotel with family spa time as part of the criteria. The fourth floor is an adult-only spa area and includes a steamroom, Finnish sauna and infrared sauna and has a strict spa etiquette of no bathing suits. The family-friendly fifth floor, however, is more relaxed. Guests can turn up in any kind of swimwear or casual clothing, and all facilities, including the vitality pool, hot tub and bio sauna, are open to everyone.
“Children have such a busy world, they also need me time,” Mallaun told me during our stay. “To relax deeply, I think they need that. If the children are happy, the parents are relaxed and happy.”
Of course, for parents, the reality is that spa time without kids is always going to be the optimal restorative option. However, Mallaun’s vision bridges the gap for families who value wellness practices and wish to share them with their children. It not only introduces a future generation to this form of self-care but also allows them to discover the joy of rejuvenation that spa services deliver so uniquely.
Genuine bonding time The indoor/outdoor design vitality pool has been designed with families in mind, whatever the weather. “It’s possible for a family to be in the water together, even with a baby and even when it’s cold outside.” By the time my toddler had tentatively made his way down the steps, the three bigger kids had whipped through the flap to the outdoor infinity space and were already basking in sunshine and experiencing bubble beds for the first time. Our pool sessions are habitually filled with swimming, diving and underwater gymnastics, but I witnessed moments where they actually paused, lay amidst the bubbles and then swam to the edge taking in the pure air and breathtaking Alpine mountainscape.
As the family area was open until 10pm, we indulged in after-dinner swims on several occasions. The illuminated infinity pool with its panoramas under the night sky was an unforgettable experience, for us and the children. When we weren’t here, we’d spend an hour or so in the playroom, where the kids could play games and enjoy the mini climbing wall.
Outside, the pool connects to exterior terraces and a hot tub which all six of us could fit in comfortably. “This is amazing!” the girls squealed. They alternated between quiet moments, closing their eyes to feel the sun’s rays as the water bubbled, chatting animatedly and feeling for the water jets. It truly was genuine bonding family time and, unbelievably, the toddler even paused at times too.
The following day each of the children had 20-minute back and leg massages, using essential oils mixed with a little lemon. It was the first massage they’d ever experienced. “It made me feel like I was flying, I felt so dreamy,” said my seven-year-old daughter. My nine-year-old son said he felt relaxed afterwards and that his post-hike legs were less achy.
My husband and I found our full-body massages as equally soothing and the unexpected hot stones were particularly beneficial for muscle tension.
Base for wellness Das SeeMount is an excellent base to stay for family wellbeing. See’s sports park and swimming lake is a five minute walk away. Twenty minutes by car in Ischgl, there’s an open pool with a waterslide, as well as mountain-top adventure park Vida Truja for boating, rafting and trampolining – there’s even a music-theme hiking trail. All mountain parks in the area are free, fun and designed to attract families.
For those with more ambitious fitness goals, there are challenging hikes, a glacier safari and some top-notch bouldering parks.
Coming up to her second summer season, Mallaun is looking to expand children’s treatment options and, in keeping with the unique wellness region, is creating a signature massage that guests won’t find anywhere else.
"Children live in such a busy world, they also need ‘me time’" – Frances Marcellin
Sabrina Mallaun
Hotel owner and manager, Das SeeMount
What’s the hotel’s backstory?
In 1994 my parents opened a small three-star hotel in See with about 20 rooms. Business grew and grew and we eventually replaced it in 2021 with a €14m new build. Running a spa hotel like this was my dream.
Why did you decide to create a family spa area?
Children are our guests of tomorrow and they should have fun too. It really is necessary for them to relax.
What massages do you offer children?
The combi massage is the most in demand. This is a customisable 50-minute treatment where clients can decide which body parts should be massaged. Our antistress and sports massages are popular too.
During the pandemic, our therapist studied how to deliver lomi lomi, a Hawaiian massage, and that has become popular. The hot stone massage is also a favourite.
What about the spa facilities?
The pool is the most used facility – the view is stunning – and the outside terraces are always full. I didn’t expect this. Even when it’s not that warm, guests sit out in their coats, or put a blanket over them and lie outside.
Tell me more about the hotel’s biophilic design.
All the wood here is oak, I wanted to have all-natural materials, including the textiles. The work has been done by people from the region – all the beds, cupboards, and so on, that was really important to us. The natural stone floor is from Italy, just across the border.
So almost everything has been locally and sustainably sourced?
Yes, we tend to work only with small independent companies. Our restaurant relies on local suppliers for cheese and milk. Eggs come from a village farmer but what he produces per week is what I need daily so we need to supplement them. We even serve a local vegan and gluten-free coke called Tirola Kola but haven’t found a substitute for Coke Zero yet.
What spa brands do you work with?
I don’t work with big brands. Our natural oils come from Tyrol. The biggest company we work with is Ada International as I didn’t want to supply soap and conditioner in small plastic bottles and this was the only firm I could find that would make refillable branded bottles for me at the time.
like to work with small businesses. Our bags for in-room spa towels, for example, were made by a mother of two at home during the pandemic. She bought the sheep’s wool and made 250 bags over six months. It feels as though we help people this way – in return, we get nice quality products that are unique to us.
Children are our guests of tomorrow. They should have some fun too
Mallaun is creating more treatments for younger guests / Photo: Das SeeMount
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2023 issue 1
Write to reply: Letters
Zulal's Sandie Johannessen shares her passion for medical wellness and Kloodos' Julie Cichocki says wellness protocols should start with the vagus nerve
Spa People: Leekyung Han
The South Korean-born spa consultant on why her home country should be on the radar of all wellness developers
Sponsored: Art of Cryo: Working well
Spa operators and corporate offices can now offer a comprehensive, six-part wellness journey designed by Art of Cryo to elevate health
Research: Wellness Travel Consumer Survey
A general reboot and nature/outdoor activities are key considerations for wellness tourists according to a new study by WTA. Anne Dimon reports
First person: Doctor’s orders
Can a partnership with an international hospital elevate a wellness retreat? Neena Dhillon visits RAKxa in Bangkok, Thailand to find out
Interview: Justin Musgrove
We talk to the CEO of Core Life, the exclusive lifestyle brand which has ambitions to expand to the world's most affluent cities
Sponsored: Starpool: Zerobody Cryo
The new Zerobody Cryo will deliver comfortable cold therapy for spa, wellness and sports says Starpool CEO, Riccardo Turri
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
Frances Marcellin visits a family-friendly spa hotel in
the Austrian Alps with her husband and four children.
But does it really have something for everyone?
Summer tourism is now almost on a par with the winter season / Photo: Philippe Marcellin
In the heart of See, an Alpine village in Austria’s Tyrol region, cable cars and gondolas float up to 42km of pistes in winter. Come summer, the 10-minute ride is a gateway to endless scenic trails, a colourful playground and a shady mountain forest housing a Wellness Park. Everything is natural in this dappled glade, from the textured reflexology path to the icy Kneipp pool. Bring a picnic, calm your mind, bond with your kids – the goal is wellness.
The area has been long associated with sports and wellbeing, hosting global events such as the Winter Olympics in the colder months. But summer tourism is now almost on par with the winter season.
It’s a fitting location for family spa hotel Das SeeMount which reopened with nature-inspired biophilic interiors, following a €14m (US$13.6m, £12.5m) investment, in late 2021.
Happy kids, happy parents I visited Das SeeMount with my husband and four children – ages 20 months, five, seven and nine – in the summer. Like many parents, we teach our children about the importance of nutrition and exercise. The spa factor and its benefits are more complicated to demonstrate, however, because spas don’t usually welcome babies and young children and heat experiences/spa pools are off-limits.
Yet Sabrina Mallaun, owner and manager of Das SeeMount (see p72), designed her new hotel with family spa time as part of the criteria. The fourth floor is an adult-only spa area and includes a steamroom, Finnish sauna and infrared sauna and has a strict spa etiquette of no bathing suits. The family-friendly fifth floor, however, is more relaxed. Guests can turn up in any kind of swimwear or casual clothing, and all facilities, including the vitality pool, hot tub and bio sauna, are open to everyone.
“Children have such a busy world, they also need me time,” Mallaun told me during our stay. “To relax deeply, I think they need that. If the children are happy, the parents are relaxed and happy.”
Of course, for parents, the reality is that spa time without kids is always going to be the optimal restorative option. However, Mallaun’s vision bridges the gap for families who value wellness practices and wish to share them with their children. It not only introduces a future generation to this form of self-care but also allows them to discover the joy of rejuvenation that spa services deliver so uniquely.
Genuine bonding time The indoor/outdoor design vitality pool has been designed with families in mind, whatever the weather. “It’s possible for a family to be in the water together, even with a baby and even when it’s cold outside.” By the time my toddler had tentatively made his way down the steps, the three bigger kids had whipped through the flap to the outdoor infinity space and were already basking in sunshine and experiencing bubble beds for the first time. Our pool sessions are habitually filled with swimming, diving and underwater gymnastics, but I witnessed moments where they actually paused, lay amidst the bubbles and then swam to the edge taking in the pure air and breathtaking Alpine mountainscape.
As the family area was open until 10pm, we indulged in after-dinner swims on several occasions. The illuminated infinity pool with its panoramas under the night sky was an unforgettable experience, for us and the children. When we weren’t here, we’d spend an hour or so in the playroom, where the kids could play games and enjoy the mini climbing wall.
Outside, the pool connects to exterior terraces and a hot tub which all six of us could fit in comfortably. “This is amazing!” the girls squealed. They alternated between quiet moments, closing their eyes to feel the sun’s rays as the water bubbled, chatting animatedly and feeling for the water jets. It truly was genuine bonding family time and, unbelievably, the toddler even paused at times too.
The following day each of the children had 20-minute back and leg massages, using essential oils mixed with a little lemon. It was the first massage they’d ever experienced. “It made me feel like I was flying, I felt so dreamy,” said my seven-year-old daughter. My nine-year-old son said he felt relaxed afterwards and that his post-hike legs were less achy.
My husband and I found our full-body massages as equally soothing and the unexpected hot stones were particularly beneficial for muscle tension.
Base for wellness Das SeeMount is an excellent base to stay for family wellbeing. See’s sports park and swimming lake is a five minute walk away. Twenty minutes by car in Ischgl, there’s an open pool with a waterslide, as well as mountain-top adventure park Vida Truja for boating, rafting and trampolining – there’s even a music-theme hiking trail. All mountain parks in the area are free, fun and designed to attract families.
For those with more ambitious fitness goals, there are challenging hikes, a glacier safari and some top-notch bouldering parks.
Coming up to her second summer season, Mallaun is looking to expand children’s treatment options and, in keeping with the unique wellness region, is creating a signature massage that guests won’t find anywhere else.
"Children live in such a busy world, they also need ‘me time’" – Frances Marcellin
Sabrina Mallaun
Hotel owner and manager, Das SeeMount
What’s the hotel’s backstory?
In 1994 my parents opened a small three-star hotel in See with about 20 rooms. Business grew and grew and we eventually replaced it in 2021 with a €14m new build. Running a spa hotel like this was my dream.
Why did you decide to create a family spa area?
Children are our guests of tomorrow and they should have fun too. It really is necessary for them to relax.
What massages do you offer children?
The combi massage is the most in demand. This is a customisable 50-minute treatment where clients can decide which body parts should be massaged. Our antistress and sports massages are popular too.
During the pandemic, our therapist studied how to deliver lomi lomi, a Hawaiian massage, and that has become popular. The hot stone massage is also a favourite.
What about the spa facilities?
The pool is the most used facility – the view is stunning – and the outside terraces are always full. I didn’t expect this. Even when it’s not that warm, guests sit out in their coats, or put a blanket over them and lie outside.
Tell me more about the hotel’s biophilic design.
All the wood here is oak, I wanted to have all-natural materials, including the textiles. The work has been done by people from the region – all the beds, cupboards, and so on, that was really important to us. The natural stone floor is from Italy, just across the border.
So almost everything has been locally and sustainably sourced?
Yes, we tend to work only with small independent companies. Our restaurant relies on local suppliers for cheese and milk. Eggs come from a village farmer but what he produces per week is what I need daily so we need to supplement them. We even serve a local vegan and gluten-free coke called Tirola Kola but haven’t found a substitute for Coke Zero yet.
What spa brands do you work with?
I don’t work with big brands. Our natural oils come from Tyrol. The biggest company we work with is Ada International as I didn’t want to supply soap and conditioner in small plastic bottles and this was the only firm I could find that would make refillable branded bottles for me at the time.
like to work with small businesses. Our bags for in-room spa towels, for example, were made by a mother of two at home during the pandemic. She bought the sheep’s wool and made 250 bags over six months. It feels as though we help people this way – in return, we get nice quality products that are unique to us.
Children are our guests of tomorrow. They should have some fun too
Mallaun is creating more treatments for younger guests / Photo: Das SeeMount
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2023 issue 1
Write to reply: Letters
Zulal's Sandie Johannessen shares her passion for medical wellness and Kloodos' Julie Cichocki says wellness protocols should start with the vagus nerve
Spa People: Leekyung Han
The South Korean-born spa consultant on why her home country should be on the radar of all wellness developers
Sponsored: Art of Cryo: Working well
Spa operators and corporate offices can now offer a comprehensive, six-part wellness journey designed by Art of Cryo to elevate health
Research: Wellness Travel Consumer Survey
A general reboot and nature/outdoor activities are key considerations for wellness tourists according to a new study by WTA. Anne Dimon reports
First person: Doctor’s orders
Can a partnership with an international hospital elevate a wellness retreat? Neena Dhillon visits RAKxa in Bangkok, Thailand to find out
Interview: Justin Musgrove
We talk to the CEO of Core Life, the exclusive lifestyle brand which has ambitions to expand to the world's most affluent cities
Sponsored: Starpool: Zerobody Cryo
The new Zerobody Cryo will deliver comfortable cold therapy for spa, wellness and sports says Starpool CEO, Riccardo Turri
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
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