At QC Termemilano, guests are fully immersed in the eye of a storm / photo: QC terme
Storm spa – love it or hate it
Thunder, rain and lightning – strangely comforting or anxiety-inducing? An immersive storm spa room in Italy is dividing opinions and has gone viral on TikTok.
Guests begin the experience at QC Termemilano by stepping into a pool where a gentle rain shower trickles from the ceiling. Eventually, this progresses into a full-on downpour, as if the heavens have opened from up above.
While guests listen to rainfall hitting the pool’s surface, the sounds of rumbling thunder and cracks of lightning boom out. At the same time, footage of dark storm clouds rolling across majestic landscapes is projected onto floor-to-ceiling screens to truly make guests feel like they’re in the eye of the storm.
Location: QC Termemilano, Milan, Italy
Cost: Day passes start at €62 (US$67, £54)
Calming kids’ treatment in Thailand
Meliá Chiang Mai has extended its Yhi Spa repertoire to include children by offering a ritual to prevent hyperactivity. The 45- or 60-minute Kids Therapy treatment has been created with six- to 12-year-olds in mind. It starts off with guided stretching and animal-inspired yoga poses before a gentle massage with HARNN coconut oils.
Menu highlights for older guests, meanwhile, include a 90-minute signature treatment (THB 2,000, US$61, €56, £50) which starts with tok sen, an ancient northern Thai massage that relaxes the muscles with the rhythmic tapping motion of a wooden hammer and stick made from a tamarind tree. It then transitions to a Spanish massage, in homage to the brand’s roots, that strives to reduce cellulite and relieve fatigue, tension and muscle spasms.
Location: Meliá Chiang Mai, Thailand
Duration: 45 or 60 minutes
Cost: THB800 (US$24, €22, £20) or THB1,000 (US$30, €28, £25)
The ritual has been designed to prevent hyperactivity / Photo: shutterstock/kornnphoto
Chiva-Som taps
into kinesiology
Dr Greg Shiu / Photo: Chiva-Som
Chiva-Som has turned to visiting kinesiology practitioner Dr Greg Shiu to help address issues such as joint pain, digestive ailments, stress, hormone imbalances and sleep health.
Dr Shui tests muscle and acupressure points (without needles) to determine where imbalances in the energetic system are. A number of vibrational medicine-based techniques, including holding acupoints and using flower essences or sound tools, are applied to correct the imbalance.
Dr Shiu combines this with joint manipulation, myofascial therapies, cranial techniques, meridian therapy and clinical nutritional and dietary management.
The session finishes with an overview of what was achieved and a take-home plan.
Location: Chiva-Som, Hua Hin, Thailand
Duration: 80-minute treatment and consultation, plus 50-minute follow-up session
Cost: THB18,000 (US$547, €501, £444)
Sound tools are used to correct any imbalances / Photo: Chiva-Som
Mykonos gets a sensory seaside cave
A hidden treasure awaits discovery at Kensho Oronos, a boutique hotel on the Greek Island of Mykonos. This April, it will reveal a spa which has been designed to mirror the calming interior of a secluded seaside cave.
A 60-minute Cave Experience includes a 20-minute hammam session and dip in the pool before trying out sensory loungers which provide a gentle heat, envelop users in colour and include sound therapy.
Treatments by Codage are offered in one of two treatment rooms. There’s also a hydropool, tropical rain beds and a gym.
Location: Kensho Ornos, Mykonos, Greece
Duration: 60 minutes
Cost: €60 (US$64, £53)
Sensory loungers enhance the calming cave experience / Photo:Kensho oronos
Pooch pampering in Scotland
Dogs and their human companions were recently able to enjoy a spa day together at Kimpton Blythswood Square after the five-star urban hotel launched its Ultimutt Treat.
The unconventional experience began with either a 30-minute express facial or massage for owners – using Ishga’s seaweed-centric spa products. Meanwhile, their four-legged friends rested in a spacious cosy dog bed.
Once the pet parent was fully relaxed, the pups were then pampered as their owners were taught by spa therapists how to give the perfect doggy massage using Edinburgh-based Bark and Hare’s doggy paw balm.
Spa therapists taught owners how to massage their dogs / Photo: Kimpton Blythswood Square
US$2,000 futuristic facial in California
California’s Spa Montage is taking holistic healing to the next level with its Five Senses Treatment using all-new VR+ technology from Natura Bissé.
The journey begins with the sounds of a singing bowl, a taste of honey and a foot bath while guests are immersed in a VR sight and sound experience. Through audio and immersive visual elements, the VR technology helps clients focus on breathing, mindfulness and the other senses being stimulated throughout the ritual.
To complement, the treatment also includes a foot cleanse, a detox mask for hands and feet, a customised full-body massage and an anti-ageing facial. To finish, the sounds of a singing bowl and handcrafted dark chocolate gently bring guests back to the real world.
Location: Montage Laguna Beach, California, US
Duration: 150 minutes
Cost: US$2,000 (€1,848, £1,619)
The ritual will be a first for the luxury resort / Photo: Montage Laguna Beach
The Natura Bissé treatment uses audio and VR technology / Photo: NATURA BISSÉ
Yoga retreat funds education for vulnerable young women
Part of the proceeds of Souljourn Yoga’s workshops go towards giving girls access to education – which more than 130 young women around the world are denied.
The next retreat for the non-profit foundation will take place across Nicaragua and include a week of yoga, movement and meditation, exploring a local coffee plantation, a tortilla-making lesson and hiking in breathtaking settings.
Participants will also spend time at a nearby girl’s home which will receive a US$375 tax-deductible donation from each person as part of the experience.
Location: Nicaragua (various venues)
Duration: One week
Cost: US$2,300 (€2,126, £1,862)
Souljourn’s next retreat is in Nicaragua / Photo: Souljourn Yoga
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2023 issue 1
Write to reply: Letters
Zulal's Sandie Johannessen shares her passion for medical wellness and Kloodos' Julie Cichocki says wellness protocols should start with the vagus nerve
Spa People: Leekyung Han
The South Korean-born spa consultant on why her home country should be on the radar of all wellness developers
Sponsored: Art of Cryo: Working well
Spa operators and corporate offices can now offer a comprehensive, six-part wellness journey designed by Art of Cryo to elevate health
Research: Wellness Travel Consumer Survey
A general reboot and nature/outdoor activities are key considerations for wellness tourists according to a new study by WTA. Anne Dimon reports
First person: Doctor’s orders
Can a partnership with an international hospital elevate a wellness retreat? Neena Dhillon visits RAKxa in Bangkok, Thailand to find out
Interview: Justin Musgrove
We talk to the CEO of Core Life, the exclusive lifestyle brand which has ambitions to expand to the world's most affluent cities
Sponsored: Starpool: Zerobody Cryo
The new Zerobody Cryo will deliver comfortable cold therapy for spa, wellness and sports says Starpool CEO, Riccardo Turri
At QC Termemilano, guests are fully immersed in the eye of a storm / photo: QC terme
Storm spa – love it or hate it
Thunder, rain and lightning – strangely comforting or anxiety-inducing? An immersive storm spa room in Italy is dividing opinions and has gone viral on TikTok.
Guests begin the experience at QC Termemilano by stepping into a pool where a gentle rain shower trickles from the ceiling. Eventually, this progresses into a full-on downpour, as if the heavens have opened from up above.
While guests listen to rainfall hitting the pool’s surface, the sounds of rumbling thunder and cracks of lightning boom out. At the same time, footage of dark storm clouds rolling across majestic landscapes is projected onto floor-to-ceiling screens to truly make guests feel like they’re in the eye of the storm.
Location: QC Termemilano, Milan, Italy
Cost: Day passes start at €62 (US$67, £54)
Calming kids’ treatment in Thailand
Meliá Chiang Mai has extended its Yhi Spa repertoire to include children by offering a ritual to prevent hyperactivity. The 45- or 60-minute Kids Therapy treatment has been created with six- to 12-year-olds in mind. It starts off with guided stretching and animal-inspired yoga poses before a gentle massage with HARNN coconut oils.
Menu highlights for older guests, meanwhile, include a 90-minute signature treatment (THB 2,000, US$61, €56, £50) which starts with tok sen, an ancient northern Thai massage that relaxes the muscles with the rhythmic tapping motion of a wooden hammer and stick made from a tamarind tree. It then transitions to a Spanish massage, in homage to the brand’s roots, that strives to reduce cellulite and relieve fatigue, tension and muscle spasms.
Location: Meliá Chiang Mai, Thailand
Duration: 45 or 60 minutes
Cost: THB800 (US$24, €22, £20) or THB1,000 (US$30, €28, £25)
The ritual has been designed to prevent hyperactivity / Photo: shutterstock/kornnphoto
Chiva-Som taps
into kinesiology
Dr Greg Shiu / Photo: Chiva-Som
Chiva-Som has turned to visiting kinesiology practitioner Dr Greg Shiu to help address issues such as joint pain, digestive ailments, stress, hormone imbalances and sleep health.
Dr Shui tests muscle and acupressure points (without needles) to determine where imbalances in the energetic system are. A number of vibrational medicine-based techniques, including holding acupoints and using flower essences or sound tools, are applied to correct the imbalance.
Dr Shiu combines this with joint manipulation, myofascial therapies, cranial techniques, meridian therapy and clinical nutritional and dietary management.
The session finishes with an overview of what was achieved and a take-home plan.
Location: Chiva-Som, Hua Hin, Thailand
Duration: 80-minute treatment and consultation, plus 50-minute follow-up session
Cost: THB18,000 (US$547, €501, £444)
Sound tools are used to correct any imbalances / Photo: Chiva-Som
Mykonos gets a sensory seaside cave
A hidden treasure awaits discovery at Kensho Oronos, a boutique hotel on the Greek Island of Mykonos. This April, it will reveal a spa which has been designed to mirror the calming interior of a secluded seaside cave.
A 60-minute Cave Experience includes a 20-minute hammam session and dip in the pool before trying out sensory loungers which provide a gentle heat, envelop users in colour and include sound therapy.
Treatments by Codage are offered in one of two treatment rooms. There’s also a hydropool, tropical rain beds and a gym.
Location: Kensho Ornos, Mykonos, Greece
Duration: 60 minutes
Cost: €60 (US$64, £53)
Sensory loungers enhance the calming cave experience / Photo:Kensho oronos
Pooch pampering in Scotland
Dogs and their human companions were recently able to enjoy a spa day together at Kimpton Blythswood Square after the five-star urban hotel launched its Ultimutt Treat.
The unconventional experience began with either a 30-minute express facial or massage for owners – using Ishga’s seaweed-centric spa products. Meanwhile, their four-legged friends rested in a spacious cosy dog bed.
Once the pet parent was fully relaxed, the pups were then pampered as their owners were taught by spa therapists how to give the perfect doggy massage using Edinburgh-based Bark and Hare’s doggy paw balm.
Spa therapists taught owners how to massage their dogs / Photo: Kimpton Blythswood Square
US$2,000 futuristic facial in California
California’s Spa Montage is taking holistic healing to the next level with its Five Senses Treatment using all-new VR+ technology from Natura Bissé.
The journey begins with the sounds of a singing bowl, a taste of honey and a foot bath while guests are immersed in a VR sight and sound experience. Through audio and immersive visual elements, the VR technology helps clients focus on breathing, mindfulness and the other senses being stimulated throughout the ritual.
To complement, the treatment also includes a foot cleanse, a detox mask for hands and feet, a customised full-body massage and an anti-ageing facial. To finish, the sounds of a singing bowl and handcrafted dark chocolate gently bring guests back to the real world.
Location: Montage Laguna Beach, California, US
Duration: 150 minutes
Cost: US$2,000 (€1,848, £1,619)
The ritual will be a first for the luxury resort / Photo: Montage Laguna Beach
The Natura Bissé treatment uses audio and VR technology / Photo: NATURA BISSÉ
Yoga retreat funds education for vulnerable young women
Part of the proceeds of Souljourn Yoga’s workshops go towards giving girls access to education – which more than 130 young women around the world are denied.
The next retreat for the non-profit foundation will take place across Nicaragua and include a week of yoga, movement and meditation, exploring a local coffee plantation, a tortilla-making lesson and hiking in breathtaking settings.
Participants will also spend time at a nearby girl’s home which will receive a US$375 tax-deductible donation from each person as part of the experience.
Location: Nicaragua (various venues)
Duration: One week
Cost: US$2,300 (€2,126, £1,862)
Souljourn’s next retreat is in Nicaragua / Photo: Souljourn Yoga
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2023 issue 1
Write to reply: Letters
Zulal's Sandie Johannessen shares her passion for medical wellness and Kloodos' Julie Cichocki says wellness protocols should start with the vagus nerve
Spa People: Leekyung Han
The South Korean-born spa consultant on why her home country should be on the radar of all wellness developers
Sponsored: Art of Cryo: Working well
Spa operators and corporate offices can now offer a comprehensive, six-part wellness journey designed by Art of Cryo to elevate health
Research: Wellness Travel Consumer Survey
A general reboot and nature/outdoor activities are key considerations for wellness tourists according to a new study by WTA. Anne Dimon reports
First person: Doctor’s orders
Can a partnership with an international hospital elevate a wellness retreat? Neena Dhillon visits RAKxa in Bangkok, Thailand to find out
Interview: Justin Musgrove
We talk to the CEO of Core Life, the exclusive lifestyle brand which has ambitions to expand to the world's most affluent cities
Sponsored: Starpool: Zerobody Cryo
The new Zerobody Cryo will deliver comfortable cold therapy for spa, wellness and sports says Starpool CEO, Riccardo Turri
London Museum will open four new food and drink destinations when it launches its new home
at Smithfield on 28 November, making hospitality a central part of the visitor experience at one
of the capital's biggest cultural openings of the year.
OMA has completed a major transformation of New York's New Museum, creating a larger
cultural campus that combines expanded exhibition spaces with learning, performance,
hospitality and public programming.
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick
Mansion has created a new destination that combines live magic, immersive theatre, dining and
private membership under one roof.
The Montana Historical Society has officially celebrated the opening of its new Montana
Heritage
Center, a US$107 million (£79 million, €92 million) destination that combines immersive
storytelling with cutting-edge audiovisual technology to bring the sta
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade-
long transformation programme that has seen almost US$200 million invested into the Texas
attraction.
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are
progressing, with the project set to transform the attraction into a global centre for reef
education and conservation.
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
