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NEWS
IAAPA 2017: Expo breaks records as 39,000 descend on Orlando
POSTED 20 Nov 2017 . BY Tom Anstey
Silver Dollar City and Mack Rides unveil their record-breaking spinning coaster
This year’s IAAPA Attractions Expo in Orlando, Florida, has proved to be the organisation’s most successful show ever, with a record 39,000 people attending the landmark event.

Taking place between 13-17 November, buyer attendance increased 12 per cent over 2016’s numbers, generating an estimated US$51.3m (€43.5m, £38.7m) for the Orlando economy as buyers discovered the latest technologies, discussed trends and hot topics and tasted new foods during the five day show.

“It’s been a great week,” said IAAPA president and CEO, Paul Noland, speaking to Attractions Management. “We’ve been thrilled with the show floor, all the events and our attendance is up considerably, which shows the fundamental optimism that’s still here for the growth in the industry.

“Our events have been great, we had a terrific IAAPA Celebrates at Animal Kingdom with 3,000 people attending. People seemed really happy and we’re very happy with how it’s come together.”

Educational sessions at the Expo proved a huge success this year, with 13,523 people taking part in 138 different education experiences over the week. Included among the speakers were Merlin Entertainments CEO Nick Varney, who delivered the keynote address at the GM and Owners' Breakfast, and Village Roadshow Theme Parks COO, Bob White, who spoke about handling a crisis in the world of social media.

IAAPA’s support during the show for Give Kids the World proved a success, with US$123,000 (€104,000, £93,000) raised for the charity through its annual golf tournament, motorcycle ride, fun run and walk, as well as individual and corporate donations. Give Kids the World’s Pamela and Henry Landwirth were also recognised for their work with the charity, being named members of the IAAPA Hall of Fame along with Puy du Fou’s Phillipe De Villiers and music composer Richard Sherman.

Check back with Attractions Management and AM2 for all the latest news coming out of IAAPA 2017.
RELATED STORIES
  IAAPA 2017: Brass Ring winners announced


IAAPA has announced its winners for this year’s Brass Ring Awards, recognising a number of companies at the annual IAAPA expo for their achievements in excellence across different parts of the industry.
  IAAPA 2017: Creative force behind 'Star Wars: Galaxy's Edge' reveals details of immersive Disney project


Scott Trowbridge, the Disney Imagineer leading the creative vision for its Star Wars-themed projects, has revealed details of the operator’s planned Galaxy’s Edge lands, coming to California and Orlando in 2019.
  IAAPA 2017 Exclusive: 7thSense Design to open new Orlando office


High-performance media specialist 7thSense Design has announced that it will open a new office based in Orlando, Florida, in addition to its current offices in Sussex, UK, and Michigan, US.
  IAAPA 2017 Exclusive: Frontgrid announces two new product launches


Frontgrid has announced the launch of two new products based on its world-first Paradrop VR attraction at the IAAPA Attractions Expo in Orlando, Florida.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   

COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
IAAPA 2017: Expo breaks records as 39,000 descend on Orlando
POSTED 20 Nov 2017 . BY Tom Anstey
Silver Dollar City and Mack Rides unveil their record-breaking spinning coaster
This year’s IAAPA Attractions Expo in Orlando, Florida, has proved to be the organisation’s most successful show ever, with a record 39,000 people attending the landmark event.

Taking place between 13-17 November, buyer attendance increased 12 per cent over 2016’s numbers, generating an estimated US$51.3m (€43.5m, £38.7m) for the Orlando economy as buyers discovered the latest technologies, discussed trends and hot topics and tasted new foods during the five day show.

“It’s been a great week,” said IAAPA president and CEO, Paul Noland, speaking to Attractions Management. “We’ve been thrilled with the show floor, all the events and our attendance is up considerably, which shows the fundamental optimism that’s still here for the growth in the industry.

“Our events have been great, we had a terrific IAAPA Celebrates at Animal Kingdom with 3,000 people attending. People seemed really happy and we’re very happy with how it’s come together.”

Educational sessions at the Expo proved a huge success this year, with 13,523 people taking part in 138 different education experiences over the week. Included among the speakers were Merlin Entertainments CEO Nick Varney, who delivered the keynote address at the GM and Owners' Breakfast, and Village Roadshow Theme Parks COO, Bob White, who spoke about handling a crisis in the world of social media.

IAAPA’s support during the show for Give Kids the World proved a success, with US$123,000 (€104,000, £93,000) raised for the charity through its annual golf tournament, motorcycle ride, fun run and walk, as well as individual and corporate donations. Give Kids the World’s Pamela and Henry Landwirth were also recognised for their work with the charity, being named members of the IAAPA Hall of Fame along with Puy du Fou’s Phillipe De Villiers and music composer Richard Sherman.

Check back with Attractions Management and AM2 for all the latest news coming out of IAAPA 2017.
RELATED STORIES
IAAPA 2017: Brass Ring winners announced


IAAPA has announced its winners for this year’s Brass Ring Awards, recognising a number of companies at the annual IAAPA expo for their achievements in excellence across different parts of the industry.
IAAPA 2017: Creative force behind 'Star Wars: Galaxy's Edge' reveals details of immersive Disney project


Scott Trowbridge, the Disney Imagineer leading the creative vision for its Star Wars-themed projects, has revealed details of the operator’s planned Galaxy’s Edge lands, coming to California and Orlando in 2019.
IAAPA 2017 Exclusive: 7thSense Design to open new Orlando office


High-performance media specialist 7thSense Design has announced that it will open a new office based in Orlando, Florida, in addition to its current offices in Sussex, UK, and Michigan, US.
IAAPA 2017 Exclusive: Frontgrid announces two new product launches


Frontgrid has announced the launch of two new products based on its world-first Paradrop VR attraction at the IAAPA Attractions Expo in Orlando, Florida.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS