Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Efteling expands family offer with new Hooghmoed drop tower
POSTED 28 May 2026 . BY Liz Terry
The Hooghmoed ride has been designed to attract families with smaller children Credit: Efteling
Efteling has opened Hooghmoed, a new family drop tower
The ride is part of the new Sirene Island themed area
The aim is to introduce younger visitors to thrill attractions

Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.

The 22-metre ride, whose name translates as “Hubris”, is the third attraction on Sirene Island and is suitable for children from 90cm tall, enabling families with younger children to experience a more adventurous ride together.

Hooghmoed forms part of Efteling’s strategy of making incremental investments that increase capacity and enhance the guest journey without requiring the scale of capital associated with major new themed lands. By targeting children who are ready to progress beyond gentler rides, the attraction helps create a natural pathway to larger thrill experiences elsewhere in the park.

The ride is themed around the story of the mermaid sisters featured throughout Sirene Island. Visitors are lifted to the top of the tower before dropping suddenly and bouncing several times above the surrounding landscape.

Hooghmoed comprises three 12m towers with a combined hourly capacity of 600 guests. Each ride cycle lasts around 90 seconds and includes sound, mist and smoke effects.

The opening builds on the launch of Danse Macabre in late 2024, one of the most significant investments in the park’s recent history, and demonstrates the Dutch operator’s continued focus on refreshing its offer through a combination of large-scale flagship attractions and smaller additions aimed at specific audience segments.

Efteling welcomed more than five million visitors in 2025. The company continues to invest in capacity, storytelling and guest experience as it seeks to strengthen its position in the highly competitive European short-break market.

MORE NEWS
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Efteling expands family offer with new Hooghmoed drop tower
POSTED 28 May 2026 . BY Liz Terry
The Hooghmoed ride has been designed to attract families with smaller children Credit: Efteling
Efteling has opened Hooghmoed, a new family drop tower
The ride is part of the new Sirene Island themed area
The aim is to introduce younger visitors to thrill attractions

Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.

The 22-metre ride, whose name translates as “Hubris”, is the third attraction on Sirene Island and is suitable for children from 90cm tall, enabling families with younger children to experience a more adventurous ride together.

Hooghmoed forms part of Efteling’s strategy of making incremental investments that increase capacity and enhance the guest journey without requiring the scale of capital associated with major new themed lands. By targeting children who are ready to progress beyond gentler rides, the attraction helps create a natural pathway to larger thrill experiences elsewhere in the park.

The ride is themed around the story of the mermaid sisters featured throughout Sirene Island. Visitors are lifted to the top of the tower before dropping suddenly and bouncing several times above the surrounding landscape.

Hooghmoed comprises three 12m towers with a combined hourly capacity of 600 guests. Each ride cycle lasts around 90 seconds and includes sound, mist and smoke effects.

The opening builds on the launch of Danse Macabre in late 2024, one of the most significant investments in the park’s recent history, and demonstrates the Dutch operator’s continued focus on refreshing its offer through a combination of large-scale flagship attractions and smaller additions aimed at specific audience segments.

Efteling welcomed more than five million visitors in 2025. The company continues to invest in capacity, storytelling and guest experience as it seeks to strengthen its position in the highly competitive European short-break market.

MORE NEWS
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
+ More news   
 
COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS