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NEWS
Efteling expands family offer with new Hooghmoed drop tower
POSTED 28 May 2026 . BY Liz Terry
The Hooghmoed ride has been designed to attract families with smaller children Credit: Efteling
Efteling has opened Hooghmoed, a new family drop tower
The ride is part of the new Sirene Island themed area
The aim is to introduce younger visitors to thrill attractions

Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.

The 22-metre ride, whose name translates as “Hubris”, is the third attraction on Sirene Island and is suitable for children from 90cm tall, enabling families with younger children to experience a more adventurous ride together.

Hooghmoed forms part of Efteling’s strategy of making incremental investments that increase capacity and enhance the guest journey without requiring the scale of capital associated with major new themed lands. By targeting children who are ready to progress beyond gentler rides, the attraction helps create a natural pathway to larger thrill experiences elsewhere in the park.

The ride is themed around the story of the mermaid sisters featured throughout Sirene Island. Visitors are lifted to the top of the tower before dropping suddenly and bouncing several times above the surrounding landscape.

Hooghmoed comprises three 12m towers with a combined hourly capacity of 600 guests. Each ride cycle lasts around 90 seconds and includes sound, mist and smoke effects.

The opening builds on the launch of Danse Macabre in late 2024, one of the most significant investments in the park’s recent history, and demonstrates the Dutch operator’s continued focus on refreshing its offer through a combination of large-scale flagship attractions and smaller additions aimed at specific audience segments.

Efteling welcomed more than five million visitors in 2025. The company continues to invest in capacity, storytelling and guest experience as it seeks to strengthen its position in the highly competitive European short-break market.

MORE NEWS
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
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English Heritage
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Job location: Home-based with countrywide travel , United Kingdom
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23-26 Aug 2026

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Jobs    News   Products   Magazine   Subscribe
NEWS
Efteling expands family offer with new Hooghmoed drop tower
POSTED 28 May 2026 . BY Liz Terry
The Hooghmoed ride has been designed to attract families with smaller children Credit: Efteling
Efteling has opened Hooghmoed, a new family drop tower
The ride is part of the new Sirene Island themed area
The aim is to introduce younger visitors to thrill attractions

Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.

The 22-metre ride, whose name translates as “Hubris”, is the third attraction on Sirene Island and is suitable for children from 90cm tall, enabling families with younger children to experience a more adventurous ride together.

Hooghmoed forms part of Efteling’s strategy of making incremental investments that increase capacity and enhance the guest journey without requiring the scale of capital associated with major new themed lands. By targeting children who are ready to progress beyond gentler rides, the attraction helps create a natural pathway to larger thrill experiences elsewhere in the park.

The ride is themed around the story of the mermaid sisters featured throughout Sirene Island. Visitors are lifted to the top of the tower before dropping suddenly and bouncing several times above the surrounding landscape.

Hooghmoed comprises three 12m towers with a combined hourly capacity of 600 guests. Each ride cycle lasts around 90 seconds and includes sound, mist and smoke effects.

The opening builds on the launch of Danse Macabre in late 2024, one of the most significant investments in the park’s recent history, and demonstrates the Dutch operator’s continued focus on refreshing its offer through a combination of large-scale flagship attractions and smaller additions aimed at specific audience segments.

Efteling welcomed more than five million visitors in 2025. The company continues to invest in capacity, storytelling and guest experience as it seeks to strengthen its position in the highly competitive European short-break market.

MORE NEWS
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
+ More news   
 
COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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