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NEWS
New operator sought as Margate's Dreamland enters administration
POSTED 01 Jun 2016 . BY Tom Anstey
Sands Heritage won the right to operate the 95-year-old attraction from park owners Thanet Council in November 2014
Troubled heritage theme park Dreamland has been placed into administration after a tough opening year.

Relaunched on 19 June 2015 following an £18m (US$26m, €23.3m) restoration, the attraction in Margate, UK, failed to attract enough visitors to the park, with its operator Sands Heritage entering administration on 27 May.

Sands Heritage won the right to operate the 95-year-old attraction from park owners Thanet Council in November 2014.

The company entered into a voluntary debt plan last December when it was revealed Dreamland was in troubled waters, making a net loss of £5m (US$7.3m, €6.5m) – something the operator blamed on a ‘council blunder’.

One of the main failures, said Sands Heritage, was not being able to open the Scenic Railway on time, resulting in 50 per cent fewer visitors than had been anticipated over the summer season. In addition, the operator was forced to take over incomplete building works from the council, which resulted in the park closing for 17 days shortly after opening. Failure to open other rides, restore the menagerie cages and to complete important landscape work was also blamed.

“Sands Heritage would like to thank the management team for their unwavering commitment and hard work in the phenomenal development of Dreamland,” said company chair Nick Conington.

“Many people have worked tirelessly, despite truly challenging circumstances beyond their control, to make Dreamland one of the UK’s most talked about visitor attractions. This new phase for the park will enable it to thrive and continue to bring more and more visitors to Margate, the essential ingredient to further enable regeneration.”

The park will continue to operate as normal, with administrator Duff and Phelps now seeking a new operator. Duff and Phelps was also appointed administrator for another seaside theme park – Fantasy Island in Skegness – which went into administration in 2014 and was sold to Leisure Company the Mellors Group in March.
RELATED STORIES
  Only Fools and Horses exhibition readies for opening at Margate's Dreamland


Heritage theme park Dreamland is about to unveil its new Only Fools and Horses exhibition themed around an episode of the show filmed nearly 30 years ago.
  Dreamland loses £5m in opening season, operator blames council blunder


Heritage theme park Dreamland is in troubled waters, entering into a voluntary debt plan just six months after the historic attraction reopened to the public.
  UK's oldest rollercoaster reopens after grand restoration


The Scenic Railway – the premier attraction of heritage theme park Dreamland – has finally reopened to the public 12 years after the UK’s oldest rollercoaster shut down.
  Exclusive: Still more to come from Dreamland, says architect


Following last month's launch of heritage theme park Dreamland in Margate 11 years after its closure, Gary Reynolds, director at Ray Hole Architects, has said the development is still “very much a work in progress.”
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
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Jobs    News   Products   Magazine   Subscribe
NEWS
New operator sought as Margate's Dreamland enters administration
POSTED 01 Jun 2016 . BY Tom Anstey
Sands Heritage won the right to operate the 95-year-old attraction from park owners Thanet Council in November 2014
Troubled heritage theme park Dreamland has been placed into administration after a tough opening year.

Relaunched on 19 June 2015 following an £18m (US$26m, €23.3m) restoration, the attraction in Margate, UK, failed to attract enough visitors to the park, with its operator Sands Heritage entering administration on 27 May.

Sands Heritage won the right to operate the 95-year-old attraction from park owners Thanet Council in November 2014.

The company entered into a voluntary debt plan last December when it was revealed Dreamland was in troubled waters, making a net loss of £5m (US$7.3m, €6.5m) – something the operator blamed on a ‘council blunder’.

One of the main failures, said Sands Heritage, was not being able to open the Scenic Railway on time, resulting in 50 per cent fewer visitors than had been anticipated over the summer season. In addition, the operator was forced to take over incomplete building works from the council, which resulted in the park closing for 17 days shortly after opening. Failure to open other rides, restore the menagerie cages and to complete important landscape work was also blamed.

“Sands Heritage would like to thank the management team for their unwavering commitment and hard work in the phenomenal development of Dreamland,” said company chair Nick Conington.

“Many people have worked tirelessly, despite truly challenging circumstances beyond their control, to make Dreamland one of the UK’s most talked about visitor attractions. This new phase for the park will enable it to thrive and continue to bring more and more visitors to Margate, the essential ingredient to further enable regeneration.”

The park will continue to operate as normal, with administrator Duff and Phelps now seeking a new operator. Duff and Phelps was also appointed administrator for another seaside theme park – Fantasy Island in Skegness – which went into administration in 2014 and was sold to Leisure Company the Mellors Group in March.
RELATED STORIES
Only Fools and Horses exhibition readies for opening at Margate's Dreamland


Heritage theme park Dreamland is about to unveil its new Only Fools and Horses exhibition themed around an episode of the show filmed nearly 30 years ago.
Dreamland loses £5m in opening season, operator blames council blunder


Heritage theme park Dreamland is in troubled waters, entering into a voluntary debt plan just six months after the historic attraction reopened to the public.
UK's oldest rollercoaster reopens after grand restoration


The Scenic Railway – the premier attraction of heritage theme park Dreamland – has finally reopened to the public 12 years after the UK’s oldest rollercoaster shut down.
Exclusive: Still more to come from Dreamland, says architect


Following last month's launch of heritage theme park Dreamland in Margate 11 years after its closure, Gary Reynolds, director at Ray Hole Architects, has said the development is still “very much a work in progress.”
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS