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NEWS
Exclusive: Still more to come from Dreamland, says architect
POSTED 20 Jul 2015 . BY Tom Anstey
Dreamland opened last month after an 11-year closure Credit: Dreamland
Following the launch of heritage theme park Dreamland in Margate last month 11 years after its closure, Gary Reynolds, director at Ray Hole Architects, has said the development is still “very much a work in progress.”

Ray Hole are part of a group of designers working on the heritage project. Partnered with Hemingway Design, who created the £18m (US$27m, €24m) vintage concept, Ray Hole undertook the logistics of getting a large visitor attraction through planning, building regulations and working with everyone involved to realise the vision.

Speaking exclusively to AM2 Reynolds said that visitors probably wouldn’t get to see the finish product for a number of years as a process of refurbishing and upcycling continues.

"It’s very much a work in progress. Everyone will see it evolve as a visitor attraction, probably over the next few years in all honesty,” he said. “It’s complicated, it’s difficult to bring any visitor attraction to life when you’re trying to deal with rides from different generations and trying to bring them back. Take the scenic railway for example, that’s been literally had to be rebuilt from the ground up to conform to modern day safety standards.”

It’s certainly not been plain sailing for Dreamland. In the last year alone, the heritage attraction – which features Britain’s oldest rollercoaster – suffered a setback after extreme winds blew part of the structure away, while a fire broke out in a suspected arson attack at the theme park, which has battled with a decade of decay and lack of care after closing in the mid-2000s.

“It’s had enormous amounts of complications,” continued Reynolds. “There’s a whole chequered history. You need to take a step back with these things and think it’s amazing that it’s actually happened and will continue to evolve over the next few years.”

A second phase of development, set to be completed later this quarter, includes the opening of the Dreamland Ballroom, Garden Café and an education space, while phase three, coming in October, will debut the Dreamland Dark Space. In Q1 2016, the park will also gain its Hall by the Sea, Sea Café, Buffet Building and an outdoor event space. In addition to new amenities, the theme park is adding new rides including the Grade II-listed 90-year-old scenic railway, which is not yet open to the public, the crazy mouse and the upscaling of more vintage rides.

Part-funded by the Heritage Lottery Fund (HLF), which awarded £5.8m (US$8.9m, €7.8m) to the Dreamland Trust, the park is part of a larger restoration of Margate, which is currently enjoying somewhat of a renaissance, thanks in-part to the Turner Contemporary which has welcomed more than a million visitors through its doors since opening in 2011.

“Margate is an interesting place,” said Reynolds. “10 or 15 years ago people had written it off. The Turner has had an effect on the local area. It’s amazing, it’s completely transformed it. I think Dreamland will do the same thing. They’re like two bookends within Margate. Having both of those coupled with a high-speed rail connection, it just makes absolute sense to bring it back.

“I think there’s amazing support for Dreamland locally and certainly within the county of Kent. Everyone I speak to about this project, their eyes light up. They’ve all got this sentimental attachment to it and I think what we’ve done is tried to differentiate it and make it into something unique and different. If the support that it’s had so far is a measure of the success it will have in the future, then I think it will be very successful.”

An upscaling process of some rides is still ongoing Credit: Dreamland
There is still more to come from the park, which is opening using a phased approach Credit: Dreamland
RELATED STORIES
  Heritage theme park reopens to the public 11 years after closure


Following an 11-year campaign to save a heritage theme park in Margate, Kent, UK, Dreamland has finally reopened its doors to the public, reimagined and ready to welcome a new generation of visitors to the vintage attraction.
  Designer Wayne Hemingway to star at Tourism Society Symposium


Wayne Hemingway MBE, the creative designer and visionary behind the £18m ($27m, €24m) restoration of Dreamland in Margate, UK, has been confirmed as a speaker at the annual Tourism Society Symposium.
  FEATURE: Heritage: Dream Big


With Wayne Hemingway leading the design, it’s a new twist on the seaside attraction for a reinvented Dreamland. We meet the team
  Historic Dreamland rollercoaster hits another bump in the road


Britain’s oldest rollercoaster already has a storied past, and it suffered yet another setback during the festive season when high winds blew part of the structure away. The Grade II-listed ride was undergoing restoration at the time as part of the renovation of the Dreamland amusement park in Margate, Kent.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   

COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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09-11 Jun 2026

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23-26 Aug 2026

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NEWS
Exclusive: Still more to come from Dreamland, says architect
POSTED 20 Jul 2015 . BY Tom Anstey
Dreamland opened last month after an 11-year closure Credit: Dreamland
Following the launch of heritage theme park Dreamland in Margate last month 11 years after its closure, Gary Reynolds, director at Ray Hole Architects, has said the development is still “very much a work in progress.”

Ray Hole are part of a group of designers working on the heritage project. Partnered with Hemingway Design, who created the £18m (US$27m, €24m) vintage concept, Ray Hole undertook the logistics of getting a large visitor attraction through planning, building regulations and working with everyone involved to realise the vision.

Speaking exclusively to AM2 Reynolds said that visitors probably wouldn’t get to see the finish product for a number of years as a process of refurbishing and upcycling continues.

"It’s very much a work in progress. Everyone will see it evolve as a visitor attraction, probably over the next few years in all honesty,” he said. “It’s complicated, it’s difficult to bring any visitor attraction to life when you’re trying to deal with rides from different generations and trying to bring them back. Take the scenic railway for example, that’s been literally had to be rebuilt from the ground up to conform to modern day safety standards.”

It’s certainly not been plain sailing for Dreamland. In the last year alone, the heritage attraction – which features Britain’s oldest rollercoaster – suffered a setback after extreme winds blew part of the structure away, while a fire broke out in a suspected arson attack at the theme park, which has battled with a decade of decay and lack of care after closing in the mid-2000s.

“It’s had enormous amounts of complications,” continued Reynolds. “There’s a whole chequered history. You need to take a step back with these things and think it’s amazing that it’s actually happened and will continue to evolve over the next few years.”

A second phase of development, set to be completed later this quarter, includes the opening of the Dreamland Ballroom, Garden Café and an education space, while phase three, coming in October, will debut the Dreamland Dark Space. In Q1 2016, the park will also gain its Hall by the Sea, Sea Café, Buffet Building and an outdoor event space. In addition to new amenities, the theme park is adding new rides including the Grade II-listed 90-year-old scenic railway, which is not yet open to the public, the crazy mouse and the upscaling of more vintage rides.

Part-funded by the Heritage Lottery Fund (HLF), which awarded £5.8m (US$8.9m, €7.8m) to the Dreamland Trust, the park is part of a larger restoration of Margate, which is currently enjoying somewhat of a renaissance, thanks in-part to the Turner Contemporary which has welcomed more than a million visitors through its doors since opening in 2011.

“Margate is an interesting place,” said Reynolds. “10 or 15 years ago people had written it off. The Turner has had an effect on the local area. It’s amazing, it’s completely transformed it. I think Dreamland will do the same thing. They’re like two bookends within Margate. Having both of those coupled with a high-speed rail connection, it just makes absolute sense to bring it back.

“I think there’s amazing support for Dreamland locally and certainly within the county of Kent. Everyone I speak to about this project, their eyes light up. They’ve all got this sentimental attachment to it and I think what we’ve done is tried to differentiate it and make it into something unique and different. If the support that it’s had so far is a measure of the success it will have in the future, then I think it will be very successful.”

An upscaling process of some rides is still ongoing Credit: Dreamland
There is still more to come from the park, which is opening using a phased approach Credit: Dreamland
RELATED STORIES
Heritage theme park reopens to the public 11 years after closure


Following an 11-year campaign to save a heritage theme park in Margate, Kent, UK, Dreamland has finally reopened its doors to the public, reimagined and ready to welcome a new generation of visitors to the vintage attraction.
Designer Wayne Hemingway to star at Tourism Society Symposium


Wayne Hemingway MBE, the creative designer and visionary behind the £18m ($27m, €24m) restoration of Dreamland in Margate, UK, has been confirmed as a speaker at the annual Tourism Society Symposium.
FEATURE: Heritage: Dream Big


With Wayne Hemingway leading the design, it’s a new twist on the seaside attraction for a reinvented Dreamland. We meet the team
Historic Dreamland rollercoaster hits another bump in the road


Britain’s oldest rollercoaster already has a storied past, and it suffered yet another setback during the festive season when high winds blew part of the structure away. The Grade II-listed ride was undergoing restoration at the time as part of the renovation of the Dreamland amusement park in Margate, Kent.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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