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NEWS
Dreamland loses £5m in opening season, operator blames council blunder
POSTED 10 Dec 2015 . BY Tom Anstey
Dreamland operator Sands Heritage says the cash crisis the park currently finds itself in is the result of poor management from the council’s side Credit: Dreamland
Heritage theme park Dreamland is in troubled waters, entering into a voluntary debt plan just six months after the historic attraction reopened to the public.

Sands Heritage, the body behind the attraction in Margate, UK, has recorded a net loss of £5m (US$7.6m, €6.9m) since Dreamland reopened on 19 June.

An insolvency firm has been appointed by Sands Heritage for payments to its suppliers after hundreds of outstanding bills were left unpaid. Assuming a payment plan is agreed during a meeting on 23 December, the park will continue to run with the debts paid over a five year plan up to 2021.

Sands Heritage won the right to operate the 95-year-old attraction from park owners Thanet Council in November 2014. Sands Heritage has said that the cash crisis the park currently finds itself in is the result of poor management from the council’s side, with the operator alleging the body broke key contractual agreements, leading to huge losses in revenue over the busy summer trading period.

One of the main failures, says Sand Heritage, was not being able to open the Scenic Railway on time, resulting in 50 per cent fewer visitors than had been anticipated over the summer season. In addition, Sands Heritage was forced to takeover incomplete building works from the council which resulted in the park closing for 17 days shortly after opening. Failure to open other rides, restore the menagerie cages and to complete important landscape work was also blamed.

As a result, the park threatened legal action against the council, which agreed to pay the sum of £1.05m (US$1.6m, €1.45m) in compensation costs but denied a breach of contract.

Part of the debt owed has already been paid to key creditors, with a further £913,000 (US$1.4m, €1.3m) left to form the basis of Sands Heritage’s repayment plan.

"We are working together with our creditors in respect of a Company Voluntary Administration (CVA) under the terms of which we expect creditors to be paid in full,” said Dreamland CEO, Eddie Kemsley.

“We are able to draw a line on a series of delays and late investments that have hindered our intentions to provide the best all-round experience for all of our visitors. We are grateful to all of our creditors for their understanding, support and patience and we look forward to adding to Thanet's tourism industry."

RELATED STORIES
  UK's oldest rollercoaster reopens after grand restoration


The Scenic Railway – the premier attraction of heritage theme park Dreamland – has finally reopened to the public 12 years after the UK’s oldest rollercoaster shut down.
  Exclusive: Still more to come from Dreamland, says architect


Following last month's launch of heritage theme park Dreamland in Margate 11 years after its closure, Gary Reynolds, director at Ray Hole Architects, has said the development is still “very much a work in progress.”
  Heritage theme park reopens to the public 11 years after closure


Following an 11-year campaign to save a heritage theme park in Margate, Kent, UK, Dreamland has finally reopened its doors to the public, reimagined and ready to welcome a new generation of visitors to the vintage attraction.
  Designer Wayne Hemingway to star at Tourism Society Symposium


Wayne Hemingway MBE, the creative designer and visionary behind the £18m ($27m, €24m) restoration of Dreamland in Margate, UK, has been confirmed as a speaker at the annual Tourism Society Symposium.
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NEWS
Dreamland loses £5m in opening season, operator blames council blunder
POSTED 10 Dec 2015 . BY Tom Anstey
Dreamland operator Sands Heritage says the cash crisis the park currently finds itself in is the result of poor management from the council’s side Credit: Dreamland
Heritage theme park Dreamland is in troubled waters, entering into a voluntary debt plan just six months after the historic attraction reopened to the public.

Sands Heritage, the body behind the attraction in Margate, UK, has recorded a net loss of £5m (US$7.6m, €6.9m) since Dreamland reopened on 19 June.

An insolvency firm has been appointed by Sands Heritage for payments to its suppliers after hundreds of outstanding bills were left unpaid. Assuming a payment plan is agreed during a meeting on 23 December, the park will continue to run with the debts paid over a five year plan up to 2021.

Sands Heritage won the right to operate the 95-year-old attraction from park owners Thanet Council in November 2014. Sands Heritage has said that the cash crisis the park currently finds itself in is the result of poor management from the council’s side, with the operator alleging the body broke key contractual agreements, leading to huge losses in revenue over the busy summer trading period.

One of the main failures, says Sand Heritage, was not being able to open the Scenic Railway on time, resulting in 50 per cent fewer visitors than had been anticipated over the summer season. In addition, Sands Heritage was forced to takeover incomplete building works from the council which resulted in the park closing for 17 days shortly after opening. Failure to open other rides, restore the menagerie cages and to complete important landscape work was also blamed.

As a result, the park threatened legal action against the council, which agreed to pay the sum of £1.05m (US$1.6m, €1.45m) in compensation costs but denied a breach of contract.

Part of the debt owed has already been paid to key creditors, with a further £913,000 (US$1.4m, €1.3m) left to form the basis of Sands Heritage’s repayment plan.

"We are working together with our creditors in respect of a Company Voluntary Administration (CVA) under the terms of which we expect creditors to be paid in full,” said Dreamland CEO, Eddie Kemsley.

“We are able to draw a line on a series of delays and late investments that have hindered our intentions to provide the best all-round experience for all of our visitors. We are grateful to all of our creditors for their understanding, support and patience and we look forward to adding to Thanet's tourism industry."

RELATED STORIES
UK's oldest rollercoaster reopens after grand restoration


The Scenic Railway – the premier attraction of heritage theme park Dreamland – has finally reopened to the public 12 years after the UK’s oldest rollercoaster shut down.
Exclusive: Still more to come from Dreamland, says architect


Following last month's launch of heritage theme park Dreamland in Margate 11 years after its closure, Gary Reynolds, director at Ray Hole Architects, has said the development is still “very much a work in progress.”
Heritage theme park reopens to the public 11 years after closure


Following an 11-year campaign to save a heritage theme park in Margate, Kent, UK, Dreamland has finally reopened its doors to the public, reimagined and ready to welcome a new generation of visitors to the vintage attraction.
Designer Wayne Hemingway to star at Tourism Society Symposium


Wayne Hemingway MBE, the creative designer and visionary behind the £18m ($27m, €24m) restoration of Dreamland in Margate, UK, has been confirmed as a speaker at the annual Tourism Society Symposium.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
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COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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