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New opening
Blue Lagoon launches The Retreat

A subterranean spa built into an 800-year-old lava flow forms part of a significant expansion at Iceland’s famous Blue Lagoon

By Katie Barnes | Published in Spa Business 2018 issue 2


Attracting up to 1 million visitors last year, Blue Lagoon geothermal springs is one of Iceland’s most popular tourist attractions.

Kim Kardashian and Beyoncé have taken to its waters, while Microsoft founder Bill Gates reportedly booked the entire site for a twilight swim.

With such growing demand, the opening of its first luxury offering, the Retreat, has been highly anticipated. The all-suite hotel, restaurant and spa – which have been in development for four years – launched in April and represent a significant expansion for the attraction.

“We’re proud to finally be able to share the Retreat at Blue Lagoon Iceland with the world,” says founder and CEO Grímur Saemundsen, who’s received awards for his progressive approach in tourism. It’s been his long-term vision for Blue Lagoon to become an epicentre for health and wellbeing. “Our team and partners have worked extremely hard to bring this luxury experience to life and we are beyond excited to welcome guests to our new property,” he adds.

Subterranean spa
The underground Retreat Spa built into an 800-year-old lava flow is a core part of the extension. Open to overnight guests and day visitors, the 4,000sq m (43,056sq ft) spa has steamrooms and saunas warmed by the heat of volcanic rocks, a cold well, a tranquil water wall and treatment rooms for massages, facials and beauty services.

Therapies use Blue Lagoon’s own skincare which is rich in minerals, while in-water watsu massages starting at ISK10,200 (US$104, €84, £73) for 30 minutes are also available. Therapist uniforms are supplied by Fashionizer Spa.

As part of a free signature ritual, guests explore a series of interconnected chambers and cover themselves in healing algae, silica mud and minerals. Or, for a more private affair, the Lava Cove is a self-contained spa suite with it’s own lagoon, wood-burning fireplace and butler.

In addition, spa visitors can access the Retreat Lagoon, a new Blue Lagoon experience, where the mineral-rich water flows around the hotel and spa through a terraced concourse of lava.

In the lounge, guests relax in suspended nest chairs while taking in views of the lagoon with floor-to-ceiling windows.

The same views are also enjoyed by those taking a break from the spa journey in the casual spa restaurant. Here, guests wrap up in bath robes to snack on light fare including Icelandic sushi and refresh themselves with cold-pressed kale juice and shots of algae.

All-suite hotel
The Retreat hotel itself boasts 62 suites designed by Milan-based Design Group Italia and Reykjavik’s Basalt Architects with a minimalist aesthetic to emphasise the dramatic terrain outside. Prices of suites start at ISK143,750 (US$1,460, €1,180 £1,029) and some rooms on the lower floor provide direct access to the lagoon.

The hotel prides itself on offering ‘intimate hospitality’. Each guest is welcomed by an individual host who will serve as their guide throughout their stay – providing insight to local culture or informing them of the imminent arrival of the Northern Lights, for example. Activities such as guided hikes taking in the striking volcanic landscape and complimentary morning yoga sessions are also on offer.

Meanwhile, the upscale Moss Restaurant in the hotel highlights seasonal and regional ingredients, including reindeer sourced by a hunter.

Four-year endeavour
It’s taken Blue Lagoon four years to complete this sizeable project, the purpose of which is to enhance the overall guest experience rather than to increase visitor numbers.

Sigridur Sigthorsdottir of Basalt Architects led the development working with EFLA, an Icelandic engineering and consulting firm. Sigthorsdottir has been the architect at the Blue Lagoon for more than 20 years and her work in harmonising the man-made and natural environment has received critical acclaim.

Blue Lagoon was founded in 1992 with the purpose of unlocking the benefits of geothermal seawater. Originally based on a single entity – a lagoon holding 6 million litres of water – the company now operates the 35-room Silica Hotel, a restaurant, an R&D centre and has its own skincare range.

The first phase of expansion in 2016, saw the main lagoon enlarged by half. And now the launch of the spa, another hotel and restaurant complete the offering.

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2018 issue 2
Founder Saemundsen is “beyond excited” about the launch
Founder Saemundsen is “beyond excited” about the launch
Watsu sessions are carried out in the thermal waters and start at US$104 for 30 minutes
Watsu sessions are carried out in the thermal waters and start at US$104 for 30 minutes
Lava Cove is a private spa suite with its own thermal waters and wood burning fireplace
Lava Cove is a private spa suite with its own thermal waters and wood burning fireplace
Hotel suites overlook Iceland’s dramatic landscape
Hotel suites overlook Iceland’s dramatic landscape
the spa’s tranquil water wall
the spa’s tranquil water wall
The 62 minimalist suites were designed by Basalt Architects and Design Group Italia
The 62 minimalist suites were designed by Basalt Architects and Design Group Italia
In the lounge, guests relax in suspended nest chairs while looking out at the waters
In the lounge, guests relax in suspended nest chairs while looking out at the waters
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
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New opening
Blue Lagoon launches The Retreat

A subterranean spa built into an 800-year-old lava flow forms part of a significant expansion at Iceland’s famous Blue Lagoon

By Katie Barnes | Published in Spa Business 2018 issue 2


Attracting up to 1 million visitors last year, Blue Lagoon geothermal springs is one of Iceland’s most popular tourist attractions.

Kim Kardashian and Beyoncé have taken to its waters, while Microsoft founder Bill Gates reportedly booked the entire site for a twilight swim.

With such growing demand, the opening of its first luxury offering, the Retreat, has been highly anticipated. The all-suite hotel, restaurant and spa – which have been in development for four years – launched in April and represent a significant expansion for the attraction.

“We’re proud to finally be able to share the Retreat at Blue Lagoon Iceland with the world,” says founder and CEO Grímur Saemundsen, who’s received awards for his progressive approach in tourism. It’s been his long-term vision for Blue Lagoon to become an epicentre for health and wellbeing. “Our team and partners have worked extremely hard to bring this luxury experience to life and we are beyond excited to welcome guests to our new property,” he adds.

Subterranean spa
The underground Retreat Spa built into an 800-year-old lava flow is a core part of the extension. Open to overnight guests and day visitors, the 4,000sq m (43,056sq ft) spa has steamrooms and saunas warmed by the heat of volcanic rocks, a cold well, a tranquil water wall and treatment rooms for massages, facials and beauty services.

Therapies use Blue Lagoon’s own skincare which is rich in minerals, while in-water watsu massages starting at ISK10,200 (US$104, €84, £73) for 30 minutes are also available. Therapist uniforms are supplied by Fashionizer Spa.

As part of a free signature ritual, guests explore a series of interconnected chambers and cover themselves in healing algae, silica mud and minerals. Or, for a more private affair, the Lava Cove is a self-contained spa suite with it’s own lagoon, wood-burning fireplace and butler.

In addition, spa visitors can access the Retreat Lagoon, a new Blue Lagoon experience, where the mineral-rich water flows around the hotel and spa through a terraced concourse of lava.

In the lounge, guests relax in suspended nest chairs while taking in views of the lagoon with floor-to-ceiling windows.

The same views are also enjoyed by those taking a break from the spa journey in the casual spa restaurant. Here, guests wrap up in bath robes to snack on light fare including Icelandic sushi and refresh themselves with cold-pressed kale juice and shots of algae.

All-suite hotel
The Retreat hotel itself boasts 62 suites designed by Milan-based Design Group Italia and Reykjavik’s Basalt Architects with a minimalist aesthetic to emphasise the dramatic terrain outside. Prices of suites start at ISK143,750 (US$1,460, €1,180 £1,029) and some rooms on the lower floor provide direct access to the lagoon.

The hotel prides itself on offering ‘intimate hospitality’. Each guest is welcomed by an individual host who will serve as their guide throughout their stay – providing insight to local culture or informing them of the imminent arrival of the Northern Lights, for example. Activities such as guided hikes taking in the striking volcanic landscape and complimentary morning yoga sessions are also on offer.

Meanwhile, the upscale Moss Restaurant in the hotel highlights seasonal and regional ingredients, including reindeer sourced by a hunter.

Four-year endeavour
It’s taken Blue Lagoon four years to complete this sizeable project, the purpose of which is to enhance the overall guest experience rather than to increase visitor numbers.

Sigridur Sigthorsdottir of Basalt Architects led the development working with EFLA, an Icelandic engineering and consulting firm. Sigthorsdottir has been the architect at the Blue Lagoon for more than 20 years and her work in harmonising the man-made and natural environment has received critical acclaim.

Blue Lagoon was founded in 1992 with the purpose of unlocking the benefits of geothermal seawater. Originally based on a single entity – a lagoon holding 6 million litres of water – the company now operates the 35-room Silica Hotel, a restaurant, an R&D centre and has its own skincare range.

The first phase of expansion in 2016, saw the main lagoon enlarged by half. And now the launch of the spa, another hotel and restaurant complete the offering.

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2018 issue 2
Founder Saemundsen is “beyond excited” about the launch
Founder Saemundsen is “beyond excited” about the launch
Watsu sessions are carried out in the thermal waters and start at US$104 for 30 minutes
Watsu sessions are carried out in the thermal waters and start at US$104 for 30 minutes
Lava Cove is a private spa suite with its own thermal waters and wood burning fireplace
Lava Cove is a private spa suite with its own thermal waters and wood burning fireplace
Hotel suites overlook Iceland’s dramatic landscape
Hotel suites overlook Iceland’s dramatic landscape
the spa’s tranquil water wall
the spa’s tranquil water wall
The 62 minimalist suites were designed by Basalt Architects and Design Group Italia
The 62 minimalist suites were designed by Basalt Architects and Design Group Italia
In the lounge, guests relax in suspended nest chairs while looking out at the waters
In the lounge, guests relax in suspended nest chairs while looking out at the waters
LATEST NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
UK government cuts VAT on attractions to boost summer visitor economy
The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS