The Global Wellness Summit will take place in
Italy this October. Jane Kitchen talks to GWS chair
Susie Ellis and Technogym founder Nerio Alessandri
to find out what’s in store for the big event
By Jane Kitchen | Published in Spa Business 2018 issue 2
GWS chair Susie Ellis with Technogym founder Nerio Alessandri, who will host the summit at his company HQ
NERIO
What makes the location a fitting setting for the Global Wellness Summit? Italy in general is unique for its combination of arts, culture, nature, food, style and design – in a word, quality of life – which makes it the ideal location for a global event focusing on wellness.
At Technogym, our strategic vision of being ‘The Wellness Company’ permeates our entire innovation processes, operations and business approach. That’s why we felt the need to create the Technogym Village 10 years ago, which is not only our company headquarters, but the first example of a wellness campus in the world. It’s a wellness-inspired workplace for our team, but it’s also a place to inspire the industry and is open to all stakeholders – industry operators, trainers, partners, architects, doctors, institutions, media – to develop new wellness projects, business and social models.
What is the Wellness Valley and what might delegates learn from it? The Technogym Village is also an educational and cultural hub that’s strongly connected with the local community, thanks to the work of The Wellness Foundation – the nonprofit body I created to promote wellness culture, research and education – which has helped form the Wellness Valley in the region. The project has involved public administration, private companies, schools, the public healthcare system and touristic operators. Today, we have more than 50 best practices – free summer exercise programmes for the elderly in the parks, wellness educational programmes in the public schools and new sport and wellness-orientated tourist packages that combine things like biking, art and gastronomy.
Independent surveys have shown that people in the area are 10 per cent more physically active than in the rest of the country. The Wellness Valley is a unique wellness ecosystem. It’s been presented at the World Economic Forum and now the Italian government is looking at us as a pilot project to take inspiration from for wellness policies and practices nationwide. I would be really proud and pleased if delegates at the GWS can also take inspiration from our experiences.
What’s your definition of wellness? Wellness means feeling good, while fitness means looking good. Wellness is a lifestyle that combines regular physical exercise, a healthy diet and a positive mental approach. Being an Italian company, we took inspiration from our culture: the phrase “mens sana in corpore sano”, or “healthy mind in healthy body”, which dates back to ancient Rome.
Wellness represents an opportunity for both business and social development at the same time. For governments, it can help decrease healthcare costs, by promoting illness prevention and lifestyle education. For businesses, it can increase people’s creativity and productivity. And for citizens, it can mean living a longer and happier life.
SUSIE
What’s the theme for this year’s summit? This is the first time we’ve been hosted in the global headquarters of a major wellness company. The GWS is laser-focused on the business of wellness, so the theme Shaping the Business of Wellness will be the predominant conversation.
What can you share about the content? We’ll analyse emerging business opportunities for all wellness markets – not just traditional segments, but how its transforming massive industries such as retail, fashion, design and architecture.
One high-profile keynote is Antonio Citterio, who’s known for his human- and wellness-centric architecture for brands like Technogym, Hermes and Bulgari hotels worldwide. Another keynote is Neil Grimmer, who founded Plum Organics, a line of food for children. Neil has now started a new company, Habit, which analyses DNA, bloodwork and metabolism to provide people with a personalised nutrition programme. He’s really disruptive in the nutrition space and people will be fascinated by what he’s doing, as personalised wellness is an extraordinarily hot topic. Food and nutrition will be front-and-centre this year in other ways as well.
We’re also going to facilitate a discussion with the large hospitality brands about their vision of the future of wellness and we want to showcase some very successful Italian spa and wellness programmes.
There will be a complete update of the Global Wellness Economy Monitor, outlining the size, scope, trends and five-year growth projections for market segments. There will also be an in-depth regional-level analysis and a look at top country markets. The more that this message is out there about the growth of wellness tourism, the easier it is for governments to promote it and for consumers to understand what it is.
How will the location influence the summit? Fitness and mind/body is something that we’re going to focus on a bit more.
Having an experience of the place will be woven in, so people will learn about Technogym; it’s a hugely successful company and Nerio’s story is very interesting. We’re also working to incorporate movement – we may have people dress very casually in workout clothes and there will be opportunities for delegates to experience Technogym’s team of incredible trainers and their equipment.
A subhead of our summit this year is ‘la dolce vita’, or ‘the good life’, and we’ll honour Italy’s great longevity. There’s something about the food, the wine and just sitting around and enjoying time with people – we’ll bring that alive so delegates will have that authentic Italian experience. There’s a strong likelihood meals will be outdoors which also reflects the culture and the identity of the place.
What other surprises do you have in store? Italy, of course, excels when it comes to style and fashion and beauty and art, so we want to bring those concepts alive in ways delegates can relate to. The centrepiece of our gala night will be a fashion show – but through a wellness lens. We’re doing this in partnership with Jessica Jesse of BuDhaGirl, who’s been deeply involved in the fashion world and it will be inspired by the imagery of Louie Schwartzberg and underpinned by Italian classical music.
What should people expect to take away? People should arrive at the summit hoping to learn about how the industry is being shaped and what part they have in it. They’ll leave knowing more about how they’re going to shape their own business and how that impacts the industry as a whole. Wellness is transforming so many arenas and there’s such value in seeing the bigger picture.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2018 issue 2
People profile: Garrett Mersberger
Garrett Mersberger on the overhaul of Kohler Waters’ flagship spa in Europe, plus his vision for ISPA following his appointment as chair of the association
Spa programmes: On the menu
Underwater yoga, healing breathwork and genetics all feature in Spa Business’ brand new series revealing the latest treatments, programmes and retreats in spas
Promotional feature: Zimmer MedizinSysteme
Cold therapy is suddenly all the rage, but Zimmer MedizinSysteme’s icelab takes it a step further, creating a cold sauna for the whole body. Rainer Bolsinger explains more about this cutting-edge therapy
Promotional feature: The Tides: pure Dutch nature inside
Modern living might be tough on our minds and bodies, but newly-launched Dutch wellness and self-care brand The Tides offers just the antidote with a new class of pure, raw products and treatments
The Global Wellness Summit will take place in
Italy this October. Jane Kitchen talks to GWS chair
Susie Ellis and Technogym founder Nerio Alessandri
to find out what’s in store for the big event
By Jane Kitchen | Published in Spa Business 2018 issue 2
GWS chair Susie Ellis with Technogym founder Nerio Alessandri, who will host the summit at his company HQ
NERIO
What makes the location a fitting setting for the Global Wellness Summit? Italy in general is unique for its combination of arts, culture, nature, food, style and design – in a word, quality of life – which makes it the ideal location for a global event focusing on wellness.
At Technogym, our strategic vision of being ‘The Wellness Company’ permeates our entire innovation processes, operations and business approach. That’s why we felt the need to create the Technogym Village 10 years ago, which is not only our company headquarters, but the first example of a wellness campus in the world. It’s a wellness-inspired workplace for our team, but it’s also a place to inspire the industry and is open to all stakeholders – industry operators, trainers, partners, architects, doctors, institutions, media – to develop new wellness projects, business and social models.
What is the Wellness Valley and what might delegates learn from it? The Technogym Village is also an educational and cultural hub that’s strongly connected with the local community, thanks to the work of The Wellness Foundation – the nonprofit body I created to promote wellness culture, research and education – which has helped form the Wellness Valley in the region. The project has involved public administration, private companies, schools, the public healthcare system and touristic operators. Today, we have more than 50 best practices – free summer exercise programmes for the elderly in the parks, wellness educational programmes in the public schools and new sport and wellness-orientated tourist packages that combine things like biking, art and gastronomy.
Independent surveys have shown that people in the area are 10 per cent more physically active than in the rest of the country. The Wellness Valley is a unique wellness ecosystem. It’s been presented at the World Economic Forum and now the Italian government is looking at us as a pilot project to take inspiration from for wellness policies and practices nationwide. I would be really proud and pleased if delegates at the GWS can also take inspiration from our experiences.
What’s your definition of wellness? Wellness means feeling good, while fitness means looking good. Wellness is a lifestyle that combines regular physical exercise, a healthy diet and a positive mental approach. Being an Italian company, we took inspiration from our culture: the phrase “mens sana in corpore sano”, or “healthy mind in healthy body”, which dates back to ancient Rome.
Wellness represents an opportunity for both business and social development at the same time. For governments, it can help decrease healthcare costs, by promoting illness prevention and lifestyle education. For businesses, it can increase people’s creativity and productivity. And for citizens, it can mean living a longer and happier life.
SUSIE
What’s the theme for this year’s summit? This is the first time we’ve been hosted in the global headquarters of a major wellness company. The GWS is laser-focused on the business of wellness, so the theme Shaping the Business of Wellness will be the predominant conversation.
What can you share about the content? We’ll analyse emerging business opportunities for all wellness markets – not just traditional segments, but how its transforming massive industries such as retail, fashion, design and architecture.
One high-profile keynote is Antonio Citterio, who’s known for his human- and wellness-centric architecture for brands like Technogym, Hermes and Bulgari hotels worldwide. Another keynote is Neil Grimmer, who founded Plum Organics, a line of food for children. Neil has now started a new company, Habit, which analyses DNA, bloodwork and metabolism to provide people with a personalised nutrition programme. He’s really disruptive in the nutrition space and people will be fascinated by what he’s doing, as personalised wellness is an extraordinarily hot topic. Food and nutrition will be front-and-centre this year in other ways as well.
We’re also going to facilitate a discussion with the large hospitality brands about their vision of the future of wellness and we want to showcase some very successful Italian spa and wellness programmes.
There will be a complete update of the Global Wellness Economy Monitor, outlining the size, scope, trends and five-year growth projections for market segments. There will also be an in-depth regional-level analysis and a look at top country markets. The more that this message is out there about the growth of wellness tourism, the easier it is for governments to promote it and for consumers to understand what it is.
How will the location influence the summit? Fitness and mind/body is something that we’re going to focus on a bit more.
Having an experience of the place will be woven in, so people will learn about Technogym; it’s a hugely successful company and Nerio’s story is very interesting. We’re also working to incorporate movement – we may have people dress very casually in workout clothes and there will be opportunities for delegates to experience Technogym’s team of incredible trainers and their equipment.
A subhead of our summit this year is ‘la dolce vita’, or ‘the good life’, and we’ll honour Italy’s great longevity. There’s something about the food, the wine and just sitting around and enjoying time with people – we’ll bring that alive so delegates will have that authentic Italian experience. There’s a strong likelihood meals will be outdoors which also reflects the culture and the identity of the place.
What other surprises do you have in store? Italy, of course, excels when it comes to style and fashion and beauty and art, so we want to bring those concepts alive in ways delegates can relate to. The centrepiece of our gala night will be a fashion show – but through a wellness lens. We’re doing this in partnership with Jessica Jesse of BuDhaGirl, who’s been deeply involved in the fashion world and it will be inspired by the imagery of Louie Schwartzberg and underpinned by Italian classical music.
What should people expect to take away? People should arrive at the summit hoping to learn about how the industry is being shaped and what part they have in it. They’ll leave knowing more about how they’re going to shape their own business and how that impacts the industry as a whole. Wellness is transforming so many arenas and there’s such value in seeing the bigger picture.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2018 issue 2
People profile: Garrett Mersberger
Garrett Mersberger on the overhaul of Kohler Waters’ flagship spa in Europe, plus his vision for ISPA following his appointment as chair of the association
Spa programmes: On the menu
Underwater yoga, healing breathwork and genetics all feature in Spa Business’ brand new series revealing the latest treatments, programmes and retreats in spas
Promotional feature: Zimmer MedizinSysteme
Cold therapy is suddenly all the rage, but Zimmer MedizinSysteme’s icelab takes it a step further, creating a cold sauna for the whole body. Rainer Bolsinger explains more about this cutting-edge therapy
Promotional feature: The Tides: pure Dutch nature inside
Modern living might be tough on our minds and bodies, but newly-launched Dutch wellness and self-care brand The Tides offers just the antidote with a new class of pure, raw products and treatments
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick
Mansion has created a new destination that combines live magic, immersive theatre, dining and
private membership under one roof.
The Montana Historical Society has officially celebrated the opening of its new Montana
Heritage
Center, a US$107 million (£79 million, €92 million) destination that combines immersive
storytelling with cutting-edge audiovisual technology to bring the sta
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade-
long transformation programme that has seen almost US$200 million invested into the Texas
attraction.
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are
progressing, with the project set to transform the attraction into a global centre for reef
education and conservation.
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
