The 360-degree digital art experience has toured the world / Photo: Exhibition Hub
It has toured world cities including New York, Las Vegas, Boston, Tel Aviv, Beijing, Naples and London, and now Van Gogh: The Immersive Experience digital art experience has launched in Bristol, UK.
Capitalising on the current popularity of immersive art shows, the exhibition’s highlight is a 20,000sq ft light and sound show featuring floor-to-ceiling digital projections of many of Van Gogh’s best known works.
The experience also features galleries exploring the life, works and techniques of Van Gogh, as well as a drawing studio and a VR experience that guides the viewer through a 10-minute journey on “a day in the life of the artist, providing a chance to discover the inspiration behind some of his most beloved works including Vincent’s Bedroom at Arles, and Starry Night Over The Rhone River.”
The work of entertainment producer Exhibition Hub together with entertainment discovery platform Fever, Van Gogh: The Immersive Experience premiered in a cathedral in Naples, Italy, in November 2017. It has since toured the US and Europe, as well as Tel Aviv and Shanghai.
Animated visuals for Van Gogh: The Immersive Experience were created in collaboration with digital media artists Dirty Monitor.
Immersive art experiences represent a hugely popular trend in attractions, with innovations in VR and AR technology driving the market, which promises to offer new perspectives on art and artists.
Other successes include Meow Wolf’s Omega Mart, Las Vegas, US; teamLab’s permanent museum in Tokyo, Japan; Steve Kopelman’s Seisique in Houston, US; and Superblue Miami, US.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2022 issue 2
Editor's letter: Open for all
We must listen to the communities we’re trying to serve if we’re going to make attractions inclusive for everyone, says Magali Robathan
Interview: Chris Mather
As the Gretna Green Experience opens in Scotland, Mather & Co’s CEO shares the highs and lows of almost three decades in exhibition design
Waterparks: Down to earth
The world’s first ‘living waterslides’, a hydroponic farm, rooftop beehives and more than 1,500 trees – all part of the Therme Manchester next generation waterpark’s aims to be as green as possible
Museums: Gardens of the future
Dubai’s new Museum of the Future has opened with a bang. We look at how the innovative landscaping aims to support the museum’s message
Technology: A whole new world
The metaverse is coming, and the attractions industry needs to pay attention. Lesley Morisetti explores the challenges and opportunities
Immersive art: In the picture
Van Gogh: The Immersive Experience is part of a massive trend promising to offer new perspectives on art and artists
Awards: Museums & Heritage Awards
As the Oscars of the museum world celebrate the best, brightest and most creative, we take a look at this year’s winners
Tourism: The winds of change
Attractions providers not willing to take risks and get truly creative will get left behind, says Dr Terry Stevens. Here’s how to stay ahead of the curve
Research: A sustainable future
Research shows that consumers want attractions to get greener, faster, and they’re actively pushing for change. BVA BDRC’s Jon Young talks us through the numbers
The 360-degree digital art experience has toured the world / Photo: Exhibition Hub
It has toured world cities including New York, Las Vegas, Boston, Tel Aviv, Beijing, Naples and London, and now Van Gogh: The Immersive Experience digital art experience has launched in Bristol, UK.
Capitalising on the current popularity of immersive art shows, the exhibition’s highlight is a 20,000sq ft light and sound show featuring floor-to-ceiling digital projections of many of Van Gogh’s best known works.
The experience also features galleries exploring the life, works and techniques of Van Gogh, as well as a drawing studio and a VR experience that guides the viewer through a 10-minute journey on “a day in the life of the artist, providing a chance to discover the inspiration behind some of his most beloved works including Vincent’s Bedroom at Arles, and Starry Night Over The Rhone River.”
The work of entertainment producer Exhibition Hub together with entertainment discovery platform Fever, Van Gogh: The Immersive Experience premiered in a cathedral in Naples, Italy, in November 2017. It has since toured the US and Europe, as well as Tel Aviv and Shanghai.
Animated visuals for Van Gogh: The Immersive Experience were created in collaboration with digital media artists Dirty Monitor.
Immersive art experiences represent a hugely popular trend in attractions, with innovations in VR and AR technology driving the market, which promises to offer new perspectives on art and artists.
Other successes include Meow Wolf’s Omega Mart, Las Vegas, US; teamLab’s permanent museum in Tokyo, Japan; Steve Kopelman’s Seisique in Houston, US; and Superblue Miami, US.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2022 issue 2
Editor's letter: Open for all
We must listen to the communities we’re trying to serve if we’re going to make attractions inclusive for everyone, says Magali Robathan
Interview: Chris Mather
As the Gretna Green Experience opens in Scotland, Mather & Co’s CEO shares the highs and lows of almost three decades in exhibition design
Waterparks: Down to earth
The world’s first ‘living waterslides’, a hydroponic farm, rooftop beehives and more than 1,500 trees – all part of the Therme Manchester next generation waterpark’s aims to be as green as possible
Museums: Gardens of the future
Dubai’s new Museum of the Future has opened with a bang. We look at how the innovative landscaping aims to support the museum’s message
Technology: A whole new world
The metaverse is coming, and the attractions industry needs to pay attention. Lesley Morisetti explores the challenges and opportunities
Immersive art: In the picture
Van Gogh: The Immersive Experience is part of a massive trend promising to offer new perspectives on art and artists
Awards: Museums & Heritage Awards
As the Oscars of the museum world celebrate the best, brightest and most creative, we take a look at this year’s winners
Tourism: The winds of change
Attractions providers not willing to take risks and get truly creative will get left behind, says Dr Terry Stevens. Here’s how to stay ahead of the curve
Research: A sustainable future
Research shows that consumers want attractions to get greener, faster, and they’re actively pushing for change. BVA BDRC’s Jon Young talks us through the numbers
London Museum will open four new food and drink destinations when it launches its new home
at Smithfield on 28 November, making hospitality a central part of the visitor experience at one
of the capital's biggest cultural openings of the year.
OMA has completed a major transformation of New York's New Museum, creating a larger
cultural campus that combines expanded exhibition spaces with learning, performance,
hospitality and public programming.
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick
Mansion has created a new destination that combines live magic, immersive theatre, dining and
private membership under one roof.
The Montana Historical Society has officially celebrated the opening of its new Montana
Heritage
Center, a US$107 million (£79 million, €92 million) destination that combines immersive
storytelling with cutting-edge audiovisual technology to bring the sta
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade-
long transformation programme that has seen almost US$200 million invested into the Texas
attraction.
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are
progressing, with the project set to transform the attraction into a global centre for reef
education and conservation.
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
