Jean Guy de Gabriac developed the LemiLemi protocol as a signature treatment for Lemi’s Aemotio Spa bed / photo: LEMI
Multi-functionality has been a design focus for Italian wellness manufacturer Lemi throughout its 32 years of operation.
The company’s in-house research and development team has a long history of working with industry experts to deliver stylish, high-quality treatment beds that enable operators to create exceptional massage experiences for their customers, within a wide variety of spa and wellness environments.
These collaborations often include the creation of signature massages that suit Lemi’s unique bed designs.
Lemi’s partnership with industry innovator, educator and CEO of Tip Touch International, Jean Guy de Gabriac, resulted in the creation of signature massages, developed in 2019, specifically for two versions of Lemi’s Spa Dream massage table – an ‘Ocean Dream’ massage was created for the water table and a ‘Sand Tide’ massage for the Quartz table.
The LemiLemi Experience Now the success of these signature treatments has paved the way for the most recent collaboration – the Aemotio Spa protocol. This consists of four modules, one of which is called the LemiLemi massage.
This unique treatment, based on the Hawaiian LomiLomi massage, offers a total-body experience and is performed on Lemi’s multi-functional Aemotio Spa bed, which – as with all Lemi products – is designed and manufactured in Italy and has a 10-year guarantee.
The Aemotio Spa has been an industry favourite for many years. The solid curved bed has a height-adjustable heated water mattress, a full-length Vichy shower arm with six water jets, a control panel, bolero hand shower and steam bath function.
Chromotherapy effects enhance the customer’s wellbeing experience during their treatment, with a choice of seven colours.
Creative freedom “I was given carte blanche to create three signature massage protocols to highlight the sensorial features of the award-winning Lemi massage tables,” says de Gabriac. “The aim was to help spa owners and managers elevate wellness sensations by combining high-tech with high-touch and to encourage them to find their own creative ways to use the beds.
“Inspired by the Hawaiian LomiLomi technique, the LemiLemi signature protocol is much more than just gliding forearm strokes,” says de Gabriac, “it promotes a total mind/body connection with mana – the energy of life – and the flow is like a dance, moving up and down, right and left, front and back.
“The Aemotio table allows simultaneous work on the front and back, with the client lying face up during the whole treatment and results in guests feeling relaxed physically, mentally and emotionally,” he explains.
Matteo Brusaferri, GM of Lemi believes the new treatment will inspire spa and wellness operators, saying: “The LemiLemi signature protocol on the Aemotio Spa illustrates the bed’s full treatment potential, offering an excellent example of how spa operators can create unique customer experiences to ensure guests benefit from all the wellbeing experiences built into its unique modular design.”
The bed’s many functions can also be used to deliver a wide range of innovative, whole-body treatments that meet customers’ specific needs, including hydrotherapy, peels, slimming, toning, facials and exfoliation.
When enjoyed as a steam bath, customers are immersed in delicate perfume-infused steam amid a programme of sensory light effects, which creates a soothing, sensual treatment experience.
The LemiLemi massage involves wide, fluid massage movements, which can either be gentle and enveloping to mimic sea waves, or very intense, using the therapist’s forearms or knuckles – depending on customer preference.
The bed’s heated water mattress creates a floating sensation to promote total body relaxation, while the therapist massages the upper and lower areas of the body, allowing the customer the opportunity to enjoy a back massage while remaining face up on the bed.
The therapist’s circular hand movements, the use of scented oils, the delicate touch sensation from the Vichy shower and the warmth and gentle rocking motion of the water mattress create a multi-sensory experience that promotes total relaxation and allows the customer to enjoy powerful massage therapy benefits.
photo: Tip Touch
"Inspired by the Hawaiian LomiLomi technique, the LemiLemi signature protocol promotes a total mind/body connection – the flow is like a dance
" – Jean Guy de Gabriac,
Tip Touch
photo: LEMI
"The LemiLemi signature protocol offers an excellent example of how spa operators can create unique customer experiences using Lemi beds
" – Matteo Brusaferri, Lemi
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2021 issue 4
Sponsored: Comfort Zone - Rethinking packaging
With its commitment to meeting the highest standards in relation to sustainability and regeneration, Comfort Zone is reducing its plastic footprint through the use of innovative packaging design and an important partnership to stop ocean-bound plastic
Project preview: Cultivating health
Montara Hospitality Group is developing Tri Vananda, a multi- generational, residential wellness community on the island of Phuket
Sponsored: Art of Cryo – Cold gold
Introducing cryotherapy can be lucrative for spas, as well as offering customers a cutting-edge therapy with powerful benefits for both body and mind
Interview: Brothers in spa
Saverio Quadrio Curzio of QC Terme on working with brother Andrea
on the global expansion of their luxury brand, which is built around European bathing traditions
Everyone’s talking about: Property investment
Reductions in travel and the growth
of homeworking have changed where people spend their time. Our experts consider how this will impact investment
Research: Crossing the watershed
The Global Wellness Institute dives deep into data on the US$4.4tr global wellness economy. Kath Hudson reports
Q&A: Michael Roizen & Victor Koo
The Global Wellness Summit in Boston brought the industry together for three idea-packed days. Spa Business caught up with this year's influential co-chairs
Mystery Shopper: Out of the blue
Jane Kitchen visits Iceland, the
land of fire and ice, to compare
and contrast experiences at the
famed Blue Lagoon and the newly-opened Sky Lagoon in Reykjavik
Sponsored: Optimal results
Gharieni is using research findings and insight to ensure its innovative wellness concepts exceed customers’ expectations
First person: True North
Andrew Gibson heads to Larvik in Norway to experience the world of wellness that is Farris Bad
Urban spas: La Samaritaine
Ghislain Waeyaert visits the Dior Spa at La Samaritaine in Paris, after its €500m upgrade
Spa software: Staff retention
How the latest software can help retain staff and increase business potential in a COVID-challenged world
Finishing touch: COVID attacks fat cells
Researchers from Stanford University set out to explain why people with obesity are at higher risk when contracting COVID-19, as Tom Walker reports
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
Jean Guy de Gabriac developed the LemiLemi protocol as a signature treatment for Lemi’s Aemotio Spa bed / photo: LEMI
Multi-functionality has been a design focus for Italian wellness manufacturer Lemi throughout its 32 years of operation.
The company’s in-house research and development team has a long history of working with industry experts to deliver stylish, high-quality treatment beds that enable operators to create exceptional massage experiences for their customers, within a wide variety of spa and wellness environments.
These collaborations often include the creation of signature massages that suit Lemi’s unique bed designs.
Lemi’s partnership with industry innovator, educator and CEO of Tip Touch International, Jean Guy de Gabriac, resulted in the creation of signature massages, developed in 2019, specifically for two versions of Lemi’s Spa Dream massage table – an ‘Ocean Dream’ massage was created for the water table and a ‘Sand Tide’ massage for the Quartz table.
The LemiLemi Experience Now the success of these signature treatments has paved the way for the most recent collaboration – the Aemotio Spa protocol. This consists of four modules, one of which is called the LemiLemi massage.
This unique treatment, based on the Hawaiian LomiLomi massage, offers a total-body experience and is performed on Lemi’s multi-functional Aemotio Spa bed, which – as with all Lemi products – is designed and manufactured in Italy and has a 10-year guarantee.
The Aemotio Spa has been an industry favourite for many years. The solid curved bed has a height-adjustable heated water mattress, a full-length Vichy shower arm with six water jets, a control panel, bolero hand shower and steam bath function.
Chromotherapy effects enhance the customer’s wellbeing experience during their treatment, with a choice of seven colours.
Creative freedom “I was given carte blanche to create three signature massage protocols to highlight the sensorial features of the award-winning Lemi massage tables,” says de Gabriac. “The aim was to help spa owners and managers elevate wellness sensations by combining high-tech with high-touch and to encourage them to find their own creative ways to use the beds.
“Inspired by the Hawaiian LomiLomi technique, the LemiLemi signature protocol is much more than just gliding forearm strokes,” says de Gabriac, “it promotes a total mind/body connection with mana – the energy of life – and the flow is like a dance, moving up and down, right and left, front and back.
“The Aemotio table allows simultaneous work on the front and back, with the client lying face up during the whole treatment and results in guests feeling relaxed physically, mentally and emotionally,” he explains.
Matteo Brusaferri, GM of Lemi believes the new treatment will inspire spa and wellness operators, saying: “The LemiLemi signature protocol on the Aemotio Spa illustrates the bed’s full treatment potential, offering an excellent example of how spa operators can create unique customer experiences to ensure guests benefit from all the wellbeing experiences built into its unique modular design.”
The bed’s many functions can also be used to deliver a wide range of innovative, whole-body treatments that meet customers’ specific needs, including hydrotherapy, peels, slimming, toning, facials and exfoliation.
When enjoyed as a steam bath, customers are immersed in delicate perfume-infused steam amid a programme of sensory light effects, which creates a soothing, sensual treatment experience.
The LemiLemi massage involves wide, fluid massage movements, which can either be gentle and enveloping to mimic sea waves, or very intense, using the therapist’s forearms or knuckles – depending on customer preference.
The bed’s heated water mattress creates a floating sensation to promote total body relaxation, while the therapist massages the upper and lower areas of the body, allowing the customer the opportunity to enjoy a back massage while remaining face up on the bed.
The therapist’s circular hand movements, the use of scented oils, the delicate touch sensation from the Vichy shower and the warmth and gentle rocking motion of the water mattress create a multi-sensory experience that promotes total relaxation and allows the customer to enjoy powerful massage therapy benefits.
photo: Tip Touch
"Inspired by the Hawaiian LomiLomi technique, the LemiLemi signature protocol promotes a total mind/body connection – the flow is like a dance
" – Jean Guy de Gabriac,
Tip Touch
photo: LEMI
"The LemiLemi signature protocol offers an excellent example of how spa operators can create unique customer experiences using Lemi beds
" – Matteo Brusaferri, Lemi
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2021 issue 4
Sponsored: Comfort Zone - Rethinking packaging
With its commitment to meeting the highest standards in relation to sustainability and regeneration, Comfort Zone is reducing its plastic footprint through the use of innovative packaging design and an important partnership to stop ocean-bound plastic
Project preview: Cultivating health
Montara Hospitality Group is developing Tri Vananda, a multi- generational, residential wellness community on the island of Phuket
Sponsored: Art of Cryo – Cold gold
Introducing cryotherapy can be lucrative for spas, as well as offering customers a cutting-edge therapy with powerful benefits for both body and mind
Interview: Brothers in spa
Saverio Quadrio Curzio of QC Terme on working with brother Andrea
on the global expansion of their luxury brand, which is built around European bathing traditions
Everyone’s talking about: Property investment
Reductions in travel and the growth
of homeworking have changed where people spend their time. Our experts consider how this will impact investment
Research: Crossing the watershed
The Global Wellness Institute dives deep into data on the US$4.4tr global wellness economy. Kath Hudson reports
Q&A: Michael Roizen & Victor Koo
The Global Wellness Summit in Boston brought the industry together for three idea-packed days. Spa Business caught up with this year's influential co-chairs
Mystery Shopper: Out of the blue
Jane Kitchen visits Iceland, the
land of fire and ice, to compare
and contrast experiences at the
famed Blue Lagoon and the newly-opened Sky Lagoon in Reykjavik
Sponsored: Optimal results
Gharieni is using research findings and insight to ensure its innovative wellness concepts exceed customers’ expectations
First person: True North
Andrew Gibson heads to Larvik in Norway to experience the world of wellness that is Farris Bad
Urban spas: La Samaritaine
Ghislain Waeyaert visits the Dior Spa at La Samaritaine in Paris, after its €500m upgrade
Spa software: Staff retention
How the latest software can help retain staff and increase business potential in a COVID-challenged world
Finishing touch: COVID attacks fat cells
Researchers from Stanford University set out to explain why people with obesity are at higher risk when contracting COVID-19, as Tom Walker reports
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
