RKF Luxury Linen is a parter of choice for Guerlain and produces linens for the brand’s spas / PHOTO: GUERLAIN SPA/CLAIRE COCANO
Luxury linen expert, RKF, is a partner of choice for many high-end brands, including Guerlain, one of the oldest and most prestigious French perfume, cosmetics and skincare houses in the world.
A 10-year partnership between the two is based on RKF’s deep understanding of Guerlain’s mission and the assurance that its bespoke, haute couture French linens are crafted from sustainable textiles and offer an exceptional sensory experience for Guerlain’s spa clients.
Each piece of RKF’s customised linen for the fragrance house has now been embellished with a signature bee motif, skilfully embroidered using organic satin. This symbol signifies Guerlain’s commitment to sustainable product innovation, supporting biodiversity, creating a positive social impact and placing conservation at the heart of its work.
“RKF and Guerlain share a commitment to sustainable luxury,” says CEO, Riadh Bouaziz. “It’s been an honour to work on the bee collection with Guerlain, so that the company’s values are represented in a very personal and tactile way to each and every spa client.”
Unique style Guerlain’s bespoke linen collection benefits from RFK’s continued R&D into fabric technology and includes materials from its patented Dreamsoft and Timeless ranges.
The light, double-sided Dreamsoft fabric has a silky surface with an alternate absorbent side, which is 60 per cent softer than standard terry towelling and reduces laundry time by 40 per cent, due to its lighter weight.
RKF’s Timeless fabric took two years to develop and won gold in the A’Design Award & Competition (www.adesignaward.com) for its design versatility, as well as its lighter weight and volume and extra absorption capacity, which is five times greater than classic terry towelling.
RKF’s combination of luxury and household linen design and production sets it apart from other suppliers says Bouaziz: “The intrinsic qualities of our Timeless fabric not only provide more comfort, they also allow for lighter bathrobes which reduces laundry costs and enables the creation of new, haute couture garment designs.
“We won the A’Design award for our use of an innovative fabric in the creation of an elegant bathrobe design,” he says. “This fabric enabled RKF’s designers to create a bathrobe that resembles a trench coat and is a fashion item in its own right.”
About RKF RKF is a French Maison with a timeless knowhow since 1834 that raises household linen to a form of Art.
With innovation and fashion at the heart of its DNA, RKF designs, manufactures and supplies world class linen for luxury hotels, royal palaces, restaurants, the beauty and wellness industry, across 77 countries.
The brand provides partners with bespoke, ecofriendly and operational solutions by developing patented and sustainable textile materials (15 brands and patents and 17 international awards).
RKF is committed to bringing the future into focus with the highest standards of sensory experiences and is continuously striving to optimise linen management.
The company is also on target to operate on a net zero carbon basis by 2025.
The Guerlain for Bees Conservation Programme oversees several partnership and bee-focused initiatives.
The programme includes a Women for Bees entrepreneurial beekeeping programme, in partnership with UNESCO, for example, while it’s also working to raise awareness among younger generations of biodiversity and bee preservation within its Bee School – a volunteer programme for Guerlain employees.
Guerlain is committed to sustainably sourcing its iconic ingredients, as well as using sustainable packaging, without compromising on quality, sensoriality and effectiveness.
The company offers traceable and transparent information on all its products via its ‘Bee Respect’ platform and is aiming to reach net zero carbon by 2030.
"RKF and Guerlain
share a commitment
to sustainable luxury" – Riadh Bouaziz, CEO, RKF
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2021 issue 4
Sponsored: Comfort Zone - Rethinking packaging
With its commitment to meeting the highest standards in relation to sustainability and regeneration, Comfort Zone is reducing its plastic footprint through the use of innovative packaging design and an important partnership to stop ocean-bound plastic
Project preview: Cultivating health
Montara Hospitality Group is developing Tri Vananda, a multi- generational, residential wellness community on the island of Phuket
Sponsored: Art of Cryo – Cold gold
Introducing cryotherapy can be lucrative for spas, as well as offering customers a cutting-edge therapy with powerful benefits for both body and mind
Interview: Brothers in spa
Saverio Quadrio Curzio of QC Terme on working with brother Andrea
on the global expansion of their luxury brand, which is built around European bathing traditions
Everyone’s talking about: Property investment
Reductions in travel and the growth
of homeworking have changed where people spend their time. Our experts consider how this will impact investment
Research: Crossing the watershed
The Global Wellness Institute dives deep into data on the US$4.4tr global wellness economy. Kath Hudson reports
Q&A: Michael Roizen & Victor Koo
The Global Wellness Summit in Boston brought the industry together for three idea-packed days. Spa Business caught up with this year's influential co-chairs
Mystery Shopper: Out of the blue
Jane Kitchen visits Iceland, the
land of fire and ice, to compare
and contrast experiences at the
famed Blue Lagoon and the newly-opened Sky Lagoon in Reykjavik
Sponsored: Optimal results
Gharieni is using research findings and insight to ensure its innovative wellness concepts exceed customers’ expectations
First person: True North
Andrew Gibson heads to Larvik in Norway to experience the world of wellness that is Farris Bad
Urban spas: La Samaritaine
Ghislain Waeyaert visits the Dior Spa at La Samaritaine in Paris, after its €500m upgrade
Spa software: Staff retention
How the latest software can help retain staff and increase business potential in a COVID-challenged world
Finishing touch: COVID attacks fat cells
Researchers from Stanford University set out to explain why people with obesity are at higher risk when contracting COVID-19, as Tom Walker reports
RKF Luxury Linen is a parter of choice for Guerlain and produces linens for the brand’s spas / PHOTO: GUERLAIN SPA/CLAIRE COCANO
Luxury linen expert, RKF, is a partner of choice for many high-end brands, including Guerlain, one of the oldest and most prestigious French perfume, cosmetics and skincare houses in the world.
A 10-year partnership between the two is based on RKF’s deep understanding of Guerlain’s mission and the assurance that its bespoke, haute couture French linens are crafted from sustainable textiles and offer an exceptional sensory experience for Guerlain’s spa clients.
Each piece of RKF’s customised linen for the fragrance house has now been embellished with a signature bee motif, skilfully embroidered using organic satin. This symbol signifies Guerlain’s commitment to sustainable product innovation, supporting biodiversity, creating a positive social impact and placing conservation at the heart of its work.
“RKF and Guerlain share a commitment to sustainable luxury,” says CEO, Riadh Bouaziz. “It’s been an honour to work on the bee collection with Guerlain, so that the company’s values are represented in a very personal and tactile way to each and every spa client.”
Unique style Guerlain’s bespoke linen collection benefits from RFK’s continued R&D into fabric technology and includes materials from its patented Dreamsoft and Timeless ranges.
The light, double-sided Dreamsoft fabric has a silky surface with an alternate absorbent side, which is 60 per cent softer than standard terry towelling and reduces laundry time by 40 per cent, due to its lighter weight.
RKF’s Timeless fabric took two years to develop and won gold in the A’Design Award & Competition (www.adesignaward.com) for its design versatility, as well as its lighter weight and volume and extra absorption capacity, which is five times greater than classic terry towelling.
RKF’s combination of luxury and household linen design and production sets it apart from other suppliers says Bouaziz: “The intrinsic qualities of our Timeless fabric not only provide more comfort, they also allow for lighter bathrobes which reduces laundry costs and enables the creation of new, haute couture garment designs.
“We won the A’Design award for our use of an innovative fabric in the creation of an elegant bathrobe design,” he says. “This fabric enabled RKF’s designers to create a bathrobe that resembles a trench coat and is a fashion item in its own right.”
About RKF RKF is a French Maison with a timeless knowhow since 1834 that raises household linen to a form of Art.
With innovation and fashion at the heart of its DNA, RKF designs, manufactures and supplies world class linen for luxury hotels, royal palaces, restaurants, the beauty and wellness industry, across 77 countries.
The brand provides partners with bespoke, ecofriendly and operational solutions by developing patented and sustainable textile materials (15 brands and patents and 17 international awards).
RKF is committed to bringing the future into focus with the highest standards of sensory experiences and is continuously striving to optimise linen management.
The company is also on target to operate on a net zero carbon basis by 2025.
The Guerlain for Bees Conservation Programme oversees several partnership and bee-focused initiatives.
The programme includes a Women for Bees entrepreneurial beekeeping programme, in partnership with UNESCO, for example, while it’s also working to raise awareness among younger generations of biodiversity and bee preservation within its Bee School – a volunteer programme for Guerlain employees.
Guerlain is committed to sustainably sourcing its iconic ingredients, as well as using sustainable packaging, without compromising on quality, sensoriality and effectiveness.
The company offers traceable and transparent information on all its products via its ‘Bee Respect’ platform and is aiming to reach net zero carbon by 2030.
"RKF and Guerlain
share a commitment
to sustainable luxury" – Riadh Bouaziz, CEO, RKF
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2021 issue 4
Sponsored: Comfort Zone - Rethinking packaging
With its commitment to meeting the highest standards in relation to sustainability and regeneration, Comfort Zone is reducing its plastic footprint through the use of innovative packaging design and an important partnership to stop ocean-bound plastic
Project preview: Cultivating health
Montara Hospitality Group is developing Tri Vananda, a multi- generational, residential wellness community on the island of Phuket
Sponsored: Art of Cryo – Cold gold
Introducing cryotherapy can be lucrative for spas, as well as offering customers a cutting-edge therapy with powerful benefits for both body and mind
Interview: Brothers in spa
Saverio Quadrio Curzio of QC Terme on working with brother Andrea
on the global expansion of their luxury brand, which is built around European bathing traditions
Everyone’s talking about: Property investment
Reductions in travel and the growth
of homeworking have changed where people spend their time. Our experts consider how this will impact investment
Research: Crossing the watershed
The Global Wellness Institute dives deep into data on the US$4.4tr global wellness economy. Kath Hudson reports
Q&A: Michael Roizen & Victor Koo
The Global Wellness Summit in Boston brought the industry together for three idea-packed days. Spa Business caught up with this year's influential co-chairs
Mystery Shopper: Out of the blue
Jane Kitchen visits Iceland, the
land of fire and ice, to compare
and contrast experiences at the
famed Blue Lagoon and the newly-opened Sky Lagoon in Reykjavik
Sponsored: Optimal results
Gharieni is using research findings and insight to ensure its innovative wellness concepts exceed customers’ expectations
First person: True North
Andrew Gibson heads to Larvik in Norway to experience the world of wellness that is Farris Bad
Urban spas: La Samaritaine
Ghislain Waeyaert visits the Dior Spa at La Samaritaine in Paris, after its €500m upgrade
Spa software: Staff retention
How the latest software can help retain staff and increase business potential in a COVID-challenged world
Finishing touch: COVID attacks fat cells
Researchers from Stanford University set out to explain why people with obesity are at higher risk when contracting COVID-19, as Tom Walker reports
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
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