Comfort Zone has partnered with the famous Rodale Institute to support soil health,
biodiversity protection and decarbonisation through regenerative organic agriculture
The limited edition ‘We Stand for Regeneration’ kit, celebrates Sacred Nature, the Ecocert-certified line / Photo: Comfort Zone
Beauty grows from deep within the soil, from the ground up, and it’s our responsibility to preserve, protect and nourish it.
Research is proving that human activity has increased CO2 emissions, causing loss of biodiversity, desertification and climate change.
Acting on this responsibility, Comfort Zone has been embracing sustainability through initiatives such as B Corp certification, conscious product formulations, eco-design and reforestation initiatives.
Now the company has taken this commitment a step further by establishing the first European Organic Regenerative Centre (EROC) next to the Comfort Zone Village in Parma, Italy.
In partnership with the Rodale Institute – a pioneer in organic agricultural research – this hub will be devoted to regenerative organic farming and produce ingredients for Comfort Zone’s products, as well as being a research centre and educational establishment for use by farmers and the public.
Comfort Zone is launching EROC as part of its ‘We Sustain Beauty’ campaign to extend its sustainable operations and promote environmentally-friendly agricultural practices.
Using best practice Regenerative organic agriculture mitigates climate change and restores our planet’s resources through the revitalisation of soil and it’s been proven to use less energy and sequester more carbon in the soil. The principles behind it include minimal soil disturbance, crop diversification, no use of pesticides or herbicides, the deployment of cover crops, the use of organic fertilisers and the cultivation of enhanced plant species diversity.
A partner in regeneration Founded in 1947 in Pennsylvania, US, by Robert Rodale. The Rodale Institute is a not-for-profit organisation dedicated to growing the organic movement through research, training, and consumer education.
Rodale created the concept and practice of ‘regenerative organic’ to distinguish this type of farming as extending beyond sustainability, due to it not only maintaining the earth, but also improving it.
Comfort Zone further supports Rodale Institute initiatives through its support for environmental network, 1% for the Planet.
Commenting, Comfort Zone founder, Davide Bollati, says: “Partnering with Rodale Institute is a great step on our regenerative journey to make the world a more beautiful place through beauty, ethics and sustainability.”
Barbara Gavazzoli, Comfort Zone global communications and education director adds: “As Comfort Zone we are proud to promote regeneration though our community of professionals and end consumers: together we can regenerate the Earth and be regenerated in return.”
"Partnering with Rodale Institute is a great
step on our journey to make the world
more beautiful through sustainability" – Davide Bollati, founder, Comfort Zone
CALL TO ACTION
‘Let’s change the future through regenerative organic agriculture’
Comfort Zone’s ‘We Sustain Beauty’ campaign offers educational opportunities, plus special promotions for consumers wanting to experience treatments and will ensure a specific donation to 1% for the Planet.
The new limited-edition ‘We stand for regeneration’ kit, including travel-sized products from Comfort Zone’s Ecocert-certified Sacred Nature range, will be part of the campaign running this September in partner spas and online.
ABOUT SACRED NATURE
Sacred Nature uses ingredients produced by regenerative organic agriculture that contain powerful antioxidants:
• Pomegranate
Punicalagin, a polyphenol known for its powerful antioxidant effect, is extracted from pomegranate peel and protects skin from UV damage
• Myrtle
A Mediterranean evergreen with anti-inflammatory, anti-ageing properties
• Elderberry extract
Grown in wild regenerated forests, it is rich in anthocyanins, which support skin health and vitality
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2022 issue 3
Editor's letter: Salus per natura
Although great buildings lie at the heart of the spa and wellness experience, operators are turning to nature to deliver healing journeys, says Liz Terry
Spa People: Thierry Malleret
We talk to the economist behind Monthly Barometer about key trends emerging in the wellness sector, such as a greater connection with nature
Spa People: Verena Lasvigne
The founder of VLF Spa Consulting shares her learnings from a career running spas on three continents
Spa People: Kim Weller
The wellbeing director of Banyan Tree tells us about the rollout of the company's new brand, Veya – for mind/body wellness
New opening: Loisium Spa
A look at the new luxurious spa situated at the heart of France's celebrated Champagne region
Interview: Neil Jacobs
The CEO of Six Senses talks about creating an eco-system around the brand to deliver hotels, clubs, residential, offices and resorts
Project preview: Next generation wellness
We take our first look at Tulah, the new clinical wellness retreat brand about to make its debut in Kerala, India, and speak to its CEO
ISPA Research: Rate of recovery
Russell Donaldson digs deeper into ISPA's 2022 US Spa Industry Study and considers the industry's resurgence since the end of pandemic lockdowns
Sponsored: Gharieni: Delivering results
Innovation is the hallmark of Gharieni experiences, meeting the rapidly
evolving needs of wellness seekers within the spa and wellness environment
New opening: Lanserhof Sylt
Lisa Starr reports on the industry's eagerly awaited wellness experience – nestled within sand dunes on the German island of Sylt
Healing: Emotional rescue
As people increasingly seek support for their emotional wellbeing, Jane Kitchen talks to the operators who are digging deeper to deliver genuine transformation
Promotion: TechnoAlpin: Powerful contrast
Spa clients can enjoy super-cool relaxation and pain-relief at Sächsische Staatsbäder in Bad Brambach thanks to a TechnoAlpin SnowRoom
Concept: Soneva Soul
The CEO and co-founder of Soneva, Sonu Shivdasani, talks about the philosophy behind the company's new wellness concept, Soneva Soul
Comfort Zone has partnered with the famous Rodale Institute to support soil health,
biodiversity protection and decarbonisation through regenerative organic agriculture
The limited edition ‘We Stand for Regeneration’ kit, celebrates Sacred Nature, the Ecocert-certified line / Photo: Comfort Zone
Beauty grows from deep within the soil, from the ground up, and it’s our responsibility to preserve, protect and nourish it.
Research is proving that human activity has increased CO2 emissions, causing loss of biodiversity, desertification and climate change.
Acting on this responsibility, Comfort Zone has been embracing sustainability through initiatives such as B Corp certification, conscious product formulations, eco-design and reforestation initiatives.
Now the company has taken this commitment a step further by establishing the first European Organic Regenerative Centre (EROC) next to the Comfort Zone Village in Parma, Italy.
In partnership with the Rodale Institute – a pioneer in organic agricultural research – this hub will be devoted to regenerative organic farming and produce ingredients for Comfort Zone’s products, as well as being a research centre and educational establishment for use by farmers and the public.
Comfort Zone is launching EROC as part of its ‘We Sustain Beauty’ campaign to extend its sustainable operations and promote environmentally-friendly agricultural practices.
Using best practice Regenerative organic agriculture mitigates climate change and restores our planet’s resources through the revitalisation of soil and it’s been proven to use less energy and sequester more carbon in the soil. The principles behind it include minimal soil disturbance, crop diversification, no use of pesticides or herbicides, the deployment of cover crops, the use of organic fertilisers and the cultivation of enhanced plant species diversity.
A partner in regeneration Founded in 1947 in Pennsylvania, US, by Robert Rodale. The Rodale Institute is a not-for-profit organisation dedicated to growing the organic movement through research, training, and consumer education.
Rodale created the concept and practice of ‘regenerative organic’ to distinguish this type of farming as extending beyond sustainability, due to it not only maintaining the earth, but also improving it.
Comfort Zone further supports Rodale Institute initiatives through its support for environmental network, 1% for the Planet.
Commenting, Comfort Zone founder, Davide Bollati, says: “Partnering with Rodale Institute is a great step on our regenerative journey to make the world a more beautiful place through beauty, ethics and sustainability.”
Barbara Gavazzoli, Comfort Zone global communications and education director adds: “As Comfort Zone we are proud to promote regeneration though our community of professionals and end consumers: together we can regenerate the Earth and be regenerated in return.”
"Partnering with Rodale Institute is a great
step on our journey to make the world
more beautiful through sustainability" – Davide Bollati, founder, Comfort Zone
CALL TO ACTION
‘Let’s change the future through regenerative organic agriculture’
Comfort Zone’s ‘We Sustain Beauty’ campaign offers educational opportunities, plus special promotions for consumers wanting to experience treatments and will ensure a specific donation to 1% for the Planet.
The new limited-edition ‘We stand for regeneration’ kit, including travel-sized products from Comfort Zone’s Ecocert-certified Sacred Nature range, will be part of the campaign running this September in partner spas and online.
ABOUT SACRED NATURE
Sacred Nature uses ingredients produced by regenerative organic agriculture that contain powerful antioxidants:
• Pomegranate
Punicalagin, a polyphenol known for its powerful antioxidant effect, is extracted from pomegranate peel and protects skin from UV damage
• Myrtle
A Mediterranean evergreen with anti-inflammatory, anti-ageing properties
• Elderberry extract
Grown in wild regenerated forests, it is rich in anthocyanins, which support skin health and vitality
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2022 issue 3
Editor's letter: Salus per natura
Although great buildings lie at the heart of the spa and wellness experience, operators are turning to nature to deliver healing journeys, says Liz Terry
Spa People: Thierry Malleret
We talk to the economist behind Monthly Barometer about key trends emerging in the wellness sector, such as a greater connection with nature
Spa People: Verena Lasvigne
The founder of VLF Spa Consulting shares her learnings from a career running spas on three continents
Spa People: Kim Weller
The wellbeing director of Banyan Tree tells us about the rollout of the company's new brand, Veya – for mind/body wellness
New opening: Loisium Spa
A look at the new luxurious spa situated at the heart of France's celebrated Champagne region
Interview: Neil Jacobs
The CEO of Six Senses talks about creating an eco-system around the brand to deliver hotels, clubs, residential, offices and resorts
Project preview: Next generation wellness
We take our first look at Tulah, the new clinical wellness retreat brand about to make its debut in Kerala, India, and speak to its CEO
ISPA Research: Rate of recovery
Russell Donaldson digs deeper into ISPA's 2022 US Spa Industry Study and considers the industry's resurgence since the end of pandemic lockdowns
Sponsored: Gharieni: Delivering results
Innovation is the hallmark of Gharieni experiences, meeting the rapidly
evolving needs of wellness seekers within the spa and wellness environment
New opening: Lanserhof Sylt
Lisa Starr reports on the industry's eagerly awaited wellness experience – nestled within sand dunes on the German island of Sylt
Healing: Emotional rescue
As people increasingly seek support for their emotional wellbeing, Jane Kitchen talks to the operators who are digging deeper to deliver genuine transformation
Promotion: TechnoAlpin: Powerful contrast
Spa clients can enjoy super-cool relaxation and pain-relief at Sächsische Staatsbäder in Bad Brambach thanks to a TechnoAlpin SnowRoom
Concept: Soneva Soul
The CEO and co-founder of Soneva, Sonu Shivdasani, talks about the philosophy behind the company's new wellness concept, Soneva Soul
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick
Mansion has created a new destination that combines live magic, immersive theatre, dining and
private membership under one roof.
The Montana Historical Society has officially celebrated the opening of its new Montana
Heritage
Center, a US$107 million (£79 million, €92 million) destination that combines immersive
storytelling with cutting-edge audiovisual technology to bring the sta
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade-
long transformation programme that has seen almost US$200 million invested into the Texas
attraction.
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are
progressing, with the project set to transform the attraction into a global centre for reef
education and conservation.
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
