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Spa People
Thierry Malleret

Nature is a formidable antidote to many of today’s ills


What trends do you see?
One of the most significant is the remarkable emergence of nature in the wellness space.

The clear message that has emerged from the pandemic is that nature is a formidable antidote to many of today’s ills. Nature makes us feel good, it eases psychological and physical pain and is associated with a multitude of benefits in terms of physical and mental wellbeing. In the foreseeable future, wellness companies that miss this obvious trend will find themselves in a precarious situation.

What have you been enjoying personally?
Being based in the mountain resort of Chamonix in the French Alps, I’m very attentive to what happens in nature in the mountains, and the way in which this connects with the wellness industry.

For a while, I’ve been observing an explosion of wellness and fitness festivals. Typically, they combine trail or ultra-trail running with music, often good organic, food and immersion in nature. They constitute a new form of wellness practice, more focused on fitness but also associated with other forms of pleasure. I think these will grow exponentially in the coming years because they appeal very much to the younger generations.

What are the most critical challenges we’re facing?
We face an abundance of issues that will radically alter how industries and companies operate, but the one that overrides all the others is climate change.

It’s no exaggeration to state that it’s an existential threat for many people and regions around the world and also that it’s going to get worse and exacerbate all the other issues – making conflict more likely, rendering inequalities more sharply and so on.

The wellness industry – like all the others – will need to change and adjust.

There are many ways to move forward, but only one overwhelming consideration: we must reduce carbon emissions and protect nature. The wellness industry, because of the values it embodies – must be at the forefront of this ‘battle’ – but this is not the case yet. The longer it waits, the greater the cost of the adjustment.

Will the war in Ukraine impact the industry?
Apart from wellness operators actually in Ukraine, the war won’t change the wellness industry. However, it will dramatically change our overall appreciation of wellbeing (happiness, or ‘subjective wellbeing’ in the scientific jargon).

Today, there are many conflicts in the world, and each makes it plain that ‘feeling well’ in a situation of conflict is an impossibility.

Physical security is an absolute prerequisite to experiencing wellbeing and enjoying the benefits of wellness. This is true as in Ukraine, as it is in Yemen, Ethiopia and in any country and region which is a victim of a war or civil conflict. Wars are also anxiety-inducing for those not directly affected, but impacted by fear of the increased possibility of a conflict. In short: wars and conflicts destroy wellbeing.

What other threats and opportunities do you see?
Forecasting is a perilous exercise. At the moment every nation and region faces its own challenges, which conflate with those of others. Take the example of the strong US dollar – this is up by 15 per cent over the past year against a basket of currencies and except for commodity exporters, global companies with US dollar earnings and American tourists this is making everybody’s lives more difficult.

There’s no immediate respite in relation to this situation in sight because it’s hard to think of what could break the multi-year strong US dollar ‘super cycle’. The dollar’s strength is an acute problem for many emerging markets with high levels of US dollar-denominated debt, whether sovereign or private.

For wellness and wellness travel markets, the biggest threat is not economic, but geopolitical: the world’s fragmentation, the retreat of globalisation and the fact that some countries are ‘retrenching’ and turning in on themselves.

More: www.monthlybarometer.com
Photo: Quentin Iglésis

Malleret says many global factors are affecting wellbeing

Global factors affecting wellbeing
Thierry Malleret shares insights
Economic uncertainty

Rates of inflation, how far will interest rates rise and global indebtedness

Geopolitical turmoil

Something that’s evident across the globe

Societal issues

Social inequities and polarisation

Environmental degradation

Nature and climate change are the two sides of the same coin, with dramatic problems flaring up everywhere

Tech innovation

Where will it lead us? Towards utopia, dystopia or somewhere in-between?

Climate change is a threat to many people around the world / Photo: Shutterstock/Rajat Chamria

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2022 issue 3
There has been a rise in fitness festivals in recent years
There has been a rise in fitness festivals in recent years / Photo: Shutterstock/Adam Hodges
Wars and conflicts destroy wellbeing
Wars and conflicts destroy wellbeing / Photo: Shutterstock/Volodymyr TVERDOKHLIB
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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Spa People
Thierry Malleret

Nature is a formidable antidote to many of today’s ills


What trends do you see?
One of the most significant is the remarkable emergence of nature in the wellness space.

The clear message that has emerged from the pandemic is that nature is a formidable antidote to many of today’s ills. Nature makes us feel good, it eases psychological and physical pain and is associated with a multitude of benefits in terms of physical and mental wellbeing. In the foreseeable future, wellness companies that miss this obvious trend will find themselves in a precarious situation.

What have you been enjoying personally?
Being based in the mountain resort of Chamonix in the French Alps, I’m very attentive to what happens in nature in the mountains, and the way in which this connects with the wellness industry.

For a while, I’ve been observing an explosion of wellness and fitness festivals. Typically, they combine trail or ultra-trail running with music, often good organic, food and immersion in nature. They constitute a new form of wellness practice, more focused on fitness but also associated with other forms of pleasure. I think these will grow exponentially in the coming years because they appeal very much to the younger generations.

What are the most critical challenges we’re facing?
We face an abundance of issues that will radically alter how industries and companies operate, but the one that overrides all the others is climate change.

It’s no exaggeration to state that it’s an existential threat for many people and regions around the world and also that it’s going to get worse and exacerbate all the other issues – making conflict more likely, rendering inequalities more sharply and so on.

The wellness industry – like all the others – will need to change and adjust.

There are many ways to move forward, but only one overwhelming consideration: we must reduce carbon emissions and protect nature. The wellness industry, because of the values it embodies – must be at the forefront of this ‘battle’ – but this is not the case yet. The longer it waits, the greater the cost of the adjustment.

Will the war in Ukraine impact the industry?
Apart from wellness operators actually in Ukraine, the war won’t change the wellness industry. However, it will dramatically change our overall appreciation of wellbeing (happiness, or ‘subjective wellbeing’ in the scientific jargon).

Today, there are many conflicts in the world, and each makes it plain that ‘feeling well’ in a situation of conflict is an impossibility.

Physical security is an absolute prerequisite to experiencing wellbeing and enjoying the benefits of wellness. This is true as in Ukraine, as it is in Yemen, Ethiopia and in any country and region which is a victim of a war or civil conflict. Wars are also anxiety-inducing for those not directly affected, but impacted by fear of the increased possibility of a conflict. In short: wars and conflicts destroy wellbeing.

What other threats and opportunities do you see?
Forecasting is a perilous exercise. At the moment every nation and region faces its own challenges, which conflate with those of others. Take the example of the strong US dollar – this is up by 15 per cent over the past year against a basket of currencies and except for commodity exporters, global companies with US dollar earnings and American tourists this is making everybody’s lives more difficult.

There’s no immediate respite in relation to this situation in sight because it’s hard to think of what could break the multi-year strong US dollar ‘super cycle’. The dollar’s strength is an acute problem for many emerging markets with high levels of US dollar-denominated debt, whether sovereign or private.

For wellness and wellness travel markets, the biggest threat is not economic, but geopolitical: the world’s fragmentation, the retreat of globalisation and the fact that some countries are ‘retrenching’ and turning in on themselves.

More: www.monthlybarometer.com
Photo: Quentin Iglésis

Malleret says many global factors are affecting wellbeing

Global factors affecting wellbeing
Thierry Malleret shares insights
Economic uncertainty

Rates of inflation, how far will interest rates rise and global indebtedness

Geopolitical turmoil

Something that’s evident across the globe

Societal issues

Social inequities and polarisation

Environmental degradation

Nature and climate change are the two sides of the same coin, with dramatic problems flaring up everywhere

Tech innovation

Where will it lead us? Towards utopia, dystopia or somewhere in-between?

Climate change is a threat to many people around the world / Photo: Shutterstock/Rajat Chamria

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2022 issue 3
There has been a rise in fitness festivals in recent years
There has been a rise in fitness festivals in recent years / Photo: Shutterstock/Adam Hodges
Wars and conflicts destroy wellbeing
Wars and conflicts destroy wellbeing / Photo: Shutterstock/Volodymyr TVERDOKHLIB
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A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
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Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
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Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
UK government cuts VAT on attractions to boost summer visitor economy
The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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