The wellbeing setting creates a ‘magical wintry vibe’ / Photo: Sächsische Staatsbäder GmbH + T.Peisker
Imagine experiencing the benefits of contrast therapy by stepping out of a sauna and into a room full of soft, powdery snow. This is just one of the creative ways that Sächsische Staatsbäder – the radon therapy centre in Bad Brambach – is using its TechnoAlpin SnowRoom to create a wellbeing experience for customers.
The room is an immersive, cold-intensive wellness experience operators can use in many settings and creative programmes to suit location, business model and client needs.
Each bespoke installation allows operators to create a unique SnowRoom experience for customers, using an online design configurator to access step-by-step visual design options.
The company offers a choice of natural forest or rock landscape winter environments, as well as the Cubic Design – an angular style which was created by architects, Snøhetta (see image).
SnowRooms can be customised to fit any room size or shape and come in custom colours with a range of accessory, glass door and lighting options.
Hot and cold in Bad Brambach Sächsische Staatsbäder benefits from Bad Brambach’s unique location close to natural radon sources in Saxony, Germany. The wellness facility uses this resource in its wellness and rehabilitation programmes that include bathing in, drinking and inhaling radon, as well as radon mouth washes.
The SnowRoom is used in combination with pre- and post-heat radon therapies as part of a three-phase 55-minute programme. This includes a full-body warm up in the tepidarium, a three- to eight-minute cool down in the SnowRoom – where customers experience temperatures of -10 degrees C – and reheating in the light and heat room.
The cold-warm contrast causes blood vessels to constrict and dilate, stimulating the supply of blood and oxygen to the tissues to strengthen the immune system and deliver anti-inflammatory and chronic pain relief benefits. The treatment is particularly helpful for customers suffering from inflammatory rheumatic disease, osteoarthritis, fibromyalgia and circulatory and sleep disorders.
While the SnowRoom is used as part of a therapeutic treatment at Sächsische Staatsbäder, it adapts to every location and business model, giving a magical wintry vibe all year round anywhere in the world.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2022 issue 3
Editor's letter: Salus per natura
Although great buildings lie at the heart of the spa and wellness experience, operators are turning to nature to deliver healing journeys, says Liz Terry
Spa People: Thierry Malleret
We talk to the economist behind Monthly Barometer about key trends emerging in the wellness sector, such as a greater connection with nature
Spa People: Verena Lasvigne
The founder of VLF Spa Consulting shares her learnings from a career running spas on three continents
Spa People: Kim Weller
The wellbeing director of Banyan Tree tells us about the rollout of the company's new brand, Veya – for mind/body wellness
New opening: Loisium Spa
A look at the new luxurious spa situated at the heart of France's celebrated Champagne region
Interview: Neil Jacobs
The CEO of Six Senses talks about creating an eco-system around the brand to deliver hotels, clubs, residential, offices and resorts
Project preview: Next generation wellness
We take our first look at Tulah, the new clinical wellness retreat brand about to make its debut in Kerala, India, and speak to its CEO
ISPA Research: Rate of recovery
Russell Donaldson digs deeper into ISPA's 2022 US Spa Industry Study and considers the industry's resurgence since the end of pandemic lockdowns
Sponsored: Gharieni: Delivering results
Innovation is the hallmark of Gharieni experiences, meeting the rapidly
evolving needs of wellness seekers within the spa and wellness environment
New opening: Lanserhof Sylt
Lisa Starr reports on the industry's eagerly awaited wellness experience – nestled within sand dunes on the German island of Sylt
Healing: Emotional rescue
As people increasingly seek support for their emotional wellbeing, Jane Kitchen talks to the operators who are digging deeper to deliver genuine transformation
Promotion: TechnoAlpin: Powerful contrast
Spa clients can enjoy super-cool relaxation and pain-relief at Sächsische Staatsbäder in Bad Brambach thanks to a TechnoAlpin SnowRoom
Concept: Soneva Soul
The CEO and co-founder of Soneva, Sonu Shivdasani, talks about the philosophy behind the company's new wellness concept, Soneva Soul
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
The wellbeing setting creates a ‘magical wintry vibe’ / Photo: Sächsische Staatsbäder GmbH + T.Peisker
Imagine experiencing the benefits of contrast therapy by stepping out of a sauna and into a room full of soft, powdery snow. This is just one of the creative ways that Sächsische Staatsbäder – the radon therapy centre in Bad Brambach – is using its TechnoAlpin SnowRoom to create a wellbeing experience for customers.
The room is an immersive, cold-intensive wellness experience operators can use in many settings and creative programmes to suit location, business model and client needs.
Each bespoke installation allows operators to create a unique SnowRoom experience for customers, using an online design configurator to access step-by-step visual design options.
The company offers a choice of natural forest or rock landscape winter environments, as well as the Cubic Design – an angular style which was created by architects, Snøhetta (see image).
SnowRooms can be customised to fit any room size or shape and come in custom colours with a range of accessory, glass door and lighting options.
Hot and cold in Bad Brambach Sächsische Staatsbäder benefits from Bad Brambach’s unique location close to natural radon sources in Saxony, Germany. The wellness facility uses this resource in its wellness and rehabilitation programmes that include bathing in, drinking and inhaling radon, as well as radon mouth washes.
The SnowRoom is used in combination with pre- and post-heat radon therapies as part of a three-phase 55-minute programme. This includes a full-body warm up in the tepidarium, a three- to eight-minute cool down in the SnowRoom – where customers experience temperatures of -10 degrees C – and reheating in the light and heat room.
The cold-warm contrast causes blood vessels to constrict and dilate, stimulating the supply of blood and oxygen to the tissues to strengthen the immune system and deliver anti-inflammatory and chronic pain relief benefits. The treatment is particularly helpful for customers suffering from inflammatory rheumatic disease, osteoarthritis, fibromyalgia and circulatory and sleep disorders.
While the SnowRoom is used as part of a therapeutic treatment at Sächsische Staatsbäder, it adapts to every location and business model, giving a magical wintry vibe all year round anywhere in the world.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2022 issue 3
Editor's letter: Salus per natura
Although great buildings lie at the heart of the spa and wellness experience, operators are turning to nature to deliver healing journeys, says Liz Terry
Spa People: Thierry Malleret
We talk to the economist behind Monthly Barometer about key trends emerging in the wellness sector, such as a greater connection with nature
Spa People: Verena Lasvigne
The founder of VLF Spa Consulting shares her learnings from a career running spas on three continents
Spa People: Kim Weller
The wellbeing director of Banyan Tree tells us about the rollout of the company's new brand, Veya – for mind/body wellness
New opening: Loisium Spa
A look at the new luxurious spa situated at the heart of France's celebrated Champagne region
Interview: Neil Jacobs
The CEO of Six Senses talks about creating an eco-system around the brand to deliver hotels, clubs, residential, offices and resorts
Project preview: Next generation wellness
We take our first look at Tulah, the new clinical wellness retreat brand about to make its debut in Kerala, India, and speak to its CEO
ISPA Research: Rate of recovery
Russell Donaldson digs deeper into ISPA's 2022 US Spa Industry Study and considers the industry's resurgence since the end of pandemic lockdowns
Sponsored: Gharieni: Delivering results
Innovation is the hallmark of Gharieni experiences, meeting the rapidly
evolving needs of wellness seekers within the spa and wellness environment
New opening: Lanserhof Sylt
Lisa Starr reports on the industry's eagerly awaited wellness experience – nestled within sand dunes on the German island of Sylt
Healing: Emotional rescue
As people increasingly seek support for their emotional wellbeing, Jane Kitchen talks to the operators who are digging deeper to deliver genuine transformation
Promotion: TechnoAlpin: Powerful contrast
Spa clients can enjoy super-cool relaxation and pain-relief at Sächsische Staatsbäder in Bad Brambach thanks to a TechnoAlpin SnowRoom
Concept: Soneva Soul
The CEO and co-founder of Soneva, Sonu Shivdasani, talks about the philosophy behind the company's new wellness concept, Soneva Soul
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
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