The wellbeing setting creates a ‘magical wintry vibe’ / Photo: Sächsische Staatsbäder GmbH + T.Peisker
Imagine experiencing the benefits of contrast therapy by stepping out of a sauna and into a room full of soft, powdery snow. This is just one of the creative ways that Sächsische Staatsbäder – the radon therapy centre in Bad Brambach – is using its TechnoAlpin SnowRoom to create a wellbeing experience for customers.
The room is an immersive, cold-intensive wellness experience operators can use in many settings and creative programmes to suit location, business model and client needs.
Each bespoke installation allows operators to create a unique SnowRoom experience for customers, using an online design configurator to access step-by-step visual design options.
The company offers a choice of natural forest or rock landscape winter environments, as well as the Cubic Design – an angular style which was created by architects, Snøhetta (see image).
SnowRooms can be customised to fit any room size or shape and come in custom colours with a range of accessory, glass door and lighting options.
Hot and cold in Bad Brambach Sächsische Staatsbäder benefits from Bad Brambach’s unique location close to natural radon sources in Saxony, Germany. The wellness facility uses this resource in its wellness and rehabilitation programmes that include bathing in, drinking and inhaling radon, as well as radon mouth washes.
The SnowRoom is used in combination with pre- and post-heat radon therapies as part of a three-phase 55-minute programme. This includes a full-body warm up in the tepidarium, a three- to eight-minute cool down in the SnowRoom – where customers experience temperatures of -10 degrees C – and reheating in the light and heat room.
The cold-warm contrast causes blood vessels to constrict and dilate, stimulating the supply of blood and oxygen to the tissues to strengthen the immune system and deliver anti-inflammatory and chronic pain relief benefits. The treatment is particularly helpful for customers suffering from inflammatory rheumatic disease, osteoarthritis, fibromyalgia and circulatory and sleep disorders.
While the SnowRoom is used as part of a therapeutic treatment at Sächsische Staatsbäder, it adapts to every location and business model, giving a magical wintry vibe all year round anywhere in the world.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2022 issue 3
Editor's letter: Salus per natura
Although great buildings lie at the heart of the spa and wellness experience, operators are turning to nature to deliver healing journeys, says Liz Terry
Spa People: Thierry Malleret
We talk to the economist behind Monthly Barometer about key trends emerging in the wellness sector, such as a greater connection with nature
Spa People: Verena Lasvigne
The founder of VLF Spa Consulting shares her learnings from a career running spas on three continents
Spa People: Kim Weller
The wellbeing director of Banyan Tree tells us about the rollout of the company's new brand, Veya – for mind/body wellness
New opening: Loisium Spa
A look at the new luxurious spa situated at the heart of France's celebrated Champagne region
Interview: Neil Jacobs
The CEO of Six Senses talks about creating an eco-system around the brand to deliver hotels, clubs, residential, offices and resorts
Project preview: Next generation wellness
We take our first look at Tulah, the new clinical wellness retreat brand about to make its debut in Kerala, India, and speak to its CEO
ISPA Research: Rate of recovery
Russell Donaldson digs deeper into ISPA's 2022 US Spa Industry Study and considers the industry's resurgence since the end of pandemic lockdowns
Sponsored: Gharieni: Delivering results
Innovation is the hallmark of Gharieni experiences, meeting the rapidly
evolving needs of wellness seekers within the spa and wellness environment
New opening: Lanserhof Sylt
Lisa Starr reports on the industry's eagerly awaited wellness experience – nestled within sand dunes on the German island of Sylt
Healing: Emotional rescue
As people increasingly seek support for their emotional wellbeing, Jane Kitchen talks to the operators who are digging deeper to deliver genuine transformation
Promotion: TechnoAlpin: Powerful contrast
Spa clients can enjoy super-cool relaxation and pain-relief at Sächsische Staatsbäder in Bad Brambach thanks to a TechnoAlpin SnowRoom
Concept: Soneva Soul
The CEO and co-founder of Soneva, Sonu Shivdasani, talks about the philosophy behind the company's new wellness concept, Soneva Soul
The wellbeing setting creates a ‘magical wintry vibe’ / Photo: Sächsische Staatsbäder GmbH + T.Peisker
Imagine experiencing the benefits of contrast therapy by stepping out of a sauna and into a room full of soft, powdery snow. This is just one of the creative ways that Sächsische Staatsbäder – the radon therapy centre in Bad Brambach – is using its TechnoAlpin SnowRoom to create a wellbeing experience for customers.
The room is an immersive, cold-intensive wellness experience operators can use in many settings and creative programmes to suit location, business model and client needs.
Each bespoke installation allows operators to create a unique SnowRoom experience for customers, using an online design configurator to access step-by-step visual design options.
The company offers a choice of natural forest or rock landscape winter environments, as well as the Cubic Design – an angular style which was created by architects, Snøhetta (see image).
SnowRooms can be customised to fit any room size or shape and come in custom colours with a range of accessory, glass door and lighting options.
Hot and cold in Bad Brambach Sächsische Staatsbäder benefits from Bad Brambach’s unique location close to natural radon sources in Saxony, Germany. The wellness facility uses this resource in its wellness and rehabilitation programmes that include bathing in, drinking and inhaling radon, as well as radon mouth washes.
The SnowRoom is used in combination with pre- and post-heat radon therapies as part of a three-phase 55-minute programme. This includes a full-body warm up in the tepidarium, a three- to eight-minute cool down in the SnowRoom – where customers experience temperatures of -10 degrees C – and reheating in the light and heat room.
The cold-warm contrast causes blood vessels to constrict and dilate, stimulating the supply of blood and oxygen to the tissues to strengthen the immune system and deliver anti-inflammatory and chronic pain relief benefits. The treatment is particularly helpful for customers suffering from inflammatory rheumatic disease, osteoarthritis, fibromyalgia and circulatory and sleep disorders.
While the SnowRoom is used as part of a therapeutic treatment at Sächsische Staatsbäder, it adapts to every location and business model, giving a magical wintry vibe all year round anywhere in the world.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2022 issue 3
Editor's letter: Salus per natura
Although great buildings lie at the heart of the spa and wellness experience, operators are turning to nature to deliver healing journeys, says Liz Terry
Spa People: Thierry Malleret
We talk to the economist behind Monthly Barometer about key trends emerging in the wellness sector, such as a greater connection with nature
Spa People: Verena Lasvigne
The founder of VLF Spa Consulting shares her learnings from a career running spas on three continents
Spa People: Kim Weller
The wellbeing director of Banyan Tree tells us about the rollout of the company's new brand, Veya – for mind/body wellness
New opening: Loisium Spa
A look at the new luxurious spa situated at the heart of France's celebrated Champagne region
Interview: Neil Jacobs
The CEO of Six Senses talks about creating an eco-system around the brand to deliver hotels, clubs, residential, offices and resorts
Project preview: Next generation wellness
We take our first look at Tulah, the new clinical wellness retreat brand about to make its debut in Kerala, India, and speak to its CEO
ISPA Research: Rate of recovery
Russell Donaldson digs deeper into ISPA's 2022 US Spa Industry Study and considers the industry's resurgence since the end of pandemic lockdowns
Sponsored: Gharieni: Delivering results
Innovation is the hallmark of Gharieni experiences, meeting the rapidly
evolving needs of wellness seekers within the spa and wellness environment
New opening: Lanserhof Sylt
Lisa Starr reports on the industry's eagerly awaited wellness experience – nestled within sand dunes on the German island of Sylt
Healing: Emotional rescue
As people increasingly seek support for their emotional wellbeing, Jane Kitchen talks to the operators who are digging deeper to deliver genuine transformation
Promotion: TechnoAlpin: Powerful contrast
Spa clients can enjoy super-cool relaxation and pain-relief at Sächsische Staatsbäder in Bad Brambach thanks to a TechnoAlpin SnowRoom
Concept: Soneva Soul
The CEO and co-founder of Soneva, Sonu Shivdasani, talks about the philosophy behind the company's new wellness concept, Soneva Soul
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick
Mansion has created a new destination that combines live magic, immersive theatre, dining and
private membership under one roof.
The Montana Historical Society has officially celebrated the opening of its new Montana
Heritage
Center, a US$107 million (£79 million, €92 million) destination that combines immersive
storytelling with cutting-edge audiovisual technology to bring the sta
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade-
long transformation programme that has seen almost US$200 million invested into the Texas
attraction.
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are
progressing, with the project set to transform the attraction into a global centre for reef
education and conservation.
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
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