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James White

Managing director, Maruia Hot Springs


Hot springs research and development consultant James White is the new managing director of New Zealand’s Maruia Hot Springs and has promised a world-class bathing and wellbeing attraction, as well as a “total renewal of the Southern Alps bathing experience which fits harmoniously into the surrounding mountains.”

South Islanders White and his partner, Kim Hamilton, are planning extensive revitalising and expansion of the open-air hot pools that will help Maruia Hot Springs “become the blissful New Zealand nature escape that it should be” he says.

While this is the first property White has co-owned and managed, he’s no stranger to the industry. He headed up research for the Hot Springs Alliance Group between 2013 and 2015, which identified best practice in bathing industry.

His research analysed how global natural hot springs create, deliver and capture value. And it involved him visiting 20 countries and 122 hot springs sites, as well as conducting more than 180 interviews.

White’s findings concluded that Australia and New Zealand are well-placed to be premier destinations for wellness activities.

The people behind Australia’s Peninsula Hot Springs (PHS), which is also undergoing a major expansion, are co-investors in the development which was acquired by a consortium for a reported NZ$2.26m (US$1.6m, €1.4m, £1.1m). PHS founder and CEO Charles Davidson sits on the board of the Australasian Spa and Wellness Association with White.

White and Hamilton have been rejuvenating what was a Japanese-style bath house at Maruia Hot Springs into two communal indoor bathing experiences. Other soon to be developed facilities include thermal massaging showers, heated stone beds, new changing facilities, relaxation lounges, a sauna, steamroom and more indoor relaxation experiences.

The outdoor and indoor bathing pools are fed from a natural 56?C mineral spring and the eco-resort generates its electricity from its own hydro-power station.

“Over time, I’m looking to apply the knowledge gained from the global hot springs research to transform Maruia Hot Springs into an innovative, world-class hot springs experience and destination,” says White. “Maruia Springs will be a multi-million dollar redevelopment to create an experience that’s in keeping with this magical location.”

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2016 issue 2
Maruia is on New Zealand’s South Island and its waters reach 56?C
Maruia is on New Zealand’s South Island and its waters reach 56?C
COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
Spa people
James White

Managing director, Maruia Hot Springs


Hot springs research and development consultant James White is the new managing director of New Zealand’s Maruia Hot Springs and has promised a world-class bathing and wellbeing attraction, as well as a “total renewal of the Southern Alps bathing experience which fits harmoniously into the surrounding mountains.”

South Islanders White and his partner, Kim Hamilton, are planning extensive revitalising and expansion of the open-air hot pools that will help Maruia Hot Springs “become the blissful New Zealand nature escape that it should be” he says.

While this is the first property White has co-owned and managed, he’s no stranger to the industry. He headed up research for the Hot Springs Alliance Group between 2013 and 2015, which identified best practice in bathing industry.

His research analysed how global natural hot springs create, deliver and capture value. And it involved him visiting 20 countries and 122 hot springs sites, as well as conducting more than 180 interviews.

White’s findings concluded that Australia and New Zealand are well-placed to be premier destinations for wellness activities.

The people behind Australia’s Peninsula Hot Springs (PHS), which is also undergoing a major expansion, are co-investors in the development which was acquired by a consortium for a reported NZ$2.26m (US$1.6m, €1.4m, £1.1m). PHS founder and CEO Charles Davidson sits on the board of the Australasian Spa and Wellness Association with White.

White and Hamilton have been rejuvenating what was a Japanese-style bath house at Maruia Hot Springs into two communal indoor bathing experiences. Other soon to be developed facilities include thermal massaging showers, heated stone beds, new changing facilities, relaxation lounges, a sauna, steamroom and more indoor relaxation experiences.

The outdoor and indoor bathing pools are fed from a natural 56?C mineral spring and the eco-resort generates its electricity from its own hydro-power station.

“Over time, I’m looking to apply the knowledge gained from the global hot springs research to transform Maruia Hot Springs into an innovative, world-class hot springs experience and destination,” says White. “Maruia Springs will be a multi-million dollar redevelopment to create an experience that’s in keeping with this magical location.”

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2016 issue 2
Maruia is on New Zealand’s South Island and its waters reach 56?C
Maruia is on New Zealand’s South Island and its waters reach 56?C
LATEST NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
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Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
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The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
Hainan Science Museum by Ma Yansong, opens in China
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+ More news   
 
COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

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