Sudheer Koneru / photo: Zenoti

Last year, Zenoti revealed a tool that converts casual online visitors into paying customers, expanding a spa’s reach like never before. That tool is Social Booking, which enables spas to integrate a ‘book now’ or ‘schedule’ button into Google search results as well as social media pages. A top hair salon client of ours gained more than 9,000 bookings from social media in six months after introducing Social Booking and on average, it generates an extra US$12,000 (€10,786, £9,094) in monthly revenue.

When a guest spots a tempting treatment or can’t-miss promotion mid-scroll, they can go from ‘I want that’ to ‘appointment confirmed’ with just a few taps on their smartphone.

An aspect of the tool I’m particularly proud of is the seamless streamlining of scheduling as it instantly integrates into a spa’s real-time booking system.

Social Booking amplifies the brand’s marketing effectiveness because more bookings through social media and Google translate to a larger online presence, wider audience reach, more followers and reviews and higher guest ratings.

By integrating Facebook Pixel and Google Analytics, Zenoti also enables spas to gain valuable insights about their online audience and further personalise marketing campaigns.

Edyta Laveryd / photo: Phorest

In July, Phorest launched an update to its Ads Manager giving it the ability to create video ads on Instagram, including stories and reels.

Video ads are critical in social media advertising and this new feature allows operators to showcase their work, environment and team spirit in a way that promises higher engagement rates and a stronger connection with audiences.

Only a year old, our Ads Manager provides hundreds of advertising templates which have been designed by marketing experts and even captivating AI-written captions are available. Its intuitive targetting options, enable spas to leverage client data to ensure messages reach the right audience.

So far, operators have seen an average of 161 existing client bookings per campaign over 11 days and an average of 10 new customers over nine days – we think that demonstrates remarkable success and expect even higher conversions with video added in.

Charity Hudnall / photo: Vagaro

Vagaro has introduced a Social Media Integration tool which gives spas the opportunity to add a ‘book now’ button on their Facebook and Instagram pages. This links to the business’ booking page, enabling customers to schedule appointments or classes without leaving the social media platform.

With many operators using social media pages as online portfolios, being able to book directly on these pages facilitates more bookings and an improved customer experience – which research shows increases the likelihood of client loyalty and recurring revenue.