Myrtha leverages more than 60 years of expertise to craft bespoke solutions / photo: myrtha wellness
Founded in Italy in 1961 by visionary Giorgio Colletto, Myrtha Pools has become a trailblazer in the aquatic industry, evolving into a globally recognized brand and serving as an official supplier for the Olympic Games since 1996.
Recently showcased at the Paris Olympics, Myrtha’s commitment to excellence goes beyond competitive swimming, extending into the realm of luxury wellness to transform luxury hotels, resorts and spas into sanctuaries of wellbeing.
Myrtha Wellness, the brand’s dedicated division, leverages more than 60 years of expertise in crafting bespoke pools, wet areas, and thermal cabins for prestigious clients such as Six Senses, St. Regis, Ritz-Carlton, Jumeirah and Rosewood.
Blending the elegance of Italian design with cutting-edge technology, the team collaborates and consults closely with international architects, interior designers and consultants to create distinctive wellness offerings that set their clients’ spas apart from the competition.
Fusing Italian elegance with cutting-edge technology, Myrtha Wellness collaborates closely with leading architects, interior designers, and consultants to create distinctive wellness experiences that set its clients apart in a competitive market. From New Zealand to the Middle East, Myrtha Wellness brings a pioneering spirit and deep passion to every project, creating solutions that elevate guest experiences and deliver unforgettable, sensory-rich journeys.
What’s on offer? Drawing inspiration from nature, Myrtha Wellness crafts immersive experiences that invite guests to connect with the elements and indulge in sensory bliss.
From vitality and plunge pools to floating and therapy pools, Myrtha Wellness offers an array of options for operators and owners to create their perfect wellness environment.
Wet thermal cabins, including steamrooms, hammams, frigidariums and invigorating showers, add to the experience, while dry thermal cabins such as Finnish and herbal saunas, salt and relaxation rooms and unique outdoor cabins can rejuvenate guest’s body and mind.
Stefano Cattaneo, director, said: “Myrtha Wellness is not just a collection of products; it’s a philosophy. It’s about pushing the boundaries of wellness, creating unforgettable experiences and unlocking the full potential of sensory immersion.
“We pride ourselves on creating captivating multi-sensory playgrounds where every sense comes alive as water, ice and steam merge with mesmerising lights and enchanting aromas.”
Sustainability credentials Sustainability is a priority and every product is designed with this in mind, contributing to the eco-friendliness of buildings scheduled for LEED, BREEAM and Green Star certifications.
Myrtha’s solutions emphasise integrative processes, water efficiency, optimised energy usage, reduced CO2 emissions and innovative material resources – all while ensuring superior indoor environmental quality.
"We push the boundaries
of wellness to create
unforgettable experiences" – Stefano Cattaneo, director, Myrtha Wellness
Myrtha Wellness: latest projects
• Marriott Edition Como Lake, Italy
• Three Six Senses in Europe
• Baccarat Florence, Italy
• Raddison Blue, Florence, Italy
• Six Senses in Middle East
• Jumeirah in Switzerland
• Marriott Ritz Carlton, St. Regis and Autograph collection in Middle East
• Accor Morgan’s Original in Middle East
• Accor MG Gallery Reine Margot, Paris, France
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2024 issue 3
Editor's letter: At a crossroads
As the UK prepares to host this year's Global Wellness Summit, fresh research shows its wellness industry must address a number of issues if it's to maintain levels of unprecedented growth
Spa People: Charlotte Church
The Welsh singer talks about how growing up in the media spotlight has influenced The Dreaming, her healing retreat business
Spa People: Julia Bradbury
Leading a series of Walk Yourself Happy retreats based on her best-selling book and years of TV presenting
Spa People: Samantha Dunn
Shaking up the industry with her new, affordable DIY consultancy programme for entrepreneurs
News report: Big spenders
Finn Partners’ latest research shows how China’s high-net-worth women are redefining luxury travel
News report: Step back in time
Two new GWI reports analyse the growth of the global spa and hot springs markets over the past 10 to 15 years
Interview: Dillip Rajakarier
Following a 450 per cent increase in core revenues, Minor Hotels is planning 200 more properties. Megan Whitby sits down with its CEO
New opening: Kintsugi Space
Patrizia Bortolin talks to Lisa Starr about creating a transformative women-only sanctuary in Abu Dhabi
Research: To inform and inspire
The UK Spa Association has conducted its first survey of spa businesses in the country for 18 years. GM Bobby Griffiths unveils the numbers
Research: From wellness to wellbeing
A new study uncovers four wellness consumer market segments ripe for innovation. WELLSurvey co-author Kevin Kelly reveals the findings in a Spa Business exclusive
First person: To the source
Jane Kitchen takes to the sulphurous waters of Terme di Saturnia in Italy and shares details about its exciting upcoming sister site in Milan
Promotion: L'OCCITANE en Provence – the art of recovery
With an approach to wellbeing that’s both holistic and grounded in science, the latest massage from L’OCCITANE en Provence promises to have a powerfully-beneficial effect on customers, both in the spa and at home
New opening: Surrenne at The Emory
The £15k memberships at this wellness club in London sold out in just weeks. Creator Inge Theron tells us why
First person: Playful wellness
A Stella McCartney facial and Tracy Anderson studio are just two USPs Megan Whitby finds at Surrenne
Promotion: TechnoAlpin – naturally cool design
TechnoAlpin’s snow technology is not only an effective way to introduce gentle cold therapy into the spa environment, it’s also a powerful biophilic design element that can bring the wonder of nature indoors
Promotion: Biologique Recherche – potent partnership
A new anti-senescence serum from Biologique Recherche offers transformative results and raises the bar in anti-ageing skincare when combined with its iconic collagen formula
Promotion: Comfort Zone – A longer life for skin
Created to combat the visible signs of ageing, Comfort Zone’s latest range revamp is based on the company’s pioneering research into cutaneous cellular longevity
Promotion: G.M. COLLIN – Clinical excellence in skincare
With laboratories based in Montreal, G.M. Collin’s highly researched derma-corrective treatments have been helping skincare professionals deliver exceptional and exclusive results worldwide for many decades. We talk to VP Myriam Sayer
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
Myrtha leverages more than 60 years of expertise to craft bespoke solutions / photo: myrtha wellness
Founded in Italy in 1961 by visionary Giorgio Colletto, Myrtha Pools has become a trailblazer in the aquatic industry, evolving into a globally recognized brand and serving as an official supplier for the Olympic Games since 1996.
Recently showcased at the Paris Olympics, Myrtha’s commitment to excellence goes beyond competitive swimming, extending into the realm of luxury wellness to transform luxury hotels, resorts and spas into sanctuaries of wellbeing.
Myrtha Wellness, the brand’s dedicated division, leverages more than 60 years of expertise in crafting bespoke pools, wet areas, and thermal cabins for prestigious clients such as Six Senses, St. Regis, Ritz-Carlton, Jumeirah and Rosewood.
Blending the elegance of Italian design with cutting-edge technology, the team collaborates and consults closely with international architects, interior designers and consultants to create distinctive wellness offerings that set their clients’ spas apart from the competition.
Fusing Italian elegance with cutting-edge technology, Myrtha Wellness collaborates closely with leading architects, interior designers, and consultants to create distinctive wellness experiences that set its clients apart in a competitive market. From New Zealand to the Middle East, Myrtha Wellness brings a pioneering spirit and deep passion to every project, creating solutions that elevate guest experiences and deliver unforgettable, sensory-rich journeys.
What’s on offer? Drawing inspiration from nature, Myrtha Wellness crafts immersive experiences that invite guests to connect with the elements and indulge in sensory bliss.
From vitality and plunge pools to floating and therapy pools, Myrtha Wellness offers an array of options for operators and owners to create their perfect wellness environment.
Wet thermal cabins, including steamrooms, hammams, frigidariums and invigorating showers, add to the experience, while dry thermal cabins such as Finnish and herbal saunas, salt and relaxation rooms and unique outdoor cabins can rejuvenate guest’s body and mind.
Stefano Cattaneo, director, said: “Myrtha Wellness is not just a collection of products; it’s a philosophy. It’s about pushing the boundaries of wellness, creating unforgettable experiences and unlocking the full potential of sensory immersion.
“We pride ourselves on creating captivating multi-sensory playgrounds where every sense comes alive as water, ice and steam merge with mesmerising lights and enchanting aromas.”
Sustainability credentials Sustainability is a priority and every product is designed with this in mind, contributing to the eco-friendliness of buildings scheduled for LEED, BREEAM and Green Star certifications.
Myrtha’s solutions emphasise integrative processes, water efficiency, optimised energy usage, reduced CO2 emissions and innovative material resources – all while ensuring superior indoor environmental quality.
"We push the boundaries
of wellness to create
unforgettable experiences" – Stefano Cattaneo, director, Myrtha Wellness
Myrtha Wellness: latest projects
• Marriott Edition Como Lake, Italy
• Three Six Senses in Europe
• Baccarat Florence, Italy
• Raddison Blue, Florence, Italy
• Six Senses in Middle East
• Jumeirah in Switzerland
• Marriott Ritz Carlton, St. Regis and Autograph collection in Middle East
• Accor Morgan’s Original in Middle East
• Accor MG Gallery Reine Margot, Paris, France
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2024 issue 3
Editor's letter: At a crossroads
As the UK prepares to host this year's Global Wellness Summit, fresh research shows its wellness industry must address a number of issues if it's to maintain levels of unprecedented growth
Spa People: Charlotte Church
The Welsh singer talks about how growing up in the media spotlight has influenced The Dreaming, her healing retreat business
Spa People: Julia Bradbury
Leading a series of Walk Yourself Happy retreats based on her best-selling book and years of TV presenting
Spa People: Samantha Dunn
Shaking up the industry with her new, affordable DIY consultancy programme for entrepreneurs
News report: Big spenders
Finn Partners’ latest research shows how China’s high-net-worth women are redefining luxury travel
News report: Step back in time
Two new GWI reports analyse the growth of the global spa and hot springs markets over the past 10 to 15 years
Interview: Dillip Rajakarier
Following a 450 per cent increase in core revenues, Minor Hotels is planning 200 more properties. Megan Whitby sits down with its CEO
New opening: Kintsugi Space
Patrizia Bortolin talks to Lisa Starr about creating a transformative women-only sanctuary in Abu Dhabi
Research: To inform and inspire
The UK Spa Association has conducted its first survey of spa businesses in the country for 18 years. GM Bobby Griffiths unveils the numbers
Research: From wellness to wellbeing
A new study uncovers four wellness consumer market segments ripe for innovation. WELLSurvey co-author Kevin Kelly reveals the findings in a Spa Business exclusive
First person: To the source
Jane Kitchen takes to the sulphurous waters of Terme di Saturnia in Italy and shares details about its exciting upcoming sister site in Milan
Promotion: L'OCCITANE en Provence – the art of recovery
With an approach to wellbeing that’s both holistic and grounded in science, the latest massage from L’OCCITANE en Provence promises to have a powerfully-beneficial effect on customers, both in the spa and at home
New opening: Surrenne at The Emory
The £15k memberships at this wellness club in London sold out in just weeks. Creator Inge Theron tells us why
First person: Playful wellness
A Stella McCartney facial and Tracy Anderson studio are just two USPs Megan Whitby finds at Surrenne
Promotion: TechnoAlpin – naturally cool design
TechnoAlpin’s snow technology is not only an effective way to introduce gentle cold therapy into the spa environment, it’s also a powerful biophilic design element that can bring the wonder of nature indoors
Promotion: Biologique Recherche – potent partnership
A new anti-senescence serum from Biologique Recherche offers transformative results and raises the bar in anti-ageing skincare when combined with its iconic collagen formula
Promotion: Comfort Zone – A longer life for skin
Created to combat the visible signs of ageing, Comfort Zone’s latest range revamp is based on the company’s pioneering research into cutaneous cellular longevity
Promotion: G.M. COLLIN – Clinical excellence in skincare
With laboratories based in Montreal, G.M. Collin’s highly researched derma-corrective treatments have been helping skincare professionals deliver exceptional and exclusive results worldwide for many decades. We talk to VP Myriam Sayer
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
Royal Caribbean has revealed its Hero of the Seas cruise ship, home to the most pools at sea
(nine), and a record-breaking 28 dining venues, as well as attractions including a waterpark
with two new family raft slides.
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
