Myrtha leverages more than 60 years of expertise to craft bespoke solutions / photo: myrtha wellness
Founded in Italy in 1961 by visionary Giorgio Colletto, Myrtha Pools has become a trailblazer in the aquatic industry, evolving into a globally recognized brand and serving as an official supplier for the Olympic Games since 1996.
Recently showcased at the Paris Olympics, Myrtha’s commitment to excellence goes beyond competitive swimming, extending into the realm of luxury wellness to transform luxury hotels, resorts and spas into sanctuaries of wellbeing.
Myrtha Wellness, the brand’s dedicated division, leverages more than 60 years of expertise in crafting bespoke pools, wet areas, and thermal cabins for prestigious clients such as Six Senses, St. Regis, Ritz-Carlton, Jumeirah and Rosewood.
Blending the elegance of Italian design with cutting-edge technology, the team collaborates and consults closely with international architects, interior designers and consultants to create distinctive wellness offerings that set their clients’ spas apart from the competition.
Fusing Italian elegance with cutting-edge technology, Myrtha Wellness collaborates closely with leading architects, interior designers, and consultants to create distinctive wellness experiences that set its clients apart in a competitive market. From New Zealand to the Middle East, Myrtha Wellness brings a pioneering spirit and deep passion to every project, creating solutions that elevate guest experiences and deliver unforgettable, sensory-rich journeys.
What’s on offer? Drawing inspiration from nature, Myrtha Wellness crafts immersive experiences that invite guests to connect with the elements and indulge in sensory bliss.
From vitality and plunge pools to floating and therapy pools, Myrtha Wellness offers an array of options for operators and owners to create their perfect wellness environment.
Wet thermal cabins, including steamrooms, hammams, frigidariums and invigorating showers, add to the experience, while dry thermal cabins such as Finnish and herbal saunas, salt and relaxation rooms and unique outdoor cabins can rejuvenate guest’s body and mind.
Stefano Cattaneo, director, said: “Myrtha Wellness is not just a collection of products; it’s a philosophy. It’s about pushing the boundaries of wellness, creating unforgettable experiences and unlocking the full potential of sensory immersion.
“We pride ourselves on creating captivating multi-sensory playgrounds where every sense comes alive as water, ice and steam merge with mesmerising lights and enchanting aromas.”
Sustainability credentials Sustainability is a priority and every product is designed with this in mind, contributing to the eco-friendliness of buildings scheduled for LEED, BREEAM and Green Star certifications.
Myrtha’s solutions emphasise integrative processes, water efficiency, optimised energy usage, reduced CO2 emissions and innovative material resources – all while ensuring superior indoor environmental quality.
"We push the boundaries
of wellness to create
unforgettable experiences" – Stefano Cattaneo, director, Myrtha Wellness
Myrtha Wellness: latest projects
• Marriott Edition Como Lake, Italy
• Three Six Senses in Europe
• Baccarat Florence, Italy
• Raddison Blue, Florence, Italy
• Six Senses in Middle East
• Jumeirah in Switzerland
• Marriott Ritz Carlton, St. Regis and Autograph collection in Middle East
• Accor Morgan’s Original in Middle East
• Accor MG Gallery Reine Margot, Paris, France
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2024 issue 3
Editor's letter: At a crossroads
As the UK prepares to host this year's Global Wellness Summit, fresh research shows its wellness industry must address a number of issues if it's to maintain levels of unprecedented growth
Spa People: Charlotte Church
The Welsh singer talks about how growing up in the media spotlight has influenced The Dreaming, her healing retreat business
Spa People: Julia Bradbury
Leading a series of Walk Yourself Happy retreats based on her best-selling book and years of TV presenting
Spa People: Samantha Dunn
Shaking up the industry with her new, affordable DIY consultancy programme for entrepreneurs
News report: Big spenders
Finn Partners’ latest research shows how China’s high-net-worth women are redefining luxury travel
News report: Step back in time
Two new GWI reports analyse the growth of the global spa and hot springs markets over the past 10 to 15 years
Interview: Dillip Rajakarier
Following a 450 per cent increase in core revenues, Minor Hotels is planning 200 more properties. Megan Whitby sits down with its CEO
New opening: Kintsugi Space
Patrizia Bortolin talks to Lisa Starr about creating a transformative women-only sanctuary in Abu Dhabi
Research: To inform and inspire
The UK Spa Association has conducted its first survey of spa businesses in the country for 18 years. GM Bobby Griffiths unveils the numbers
Research: From wellness to wellbeing
A new study uncovers four wellness consumer market segments ripe for innovation. WELLSurvey co-author Kevin Kelly reveals the findings in a Spa Business exclusive
First person: To the source
Jane Kitchen takes to the sulphurous waters of Terme di Saturnia in Italy and shares details about its exciting upcoming sister site in Milan
Promotion: L'OCCITANE en Provence – the art of recovery
With an approach to wellbeing that’s both holistic and grounded in science, the latest massage from L’OCCITANE en Provence promises to have a powerfully-beneficial effect on customers, both in the spa and at home
New opening: Surrenne at The Emory
The £15k memberships at this wellness club in London sold out in just weeks. Creator Inge Theron tells us why
First person: Playful wellness
A Stella McCartney facial and Tracy Anderson studio are just two USPs Megan Whitby finds at Surrenne
Promotion: TechnoAlpin – naturally cool design
TechnoAlpin’s snow technology is not only an effective way to introduce gentle cold therapy into the spa environment, it’s also a powerful biophilic design element that can bring the wonder of nature indoors
Promotion: Biologique Recherche – potent partnership
A new anti-senescence serum from Biologique Recherche offers transformative results and raises the bar in anti-ageing skincare when combined with its iconic collagen formula
Promotion: Comfort Zone – A longer life for skin
Created to combat the visible signs of ageing, Comfort Zone’s latest range revamp is based on the company’s pioneering research into cutaneous cellular longevity
Promotion: G.M. COLLIN – Clinical excellence in skincare
With laboratories based in Montreal, G.M. Collin’s highly researched derma-corrective treatments have been helping skincare professionals deliver exceptional and exclusive results worldwide for many decades. We talk to VP Myriam Sayer
Myrtha leverages more than 60 years of expertise to craft bespoke solutions / photo: myrtha wellness
Founded in Italy in 1961 by visionary Giorgio Colletto, Myrtha Pools has become a trailblazer in the aquatic industry, evolving into a globally recognized brand and serving as an official supplier for the Olympic Games since 1996.
Recently showcased at the Paris Olympics, Myrtha’s commitment to excellence goes beyond competitive swimming, extending into the realm of luxury wellness to transform luxury hotels, resorts and spas into sanctuaries of wellbeing.
Myrtha Wellness, the brand’s dedicated division, leverages more than 60 years of expertise in crafting bespoke pools, wet areas, and thermal cabins for prestigious clients such as Six Senses, St. Regis, Ritz-Carlton, Jumeirah and Rosewood.
Blending the elegance of Italian design with cutting-edge technology, the team collaborates and consults closely with international architects, interior designers and consultants to create distinctive wellness offerings that set their clients’ spas apart from the competition.
Fusing Italian elegance with cutting-edge technology, Myrtha Wellness collaborates closely with leading architects, interior designers, and consultants to create distinctive wellness experiences that set its clients apart in a competitive market. From New Zealand to the Middle East, Myrtha Wellness brings a pioneering spirit and deep passion to every project, creating solutions that elevate guest experiences and deliver unforgettable, sensory-rich journeys.
What’s on offer? Drawing inspiration from nature, Myrtha Wellness crafts immersive experiences that invite guests to connect with the elements and indulge in sensory bliss.
From vitality and plunge pools to floating and therapy pools, Myrtha Wellness offers an array of options for operators and owners to create their perfect wellness environment.
Wet thermal cabins, including steamrooms, hammams, frigidariums and invigorating showers, add to the experience, while dry thermal cabins such as Finnish and herbal saunas, salt and relaxation rooms and unique outdoor cabins can rejuvenate guest’s body and mind.
Stefano Cattaneo, director, said: “Myrtha Wellness is not just a collection of products; it’s a philosophy. It’s about pushing the boundaries of wellness, creating unforgettable experiences and unlocking the full potential of sensory immersion.
“We pride ourselves on creating captivating multi-sensory playgrounds where every sense comes alive as water, ice and steam merge with mesmerising lights and enchanting aromas.”
Sustainability credentials Sustainability is a priority and every product is designed with this in mind, contributing to the eco-friendliness of buildings scheduled for LEED, BREEAM and Green Star certifications.
Myrtha’s solutions emphasise integrative processes, water efficiency, optimised energy usage, reduced CO2 emissions and innovative material resources – all while ensuring superior indoor environmental quality.
"We push the boundaries
of wellness to create
unforgettable experiences" – Stefano Cattaneo, director, Myrtha Wellness
Myrtha Wellness: latest projects
• Marriott Edition Como Lake, Italy
• Three Six Senses in Europe
• Baccarat Florence, Italy
• Raddison Blue, Florence, Italy
• Six Senses in Middle East
• Jumeirah in Switzerland
• Marriott Ritz Carlton, St. Regis and Autograph collection in Middle East
• Accor Morgan’s Original in Middle East
• Accor MG Gallery Reine Margot, Paris, France
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2024 issue 3
Editor's letter: At a crossroads
As the UK prepares to host this year's Global Wellness Summit, fresh research shows its wellness industry must address a number of issues if it's to maintain levels of unprecedented growth
Spa People: Charlotte Church
The Welsh singer talks about how growing up in the media spotlight has influenced The Dreaming, her healing retreat business
Spa People: Julia Bradbury
Leading a series of Walk Yourself Happy retreats based on her best-selling book and years of TV presenting
Spa People: Samantha Dunn
Shaking up the industry with her new, affordable DIY consultancy programme for entrepreneurs
News report: Big spenders
Finn Partners’ latest research shows how China’s high-net-worth women are redefining luxury travel
News report: Step back in time
Two new GWI reports analyse the growth of the global spa and hot springs markets over the past 10 to 15 years
Interview: Dillip Rajakarier
Following a 450 per cent increase in core revenues, Minor Hotels is planning 200 more properties. Megan Whitby sits down with its CEO
New opening: Kintsugi Space
Patrizia Bortolin talks to Lisa Starr about creating a transformative women-only sanctuary in Abu Dhabi
Research: To inform and inspire
The UK Spa Association has conducted its first survey of spa businesses in the country for 18 years. GM Bobby Griffiths unveils the numbers
Research: From wellness to wellbeing
A new study uncovers four wellness consumer market segments ripe for innovation. WELLSurvey co-author Kevin Kelly reveals the findings in a Spa Business exclusive
First person: To the source
Jane Kitchen takes to the sulphurous waters of Terme di Saturnia in Italy and shares details about its exciting upcoming sister site in Milan
Promotion: L'OCCITANE en Provence – the art of recovery
With an approach to wellbeing that’s both holistic and grounded in science, the latest massage from L’OCCITANE en Provence promises to have a powerfully-beneficial effect on customers, both in the spa and at home
New opening: Surrenne at The Emory
The £15k memberships at this wellness club in London sold out in just weeks. Creator Inge Theron tells us why
First person: Playful wellness
A Stella McCartney facial and Tracy Anderson studio are just two USPs Megan Whitby finds at Surrenne
Promotion: TechnoAlpin – naturally cool design
TechnoAlpin’s snow technology is not only an effective way to introduce gentle cold therapy into the spa environment, it’s also a powerful biophilic design element that can bring the wonder of nature indoors
Promotion: Biologique Recherche – potent partnership
A new anti-senescence serum from Biologique Recherche offers transformative results and raises the bar in anti-ageing skincare when combined with its iconic collagen formula
Promotion: Comfort Zone – A longer life for skin
Created to combat the visible signs of ageing, Comfort Zone’s latest range revamp is based on the company’s pioneering research into cutaneous cellular longevity
Promotion: G.M. COLLIN – Clinical excellence in skincare
With laboratories based in Montreal, G.M. Collin’s highly researched derma-corrective treatments have been helping skincare professionals deliver exceptional and exclusive results worldwide for many decades. We talk to VP Myriam Sayer
The Montana Historical Society has officially celebrated the opening of its new Montana
Heritage
Center, a US$107 million (£79 million, €92 million) destination that combines immersive
storytelling with cutting-edge audiovisual technology to bring the sta
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade-
long transformation programme that has seen almost US$200 million invested into the Texas
attraction.
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are
progressing, with the project set to transform the attraction into a global centre for reef
education and conservation.
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
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