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Show review
European Attractions Show

Lesley Morisetti reports on the trends and issues that were discussed at EAS 2013

By Lesley Morisetti Morisetti | Published in Attractions Management 2013 issue 4


EAS 2013 had 390 exhibitors – a record number – and was attended by an estimated 8,500 attraction industry professionals.

While not yet on the scale of the Orlando IAAPA show, there are a number of good reasons for attending EAS. The show provides a rare opportunity to arrange meetings with a large number of people in a short space of time, network and learn from the industry at the seminars during the show.

Industry trends
The CEO talk, led by Reinoud van Essendelft of Leisure & Culture Consultants and featuring Bart de Boer of Efteling, Miikka Seppala of Tampereen Sarkanniemi Oy, Amanda Thompson of Blackpool Pleasure Beach and Nicolas de Villiers of Puy du Fou, included a debate about the extent to which the industry is recession proof.

While the industry was reported to have performed well so far, there was some concern about the length of the economic downturn and the impact of this on the price sensitivity of some markets. With the exception of Puy du Fou, who don’t participate in discount promotions, the other parks felt that discount vouchers have become so ingrained in our cultures that theme parks have to participate in promotions – particularly those in markets where competitors are discounting.

Another trend related to potential shifts in consumer behaviour in visiting theme parks. Recent Mintel research in the US was quoted, showing that the proportion of teenagers who consider themselves as regular theme park goers has fallen from 76 per cent to 67 per cent in recent years.

Resort development
Another seminar considered the opportunity for lodging and resort development at attractions. Statistics show this is a growth area, with smaller, niche appeal accommodation offers being added to the themed hotel offers at major parks.

The Zoo de la Fleche’s recent development of safari lodges was particularly fascinating. The lodges are set within the themed zones of the zoo and integrated into the enclosures, providing a unique level of interaction with the animals, including the opportunity to open your bedroom curtain in the morning and come face to face with a white wolf or to eat your breakfast watched over by tigers.

Not surprisingly, the cost of the lodges was high (including providing glass which is strong enough to safely view the animals through) but the lodges have been sold out and the park reported that most weekends in 2014 are already booked up.

Extracurricular activities
The Paris show set a new standard for the opening reception with a stunning evening at the Musee des Arts Forains (Museum of Fairground Arts), attended by 1,200 delegates. The museum houses an amazing collection of fairground rides and attractions dating from 1850 onwards, all restored and brought back to life by the owner, Jean Paul Favand, an actor and antiques dealer. All in all, EAS 2013 was an excellent show.



Lesley Morisetti
Morisetti Associates
+44 (0) 7780 700953
www.MorisettiAssociates.com
[email protected]

EAS offers valuable networking opportunities. The 2013 event started with a spectacular evening at a fairground museum
The 2013 event started with a spectacular evening at a fairground museum
The 2013 event started with a spectacular evening at a fairground museum
EAS offers valuable networking opportunities. The 2013 event started with a spectacular evening at a fairground museum
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Show review
European Attractions Show

Lesley Morisetti reports on the trends and issues that were discussed at EAS 2013

By Lesley Morisetti Morisetti | Published in Attractions Management 2013 issue 4


EAS 2013 had 390 exhibitors – a record number – and was attended by an estimated 8,500 attraction industry professionals.

While not yet on the scale of the Orlando IAAPA show, there are a number of good reasons for attending EAS. The show provides a rare opportunity to arrange meetings with a large number of people in a short space of time, network and learn from the industry at the seminars during the show.

Industry trends
The CEO talk, led by Reinoud van Essendelft of Leisure & Culture Consultants and featuring Bart de Boer of Efteling, Miikka Seppala of Tampereen Sarkanniemi Oy, Amanda Thompson of Blackpool Pleasure Beach and Nicolas de Villiers of Puy du Fou, included a debate about the extent to which the industry is recession proof.

While the industry was reported to have performed well so far, there was some concern about the length of the economic downturn and the impact of this on the price sensitivity of some markets. With the exception of Puy du Fou, who don’t participate in discount promotions, the other parks felt that discount vouchers have become so ingrained in our cultures that theme parks have to participate in promotions – particularly those in markets where competitors are discounting.

Another trend related to potential shifts in consumer behaviour in visiting theme parks. Recent Mintel research in the US was quoted, showing that the proportion of teenagers who consider themselves as regular theme park goers has fallen from 76 per cent to 67 per cent in recent years.

Resort development
Another seminar considered the opportunity for lodging and resort development at attractions. Statistics show this is a growth area, with smaller, niche appeal accommodation offers being added to the themed hotel offers at major parks.

The Zoo de la Fleche’s recent development of safari lodges was particularly fascinating. The lodges are set within the themed zones of the zoo and integrated into the enclosures, providing a unique level of interaction with the animals, including the opportunity to open your bedroom curtain in the morning and come face to face with a white wolf or to eat your breakfast watched over by tigers.

Not surprisingly, the cost of the lodges was high (including providing glass which is strong enough to safely view the animals through) but the lodges have been sold out and the park reported that most weekends in 2014 are already booked up.

Extracurricular activities
The Paris show set a new standard for the opening reception with a stunning evening at the Musee des Arts Forains (Museum of Fairground Arts), attended by 1,200 delegates. The museum houses an amazing collection of fairground rides and attractions dating from 1850 onwards, all restored and brought back to life by the owner, Jean Paul Favand, an actor and antiques dealer. All in all, EAS 2013 was an excellent show.



Lesley Morisetti
Morisetti Associates
+44 (0) 7780 700953
www.MorisettiAssociates.com
[email protected]

EAS offers valuable networking opportunities. The 2013 event started with a spectacular evening at a fairground museum
The 2013 event started with a spectacular evening at a fairground museum
The 2013 event started with a spectacular evening at a fairground museum
EAS offers valuable networking opportunities. The 2013 event started with a spectacular evening at a fairground museum
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COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
WhiteWater

WhiteWater was born in 1980 with one clear purpose, to create places where families unite and make j [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion - Keynote | Moby Dick - Friends to the rescue!
It’s extremely important for us to show you the process behind every content we produce. Each of our titles stems from deep research, focused on giving you the kinds of content that best fit your venues and target audience. Find out more...
More videos:
IAAPA Expo Europe Promo – International Association of Amusement Parks and Attractions (IAAPA)
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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