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Attractions-kit.net
Product innovations

Suppliers tell Attractions Management about their latest product, design and technology launches

By Lauren Heath-Jones | Published in Attractions Management 2019 issue 4


Terry Monkton unveils Simworx’s new Metro of Time ride
Terry Monkton, CEO, Simworx

Simworx, a UK-based developer of dynamic media-based attractions, is set to launch a brand new attraction.

A motion simulator experience, Metro of Time takes guests on an adventure through history. On the ride, guests will experience a prehistoric safari, a treasure hunt through an Ancient Egyptian tomb, a Medieval quest and a chase across the Wild West.

Available for a 2020 install, the Metro of Time attraction consists of four Metro-themed 4D cinemas, each with a 40-person capacity. The units, available individually or in multiples, each feature 3DOF motion seats, surround sound audio, on-board special effects and seven LED screen ‘windows’.

"Our development team are always working on new and innovative ways to offer a thrilling experience to our clients,"

The ride pre-show will feature a geomagnetic storm, which rips a hole in the space-time continuum and causes the trains to malfunction, sending riders back in time.

As guests arrive at each ‘destination’, the carriage wall opens revealing a huge projection screen which, alongside the on-board screens, creates the immersive experience. The ride, says Simworx, is available with custom film content created to suit the client’s needs and theme.

“Our development team are always working on new and innovative ways to offer a thrilling experience to our clients,” said Simworx CEO, Terry Monkton. “Available in a full turnkey solution, this truly unique attraction is also ready for install early 2020.”

attractions-kit keyword : SIMWORX

The Metro of Time attraction is available with specially designed custom film content to suit a client’s venue and theme
June Ren introduces Jora Vision’s concept for new panda museum in China
June Ren, MD Asia, Jora Vision

Jora Vision has won a competition to develop a museum experience at The Giant Panda Breeding Research Base in Chengdu, China.

Officials at the facility, a renowned panda protection and research institute, challenged competition entrants to create an experience that would meet tourism demands, whilst working within the limited space.

Jora Vision impressed the judging panel with its concept of a walkthrough experience, which offers a ‘well-defined storyline’ and combined interactive exhibits with immersive theming and digital guidance solutions.

"It’s great to see that more and more tourist attractions, museums and heritage sites are contacting Jora Vision for our expertise of creating visitor experiences in an educational yet entertaining way."

“We’re very proud to work with the Chengdu Giant Panda Breeding Research Base, a famous institution in China and around the world,” says June Ren, MD Asia for Jora Vision.

“It’s great to see that more and more tourist attractions, museums and heritage sites are contacting Jora Vision for our expertise of creating visitor experiences in an educational yet entertaining way.”

The museum will provide an immersive and educational environment showcasing the important work the facility does in researching and protecting pandas.

attractions-kit keyword : JORA VISION

A new visitor experience from Jora Vision is planned for the breeding facility
SimEx-Iwerks reimagines children’s classic with new film says Mike Frueh
Mike Frueh, senior VP of Licensing and Distribution atSimEx-Iwerks

SimEx-Iwerks is set to launch a new animated 4D experience based on Rudyard Kipling’s iconic children’s novel, The Jungle Book.

The film, which is slated for release in 2020, is called Mowgli’s 4D Jungle Adventure and is being developed by UK-based animation studio, Red Star 3D.

It will take audiences on a 10-minute adventure with Mowgli, Baloo, Shere Khan and Bagheera, as well as several new characters. A modern retelling, the story tackles the thorny issue of wildlife trafficking, as the characters must band together to protect a group of tiger cubs from poachers.

The custom script was written by Gary Grant and Howard Brodsky, director of Licensing and Distribution at SimEx-Iwerks.

"We recognised a need for highly entertaining, conservation-based content from a powerful brand that has instant name recognition, Mowgli’s 4D Jungle Adventure delivers."

Mike Frueh, senior VP of Licensing and Distribution at SimEx-Iwerks, said: “We recognised a need for highly entertaining, conservation-based content from a powerful brand that has instant name recognition, Mowgli’s 4D Jungle Adventure delivers.”

attractions-kit keyword : SIMWORX

Mowgli’s 4D Jungle Adventure is slated for a 2020 release
Kunibert’s Abenteur will showcase Lagotronics capabilities, says Mark Beumers
Mark Beumers, CEO, Lagotronics

Lagotronics Projects is set to create a new interactive dark ride at the Wild and Freizeitpark Klotten wildlife park in Cochem, Germany.

Called Kunibert’s Abenteuer, Lagotronics will be responsible for all the design, theming and storytelling elements of the new ride, as well as its installation.

Expected to open in April 2020, the ride will be a contemporary spin on a traditional ghost train attraction. Kunibert’s Abenteuer will be based on the legend of a folkloric Germanic knight, who has been sent on a quest by his mother, Frau Schrute, to prove himself as courageous.

"Kunibert’s Abenteur is a funny, interactive experience for the whole family, and really showcases our capability as a company," - says Mark Beumers, CEO of Lagotronics

On-board, riders will come face-to-face with Kunibert’s ghostly ancestors, who are planning a spectacular ball to celebrate his return. As they make their way through the ride, guests must use interactives to light candles and reveal hidden blacklit scenes.

“Kunibert’s Abenteur is a funny, interactive experience for the whole family, and really showcases our capability as a company,” says Mark Beumers, CEO of Lagotronics Projects. “We deliver rides and attractions with a story. From design to installation, we create the experience.”

attractions-kit keyword: LAGOTRONICS PROJECTS

MTwo dancing ghosts show a glimpse of what will feature in Kundibert’s Abenteuer
Howard Kiedaisch announces major partnership with B&B Theaters
Brock Bagby, EVP, B&B Theatres

MediaMation, a supplier of turnkey 4D theatres, has announced a partnership with US cinema chain B&B Theaters.

The partnership will see MediaMation supply 10 of its MX4D theatres at B&B locations across the US.

Billed as a new ‘evolution in the 4D cinema experience’, the MX4D provides a completely immersive environment, enabling guests to ‘feel’ the action. The theatre features motion seats that can move in sync with the movements on screen. In addition, the seats and theatre are equipped with special effects, including jolts, pokes, water, wind and aroma effects.

“The expansion of our relationship with MediaMation proves our belief in MX4D,” says Brock Bagby, executive VP of B&B Theaters.

"The expansion of our relationship with MediaMation proves our belief in MX4D," says Brock Bagby, executive VP of B&B Theaters.

“We’ll have three more MX4D auditoriums open by the end of this year in Texas, Missouri and Kansas, and have at least seven to follow next year.

“The occupancy rates are exceptionally high for these fun and immersive MX4D auditoriums.”

Howard Kiedaisch, CEO of MediaMation, added: “B&B’s commitment to increase their MX4D footprint is a testament to the mutual success of this valued partnership. The B&B is clearly leading the industry in creating innovative and exciting cinema formats and experiences.”

attractions-kit keyword: MEDIAMATION

The MX4D provides a completely immersive environment

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2019 issue 4
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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©Cybertrek 2026
Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
Attractions-kit.net
Product innovations

Suppliers tell Attractions Management about their latest product, design and technology launches

By Lauren Heath-Jones | Published in Attractions Management 2019 issue 4


Terry Monkton unveils Simworx’s new Metro of Time ride
Terry Monkton, CEO, Simworx

Simworx, a UK-based developer of dynamic media-based attractions, is set to launch a brand new attraction.

A motion simulator experience, Metro of Time takes guests on an adventure through history. On the ride, guests will experience a prehistoric safari, a treasure hunt through an Ancient Egyptian tomb, a Medieval quest and a chase across the Wild West.

Available for a 2020 install, the Metro of Time attraction consists of four Metro-themed 4D cinemas, each with a 40-person capacity. The units, available individually or in multiples, each feature 3DOF motion seats, surround sound audio, on-board special effects and seven LED screen ‘windows’.

"Our development team are always working on new and innovative ways to offer a thrilling experience to our clients,"

The ride pre-show will feature a geomagnetic storm, which rips a hole in the space-time continuum and causes the trains to malfunction, sending riders back in time.

As guests arrive at each ‘destination’, the carriage wall opens revealing a huge projection screen which, alongside the on-board screens, creates the immersive experience. The ride, says Simworx, is available with custom film content created to suit the client’s needs and theme.

“Our development team are always working on new and innovative ways to offer a thrilling experience to our clients,” said Simworx CEO, Terry Monkton. “Available in a full turnkey solution, this truly unique attraction is also ready for install early 2020.”

attractions-kit keyword : SIMWORX

The Metro of Time attraction is available with specially designed custom film content to suit a client’s venue and theme
June Ren introduces Jora Vision’s concept for new panda museum in China
June Ren, MD Asia, Jora Vision

Jora Vision has won a competition to develop a museum experience at The Giant Panda Breeding Research Base in Chengdu, China.

Officials at the facility, a renowned panda protection and research institute, challenged competition entrants to create an experience that would meet tourism demands, whilst working within the limited space.

Jora Vision impressed the judging panel with its concept of a walkthrough experience, which offers a ‘well-defined storyline’ and combined interactive exhibits with immersive theming and digital guidance solutions.

"It’s great to see that more and more tourist attractions, museums and heritage sites are contacting Jora Vision for our expertise of creating visitor experiences in an educational yet entertaining way."

“We’re very proud to work with the Chengdu Giant Panda Breeding Research Base, a famous institution in China and around the world,” says June Ren, MD Asia for Jora Vision.

“It’s great to see that more and more tourist attractions, museums and heritage sites are contacting Jora Vision for our expertise of creating visitor experiences in an educational yet entertaining way.”

The museum will provide an immersive and educational environment showcasing the important work the facility does in researching and protecting pandas.

attractions-kit keyword : JORA VISION

A new visitor experience from Jora Vision is planned for the breeding facility
SimEx-Iwerks reimagines children’s classic with new film says Mike Frueh
Mike Frueh, senior VP of Licensing and Distribution atSimEx-Iwerks

SimEx-Iwerks is set to launch a new animated 4D experience based on Rudyard Kipling’s iconic children’s novel, The Jungle Book.

The film, which is slated for release in 2020, is called Mowgli’s 4D Jungle Adventure and is being developed by UK-based animation studio, Red Star 3D.

It will take audiences on a 10-minute adventure with Mowgli, Baloo, Shere Khan and Bagheera, as well as several new characters. A modern retelling, the story tackles the thorny issue of wildlife trafficking, as the characters must band together to protect a group of tiger cubs from poachers.

The custom script was written by Gary Grant and Howard Brodsky, director of Licensing and Distribution at SimEx-Iwerks.

"We recognised a need for highly entertaining, conservation-based content from a powerful brand that has instant name recognition, Mowgli’s 4D Jungle Adventure delivers."

Mike Frueh, senior VP of Licensing and Distribution at SimEx-Iwerks, said: “We recognised a need for highly entertaining, conservation-based content from a powerful brand that has instant name recognition, Mowgli’s 4D Jungle Adventure delivers.”

attractions-kit keyword : SIMWORX

Mowgli’s 4D Jungle Adventure is slated for a 2020 release
Kunibert’s Abenteur will showcase Lagotronics capabilities, says Mark Beumers
Mark Beumers, CEO, Lagotronics

Lagotronics Projects is set to create a new interactive dark ride at the Wild and Freizeitpark Klotten wildlife park in Cochem, Germany.

Called Kunibert’s Abenteuer, Lagotronics will be responsible for all the design, theming and storytelling elements of the new ride, as well as its installation.

Expected to open in April 2020, the ride will be a contemporary spin on a traditional ghost train attraction. Kunibert’s Abenteuer will be based on the legend of a folkloric Germanic knight, who has been sent on a quest by his mother, Frau Schrute, to prove himself as courageous.

"Kunibert’s Abenteur is a funny, interactive experience for the whole family, and really showcases our capability as a company," - says Mark Beumers, CEO of Lagotronics

On-board, riders will come face-to-face with Kunibert’s ghostly ancestors, who are planning a spectacular ball to celebrate his return. As they make their way through the ride, guests must use interactives to light candles and reveal hidden blacklit scenes.

“Kunibert’s Abenteur is a funny, interactive experience for the whole family, and really showcases our capability as a company,” says Mark Beumers, CEO of Lagotronics Projects. “We deliver rides and attractions with a story. From design to installation, we create the experience.”

attractions-kit keyword: LAGOTRONICS PROJECTS

MTwo dancing ghosts show a glimpse of what will feature in Kundibert’s Abenteuer
Howard Kiedaisch announces major partnership with B&B Theaters
Brock Bagby, EVP, B&B Theatres

MediaMation, a supplier of turnkey 4D theatres, has announced a partnership with US cinema chain B&B Theaters.

The partnership will see MediaMation supply 10 of its MX4D theatres at B&B locations across the US.

Billed as a new ‘evolution in the 4D cinema experience’, the MX4D provides a completely immersive environment, enabling guests to ‘feel’ the action. The theatre features motion seats that can move in sync with the movements on screen. In addition, the seats and theatre are equipped with special effects, including jolts, pokes, water, wind and aroma effects.

“The expansion of our relationship with MediaMation proves our belief in MX4D,” says Brock Bagby, executive VP of B&B Theaters.

"The expansion of our relationship with MediaMation proves our belief in MX4D," says Brock Bagby, executive VP of B&B Theaters.

“We’ll have three more MX4D auditoriums open by the end of this year in Texas, Missouri and Kansas, and have at least seven to follow next year.

“The occupancy rates are exceptionally high for these fun and immersive MX4D auditoriums.”

Howard Kiedaisch, CEO of MediaMation, added: “B&B’s commitment to increase their MX4D footprint is a testament to the mutual success of this valued partnership. The B&B is clearly leading the industry in creating innovative and exciting cinema formats and experiences.”

attractions-kit keyword: MEDIAMATION

The MX4D provides a completely immersive environment

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2019 issue 4
LATEST NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
UK government cuts VAT on attractions to boost summer visitor economy
The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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