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Attractions-kit.net
Product innovations

Suppliers tell Attractions Management about their latest product, design and technology launches

By Lauren Heath-Jones | Published in Attractions Management 2019 issue 4


Terry Monkton unveils Simworx’s new Metro of Time ride
Terry Monkton, CEO, Simworx

Simworx, a UK-based developer of dynamic media-based attractions, is set to launch a brand new attraction.

A motion simulator experience, Metro of Time takes guests on an adventure through history. On the ride, guests will experience a prehistoric safari, a treasure hunt through an Ancient Egyptian tomb, a Medieval quest and a chase across the Wild West.

Available for a 2020 install, the Metro of Time attraction consists of four Metro-themed 4D cinemas, each with a 40-person capacity. The units, available individually or in multiples, each feature 3DOF motion seats, surround sound audio, on-board special effects and seven LED screen ‘windows’.

"Our development team are always working on new and innovative ways to offer a thrilling experience to our clients,"

The ride pre-show will feature a geomagnetic storm, which rips a hole in the space-time continuum and causes the trains to malfunction, sending riders back in time.

As guests arrive at each ‘destination’, the carriage wall opens revealing a huge projection screen which, alongside the on-board screens, creates the immersive experience. The ride, says Simworx, is available with custom film content created to suit the client’s needs and theme.

“Our development team are always working on new and innovative ways to offer a thrilling experience to our clients,” said Simworx CEO, Terry Monkton. “Available in a full turnkey solution, this truly unique attraction is also ready for install early 2020.”

attractions-kit keyword : SIMWORX

The Metro of Time attraction is available with specially designed custom film content to suit a client’s venue and theme
June Ren introduces Jora Vision’s concept for new panda museum in China
June Ren, MD Asia, Jora Vision

Jora Vision has won a competition to develop a museum experience at The Giant Panda Breeding Research Base in Chengdu, China.

Officials at the facility, a renowned panda protection and research institute, challenged competition entrants to create an experience that would meet tourism demands, whilst working within the limited space.

Jora Vision impressed the judging panel with its concept of a walkthrough experience, which offers a ‘well-defined storyline’ and combined interactive exhibits with immersive theming and digital guidance solutions.

"It’s great to see that more and more tourist attractions, museums and heritage sites are contacting Jora Vision for our expertise of creating visitor experiences in an educational yet entertaining way."

“We’re very proud to work with the Chengdu Giant Panda Breeding Research Base, a famous institution in China and around the world,” says June Ren, MD Asia for Jora Vision.

“It’s great to see that more and more tourist attractions, museums and heritage sites are contacting Jora Vision for our expertise of creating visitor experiences in an educational yet entertaining way.”

The museum will provide an immersive and educational environment showcasing the important work the facility does in researching and protecting pandas.

attractions-kit keyword : JORA VISION

A new visitor experience from Jora Vision is planned for the breeding facility
SimEx-Iwerks reimagines children’s classic with new film says Mike Frueh
Mike Frueh, senior VP of Licensing and Distribution atSimEx-Iwerks

SimEx-Iwerks is set to launch a new animated 4D experience based on Rudyard Kipling’s iconic children’s novel, The Jungle Book.

The film, which is slated for release in 2020, is called Mowgli’s 4D Jungle Adventure and is being developed by UK-based animation studio, Red Star 3D.

It will take audiences on a 10-minute adventure with Mowgli, Baloo, Shere Khan and Bagheera, as well as several new characters. A modern retelling, the story tackles the thorny issue of wildlife trafficking, as the characters must band together to protect a group of tiger cubs from poachers.

The custom script was written by Gary Grant and Howard Brodsky, director of Licensing and Distribution at SimEx-Iwerks.

"We recognised a need for highly entertaining, conservation-based content from a powerful brand that has instant name recognition, Mowgli’s 4D Jungle Adventure delivers."

Mike Frueh, senior VP of Licensing and Distribution at SimEx-Iwerks, said: “We recognised a need for highly entertaining, conservation-based content from a powerful brand that has instant name recognition, Mowgli’s 4D Jungle Adventure delivers.”

attractions-kit keyword : SIMWORX

Mowgli’s 4D Jungle Adventure is slated for a 2020 release
Kunibert’s Abenteur will showcase Lagotronics capabilities, says Mark Beumers
Mark Beumers, CEO, Lagotronics

Lagotronics Projects is set to create a new interactive dark ride at the Wild and Freizeitpark Klotten wildlife park in Cochem, Germany.

Called Kunibert’s Abenteuer, Lagotronics will be responsible for all the design, theming and storytelling elements of the new ride, as well as its installation.

Expected to open in April 2020, the ride will be a contemporary spin on a traditional ghost train attraction. Kunibert’s Abenteuer will be based on the legend of a folkloric Germanic knight, who has been sent on a quest by his mother, Frau Schrute, to prove himself as courageous.

"Kunibert’s Abenteur is a funny, interactive experience for the whole family, and really showcases our capability as a company," - says Mark Beumers, CEO of Lagotronics

On-board, riders will come face-to-face with Kunibert’s ghostly ancestors, who are planning a spectacular ball to celebrate his return. As they make their way through the ride, guests must use interactives to light candles and reveal hidden blacklit scenes.

“Kunibert’s Abenteur is a funny, interactive experience for the whole family, and really showcases our capability as a company,” says Mark Beumers, CEO of Lagotronics Projects. “We deliver rides and attractions with a story. From design to installation, we create the experience.”

attractions-kit keyword: LAGOTRONICS PROJECTS

MTwo dancing ghosts show a glimpse of what will feature in Kundibert’s Abenteuer
Howard Kiedaisch announces major partnership with B&B Theaters
Brock Bagby, EVP, B&B Theatres

MediaMation, a supplier of turnkey 4D theatres, has announced a partnership with US cinema chain B&B Theaters.

The partnership will see MediaMation supply 10 of its MX4D theatres at B&B locations across the US.

Billed as a new ‘evolution in the 4D cinema experience’, the MX4D provides a completely immersive environment, enabling guests to ‘feel’ the action. The theatre features motion seats that can move in sync with the movements on screen. In addition, the seats and theatre are equipped with special effects, including jolts, pokes, water, wind and aroma effects.

“The expansion of our relationship with MediaMation proves our belief in MX4D,” says Brock Bagby, executive VP of B&B Theaters.

"The expansion of our relationship with MediaMation proves our belief in MX4D," says Brock Bagby, executive VP of B&B Theaters.

“We’ll have three more MX4D auditoriums open by the end of this year in Texas, Missouri and Kansas, and have at least seven to follow next year.

“The occupancy rates are exceptionally high for these fun and immersive MX4D auditoriums.”

Howard Kiedaisch, CEO of MediaMation, added: “B&B’s commitment to increase their MX4D footprint is a testament to the mutual success of this valued partnership. The B&B is clearly leading the industry in creating innovative and exciting cinema formats and experiences.”

attractions-kit keyword: MEDIAMATION

The MX4D provides a completely immersive environment

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2019 issue 4
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
Attractions-kit.net
Product innovations

Suppliers tell Attractions Management about their latest product, design and technology launches

By Lauren Heath-Jones | Published in Attractions Management 2019 issue 4


Terry Monkton unveils Simworx’s new Metro of Time ride
Terry Monkton, CEO, Simworx

Simworx, a UK-based developer of dynamic media-based attractions, is set to launch a brand new attraction.

A motion simulator experience, Metro of Time takes guests on an adventure through history. On the ride, guests will experience a prehistoric safari, a treasure hunt through an Ancient Egyptian tomb, a Medieval quest and a chase across the Wild West.

Available for a 2020 install, the Metro of Time attraction consists of four Metro-themed 4D cinemas, each with a 40-person capacity. The units, available individually or in multiples, each feature 3DOF motion seats, surround sound audio, on-board special effects and seven LED screen ‘windows’.

"Our development team are always working on new and innovative ways to offer a thrilling experience to our clients,"

The ride pre-show will feature a geomagnetic storm, which rips a hole in the space-time continuum and causes the trains to malfunction, sending riders back in time.

As guests arrive at each ‘destination’, the carriage wall opens revealing a huge projection screen which, alongside the on-board screens, creates the immersive experience. The ride, says Simworx, is available with custom film content created to suit the client’s needs and theme.

“Our development team are always working on new and innovative ways to offer a thrilling experience to our clients,” said Simworx CEO, Terry Monkton. “Available in a full turnkey solution, this truly unique attraction is also ready for install early 2020.”

attractions-kit keyword : SIMWORX

The Metro of Time attraction is available with specially designed custom film content to suit a client’s venue and theme
June Ren introduces Jora Vision’s concept for new panda museum in China
June Ren, MD Asia, Jora Vision

Jora Vision has won a competition to develop a museum experience at The Giant Panda Breeding Research Base in Chengdu, China.

Officials at the facility, a renowned panda protection and research institute, challenged competition entrants to create an experience that would meet tourism demands, whilst working within the limited space.

Jora Vision impressed the judging panel with its concept of a walkthrough experience, which offers a ‘well-defined storyline’ and combined interactive exhibits with immersive theming and digital guidance solutions.

"It’s great to see that more and more tourist attractions, museums and heritage sites are contacting Jora Vision for our expertise of creating visitor experiences in an educational yet entertaining way."

“We’re very proud to work with the Chengdu Giant Panda Breeding Research Base, a famous institution in China and around the world,” says June Ren, MD Asia for Jora Vision.

“It’s great to see that more and more tourist attractions, museums and heritage sites are contacting Jora Vision for our expertise of creating visitor experiences in an educational yet entertaining way.”

The museum will provide an immersive and educational environment showcasing the important work the facility does in researching and protecting pandas.

attractions-kit keyword : JORA VISION

A new visitor experience from Jora Vision is planned for the breeding facility
SimEx-Iwerks reimagines children’s classic with new film says Mike Frueh
Mike Frueh, senior VP of Licensing and Distribution atSimEx-Iwerks

SimEx-Iwerks is set to launch a new animated 4D experience based on Rudyard Kipling’s iconic children’s novel, The Jungle Book.

The film, which is slated for release in 2020, is called Mowgli’s 4D Jungle Adventure and is being developed by UK-based animation studio, Red Star 3D.

It will take audiences on a 10-minute adventure with Mowgli, Baloo, Shere Khan and Bagheera, as well as several new characters. A modern retelling, the story tackles the thorny issue of wildlife trafficking, as the characters must band together to protect a group of tiger cubs from poachers.

The custom script was written by Gary Grant and Howard Brodsky, director of Licensing and Distribution at SimEx-Iwerks.

"We recognised a need for highly entertaining, conservation-based content from a powerful brand that has instant name recognition, Mowgli’s 4D Jungle Adventure delivers."

Mike Frueh, senior VP of Licensing and Distribution at SimEx-Iwerks, said: “We recognised a need for highly entertaining, conservation-based content from a powerful brand that has instant name recognition, Mowgli’s 4D Jungle Adventure delivers.”

attractions-kit keyword : SIMWORX

Mowgli’s 4D Jungle Adventure is slated for a 2020 release
Kunibert’s Abenteur will showcase Lagotronics capabilities, says Mark Beumers
Mark Beumers, CEO, Lagotronics

Lagotronics Projects is set to create a new interactive dark ride at the Wild and Freizeitpark Klotten wildlife park in Cochem, Germany.

Called Kunibert’s Abenteuer, Lagotronics will be responsible for all the design, theming and storytelling elements of the new ride, as well as its installation.

Expected to open in April 2020, the ride will be a contemporary spin on a traditional ghost train attraction. Kunibert’s Abenteuer will be based on the legend of a folkloric Germanic knight, who has been sent on a quest by his mother, Frau Schrute, to prove himself as courageous.

"Kunibert’s Abenteur is a funny, interactive experience for the whole family, and really showcases our capability as a company," - says Mark Beumers, CEO of Lagotronics

On-board, riders will come face-to-face with Kunibert’s ghostly ancestors, who are planning a spectacular ball to celebrate his return. As they make their way through the ride, guests must use interactives to light candles and reveal hidden blacklit scenes.

“Kunibert’s Abenteur is a funny, interactive experience for the whole family, and really showcases our capability as a company,” says Mark Beumers, CEO of Lagotronics Projects. “We deliver rides and attractions with a story. From design to installation, we create the experience.”

attractions-kit keyword: LAGOTRONICS PROJECTS

MTwo dancing ghosts show a glimpse of what will feature in Kundibert’s Abenteuer
Howard Kiedaisch announces major partnership with B&B Theaters
Brock Bagby, EVP, B&B Theatres

MediaMation, a supplier of turnkey 4D theatres, has announced a partnership with US cinema chain B&B Theaters.

The partnership will see MediaMation supply 10 of its MX4D theatres at B&B locations across the US.

Billed as a new ‘evolution in the 4D cinema experience’, the MX4D provides a completely immersive environment, enabling guests to ‘feel’ the action. The theatre features motion seats that can move in sync with the movements on screen. In addition, the seats and theatre are equipped with special effects, including jolts, pokes, water, wind and aroma effects.

“The expansion of our relationship with MediaMation proves our belief in MX4D,” says Brock Bagby, executive VP of B&B Theaters.

"The expansion of our relationship with MediaMation proves our belief in MX4D," says Brock Bagby, executive VP of B&B Theaters.

“We’ll have three more MX4D auditoriums open by the end of this year in Texas, Missouri and Kansas, and have at least seven to follow next year.

“The occupancy rates are exceptionally high for these fun and immersive MX4D auditoriums.”

Howard Kiedaisch, CEO of MediaMation, added: “B&B’s commitment to increase their MX4D footprint is a testament to the mutual success of this valued partnership. The B&B is clearly leading the industry in creating innovative and exciting cinema formats and experiences.”

attractions-kit keyword: MEDIAMATION

The MX4D provides a completely immersive environment

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2019 issue 4
LATEST NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
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ATTRACTIONS HANDBOOK
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