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IAAPA Attractions Expo

The 2019 IAAPA Attractions Expo kicks off on 18 November. Here’s what’s on offer, plus news from a selection of visiting exhibitors


At last year’s IAAPA Expo, the organisation celebrated its centenary. This year, it looks to the next 100 years, as record numbers of industry professionals descend on Orlando for the attractions industry’s largest annual trade show event.

Expected to draw more than 38,000 people this year from more than 100 countries, the expo serves the US$360bn global attractions industry, with more than 1,000 exhibiting companies represented over the course of the week.

IAAPA offers a programme of more than 100 educational sessions and presentations by leading operators on industry trends, new technology, marketing and communications, entertainment, government relations, safety and security, food and beverage, games and merchandise, facility operations, human resources and more.

Speakers this year include keynotes Christine Duffy, president of Carnival Cruise Lines; Vince Kadlubek, co-founder and CEO of creative firm Meow Wolf; and the always popular Legends panel, hosted by BRC’s Bob Rogers.

In these sessions, Duffy will look at the integral role attractions are playing in the cruise line sector, Kadlubek will discuss the consumer’s movement towards creative experiences, and the Legends Panel will go behind the scenes of the creation of Star Wars: Galaxy’s Edge in Disney theme parks.

The conference takes place from 18-22 November and the trade show from 19-22 November. Buyers and decision makers from the world of theme parks, waterparks, FECs, museums, zoos and aquariums will all be in attendance at the show.

The trade show floor will fill 560,000sq ft (52,000sq m), with companies showcasing their latest products and services. For the second time, the show floor will extend beyond the walls of the convention centre into an outdoor structure built for the event. Called the Exploration Station, this area creates exhibit space for more than 130 new exhibitors.
NEED TO KNOW

What: IAAPA Attractions Expo 2019

When: 18-22 November

Where: Orange County Convention Center, Orlando, Florida, US

How much: General registration US$164 (US$299 non-member), Education Conference included with registration (US$359 non-members), Child registration (0-12 years) free, Students US$50 (US$100 non-members)

Register: www.iaapa.org/expos

JRA
Booth: 1369

To celebrate the 25th anniversary of one of TV’s most popular shows – Friends – JRA has collaborated with Warner Bros and Superfly to create a month-long pop-up experience in New York City.

JRA provided planning, design and implementation services for the attraction, which sold out three hours after going on sale and was heralded as “the Louvre of Friends fandom”. The nostalgia-packed space offered fans the opportunity to capture photos with the set recreations, props and costumes from the show. Visit JRA to hear more about this and other projects from its portfolio.

Zamperla
Booth: 2031

Zamperla will be showcasing Galleon+, a new interactive add-on for swinging pirate ship rides. During the ride, guests are divided into two teams, with a gesture control system and scream meters scoring them for volume and lifting their hands when the galleon reaches the top of its arc. Two different captain’s voices encourage riders to play along. A sensor measures the galleon inclination and a camera installed on the mast records the hands lifted. The system assigns points to each team and at the end of the ride, one team is the winner. In parks where lifting hands is not allowed due to safety procedures, the scream meter system is used instead. To find out more, visit the Zamperla booth.

Kraftwerk
Booth: SPONSOR

Kraftwerk Living Technologies’ SFX Motion Seats have been successfully implemented in the largest 4D theatres in the world, rounding off its expertise in creating immersive 4D theatre solutions. With clients also asking for a solution for smaller venues or even individual seat set-ups for VR applications, the audiovisual system integration experts have now introduced an electric drive version of their seats, in addition to the pneumatically driven version.

With the introduction of the electric drive, Kraftwerk Living Technologies is opening up new market segments – not just in theme parks but also in museums, science centers, FECs, brand centers and planetariums.

Simtec
Booth: 1783

Simtec will present the new generation of Hexaflite flying theatres, which is a further development of its successful Hexaflite product sold more than 20 times worldwide. On display at its booth will be its ScreenFlite system, which puts ads, information and messages in motion. Stop by and talk to the Simtec team to find out what solution it has available for your new attraction.

Holovis
Booth: 1378

Holovis has launched HoloTrac – its proprietary solution that transforms destinations into intelligent, connected spaces to extend and enhance guest experiences and transform operations, security and safety. Object, gesture and voice recognition capabilities let guests naturally interact with a space to engage in personalised adventures. Behind the scenes, intelligent real-time tracking systems monitor people’s movement to deliver extensive insights into operations and security. HoloTrac uses advanced computer vision and tracking technologies to produce powerful data analytic visualisations and actionable insights into park dynamics.

Forrec
Booth: 2869

Creating inspiring entertainment designs for places of escape and destinations of distinction, Forrec has worked with some of the world’s biggest brands and will be showcasing a number of its projects slated to open next year, including Changsha Dawang Deep Pit Water World. This site’s unique elevation allowed the team to design a multi-level waterpark. In addition to waterparks, Forrec designs theme parks, visitor attractions, mixed use entertainment and resorts.

Severn Lamb
Booth: 2660

Severn Lamb designs, supplies and manufactures light urban, leisure and resort transportation. This year the company has had several new commissions around the world, with a new Texan at Fuwah Park and two of its western-style Lincoln trains at Suzhou Forest World in China. There were three new SL road trains to hit the UK – one at The National Railway Museum, one at Marwell Zoo and the other Colchester Zoo. Visit the Severn Lamb booth to see what services and attractions could suit your needs.

Lagotronics
Booth: 5427

Lagotronics Projects celebrates its 40th anniversary at this year’s IAAPA Expo. Since 1979 the company has created an array of experiences and projects, all including the ‘show-factor’. From interactive dark rides for theme parks to immersive experiences for FECs, museums and experience centres. Lagotronics’ popular GameChanger will also be present. The company is currently working on a GameChanger for Shimao’s Smurfs theme park in Shanghai, which is completely themed in Smurfs-style.

Technical Park
Booth: 4735

Technical Park will be on hand at IAAPA, highlighting options to help you boost your business. Speedway is a new family rollercoaster recently developed by Technical Park. The company is also presenting a new flyer ride under the name of Flying Dutchman, offering a great interactive experience, where riders can sail, sway in the breeze, pick up speed during rotation and lift up in the air as they like.

Simworx
Booth: 3069/3269

Simworx is promoting it’s latest product, the Metro of Time – a twist on the traditional 4D cinema, that takes riders on a journey through the ages in a metro-themed carriage. Alongside this, it just launched its AGV Darkride. With no tracks or power cables, it has an acceleration unrivalled within the industry. Its recent projects include the first installation of the Mini Flying Theatre in Vietnam, as well as their Immersive Superflume in Jakarta. Read more about Simworx on p62.

Vekoma
Booth: 5124

Some of the world’s most popular amusement and theme parks work with Vekoma to create new experiences that move their business to the next level. Vekoma says no challenge is too big or too difficult and they will be on-hand and assist you at IAAPA.

SimEx-Iwerks
Booth: 2288

Visit SimEx-Iwerks to meet one of the largest distributors of cinematic content for 4D Experiences, Motion Ride Simulators and Fly Theatres in the world. During this year’s show, it will introduce eight new 4D Experiences including blockbusters Aquaman and Wonder Woman. Let your guests soar with the innovatively designed Flying 4D Experience and check out 10 new flying theater films.

Intamin
Booth: 3424

Linnanmäki in Finland has announced the opening of the Intamin-designed LSM Double Launch Coaster Taiga. Meanwhile the Tigeren pendulum is in full swing at Djurs Sommerland in Denmark and Dueling Dragons, the Dueling LSM Triple Launch Coaster successfully opened at Guangzhou Sunac Land in China is now in operation. At this year’s IAAPA Expo, Intamin will present a number of new LSM Launch Coasters, Family Launch Coasters, Tower Rides and several different Water Rides. Visit the booth for more information.

OpenAire
Booth: 3048

OpenAire’s newest waterpark, opening in 2021, will be part of the massive 520-acre OWA resort destination on the Gulf Coast in Foley, Alabama, US. This new park will be 65,000sq ft (6,040sq m), and will be the largest indoor waterpark on the Gulf Coast. OpenAire has been designing and manufacturing retractable roof structures and skylights for 30 years. Headquartered in Oakville, Ontario, Canada, OpenAire is approaching 1,000 projects throughout North America, Europe, and the Middle East.

iPlayCO
Booth: 4062

iPlayCO has announced its new ‘iPlayCO/Tag Active’ Cyber Towers and expanded Tag Active systems product line. Cyber Towers are two side-by-side timed vertical obstacle towers. The towers are independent of each other but players can race together in the separate towers. These gamified Ninja/Cross fit attractions allow for social media marketing integration, and worldwide gamification events for individual players, groups, and teams of all ages.

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2019 issue 4
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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©Cybertrek 2026
Get Attractions Management digital magazine FREE
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Show Preview
IAAPA Attractions Expo

The 2019 IAAPA Attractions Expo kicks off on 18 November. Here’s what’s on offer, plus news from a selection of visiting exhibitors


At last year’s IAAPA Expo, the organisation celebrated its centenary. This year, it looks to the next 100 years, as record numbers of industry professionals descend on Orlando for the attractions industry’s largest annual trade show event.

Expected to draw more than 38,000 people this year from more than 100 countries, the expo serves the US$360bn global attractions industry, with more than 1,000 exhibiting companies represented over the course of the week.

IAAPA offers a programme of more than 100 educational sessions and presentations by leading operators on industry trends, new technology, marketing and communications, entertainment, government relations, safety and security, food and beverage, games and merchandise, facility operations, human resources and more.

Speakers this year include keynotes Christine Duffy, president of Carnival Cruise Lines; Vince Kadlubek, co-founder and CEO of creative firm Meow Wolf; and the always popular Legends panel, hosted by BRC’s Bob Rogers.

In these sessions, Duffy will look at the integral role attractions are playing in the cruise line sector, Kadlubek will discuss the consumer’s movement towards creative experiences, and the Legends Panel will go behind the scenes of the creation of Star Wars: Galaxy’s Edge in Disney theme parks.

The conference takes place from 18-22 November and the trade show from 19-22 November. Buyers and decision makers from the world of theme parks, waterparks, FECs, museums, zoos and aquariums will all be in attendance at the show.

The trade show floor will fill 560,000sq ft (52,000sq m), with companies showcasing their latest products and services. For the second time, the show floor will extend beyond the walls of the convention centre into an outdoor structure built for the event. Called the Exploration Station, this area creates exhibit space for more than 130 new exhibitors.
NEED TO KNOW

What: IAAPA Attractions Expo 2019

When: 18-22 November

Where: Orange County Convention Center, Orlando, Florida, US

How much: General registration US$164 (US$299 non-member), Education Conference included with registration (US$359 non-members), Child registration (0-12 years) free, Students US$50 (US$100 non-members)

Register: www.iaapa.org/expos

JRA
Booth: 1369

To celebrate the 25th anniversary of one of TV’s most popular shows – Friends – JRA has collaborated with Warner Bros and Superfly to create a month-long pop-up experience in New York City.

JRA provided planning, design and implementation services for the attraction, which sold out three hours after going on sale and was heralded as “the Louvre of Friends fandom”. The nostalgia-packed space offered fans the opportunity to capture photos with the set recreations, props and costumes from the show. Visit JRA to hear more about this and other projects from its portfolio.

Zamperla
Booth: 2031

Zamperla will be showcasing Galleon+, a new interactive add-on for swinging pirate ship rides. During the ride, guests are divided into two teams, with a gesture control system and scream meters scoring them for volume and lifting their hands when the galleon reaches the top of its arc. Two different captain’s voices encourage riders to play along. A sensor measures the galleon inclination and a camera installed on the mast records the hands lifted. The system assigns points to each team and at the end of the ride, one team is the winner. In parks where lifting hands is not allowed due to safety procedures, the scream meter system is used instead. To find out more, visit the Zamperla booth.

Kraftwerk
Booth: SPONSOR

Kraftwerk Living Technologies’ SFX Motion Seats have been successfully implemented in the largest 4D theatres in the world, rounding off its expertise in creating immersive 4D theatre solutions. With clients also asking for a solution for smaller venues or even individual seat set-ups for VR applications, the audiovisual system integration experts have now introduced an electric drive version of their seats, in addition to the pneumatically driven version.

With the introduction of the electric drive, Kraftwerk Living Technologies is opening up new market segments – not just in theme parks but also in museums, science centers, FECs, brand centers and planetariums.

Simtec
Booth: 1783

Simtec will present the new generation of Hexaflite flying theatres, which is a further development of its successful Hexaflite product sold more than 20 times worldwide. On display at its booth will be its ScreenFlite system, which puts ads, information and messages in motion. Stop by and talk to the Simtec team to find out what solution it has available for your new attraction.

Holovis
Booth: 1378

Holovis has launched HoloTrac – its proprietary solution that transforms destinations into intelligent, connected spaces to extend and enhance guest experiences and transform operations, security and safety. Object, gesture and voice recognition capabilities let guests naturally interact with a space to engage in personalised adventures. Behind the scenes, intelligent real-time tracking systems monitor people’s movement to deliver extensive insights into operations and security. HoloTrac uses advanced computer vision and tracking technologies to produce powerful data analytic visualisations and actionable insights into park dynamics.

Forrec
Booth: 2869

Creating inspiring entertainment designs for places of escape and destinations of distinction, Forrec has worked with some of the world’s biggest brands and will be showcasing a number of its projects slated to open next year, including Changsha Dawang Deep Pit Water World. This site’s unique elevation allowed the team to design a multi-level waterpark. In addition to waterparks, Forrec designs theme parks, visitor attractions, mixed use entertainment and resorts.

Severn Lamb
Booth: 2660

Severn Lamb designs, supplies and manufactures light urban, leisure and resort transportation. This year the company has had several new commissions around the world, with a new Texan at Fuwah Park and two of its western-style Lincoln trains at Suzhou Forest World in China. There were three new SL road trains to hit the UK – one at The National Railway Museum, one at Marwell Zoo and the other Colchester Zoo. Visit the Severn Lamb booth to see what services and attractions could suit your needs.

Lagotronics
Booth: 5427

Lagotronics Projects celebrates its 40th anniversary at this year’s IAAPA Expo. Since 1979 the company has created an array of experiences and projects, all including the ‘show-factor’. From interactive dark rides for theme parks to immersive experiences for FECs, museums and experience centres. Lagotronics’ popular GameChanger will also be present. The company is currently working on a GameChanger for Shimao’s Smurfs theme park in Shanghai, which is completely themed in Smurfs-style.

Technical Park
Booth: 4735

Technical Park will be on hand at IAAPA, highlighting options to help you boost your business. Speedway is a new family rollercoaster recently developed by Technical Park. The company is also presenting a new flyer ride under the name of Flying Dutchman, offering a great interactive experience, where riders can sail, sway in the breeze, pick up speed during rotation and lift up in the air as they like.

Simworx
Booth: 3069/3269

Simworx is promoting it’s latest product, the Metro of Time – a twist on the traditional 4D cinema, that takes riders on a journey through the ages in a metro-themed carriage. Alongside this, it just launched its AGV Darkride. With no tracks or power cables, it has an acceleration unrivalled within the industry. Its recent projects include the first installation of the Mini Flying Theatre in Vietnam, as well as their Immersive Superflume in Jakarta. Read more about Simworx on p62.

Vekoma
Booth: 5124

Some of the world’s most popular amusement and theme parks work with Vekoma to create new experiences that move their business to the next level. Vekoma says no challenge is too big or too difficult and they will be on-hand and assist you at IAAPA.

SimEx-Iwerks
Booth: 2288

Visit SimEx-Iwerks to meet one of the largest distributors of cinematic content for 4D Experiences, Motion Ride Simulators and Fly Theatres in the world. During this year’s show, it will introduce eight new 4D Experiences including blockbusters Aquaman and Wonder Woman. Let your guests soar with the innovatively designed Flying 4D Experience and check out 10 new flying theater films.

Intamin
Booth: 3424

Linnanmäki in Finland has announced the opening of the Intamin-designed LSM Double Launch Coaster Taiga. Meanwhile the Tigeren pendulum is in full swing at Djurs Sommerland in Denmark and Dueling Dragons, the Dueling LSM Triple Launch Coaster successfully opened at Guangzhou Sunac Land in China is now in operation. At this year’s IAAPA Expo, Intamin will present a number of new LSM Launch Coasters, Family Launch Coasters, Tower Rides and several different Water Rides. Visit the booth for more information.

OpenAire
Booth: 3048

OpenAire’s newest waterpark, opening in 2021, will be part of the massive 520-acre OWA resort destination on the Gulf Coast in Foley, Alabama, US. This new park will be 65,000sq ft (6,040sq m), and will be the largest indoor waterpark on the Gulf Coast. OpenAire has been designing and manufacturing retractable roof structures and skylights for 30 years. Headquartered in Oakville, Ontario, Canada, OpenAire is approaching 1,000 projects throughout North America, Europe, and the Middle East.

iPlayCO
Booth: 4062

iPlayCO has announced its new ‘iPlayCO/Tag Active’ Cyber Towers and expanded Tag Active systems product line. Cyber Towers are two side-by-side timed vertical obstacle towers. The towers are independent of each other but players can race together in the separate towers. These gamified Ninja/Cross fit attractions allow for social media marketing integration, and worldwide gamification events for individual players, groups, and teams of all ages.

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2019 issue 4
LATEST NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
UK government cuts VAT on attractions to boost summer visitor economy
The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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