Best known for his comedy partnership with Matt Lucas on Little Britain and as a judge on the ITV show Britain's Got Talent, David Walliams has also become a successful children's author, selling more than 33 million copies of his works worldwide.
Adapted into Christmas specials, TV series, musicals and more, Walliam's works are now set to enter the world of attractions, with a new addition coming to the Alton Towers theme park in Staffordshire, UK.
"I've been working with Alton Towers on a brand new ride inspired by my children's books," the author says.
Set to open in Q2 2020, Walliams has been working with HarperCollins Children's Books and Merlin Magic Making on the project for the last two years. The development will centre around Alton Towers' existing Cloud Cuckoo Land area, complementing the existing CBeebies Land, which opened in 2014.
Known as The World of Walliams, the addition will feature a "ground-breaking, unique headline attraction", as a number of attractions and characters, which will be brought to life across the theme park and within the wider resort’s hotels. The new ride is already under construction, with work starting earlier this year.
Walliams wrote his first children's book in 2008 and has since gone on to publish 12 kids' novels, as well as a number of collections of short stories and picture books. In 2018, he was named the UK's best selling author for the second year.
Among Walliams' most popular titles are The Boy in the Dress, Gangsta Granny, Mr Stink and The World's Worst Children. All of these titles and more could be part of the attraction, though Alton Towers is remaining tight-lipped about what will actually feature.
"It’s a huge thrill for some of my favourite characters to be getting their own attractions at Alton Towers," says Walliams. "I can’t wait to experience them for myself, and from all the work that has gone in, I think people are going to love it. All will be revealed next year."
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2019 issue 4
Interview: Yves Pépin
A man whose spectaculars have been
witnessed by billions, Yves Pépin
speaks about his trail-blazing career
Rides: Supersonic
We take a look at some of the most
significant ride openings around the world
Preview: Rulantica Rising
Germany’s top theme park is about to
launch a €180m addition with the opening of its long-awaited second
gate. Attractions Management looks
at Rulantica and how the new
waterpark addition is taking shape
Theme Parks: Parisian Magic
Daniel Delcourt and David Wilson
share more about Disney’s €2bn
expansion of Disneyland Paris
Promotional feature: Simworx Ltd
CEO, Terry Monkton, takes
us through the development of two unique projects, from conception to creation
Waterparks: Water World
Debrecen in Hungary is gaining an iconic
new addition – a US$30.1m waterpark
Promotional feature: WhiteWater
WhiteWater’s Una deBoer tells us
how the company maintains elite safety standards
in waterparks and the steps operators can take
to improve safety across the entire industry
Operations: Disaster Management
What can be learned from the experiences
of those unfortunate operators who have
had to react when disaster strikes?
Exhibitions: World Tour
Kath Hudson looks at the potential of the
pop-up and touring exhibition market
Best known for his comedy partnership with Matt Lucas on Little Britain and as a judge on the ITV show Britain's Got Talent, David Walliams has also become a successful children's author, selling more than 33 million copies of his works worldwide.
Adapted into Christmas specials, TV series, musicals and more, Walliam's works are now set to enter the world of attractions, with a new addition coming to the Alton Towers theme park in Staffordshire, UK.
"I've been working with Alton Towers on a brand new ride inspired by my children's books," the author says.
Set to open in Q2 2020, Walliams has been working with HarperCollins Children's Books and Merlin Magic Making on the project for the last two years. The development will centre around Alton Towers' existing Cloud Cuckoo Land area, complementing the existing CBeebies Land, which opened in 2014.
Known as The World of Walliams, the addition will feature a "ground-breaking, unique headline attraction", as a number of attractions and characters, which will be brought to life across the theme park and within the wider resort’s hotels. The new ride is already under construction, with work starting earlier this year.
Walliams wrote his first children's book in 2008 and has since gone on to publish 12 kids' novels, as well as a number of collections of short stories and picture books. In 2018, he was named the UK's best selling author for the second year.
Among Walliams' most popular titles are The Boy in the Dress, Gangsta Granny, Mr Stink and The World's Worst Children. All of these titles and more could be part of the attraction, though Alton Towers is remaining tight-lipped about what will actually feature.
"It’s a huge thrill for some of my favourite characters to be getting their own attractions at Alton Towers," says Walliams. "I can’t wait to experience them for myself, and from all the work that has gone in, I think people are going to love it. All will be revealed next year."
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2019 issue 4
Interview: Yves Pépin
A man whose spectaculars have been
witnessed by billions, Yves Pépin
speaks about his trail-blazing career
Rides: Supersonic
We take a look at some of the most
significant ride openings around the world
Preview: Rulantica Rising
Germany’s top theme park is about to
launch a €180m addition with the opening of its long-awaited second
gate. Attractions Management looks
at Rulantica and how the new
waterpark addition is taking shape
Theme Parks: Parisian Magic
Daniel Delcourt and David Wilson
share more about Disney’s €2bn
expansion of Disneyland Paris
Promotional feature: Simworx Ltd
CEO, Terry Monkton, takes
us through the development of two unique projects, from conception to creation
Waterparks: Water World
Debrecen in Hungary is gaining an iconic
new addition – a US$30.1m waterpark
Promotional feature: WhiteWater
WhiteWater’s Una deBoer tells us
how the company maintains elite safety standards
in waterparks and the steps operators can take
to improve safety across the entire industry
Operations: Disaster Management
What can be learned from the experiences
of those unfortunate operators who have
had to react when disaster strikes?
Exhibitions: World Tour
Kath Hudson looks at the potential of the
pop-up and touring exhibition market
OMA has completed a major transformation of New York's New Museum, creating a larger
cultural campus that combines expanded exhibition spaces with learning, performance,
hospitality and public programming.
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick
Mansion has created a new destination that combines live magic, immersive theatre, dining and
private membership under one roof.
The Montana Historical Society has officially celebrated the opening of its new Montana
Heritage
Center, a US$107 million (£79 million, €92 million) destination that combines immersive
storytelling with cutting-edge audiovisual technology to bring the sta
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade-
long transformation programme that has seen almost US$200 million invested into the Texas
attraction.
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are
progressing, with the project set to transform the attraction into a global centre for reef
education and conservation.
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
+ More news
COMPANY PROFILES
Taylor Made Designs Founded in 1993, Taylor Made
Designs supply corporate clothing
and brand-enhancing merchandise
to [more...]
QubicaAMF UK QubicaAMF is the largest and most
innovative bowling equipment provider with
600 employees worldwi [more...]
RMA Ltd RMA Ltd is a one-stop global company
that can design, build and produce from a
greenfield site upw [more...]
Alterface Alterface’s Creative Division team is
seasoned in concept and ride development,
as well as storyte [more...]
