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Museums
Frozen delights

San Francisco’s popular Museum of Ice Cream is making its stay in the city permanent, following a hugely successful first year


The Museum Ice Cream – a pop up experience celebrating ice cream – has proven such a success that it’s making its San Francisco residence permanent.

In 2019, the museum will unveil a 2.0 version of its immersive, multi-sensory experience, where ice cream – a “universal symbol of joy, a personal pleasure, and a transportive vehicle for anyone’s imagination” – is the star of the show.

Attractions Management takes a photographic look back at the first year of the Instagrammer’s paradise, which saw 500,000 people flock to the city’s Bay Area to explore the sweet treats on offer.

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2018 issue 4
More than half-a-million visitors from 65 countries around the world have visited the museum
More than half-a-million visitors from 65 countries around the world have visited the museum
Maryellis Bunn, founder
Maryellis Bunn, founder
More than half-a-million visitors from 65 countries around the world have visited the museum
More than half-a-million visitors from 65 countries around the world have visited the museum
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
After a successful run at its New York pop-up, the museum’s San Francisco location recently launched The Pint Shop – a publicly accessible and experiential retail space inside MOIC
After a successful run at its New York pop-up, the museum’s San Francisco location recently launched The Pint Shop – a publicly accessible and experiential retail space inside MOIC
The San Francisco site was originally a bank, with its historic elements playing into the museum’s modern and fun design aesthetic
The San Francisco site was originally a bank, with its historic elements playing into the museum’s modern and fun design aesthetic
Immersive installations at the museum celebrate the sweeter side of life
Immersive installations at the museum celebrate the sweeter side of life
Since opening, MOIC has led with the intention of providing fun and inclusivity to all
Since opening, MOIC has led with the intention of providing fun and inclusivity to all
COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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Jobs    News   Products   Magazine   Subscribe
Museums
Frozen delights

San Francisco’s popular Museum of Ice Cream is making its stay in the city permanent, following a hugely successful first year


The Museum Ice Cream – a pop up experience celebrating ice cream – has proven such a success that it’s making its San Francisco residence permanent.

In 2019, the museum will unveil a 2.0 version of its immersive, multi-sensory experience, where ice cream – a “universal symbol of joy, a personal pleasure, and a transportive vehicle for anyone’s imagination” – is the star of the show.

Attractions Management takes a photographic look back at the first year of the Instagrammer’s paradise, which saw 500,000 people flock to the city’s Bay Area to explore the sweet treats on offer.

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2018 issue 4
More than half-a-million visitors from 65 countries around the world have visited the museum
More than half-a-million visitors from 65 countries around the world have visited the museum
Maryellis Bunn, founder
Maryellis Bunn, founder
More than half-a-million visitors from 65 countries around the world have visited the museum
More than half-a-million visitors from 65 countries around the world have visited the museum
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
After a successful run at its New York pop-up, the museum’s San Francisco location recently launched The Pint Shop – a publicly accessible and experiential retail space inside MOIC
After a successful run at its New York pop-up, the museum’s San Francisco location recently launched The Pint Shop – a publicly accessible and experiential retail space inside MOIC
The San Francisco site was originally a bank, with its historic elements playing into the museum’s modern and fun design aesthetic
The San Francisco site was originally a bank, with its historic elements playing into the museum’s modern and fun design aesthetic
Immersive installations at the museum celebrate the sweeter side of life
Immersive installations at the museum celebrate the sweeter side of life
Since opening, MOIC has led with the intention of providing fun and inclusivity to all
Since opening, MOIC has led with the intention of providing fun and inclusivity to all
LATEST NEWS
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
+ More news   
 
COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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