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Museums
Frozen delights

San Francisco’s popular Museum of Ice Cream is making its stay in the city permanent, following a hugely successful first year


The Museum Ice Cream – a pop up experience celebrating ice cream – has proven such a success that it’s making its San Francisco residence permanent.

In 2019, the museum will unveil a 2.0 version of its immersive, multi-sensory experience, where ice cream – a “universal symbol of joy, a personal pleasure, and a transportive vehicle for anyone’s imagination” – is the star of the show.

Attractions Management takes a photographic look back at the first year of the Instagrammer’s paradise, which saw 500,000 people flock to the city’s Bay Area to explore the sweet treats on offer.

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2018 issue 4
More than half-a-million visitors from 65 countries around the world have visited the museum
More than half-a-million visitors from 65 countries around the world have visited the museum
Maryellis Bunn, founder
Maryellis Bunn, founder
More than half-a-million visitors from 65 countries around the world have visited the museum
More than half-a-million visitors from 65 countries around the world have visited the museum
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
After a successful run at its New York pop-up, the museum’s San Francisco location recently launched The Pint Shop – a publicly accessible and experiential retail space inside MOIC
After a successful run at its New York pop-up, the museum’s San Francisco location recently launched The Pint Shop – a publicly accessible and experiential retail space inside MOIC
The San Francisco site was originally a bank, with its historic elements playing into the museum’s modern and fun design aesthetic
The San Francisco site was originally a bank, with its historic elements playing into the museum’s modern and fun design aesthetic
Immersive installations at the museum celebrate the sweeter side of life
Immersive installations at the museum celebrate the sweeter side of life
Since opening, MOIC has led with the intention of providing fun and inclusivity to all
Since opening, MOIC has led with the intention of providing fun and inclusivity to all
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
Museums
Frozen delights

San Francisco’s popular Museum of Ice Cream is making its stay in the city permanent, following a hugely successful first year


The Museum Ice Cream – a pop up experience celebrating ice cream – has proven such a success that it’s making its San Francisco residence permanent.

In 2019, the museum will unveil a 2.0 version of its immersive, multi-sensory experience, where ice cream – a “universal symbol of joy, a personal pleasure, and a transportive vehicle for anyone’s imagination” – is the star of the show.

Attractions Management takes a photographic look back at the first year of the Instagrammer’s paradise, which saw 500,000 people flock to the city’s Bay Area to explore the sweet treats on offer.

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2018 issue 4
More than half-a-million visitors from 65 countries around the world have visited the museum
More than half-a-million visitors from 65 countries around the world have visited the museum
Maryellis Bunn, founder
Maryellis Bunn, founder
More than half-a-million visitors from 65 countries around the world have visited the museum
More than half-a-million visitors from 65 countries around the world have visited the museum
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
After a successful run at its New York pop-up, the museum’s San Francisco location recently launched The Pint Shop – a publicly accessible and experiential retail space inside MOIC
After a successful run at its New York pop-up, the museum’s San Francisco location recently launched The Pint Shop – a publicly accessible and experiential retail space inside MOIC
The San Francisco site was originally a bank, with its historic elements playing into the museum’s modern and fun design aesthetic
The San Francisco site was originally a bank, with its historic elements playing into the museum’s modern and fun design aesthetic
Immersive installations at the museum celebrate the sweeter side of life
Immersive installations at the museum celebrate the sweeter side of life
Since opening, MOIC has led with the intention of providing fun and inclusivity to all
Since opening, MOIC has led with the intention of providing fun and inclusivity to all
LATEST NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

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