The World Waterpark Association is often asked by media and others about how the industry is faring in any given year. As you’d expect, the answer varies a bit each year depending on factors that are outside the control of most operators, including weather and economic downturns.
In general, 2017 was considered a tough weather year for large swathes of our global industry, however many signs indicate that 2018 has been considerably better in many regions of the world. While not every park in every region experienced perfect weather every day, the weather was generally more consistent and allowed operators to string more good days together.
Some areas such as European markets are benefitting from an increase in “tourism from within the EU that seems to have returned to affordable European destinations,” according to the 2017 TEA/AECOM Global Attractions Attendance Report.
Another contributing factor to how the industry is doing this year: many operators used the offseason to brainstorm some new, innovative ways to market and promote their attractions. As the proverb says, “necessity is the mother of invention”. The weather challenges of 2017 galvanised many in the water leisure industry to think creatively about how to be more reactive to good and bad weather days.
Whether it was dynamic pricing strategies or launching new in-park promotions and events to boost attendance, waterpark operators have been actively trying new things in 2018 and seeing positive results.
Aleatha Ezra, director of park member development, WWA
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2018 issue 4
Rides: Themed dreams
We take a look at some of the major
openings at visitor attractions worldwide
Theme Parks: Fan power
Jordan Middleton explains how operators
can best work with their audiences
Tourism: The Tourist Trap
What role could attractions play to keep
tourism beneficial for residents and
visitors alike? Kath Hudson reports
Conference: Creativity Cocktail
This year’s SATE conference came to the global epicentre for themed entertainment – Orlando – as the Themed Entertainment Association (TEA) searched for the secrets to “The Experience Recipe”.
Promotional feature: Whitewater
WhiteWater is branching out of the waterpark business as it
introduces two new attractions products and its brand new
Vantage guest engagement and management software
Show report: Enabling fun
Tom Anstey was on-hand to see what was
on offer at this year’s Euro Attractions Show
Promotional feature: Simtec - forward thinking
Simtec is a flying theatre and simulator ride supplier
for the attractions industry, as well as a manufacturer
of driving and flight simulation applications
The World Waterpark Association is often asked by media and others about how the industry is faring in any given year. As you’d expect, the answer varies a bit each year depending on factors that are outside the control of most operators, including weather and economic downturns.
In general, 2017 was considered a tough weather year for large swathes of our global industry, however many signs indicate that 2018 has been considerably better in many regions of the world. While not every park in every region experienced perfect weather every day, the weather was generally more consistent and allowed operators to string more good days together.
Some areas such as European markets are benefitting from an increase in “tourism from within the EU that seems to have returned to affordable European destinations,” according to the 2017 TEA/AECOM Global Attractions Attendance Report.
Another contributing factor to how the industry is doing this year: many operators used the offseason to brainstorm some new, innovative ways to market and promote their attractions. As the proverb says, “necessity is the mother of invention”. The weather challenges of 2017 galvanised many in the water leisure industry to think creatively about how to be more reactive to good and bad weather days.
Whether it was dynamic pricing strategies or launching new in-park promotions and events to boost attendance, waterpark operators have been actively trying new things in 2018 and seeing positive results.
Aleatha Ezra, director of park member development, WWA
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2018 issue 4
Rides: Themed dreams
We take a look at some of the major
openings at visitor attractions worldwide
Theme Parks: Fan power
Jordan Middleton explains how operators
can best work with their audiences
Tourism: The Tourist Trap
What role could attractions play to keep
tourism beneficial for residents and
visitors alike? Kath Hudson reports
Conference: Creativity Cocktail
This year’s SATE conference came to the global epicentre for themed entertainment – Orlando – as the Themed Entertainment Association (TEA) searched for the secrets to “The Experience Recipe”.
Promotional feature: Whitewater
WhiteWater is branching out of the waterpark business as it
introduces two new attractions products and its brand new
Vantage guest engagement and management software
Show report: Enabling fun
Tom Anstey was on-hand to see what was
on offer at this year’s Euro Attractions Show
Promotional feature: Simtec - forward thinking
Simtec is a flying theatre and simulator ride supplier
for the attractions industry, as well as a manufacturer
of driving and flight simulation applications
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
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