With billions of dollars of investment and a billion-strong
audience, Shanghai Disneyland is set to be the most innovative
and original park the Walt Disney Company has ever built
‘‘Authentically Disney but distinctly Chinese.” That’s been the Disney line since the company announced plans to build a park and resort complex just outside the world’s third most populated city.
“We’re being careful to make the right statements in terms of not only being welcomed in China but also being correct culturally, instead of the opposite,” said Disney CEO Bob Iger, who’s overseen the development of the $5.5bn (£3.7bn, €4.9bn) destination.
Situated in Pudong in a specially designated tourism zone, Shanghai Disney Resort has five themed lands, two hotels, a retail and entertainment district and a metro station capable of delivering 20,000 people per hour to its door.
Iger has been involved in the project since the late 1990s, when then-chief Michael Eisner sent him looking for a site for the resort. Shanghai’s government earmarked the Pudong location, but did not officially approve the project until 2009. Shanghai Disney Resort – a collaboration between the state-owned Shanghai Shendi Group, with 57 per cent ownership, and the Walt Disney Company (43 per cent) – has been a long time coming.
Now, Iger is looking at an income qualified audience within a three-and-a-half hour travel radius – be that by metro, bus, high-speed rail or car – of more than 300 million people.
“It would be as though the whole population of the United States could afford a ticket to Orlando and could get there within three-and-a-half hours,” said Iger.
The potential audience, coupled with the scale of the destination – not to mention the combination of established and newly created IPs, tried-and-tested and brand new park experiences, Chinese and global culture – makes the opening of the Shanghai resort a watershed moment for Disney, for China and for the global attractions industry.
“After 17 years of working on this project, I’m still awed by it. The scale, the detail, the sheer artistry; it’s all breathtaking,” Iger said. “Even though it has all of the Disney details, it’s unlike any other destination we’ve ever created. We set out to build something truly extraordinary and we’ve succeeded in a way that far exceeds our most ambitious expectations.”
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2016 issue 2
Promotional feature: IDEATTACK
IDEATTACK’s new project in Hainan, China,
introduces the storytelling elements of a
theme park to the oceanarium concept
Science Museums: Shaping Tomorrow
Brazil’s Museum of Tomorrow uses
constantly updating, real-time digital
collection to communicate with visitors.
We met members of the team
Promotional feature: EAS
This year, the Euro Attractions Show is
coming to the Spanish city of Barcelona
Disney Special: Shanghai Disney: The Best Yet?
As Disney opens its first resort in mainland
China, our special feature examines its
business model, its potential impact and
the modernisation of the Disney castle park
New Openings: Space Inversion
A new contemporary museum district
in the Netherlands – Museumplein
Limburg – features a science centre,
a design museum and an inverted
planetarium. We take a closer look
Promotional feature: Polin
Polin’s patented technologies, extensive R&D and creative flair have made it one of the world’s leading waterpark design and manufacturing companies
Waterparks: Taking the Plunge
Waterpark suppliers constantly develop
their product offers. We dive into the
world of waterpark R&D to find out more
Zoos & Aquariums: The Long Game
UK safari park Longleat is undertaking a
decade-long upgrade that starts by going
back to its roots. As the attraction turns
50, CEO Bob Montgomery explains how
he’s bridging the past and the future
• 330 million income-qualified people within a 3.5hr travel radius
• Attendance predictions of up to 12 million in the first year
• Future attendance predictions of over 30 million
• The most expensive theme park resort ever, costing $5.5bn
• Phase one of Shanghai Disney Resort is 3.9sq km (960 acres)
• Once completed, the destination is estimated to measure 7sq km (1,730 acres) and cost $15bn
• A peak-time adult ticket costs $75
• The park will employ 10,000 staff
Disney works with the local community Disney VoluntEARS have embarked on a number of initiatives in Pudong and Shanghai, helping at children’s hospitals and schools. One project involved teaching children about the environment as part of last year’s Earth Day celebrations.
Disney works with the local community
Disney VoluntEARS have embarked on a number of initiatives
Disney works with the local community
What is Shanghai Shendi Group? Shanghai Shendi Group is a state-owned company approved by Shanghai Municipal Government. It’s responsible for collaborating with the Walt Disney Company on the investment, development and operation of Shanghai Disney Resort through three joint venture companies (Shanghai Lujiazui, Shanghai Radio, Film and Television Development and Jinjiang International Group).
Shanghai Shendi Group is also responsible for the development of the Shanghai International Tourism and Resorts Zone. It has a 57 per cent share in Shanghai Disney Resort and Disney has a 43 per cent share. There’s a separate management company where Disney has a 70 per cent share and Shanghai Shendi Group has 30 per cent.
“Shanghai Disneyland is the 4sq km core area at the centre of the Shanghai International Tourism and Resorts Zone, but Shanghai Shendi Group is responsible for the entire 20sq km destination,” says Christian Aaen of Entertainment + Culture Advisors (ECA). “That’s important because that’s what justifies the huge investment in the theme park. Shanghai Shendi Group will be developing supporting commercial, residential, retail and tourism real estate around it.”
“Shanghai Shendi Group is about the larger economic impact: the construction jobs and the thousands of workers in the Disney parks and other businesses in that zone,” he says. “That’s how Shanghai Shendi Group and the Shanghai government are looking to monetise their investment over time. If tourists come to Shanghai because of Shanghai Disney and extend their stay by one or two days, that will have a significant impact on the hotels, restaurants and service industry. It’s really part of this 15 to 20-year vision. It’s a long-term investment.”
What is Shanghai International Tourism and Resorts Zone?
Shanghai International Tourism and Resorts Zone is in the Pudong New Area in Shanghai. It has a total area of 25sq km (9.7 sq mi), and a core area of 7sq km (2.7sq mi), including 4sq km (1.5sq mi) for Phase One of Shanghai Disney Resort.
Shanghai Disneyland at a glance A brief guide to the first phase opening, Shanghai Disneyland Fantasyland Fantasyland is the largest of the five zones and home to the Enchanted Storybook Castle. The magical area is inspired by Disney’s animated fairy tales, old and new. Running through Fantasyland, Voyage to the Crystal Grotto is an enchanted boat ride that leads to the castle and an AV water fountain display.
Look out for: Seven Dwarfs Mine Train, Peter Pan’s Flight, Alice in Wonderland Maze, Frozen: A Singalong Celebration
Disney’s fairy tales inspire Fantasyland
Adventure Isle
Adventure Isle, a new and original world from Disney
Unique to Shanghai Disneyland, Adventure Isle is an ancient lost world of jungles, rumbling mountains and strange animals. The theming is based on a story of a group of adventurous explorers who discover a mysterious island civilisation, with brand new original characters and storytelling.
Look out for: Roaring Mountain, Tarzan: Camp Discovery, Call of the Jungle, Soaring Over the Horizon Tomorrowland
Tomorrowland transports guests to a sci-fi future
The all-new Tomorrowland, like the original Disneyland, is inspired by the future. Technology and science are central to presenting a bright vision for the planet. As well as cutting-edge attractions, the Star Wars Launch Bay will immerse guests in the world of Disney’s Lucasfilm IP.
Look out for: TRON Lightcycle Power Run, Buzz Lightyear Planet Rescue, Stitch Encounter, Jet Packs Treasure Cove
Pirates are everywhere in Treasure Cove
Disney’s first ever pirate-themed land has been created especially for Shanghai Disneyland. The designers have worked to convey the rowdy world of the high seas with humour and mischief. Wild and noisy, Treasure Cove features colourful characters, giant ships and an acrobatic stunt show.
Look out for: Pirates of the Caribbean: Battle for the Sunken Treasure, Eye of the Storm: Captain Jack’s Stunt Spectacular Gardens of Imagination
Gardens of Imagination: Chinese Zodiac meets Disney
At the centre of the resort’s themed lands, seven landscaped gardens make up the Gardens of Imagination, a place of whimsy and fantasy. Inspired by the Chinese garden with a network of bridges and trails, guests can find Zodiac-inspired characters in the Garden of the Twelve Friends, musical delights in the Melody Garden and photo opportunities with their favourite characters.
Look out for: Fantasia Carousel, Dumbo the Flying Elephant, Mickey’s Storybook Express
Chinese President Xi Jinping, right, meets Walt Disney CEO Bob Iger on 5 May / Kim Kyung-hoon / Alex J. Berliner/AP/PA Images
Iger has spent 17 years on the project / Press Association Image
Tickets to Shanghai Disneyland’s
opening day sold out within hours
COMPANY PROFILES
Taylor Made Designs
Founded in 1993, Taylor Made
Designs supply corporate clothing
and brand-enhancing merchandise
to [more...]
RMA Ltd
RMA Ltd is a one-stop global company
that can design, build and produce from a
greenfield site upw [more...]
TechnoAlpin Indoor
TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
IAAPA EMEA
IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
With billions of dollars of investment and a billion-strong
audience, Shanghai Disneyland is set to be the most innovative
and original park the Walt Disney Company has ever built
‘‘Authentically Disney but distinctly Chinese.” That’s been the Disney line since the company announced plans to build a park and resort complex just outside the world’s third most populated city.
“We’re being careful to make the right statements in terms of not only being welcomed in China but also being correct culturally, instead of the opposite,” said Disney CEO Bob Iger, who’s overseen the development of the $5.5bn (£3.7bn, €4.9bn) destination.
Situated in Pudong in a specially designated tourism zone, Shanghai Disney Resort has five themed lands, two hotels, a retail and entertainment district and a metro station capable of delivering 20,000 people per hour to its door.
Iger has been involved in the project since the late 1990s, when then-chief Michael Eisner sent him looking for a site for the resort. Shanghai’s government earmarked the Pudong location, but did not officially approve the project until 2009. Shanghai Disney Resort – a collaboration between the state-owned Shanghai Shendi Group, with 57 per cent ownership, and the Walt Disney Company (43 per cent) – has been a long time coming.
Now, Iger is looking at an income qualified audience within a three-and-a-half hour travel radius – be that by metro, bus, high-speed rail or car – of more than 300 million people.
“It would be as though the whole population of the United States could afford a ticket to Orlando and could get there within three-and-a-half hours,” said Iger.
The potential audience, coupled with the scale of the destination – not to mention the combination of established and newly created IPs, tried-and-tested and brand new park experiences, Chinese and global culture – makes the opening of the Shanghai resort a watershed moment for Disney, for China and for the global attractions industry.
“After 17 years of working on this project, I’m still awed by it. The scale, the detail, the sheer artistry; it’s all breathtaking,” Iger said. “Even though it has all of the Disney details, it’s unlike any other destination we’ve ever created. We set out to build something truly extraordinary and we’ve succeeded in a way that far exceeds our most ambitious expectations.”
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2016 issue 2
Promotional feature: IDEATTACK
IDEATTACK’s new project in Hainan, China,
introduces the storytelling elements of a
theme park to the oceanarium concept
Science Museums: Shaping Tomorrow
Brazil’s Museum of Tomorrow uses
constantly updating, real-time digital
collection to communicate with visitors.
We met members of the team
Promotional feature: EAS
This year, the Euro Attractions Show is
coming to the Spanish city of Barcelona
Disney Special: Shanghai Disney: The Best Yet?
As Disney opens its first resort in mainland
China, our special feature examines its
business model, its potential impact and
the modernisation of the Disney castle park
New Openings: Space Inversion
A new contemporary museum district
in the Netherlands – Museumplein
Limburg – features a science centre,
a design museum and an inverted
planetarium. We take a closer look
Promotional feature: Polin
Polin’s patented technologies, extensive R&D and creative flair have made it one of the world’s leading waterpark design and manufacturing companies
Waterparks: Taking the Plunge
Waterpark suppliers constantly develop
their product offers. We dive into the
world of waterpark R&D to find out more
Zoos & Aquariums: The Long Game
UK safari park Longleat is undertaking a
decade-long upgrade that starts by going
back to its roots. As the attraction turns
50, CEO Bob Montgomery explains how
he’s bridging the past and the future
• 330 million income-qualified people within a 3.5hr travel radius
• Attendance predictions of up to 12 million in the first year
• Future attendance predictions of over 30 million
• The most expensive theme park resort ever, costing $5.5bn
• Phase one of Shanghai Disney Resort is 3.9sq km (960 acres)
• Once completed, the destination is estimated to measure 7sq km (1,730 acres) and cost $15bn
• A peak-time adult ticket costs $75
• The park will employ 10,000 staff
Disney works with the local community Disney VoluntEARS have embarked on a number of initiatives in Pudong and Shanghai, helping at children’s hospitals and schools. One project involved teaching children about the environment as part of last year’s Earth Day celebrations.
Disney works with the local community
Disney VoluntEARS have embarked on a number of initiatives
Disney works with the local community
What is Shanghai Shendi Group? Shanghai Shendi Group is a state-owned company approved by Shanghai Municipal Government. It’s responsible for collaborating with the Walt Disney Company on the investment, development and operation of Shanghai Disney Resort through three joint venture companies (Shanghai Lujiazui, Shanghai Radio, Film and Television Development and Jinjiang International Group).
Shanghai Shendi Group is also responsible for the development of the Shanghai International Tourism and Resorts Zone. It has a 57 per cent share in Shanghai Disney Resort and Disney has a 43 per cent share. There’s a separate management company where Disney has a 70 per cent share and Shanghai Shendi Group has 30 per cent.
“Shanghai Disneyland is the 4sq km core area at the centre of the Shanghai International Tourism and Resorts Zone, but Shanghai Shendi Group is responsible for the entire 20sq km destination,” says Christian Aaen of Entertainment + Culture Advisors (ECA). “That’s important because that’s what justifies the huge investment in the theme park. Shanghai Shendi Group will be developing supporting commercial, residential, retail and tourism real estate around it.”
“Shanghai Shendi Group is about the larger economic impact: the construction jobs and the thousands of workers in the Disney parks and other businesses in that zone,” he says. “That’s how Shanghai Shendi Group and the Shanghai government are looking to monetise their investment over time. If tourists come to Shanghai because of Shanghai Disney and extend their stay by one or two days, that will have a significant impact on the hotels, restaurants and service industry. It’s really part of this 15 to 20-year vision. It’s a long-term investment.”
What is Shanghai International Tourism and Resorts Zone?
Shanghai International Tourism and Resorts Zone is in the Pudong New Area in Shanghai. It has a total area of 25sq km (9.7 sq mi), and a core area of 7sq km (2.7sq mi), including 4sq km (1.5sq mi) for Phase One of Shanghai Disney Resort.
Shanghai Disneyland at a glance A brief guide to the first phase opening, Shanghai Disneyland Fantasyland Fantasyland is the largest of the five zones and home to the Enchanted Storybook Castle. The magical area is inspired by Disney’s animated fairy tales, old and new. Running through Fantasyland, Voyage to the Crystal Grotto is an enchanted boat ride that leads to the castle and an AV water fountain display.
Look out for: Seven Dwarfs Mine Train, Peter Pan’s Flight, Alice in Wonderland Maze, Frozen: A Singalong Celebration
Disney’s fairy tales inspire Fantasyland
Adventure Isle
Adventure Isle, a new and original world from Disney
Unique to Shanghai Disneyland, Adventure Isle is an ancient lost world of jungles, rumbling mountains and strange animals. The theming is based on a story of a group of adventurous explorers who discover a mysterious island civilisation, with brand new original characters and storytelling.
Look out for: Roaring Mountain, Tarzan: Camp Discovery, Call of the Jungle, Soaring Over the Horizon Tomorrowland
Tomorrowland transports guests to a sci-fi future
The all-new Tomorrowland, like the original Disneyland, is inspired by the future. Technology and science are central to presenting a bright vision for the planet. As well as cutting-edge attractions, the Star Wars Launch Bay will immerse guests in the world of Disney’s Lucasfilm IP.
Look out for: TRON Lightcycle Power Run, Buzz Lightyear Planet Rescue, Stitch Encounter, Jet Packs Treasure Cove
Pirates are everywhere in Treasure Cove
Disney’s first ever pirate-themed land has been created especially for Shanghai Disneyland. The designers have worked to convey the rowdy world of the high seas with humour and mischief. Wild and noisy, Treasure Cove features colourful characters, giant ships and an acrobatic stunt show.
Look out for: Pirates of the Caribbean: Battle for the Sunken Treasure, Eye of the Storm: Captain Jack’s Stunt Spectacular Gardens of Imagination
Gardens of Imagination: Chinese Zodiac meets Disney
At the centre of the resort’s themed lands, seven landscaped gardens make up the Gardens of Imagination, a place of whimsy and fantasy. Inspired by the Chinese garden with a network of bridges and trails, guests can find Zodiac-inspired characters in the Garden of the Twelve Friends, musical delights in the Melody Garden and photo opportunities with their favourite characters.
Look out for: Fantasia Carousel, Dumbo the Flying Elephant, Mickey’s Storybook Express
Chinese President Xi Jinping, right, meets Walt Disney CEO Bob Iger on 5 May / Kim Kyung-hoon / Alex J. Berliner/AP/PA Images
Iger has spent 17 years on the project / Press Association Image
Tickets to Shanghai Disneyland’s
opening day sold out within hours
OMA has completed a major transformation of New York's New Museum, creating a larger
cultural campus that combines expanded exhibition spaces with learning, performance,
hospitality and public programming.
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick
Mansion has created a new destination that combines live magic, immersive theatre, dining and
private membership under one roof.
The Montana Historical Society has officially celebrated the opening of its new Montana
Heritage
Center, a US$107 million (£79 million, €92 million) destination that combines immersive
storytelling with cutting-edge audiovisual technology to bring the sta
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade-
long transformation programme that has seen almost US$200 million invested into the Texas
attraction.
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are
progressing, with the project set to transform the attraction into a global centre for reef
education and conservation.
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
+ More news
COMPANY PROFILES
Taylor Made Designs Founded in 1993, Taylor Made
Designs supply corporate clothing
and brand-enhancing merchandise
to [more...]
RMA Ltd RMA Ltd is a one-stop global company
that can design, build and produce from a
greenfield site upw [more...]
TechnoAlpin Indoor TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
IAAPA EMEA IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
