The TEA/AECOM Theme and Museum Index shows an outstanding year for
theme parks, with the big players reaching a record 500 million visitors.
With focused investment, new technology and tourism development, this
only bodes well for the global attractions industry going forward
More than 150 million people visited Disney’s parks in 2018
THEME PARKS Marking a 5.4 per cent rise in global attendance across the world’s top 10 theme park operators. 501.2 million people visited major theme parks across the globe in 2018, with the rise representing a visitor increase of 25.4 million visitors.
Now exceeding half-a-billion people, almost 7 per cent of the entire global population visited a theme park in 2018. An impressive figure in its own right, this statistic is even more astounding when coupled with the fact that five years ago the market capture for theme parks was 5 per cent. In those five years, attendance among the big players has risen by 124 million.
Of the top 10 operators, OCT Parks China had the largest visitor percentage increase compared to 2017, with a 15.1 per cent rise to 49.35 million visitors.
Disney remains king of the jungle, with its 157 million visitors for the year dwarfing second-placed Merlin, which welcomed 67 million visitors through 2018. Visitation at Disney increased by 4.9 per cent, while Merlin attendance rose by 1.5 per cent.
Disney’s Magic Kingdom remains the world’s most-attended theme park, with 20.86 million visitors marking a 2 per cent increase in attendance. Disney also occupies second through to fourth place on the list, with 11 of the top 25 theme parks in the world being Disney properties.
WATERPARKS Attendance at major waterparks continues to grow, with nearly 31 million people visiting the top waterparks globally in 2018.
Waterpark attendance rose by 2.5 per cent last year, with 30.92 million people visiting one of the world’s top 20 most attended waterparks.
Chimelong continues to be the most visited, with 2.74 million people coming through its gates in 2018 – a 1.9 per cent increase on a record-breaking 2017.
Much like its theme park division, Disney had a strong showing in the waterparks sector, with attendance rises of 5 per cent and 3 per cent respectively at Typhoon Lagoon and Blizzard Beach, with the two waterparks in Orlando, Florida, ranking second and third on the list with 2.27 million and 2 million visitors.
There were significant gains for three theme parks on the list – Volcano Bay, Therme Erding and Wuhu Fantawild. Volcano Bay in Orlando enjoyed the largest gains, with an additional 225,000 visitors enjoying the waterpark – a 15 per cent increase year-on-year to 1.725 million visitors. Germany’s Therme Erding is Europe’s most-visited waterpark, with a 13.6 per cent rise in visitors to 1.5 million people. Wuhu Fantawild in China also saw a major rise, with its 1.36 million visitors for the year representing a 13.3 per cent rise in guests.
North America and the EMEA regions showed particularly strong growth in attendance, with a 5.8 per cent increase in North America to 16.237 million visitors, while EMEA rose by 6.7 per cent to 10.275 million visitors.
MUSEUMS Temporary exhibitions and geopolitical changes continue to serve as key attendance drivers for museums in Europe, which remains the global market leader for attendance in the sector.
According to the report, museum attendance globally is primarily being driven by temporary exhibitions, facility improvements or expansions, external market factors, and improvements to competitive museums in the same market, with social media and special events now also starting to have an impact.
The Louvre in Paris, which was already the world’s top-attended museum, had a record-breaking year with 10.2 million visitors in 2018. The result is a significant increase on its previous attendance record reported in 2012 when the institution welcomed 9.7 million visitors. The attendance figures are particularly substantial for the Louvre and Paris, with the result representing a recovery from the museum’s 30 per cent downturn in 2017, a drop largely attributed to a plunge in tourism volumes during a time of unrest in the French capital.
The Natural History Museum in London also enjoyed a record year, with an attendance surge of 17.8 per cent to 5.2 million visitors. According to the report, attendance was driven by the opening of the museum’s re-imagined main gallery – Hintze Hall – which features “Hope”, a 25-metre-long blue whale skeleton suspended from the ceiling. Other attendance boosters came from collaboration on events and products with leading IP, such as Dippy the Dinosaur, the Roald Dahl Story Company and Lego. The museum also introduced a new 357-seat traditional performance theatre.
The Metropolitan Museum of Art in New York is North America’s most visited museum, with an attendance rise of 5.1 per cent to 7.36 million visitors, taking the top spot for itself after drawing equal attendance in 2017 with Washington DC’s National Air and Space Museum, which experienced a significant decline primarily attributed to the month-long US government shutdown at the end of 2018, which majorly-affected the Smithsonian collection of museums.
Attendance for the top 20 museums worldwide was relatively flat, with 108.1 million combined visitors – an increase of 0.1 per cent on the previous year’s figures.
OBSERVATION EXPERIENCES For the first time in the report’s history, the top 20 observation experiences worldwide have been tabled, with Tokyo’s Skytree the most attended at 6.4 million visitors.
The London Eye – third on the list – ranks as the most-visited wheel experience. Part of the Merlin cluster of attractions on the British capital’s South Bank, 3.9 million people took a ride on the attraction during the year.
For multi-use properties, New York’s Empire State Building ranks top, with 3.805 million visitors taking in the iconic structure’s views.
In Rio, Brazil, Christ the Redeemer is the only monument to make the top 20, with the world wonder welcoming 2.2 million visitors in 2018. Also in Rio, the Sugarloaf Cable Car – which moves between Praia Vermelha and the Sugarloaf Mountain – is the only designated ride to make the list, coming in 20th with 1.249 million riders.
Table 1: Theme Park Groups Worldwide
Source: TEA/AECOM 2018 Theme Index and Museum Index
Table 2: Top 20 Amusement/theme parks worldwide
Source: TEA/AECOM 2018 Theme Index and Museum Index
Table 3: Top 20 Waterparks Worldwide
Source: TEA/AECOM 2018 Theme Index and Museum Index
Table 4: Top 20 Museums Worldwide
Source: TEA/AECOM 2018 Theme Index and Museum Index
John Robinett
Senior vice president, economics, AECOM
Robinett has over 30 years of experience in planning and development projects
What are the general trends you've seen coming out of this year's report?
I would say simultaneous globalisation and specialisation. The two trends are running parallel. Global operators are expanding aggressively through development and acquisition and are overlaying intellectual properties to supercharge their attendance. At the same time speciality attractions, such as observation attractions, pop up and immersive experiences, and indoor entertainment centres, are pioneering the mid-scale, mid-capital realm.
Theme parks continue to thrive. Why is this?
The biggest growth is IP-driven. Innovative experiences, rides and programming are also important drivers. The big players are in a position to command big IPs. They have full awareness of the power of these franchises and to what good, creative use of IP in a storytelling environment – using immersive technology – enables them to do.
What effect is Disney having on theme park attendance worldwide?
Disney accounts for almost a third of the attendance in the business, far above the nearest competitor. So they have a significant impact on the industry. They are masters of the IP conversion, drawing from an ever-increasing media library of potent action films. This, combined with their deep pockets and design excellence, has enabled them to drive attendance even at high price points in mature markets.
How is the waterpark sector faring?
Waterparks are one of the strong growth sectors of the business. The barriers to entry are lower than for theme parks. Modest development cost and price points enable them to go into smaller and lower-income markets than the larger attractions, and there are lots of hot places where people need to cool off!
When it comes to museums, what are the key points?
Museums are innovating and re-creating themselves, striving to stay relevant in an entertainment-saturated world, while staying true to their educational mission.
What do the observation experience results tell us?
Observation experiences run on healthy margins. So from an operational perspective, they are very enticing. However, the secret is to balance their income with, what can be substantial, development costs. Also, some markets are reaching the point of saturation where additional observation experiences will start eating into their competitors’ business.
How are IPs driving attendance growth in North America?
The large operators and their mega media IPs are having a substantial impact on attendance, particularly where the big investment backs big IPs.
Why is attendance increasing in Latin America?
Like in many developing countries, a growing middle class has helped to make attractions more affordable, also the quality of the product has increased notably. Brian Sands in his article in the Index points out that Latin American operators are adept at catering to the specific and unique needs of their regional markets.
Despite heavy investment in the region, no Middle East theme parks made the top 20. Why is this?
While a lot of investment has occurred, it is all relatively new and it will take some time to grow into the markets, which are, at the end of the day, fairly modest in size. Jodie Lock goes into the details of this in our EMEA section in the Index.
What do you expect to see in next year's report?
More fun in more places.
IP and storytelling are two major drivers for theme park attendance
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2019 issue 3
People profile: Tom Hennes
Tom Hennes discusses how he has transformed the Empire State Building's visitor experience
People profile: Dimitrios Pandermalis
The Acropolis Museum has just celebrated its 10-year anniversary. Its president, Dimitrios Pandermalis, talks about his plans to take the museum forward in the next decade and beyond
People profile: Gus Antorcha
SeaWorld's new CEO Gus Antorcha on the company's new direction as it starts to recover following several years of turmoil
Museums: A museum in motion
The Australian Centre for the Moving Image
is undergoing a AUS$40m renewal. CEO
Katrina Sedgwick talks about the plans
Tourism: The dark side
With locations like Chernobyl increasing
in popularity, Kath Hudson looks at the
dark side of the global tourism sector
Promotional feature: Whitewater
WhiteWater thinks outside the box to create memorable,
immersive experiences that go beyond the thrill
Rides: Monsters, myths and motorbikes
We take a look at some of the biggest ride
openings for visitor attractions worldwide,
including Universal’s new Hagrid coaster
Promotional feature: OurPeople
Home to the world-revered peppa pig world and welcoming more than one
million visitors every year, paultons park was voted Tripadvisor’s number
one UK amusement park for the fourth year running in 2019
The TEA/AECOM Theme and Museum Index shows an outstanding year for
theme parks, with the big players reaching a record 500 million visitors.
With focused investment, new technology and tourism development, this
only bodes well for the global attractions industry going forward
More than 150 million people visited Disney’s parks in 2018
THEME PARKS Marking a 5.4 per cent rise in global attendance across the world’s top 10 theme park operators. 501.2 million people visited major theme parks across the globe in 2018, with the rise representing a visitor increase of 25.4 million visitors.
Now exceeding half-a-billion people, almost 7 per cent of the entire global population visited a theme park in 2018. An impressive figure in its own right, this statistic is even more astounding when coupled with the fact that five years ago the market capture for theme parks was 5 per cent. In those five years, attendance among the big players has risen by 124 million.
Of the top 10 operators, OCT Parks China had the largest visitor percentage increase compared to 2017, with a 15.1 per cent rise to 49.35 million visitors.
Disney remains king of the jungle, with its 157 million visitors for the year dwarfing second-placed Merlin, which welcomed 67 million visitors through 2018. Visitation at Disney increased by 4.9 per cent, while Merlin attendance rose by 1.5 per cent.
Disney’s Magic Kingdom remains the world’s most-attended theme park, with 20.86 million visitors marking a 2 per cent increase in attendance. Disney also occupies second through to fourth place on the list, with 11 of the top 25 theme parks in the world being Disney properties.
WATERPARKS Attendance at major waterparks continues to grow, with nearly 31 million people visiting the top waterparks globally in 2018.
Waterpark attendance rose by 2.5 per cent last year, with 30.92 million people visiting one of the world’s top 20 most attended waterparks.
Chimelong continues to be the most visited, with 2.74 million people coming through its gates in 2018 – a 1.9 per cent increase on a record-breaking 2017.
Much like its theme park division, Disney had a strong showing in the waterparks sector, with attendance rises of 5 per cent and 3 per cent respectively at Typhoon Lagoon and Blizzard Beach, with the two waterparks in Orlando, Florida, ranking second and third on the list with 2.27 million and 2 million visitors.
There were significant gains for three theme parks on the list – Volcano Bay, Therme Erding and Wuhu Fantawild. Volcano Bay in Orlando enjoyed the largest gains, with an additional 225,000 visitors enjoying the waterpark – a 15 per cent increase year-on-year to 1.725 million visitors. Germany’s Therme Erding is Europe’s most-visited waterpark, with a 13.6 per cent rise in visitors to 1.5 million people. Wuhu Fantawild in China also saw a major rise, with its 1.36 million visitors for the year representing a 13.3 per cent rise in guests.
North America and the EMEA regions showed particularly strong growth in attendance, with a 5.8 per cent increase in North America to 16.237 million visitors, while EMEA rose by 6.7 per cent to 10.275 million visitors.
MUSEUMS Temporary exhibitions and geopolitical changes continue to serve as key attendance drivers for museums in Europe, which remains the global market leader for attendance in the sector.
According to the report, museum attendance globally is primarily being driven by temporary exhibitions, facility improvements or expansions, external market factors, and improvements to competitive museums in the same market, with social media and special events now also starting to have an impact.
The Louvre in Paris, which was already the world’s top-attended museum, had a record-breaking year with 10.2 million visitors in 2018. The result is a significant increase on its previous attendance record reported in 2012 when the institution welcomed 9.7 million visitors. The attendance figures are particularly substantial for the Louvre and Paris, with the result representing a recovery from the museum’s 30 per cent downturn in 2017, a drop largely attributed to a plunge in tourism volumes during a time of unrest in the French capital.
The Natural History Museum in London also enjoyed a record year, with an attendance surge of 17.8 per cent to 5.2 million visitors. According to the report, attendance was driven by the opening of the museum’s re-imagined main gallery – Hintze Hall – which features “Hope”, a 25-metre-long blue whale skeleton suspended from the ceiling. Other attendance boosters came from collaboration on events and products with leading IP, such as Dippy the Dinosaur, the Roald Dahl Story Company and Lego. The museum also introduced a new 357-seat traditional performance theatre.
The Metropolitan Museum of Art in New York is North America’s most visited museum, with an attendance rise of 5.1 per cent to 7.36 million visitors, taking the top spot for itself after drawing equal attendance in 2017 with Washington DC’s National Air and Space Museum, which experienced a significant decline primarily attributed to the month-long US government shutdown at the end of 2018, which majorly-affected the Smithsonian collection of museums.
Attendance for the top 20 museums worldwide was relatively flat, with 108.1 million combined visitors – an increase of 0.1 per cent on the previous year’s figures.
OBSERVATION EXPERIENCES For the first time in the report’s history, the top 20 observation experiences worldwide have been tabled, with Tokyo’s Skytree the most attended at 6.4 million visitors.
The London Eye – third on the list – ranks as the most-visited wheel experience. Part of the Merlin cluster of attractions on the British capital’s South Bank, 3.9 million people took a ride on the attraction during the year.
For multi-use properties, New York’s Empire State Building ranks top, with 3.805 million visitors taking in the iconic structure’s views.
In Rio, Brazil, Christ the Redeemer is the only monument to make the top 20, with the world wonder welcoming 2.2 million visitors in 2018. Also in Rio, the Sugarloaf Cable Car – which moves between Praia Vermelha and the Sugarloaf Mountain – is the only designated ride to make the list, coming in 20th with 1.249 million riders.
Table 1: Theme Park Groups Worldwide
Source: TEA/AECOM 2018 Theme Index and Museum Index
Table 2: Top 20 Amusement/theme parks worldwide
Source: TEA/AECOM 2018 Theme Index and Museum Index
Table 3: Top 20 Waterparks Worldwide
Source: TEA/AECOM 2018 Theme Index and Museum Index
Table 4: Top 20 Museums Worldwide
Source: TEA/AECOM 2018 Theme Index and Museum Index
John Robinett
Senior vice president, economics, AECOM
Robinett has over 30 years of experience in planning and development projects
What are the general trends you've seen coming out of this year's report?
I would say simultaneous globalisation and specialisation. The two trends are running parallel. Global operators are expanding aggressively through development and acquisition and are overlaying intellectual properties to supercharge their attendance. At the same time speciality attractions, such as observation attractions, pop up and immersive experiences, and indoor entertainment centres, are pioneering the mid-scale, mid-capital realm.
Theme parks continue to thrive. Why is this?
The biggest growth is IP-driven. Innovative experiences, rides and programming are also important drivers. The big players are in a position to command big IPs. They have full awareness of the power of these franchises and to what good, creative use of IP in a storytelling environment – using immersive technology – enables them to do.
What effect is Disney having on theme park attendance worldwide?
Disney accounts for almost a third of the attendance in the business, far above the nearest competitor. So they have a significant impact on the industry. They are masters of the IP conversion, drawing from an ever-increasing media library of potent action films. This, combined with their deep pockets and design excellence, has enabled them to drive attendance even at high price points in mature markets.
How is the waterpark sector faring?
Waterparks are one of the strong growth sectors of the business. The barriers to entry are lower than for theme parks. Modest development cost and price points enable them to go into smaller and lower-income markets than the larger attractions, and there are lots of hot places where people need to cool off!
When it comes to museums, what are the key points?
Museums are innovating and re-creating themselves, striving to stay relevant in an entertainment-saturated world, while staying true to their educational mission.
What do the observation experience results tell us?
Observation experiences run on healthy margins. So from an operational perspective, they are very enticing. However, the secret is to balance their income with, what can be substantial, development costs. Also, some markets are reaching the point of saturation where additional observation experiences will start eating into their competitors’ business.
How are IPs driving attendance growth in North America?
The large operators and their mega media IPs are having a substantial impact on attendance, particularly where the big investment backs big IPs.
Why is attendance increasing in Latin America?
Like in many developing countries, a growing middle class has helped to make attractions more affordable, also the quality of the product has increased notably. Brian Sands in his article in the Index points out that Latin American operators are adept at catering to the specific and unique needs of their regional markets.
Despite heavy investment in the region, no Middle East theme parks made the top 20. Why is this?
While a lot of investment has occurred, it is all relatively new and it will take some time to grow into the markets, which are, at the end of the day, fairly modest in size. Jodie Lock goes into the details of this in our EMEA section in the Index.
What do you expect to see in next year's report?
More fun in more places.
IP and storytelling are two major drivers for theme park attendance
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2019 issue 3
People profile: Tom Hennes
Tom Hennes discusses how he has transformed the Empire State Building's visitor experience
People profile: Dimitrios Pandermalis
The Acropolis Museum has just celebrated its 10-year anniversary. Its president, Dimitrios Pandermalis, talks about his plans to take the museum forward in the next decade and beyond
People profile: Gus Antorcha
SeaWorld's new CEO Gus Antorcha on the company's new direction as it starts to recover following several years of turmoil
Museums: A museum in motion
The Australian Centre for the Moving Image
is undergoing a AUS$40m renewal. CEO
Katrina Sedgwick talks about the plans
Tourism: The dark side
With locations like Chernobyl increasing
in popularity, Kath Hudson looks at the
dark side of the global tourism sector
Promotional feature: Whitewater
WhiteWater thinks outside the box to create memorable,
immersive experiences that go beyond the thrill
Rides: Monsters, myths and motorbikes
We take a look at some of the biggest ride
openings for visitor attractions worldwide,
including Universal’s new Hagrid coaster
Promotional feature: OurPeople
Home to the world-revered peppa pig world and welcoming more than one
million visitors every year, paultons park was voted Tripadvisor’s number
one UK amusement park for the fourth year running in 2019
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick
Mansion has created a new destination that combines live magic, immersive theatre, dining and
private membership under one roof.
The Montana Historical Society has officially celebrated the opening of its new Montana
Heritage
Center, a US$107 million (£79 million, €92 million) destination that combines immersive
storytelling with cutting-edge audiovisual technology to bring the sta
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade-
long transformation programme that has seen almost US$200 million invested into the Texas
attraction.
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are
progressing, with the project set to transform the attraction into a global centre for reef
education and conservation.
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news
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