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NEWS
Plans revealed for US$2bn Oklahoma theme park
POSTED 05 Aug 2023 . BY Tom Walker
The 125-acre theme park will feature six distinctly American lands Credit: American Heartland/Mansion Entertainment Group
Plans have been tabled for a US$2bn theme park and entertainment destination development in north-east Oklahoma, US
The development is set to be built in phases, with accommodation opening in 2025
The main development, called American Heartland Theme Park and Resort, will open in 2026
Spreading across 1,000 acres, the resort will be located close to Route 66
Plans have been tabled for a US$2bn theme park and entertainment destination development in north-east Oklahoma, US.

The development would be built in phases, starting with a large-scale caravan/RV park with cabins scheduled to open phase one in spring 2025.

The main development called American Heartland Theme Park and Resort, would then follow in 2026.

Spreading across 1,000 acres, the resort would be located close to Route 66, the famous highway which runs across the US.

It would include the 125-acre theme park, which is comparable to the combined size of Magic Kingdom and Disneyland.

Featuring an Americana-themed environment with a range of rides, live shows, family attractions and waterways, as well as restaurants and a 300-room hotel, the park would offer a "unique visitor experience rivalling the world’s top resort destinations".

Six distinctly American lands are planned, taking guests on a journey through the American story – using themed rides and shows – featuring the Great Plains, Bayou Bay, Big Timber Falls, Stony Point Harbor, Liberty Village and Electropolis.

The American Heartland project is driven by Mansion Entertainment Group, supported by Oklahoma state and local officials.

American Heartland CEO and president of Mansion Entertainment Group, Larry Wilhite, said: "At the crossroads of the heartland, Oklahoma is an attractive location for a family entertainment destination.

"The state’s business-friendly approach and innovative partnership efforts have helped make this possible.

"We look forward to bringing unforgettable generational experiences to Oklahoma.”

Led by Executive Producer Steve Hedrick, the design team behind American Heartland is made up of experienced theme park designers, including more than 20 former Disney Parks builders and Walt Disney Imagineers.

Design firms involved in the project include THG, FORREC and Cuningham, whose portfolios feature the theme park brands such as Six Flags, Disney Parks and Universal Studios.

Hopper Smith, interim director of the Oklahoma Department of Commerce, said: "We are pleased that American Heartland Theme Park and Resort has taken the first step and chosen Oklahoma to build a world-class entertainment destination.

“We look forward to assisting with this project as it develops."

Kristy Adams, senior executive vice president of sales and marketing for Mansion Entertainment Group, added: "American Heartland will be an anchor tourist destination on Route 66 set to attract more than two million out-of-state visitors to Oklahoma each year.”
RELATED STORIES
  National Cowboy and Western Heritage Museum building education centre


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  Six Flags acquires five new US parks


Six Flags is expanding its US reach, announcing the acquisition of five new parks to bring its North American portfolio up to 25 properties.
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Rainer Maelzer joins Therme Group as chief entertainment officer
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Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
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COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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Jobs    News   Products   Magazine   Subscribe
NEWS
Plans revealed for US$2bn Oklahoma theme park
POSTED 05 Aug 2023 . BY Tom Walker
The 125-acre theme park will feature six distinctly American lands Credit: American Heartland/Mansion Entertainment Group
Plans have been tabled for a US$2bn theme park and entertainment destination development in north-east Oklahoma, US
The development is set to be built in phases, with accommodation opening in 2025
The main development, called American Heartland Theme Park and Resort, will open in 2026
Spreading across 1,000 acres, the resort will be located close to Route 66
Plans have been tabled for a US$2bn theme park and entertainment destination development in north-east Oklahoma, US.

The development would be built in phases, starting with a large-scale caravan/RV park with cabins scheduled to open phase one in spring 2025.

The main development called American Heartland Theme Park and Resort, would then follow in 2026.

Spreading across 1,000 acres, the resort would be located close to Route 66, the famous highway which runs across the US.

It would include the 125-acre theme park, which is comparable to the combined size of Magic Kingdom and Disneyland.

Featuring an Americana-themed environment with a range of rides, live shows, family attractions and waterways, as well as restaurants and a 300-room hotel, the park would offer a "unique visitor experience rivalling the world’s top resort destinations".

Six distinctly American lands are planned, taking guests on a journey through the American story – using themed rides and shows – featuring the Great Plains, Bayou Bay, Big Timber Falls, Stony Point Harbor, Liberty Village and Electropolis.

The American Heartland project is driven by Mansion Entertainment Group, supported by Oklahoma state and local officials.

American Heartland CEO and president of Mansion Entertainment Group, Larry Wilhite, said: "At the crossroads of the heartland, Oklahoma is an attractive location for a family entertainment destination.

"The state’s business-friendly approach and innovative partnership efforts have helped make this possible.

"We look forward to bringing unforgettable generational experiences to Oklahoma.”

Led by Executive Producer Steve Hedrick, the design team behind American Heartland is made up of experienced theme park designers, including more than 20 former Disney Parks builders and Walt Disney Imagineers.

Design firms involved in the project include THG, FORREC and Cuningham, whose portfolios feature the theme park brands such as Six Flags, Disney Parks and Universal Studios.

Hopper Smith, interim director of the Oklahoma Department of Commerce, said: "We are pleased that American Heartland Theme Park and Resort has taken the first step and chosen Oklahoma to build a world-class entertainment destination.

“We look forward to assisting with this project as it develops."

Kristy Adams, senior executive vice president of sales and marketing for Mansion Entertainment Group, added: "American Heartland will be an anchor tourist destination on Route 66 set to attract more than two million out-of-state visitors to Oklahoma each year.”
RELATED STORIES
National Cowboy and Western Heritage Museum building education centre


The Annie Oakley Society of the National Cowboy and Western Heritage Museum has announced that ground has broken on a new education centre at the museum that will combine thematic STEAM (Science, Technology, Engineering, Arts, and Math) education with citizenship.
Six Flags acquires five new US parks


Six Flags is expanding its US reach, announcing the acquisition of five new parks to bring its North American portfolio up to 25 properties.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
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COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS