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NEWS
Exclusive: Moscow startup eyes global expansion with free-roam VR experiences
POSTED 23 Jun 2017 . BY Tom Anstey
Anvio VR offers a completely immersive experience and is currently the only company to offer full-body tracking Credit: Anvio VR
Russian virtual reality startup Anvio VR has set its sights on establishing multiple worldwide attractions after launching its debut product, a free-roam multiplayer zombie shooter which tracks the entire human body.

Called City Z, the Oculus Rift-powered experience debuted in Moscow in April.

It uses sensors placed on the hands, feet and back, which interact with infrared cameras, meaning players’ avatars move exactly as they do in real life. The Moscow attraction can comfortably accommodate four players, though Anvio's system can host more.

According to Anvio, the product is currently the only virtual reality system available with full-body tracking.

In City Z players must complete a series of levels, taking out a number of zombies before moving on to the next level as they make their way up a tower block in a post-apocalyptic version of the Russian capital.

Some levels are zombie free and require balancing acts over perceived drops, while others feature a non-stop horde of the undead surging towards players. Others use darkness to incite fear, with sudden zombie attacks coming from the shadows. Players move through a physical arena, with the game designed so they don’t leave its confines, while simultaneously creating the illusion they are exploring an expansive space in an immersive virtual world.



Players can take part for between RUB6000 (US$100, €90, £80) and RUB8000 (US$134, €120, £105) for a 45-minute session of up to four people, with the VR element lasting roughly 30 minutes.

Anvio is now planning to open a second attraction in London. The company is currently seeking a suitable site in the UK capital and partners on the basis of a franchise and licensing model to launch further Anvio attractions worldwide.

While City Z is currently the only game in its library, Anvio is not limiting its product base. A second adventure game in the style of Tomb Raider or Indiana Jones is in the works with additional games in the pipeline.

“We’re strictly doing no guns on this one,” Anvio founder Eldar Iskhakov told Attractions Management.

“At the start you go down into a huge cave, which is essentially like a lost city. There’s a lake at the bottom of this cave where you can see treasure, so you have to traverse it and go all the way down through different puzzles and traps. Environmental elements you already have in City Z, such as walking over narrow planks, is going to be included. We’re going to have dark traps, labyrinths – things like that.”

For more on Anvio VR, check out the next issue of AM2 magazine, available 28 June.
In City Z, players must ascend a destroyed tower block in post-apocalyptic Moscow Credit: Anvio VR
As players climb the tower they are attacked by zombies, which they must defeat to proceed to the next level Credit: Anvio VR
Anvio has used one of the leading gaming engines to create the experience, offering an ultra-immersive playground for players Credit: Anvio VR
The game concludes on the roof with a climactic final boss experience Credit: Anvio VR
The VR arena covers 200sq m (2,150sq ft) with the game designed so players do not walk into any real-life obstacles Credit: Anvio VR
A number of sensors on the payer's body tracks movement, meaning players move in game as they do in real life Credit: Anvio VR
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  Fox developing free roam Alien VR experience


Fox’s interactive entertainment division has announced plans to develop a free-roaming multiplayer virtual reality game based on iconic sci-fi horror franchise Alien.
  Research lab developing pneumatic haptic technology for VR devices


Cornell University’s Organic Robotics Lab has created a new method of delivering haptic responses in virtual reality – using a flexible rubber sheet on a handheld controller with a pneumatic response system to provide tactile feedback.
  The Void brings next-level virtual reality experiences to Utah and Dubai


Multi-player virtual reality startup The Void has opened its doors for the first time in two new locations, with the immersive experience now available in Utah and Dubai.
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Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
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COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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23-26 Aug 2026

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The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

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NEWS
Exclusive: Moscow startup eyes global expansion with free-roam VR experiences
POSTED 23 Jun 2017 . BY Tom Anstey
Anvio VR offers a completely immersive experience and is currently the only company to offer full-body tracking Credit: Anvio VR
Russian virtual reality startup Anvio VR has set its sights on establishing multiple worldwide attractions after launching its debut product, a free-roam multiplayer zombie shooter which tracks the entire human body.

Called City Z, the Oculus Rift-powered experience debuted in Moscow in April.

It uses sensors placed on the hands, feet and back, which interact with infrared cameras, meaning players’ avatars move exactly as they do in real life. The Moscow attraction can comfortably accommodate four players, though Anvio's system can host more.

According to Anvio, the product is currently the only virtual reality system available with full-body tracking.

In City Z players must complete a series of levels, taking out a number of zombies before moving on to the next level as they make their way up a tower block in a post-apocalyptic version of the Russian capital.

Some levels are zombie free and require balancing acts over perceived drops, while others feature a non-stop horde of the undead surging towards players. Others use darkness to incite fear, with sudden zombie attacks coming from the shadows. Players move through a physical arena, with the game designed so they don’t leave its confines, while simultaneously creating the illusion they are exploring an expansive space in an immersive virtual world.



Players can take part for between RUB6000 (US$100, €90, £80) and RUB8000 (US$134, €120, £105) for a 45-minute session of up to four people, with the VR element lasting roughly 30 minutes.

Anvio is now planning to open a second attraction in London. The company is currently seeking a suitable site in the UK capital and partners on the basis of a franchise and licensing model to launch further Anvio attractions worldwide.

While City Z is currently the only game in its library, Anvio is not limiting its product base. A second adventure game in the style of Tomb Raider or Indiana Jones is in the works with additional games in the pipeline.

“We’re strictly doing no guns on this one,” Anvio founder Eldar Iskhakov told Attractions Management.

“At the start you go down into a huge cave, which is essentially like a lost city. There’s a lake at the bottom of this cave where you can see treasure, so you have to traverse it and go all the way down through different puzzles and traps. Environmental elements you already have in City Z, such as walking over narrow planks, is going to be included. We’re going to have dark traps, labyrinths – things like that.”

For more on Anvio VR, check out the next issue of AM2 magazine, available 28 June.
In City Z, players must ascend a destroyed tower block in post-apocalyptic Moscow Credit: Anvio VR
As players climb the tower they are attacked by zombies, which they must defeat to proceed to the next level Credit: Anvio VR
Anvio has used one of the leading gaming engines to create the experience, offering an ultra-immersive playground for players Credit: Anvio VR
The game concludes on the roof with a climactic final boss experience Credit: Anvio VR
The VR arena covers 200sq m (2,150sq ft) with the game designed so players do not walk into any real-life obstacles Credit: Anvio VR
A number of sensors on the payer's body tracks movement, meaning players move in game as they do in real life Credit: Anvio VR
RELATED STORIES
AAE 2017: Holovis debuts new robotic VR experience


Holovis has debuted a new virtual reality ride at this year’s Asian Attractions Expo, combining interactive VR with a robotic arm to create a virtual flying taxi ride through Singapore.
Fox developing free roam Alien VR experience


Fox’s interactive entertainment division has announced plans to develop a free-roaming multiplayer virtual reality game based on iconic sci-fi horror franchise Alien.
Research lab developing pneumatic haptic technology for VR devices


Cornell University’s Organic Robotics Lab has created a new method of delivering haptic responses in virtual reality – using a flexible rubber sheet on a handheld controller with a pneumatic response system to provide tactile feedback.
The Void brings next-level virtual reality experiences to Utah and Dubai


Multi-player virtual reality startup The Void has opened its doors for the first time in two new locations, with the immersive experience now available in Utah and Dubai.
MORE NEWS
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS