Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Fox developing free roam Alien VR experience
POSTED 24 May 2017 . BY Tom Anstey
Fox recently released the latest film in the franchise Alien: Covenant
Fox’s interactive entertainment division has announced plans to develop a free-roaming multiplayer virtual reality game based on iconic sci-fi horror franchise Alien.

FoxNext – made up of FoxNext Games, FoxNext VR Studio and the newly-rebranded FoxNext Destinations (formerly known as Twentieth Century Fox Location Based Entertainment) – unveiled the concept, which will put users directly in the Alien world.

The site’s location is yet to be revealed, but Fox says the 2,000sq ft (185sq m) free-roam experience will be open to the public before the end of 2017.

Utilising haptic effects, including heat, mist and motion platforms, the four-player experience is being developed by tech company iP2 Entertainment and its sister company, VR content creator Pure Imagination Studios.

Fox is currently developing a number of its IPs as attractions ahead of the launch of Fox World Malaysia, which has a pencilled opening date of 2018. In addition to utilising the Alien franchise, IPs such as Predator, Ice Age and Planet of the Apes are also being adapted for use in attractions.

Plans for the 101,000sq m (1,087,155sq ft) Malaysia park included 25 movie-inspired rides, representing characters and stories from Fox properties. Experiences will include a mix of media-based rides, thrill rides, dark rides, children’s rides and water rides. There will be also be associated shops and themed outlets.

Also scheduled to open in 2018, Fox World Dubai will be the next piece of the puzzle in Fox’s global expansion of its theme park division. Speaking to Attractions Management in 2015, Greg Lombardo, the man heading up Fox’s new theme park ventures worldwide, called Dubai a “gateway” to a crowded european market, praising the area as a new emerging hub for the attractions market.
RELATED STORIES
  Exorcist pop-up coming to Hollywood


The Exorcist is returning to give people a fright in Los Angeles in the form of a pop-up attraction to celebrate the television reboot of the cult horror classic.
  Exclusive: Academy Award winners want industry creatives to revolutionise the dark ride


Gavin and Jason Fox, creative directors for Oscar award-winning visual effects company Framestore, have said that dark ride creators must step up their game as technology and consumer expectation increases.
  Exclusive: Dubai's theme park boom offers new gateway to Europe, says Fox executive


Greg Lombardo, the man heading up Fox’s new theme park ventures worldwide, has called Dubai a “gateway” to a crowded european market, praising the area as a new emerging hub for the attractions market.
  Dubai's theme park sector continues to heat up with 2018 addition of 20th Century Fox World


Al Ahli Holding Group (AAHG) and Twentieth Century Fox Consumer Products have announced a licensing partnership to develop the first Twentieth Century Fox theme park and resort in Dubai.
MORE NEWS
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
+ More news   
LATEST JOBS
National Event Planning and Logistics Officer
English Heritage
Salary: £30,190 - £32,636pa + matched pension + benefits
Job location: Home-based with countrywide travel , United Kingdom
+ More jobs  

COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Fox developing free roam Alien VR experience
POSTED 24 May 2017 . BY Tom Anstey
Fox recently released the latest film in the franchise Alien: Covenant
Fox’s interactive entertainment division has announced plans to develop a free-roaming multiplayer virtual reality game based on iconic sci-fi horror franchise Alien.

FoxNext – made up of FoxNext Games, FoxNext VR Studio and the newly-rebranded FoxNext Destinations (formerly known as Twentieth Century Fox Location Based Entertainment) – unveiled the concept, which will put users directly in the Alien world.

The site’s location is yet to be revealed, but Fox says the 2,000sq ft (185sq m) free-roam experience will be open to the public before the end of 2017.

Utilising haptic effects, including heat, mist and motion platforms, the four-player experience is being developed by tech company iP2 Entertainment and its sister company, VR content creator Pure Imagination Studios.

Fox is currently developing a number of its IPs as attractions ahead of the launch of Fox World Malaysia, which has a pencilled opening date of 2018. In addition to utilising the Alien franchise, IPs such as Predator, Ice Age and Planet of the Apes are also being adapted for use in attractions.

Plans for the 101,000sq m (1,087,155sq ft) Malaysia park included 25 movie-inspired rides, representing characters and stories from Fox properties. Experiences will include a mix of media-based rides, thrill rides, dark rides, children’s rides and water rides. There will be also be associated shops and themed outlets.

Also scheduled to open in 2018, Fox World Dubai will be the next piece of the puzzle in Fox’s global expansion of its theme park division. Speaking to Attractions Management in 2015, Greg Lombardo, the man heading up Fox’s new theme park ventures worldwide, called Dubai a “gateway” to a crowded european market, praising the area as a new emerging hub for the attractions market.
RELATED STORIES
Exorcist pop-up coming to Hollywood


The Exorcist is returning to give people a fright in Los Angeles in the form of a pop-up attraction to celebrate the television reboot of the cult horror classic.
Exclusive: Academy Award winners want industry creatives to revolutionise the dark ride


Gavin and Jason Fox, creative directors for Oscar award-winning visual effects company Framestore, have said that dark ride creators must step up their game as technology and consumer expectation increases.
Exclusive: Dubai's theme park boom offers new gateway to Europe, says Fox executive


Greg Lombardo, the man heading up Fox’s new theme park ventures worldwide, has called Dubai a “gateway” to a crowded european market, praising the area as a new emerging hub for the attractions market.
Dubai's theme park sector continues to heat up with 2018 addition of 20th Century Fox World


Al Ahli Holding Group (AAHG) and Twentieth Century Fox Consumer Products have announced a licensing partnership to develop the first Twentieth Century Fox theme park and resort in Dubai.
MORE NEWS
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS