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NEWS
Deborah Thomas steps down as Ardent CEO to focus on struggling parks division
POSTED 09 May 2017 . BY Tom Anstey
Thomas will directly oversee the revitalisation of Dreamworld and Ardent’s other Australian businesses Credit: DEAN LEWINS/AAP/PA Images
Ardent Leisure chief executive Deborah Thomas is to step down from her position and take up a new role within the company in order to oversee its troubled theme park division.

Ardent continues to suffer in the wake of a fatal accident at its Dreamworld theme park on Australia’s Gold Coast last year, announcing predicted losses of up to AU$4m (US$3m, €2.7m, £2.3m) for the year’s end on 30 June.

Taking up the position of chief customer officer and chief operating officer for Australasia on 1 July, Thomas will directly oversee the revitalisation of Dreamworld and Ardent’s other Australian businesses – WhiteWater World and AMF bowling centres.

According to Ardent, the change in leadership was initiated by Thomas, following a review of the company’s global growth strategy. Former Nine Entertainment Co chief operating officer and chief financial officer Simon Kelly will replace her as CEO.

Ardent also operates 30 Main Event FECs in the US, with plans to open another eight in the next financial year as part of a significant investment in the US market. It sold off its health club arm in a AU$260m (US$191.2m, €175.2m, £147.7m) deal last year, with the company becoming a “pure-play entertainment firm”. Its Main Event FECs generate more than 60 per cent of its earnings.

According to Ardent, combined visitor numbers at its parks for March and April were down 36.7 per cent, and revenue was 38.9 per cent lower at AU$9.6m (US$7m, €6.5m, £5.5m) for the period. In addition to continued fallout from the Dreamworld accident, the drop was partly reflected by heavy rainfall and Cyclone Debbie in March, which led to tourist cancellations in April.

The accident – which saw four people killed when two rafts on the park’s Thunder River rapids ride collided – has had a ripple effect on Australia’s parks, with with Warner Bros Movie World, Sea World and Wet ‘n’ Wild all reporting significant drops in attendance and revenues in decline.
RELATED STORIES
  Ardent revenue plummets in wake of DreamWorld tragedy


Ardent Leisure has seen revenue fall by more than half following a fatal accident at its Dreamworld theme park on Australia’s Gold Coast last year.
  Dreamworld to reopen 10 December following October deaths


Australia’s Dreamworld will reopen to the public on 10 December following an accident in October that resulted in the deaths of four people.
  Four killed at Dreamworld on river rapids ride


Four people have died following an accident on a ride at Dreamworld – Australia’s largest theme park.
  Focus on fun for Ardent Leisure after operator sells off health club arm


Ardent Leisure is planning significant investment in its entertainment ventures after offloading its health club business in a AU$260m (US$198.3m, €175.6m, £150m) deal to private equity house Quadrant.
MORE NEWS
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The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
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NEWS
Deborah Thomas steps down as Ardent CEO to focus on struggling parks division
POSTED 09 May 2017 . BY Tom Anstey
Thomas will directly oversee the revitalisation of Dreamworld and Ardent’s other Australian businesses Credit: DEAN LEWINS/AAP/PA Images
Ardent Leisure chief executive Deborah Thomas is to step down from her position and take up a new role within the company in order to oversee its troubled theme park division.

Ardent continues to suffer in the wake of a fatal accident at its Dreamworld theme park on Australia’s Gold Coast last year, announcing predicted losses of up to AU$4m (US$3m, €2.7m, £2.3m) for the year’s end on 30 June.

Taking up the position of chief customer officer and chief operating officer for Australasia on 1 July, Thomas will directly oversee the revitalisation of Dreamworld and Ardent’s other Australian businesses – WhiteWater World and AMF bowling centres.

According to Ardent, the change in leadership was initiated by Thomas, following a review of the company’s global growth strategy. Former Nine Entertainment Co chief operating officer and chief financial officer Simon Kelly will replace her as CEO.

Ardent also operates 30 Main Event FECs in the US, with plans to open another eight in the next financial year as part of a significant investment in the US market. It sold off its health club arm in a AU$260m (US$191.2m, €175.2m, £147.7m) deal last year, with the company becoming a “pure-play entertainment firm”. Its Main Event FECs generate more than 60 per cent of its earnings.

According to Ardent, combined visitor numbers at its parks for March and April were down 36.7 per cent, and revenue was 38.9 per cent lower at AU$9.6m (US$7m, €6.5m, £5.5m) for the period. In addition to continued fallout from the Dreamworld accident, the drop was partly reflected by heavy rainfall and Cyclone Debbie in March, which led to tourist cancellations in April.

The accident – which saw four people killed when two rafts on the park’s Thunder River rapids ride collided – has had a ripple effect on Australia’s parks, with with Warner Bros Movie World, Sea World and Wet ‘n’ Wild all reporting significant drops in attendance and revenues in decline.
RELATED STORIES
Ardent revenue plummets in wake of DreamWorld tragedy


Ardent Leisure has seen revenue fall by more than half following a fatal accident at its Dreamworld theme park on Australia’s Gold Coast last year.
Dreamworld to reopen 10 December following October deaths


Australia’s Dreamworld will reopen to the public on 10 December following an accident in October that resulted in the deaths of four people.
Four killed at Dreamworld on river rapids ride


Four people have died following an accident on a ride at Dreamworld – Australia’s largest theme park.
Focus on fun for Ardent Leisure after operator sells off health club arm


Ardent Leisure is planning significant investment in its entertainment ventures after offloading its health club business in a AU$260m (US$198.3m, €175.6m, £150m) deal to private equity house Quadrant.
MORE NEWS
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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