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NEWS
Hugo Barra joins Facebook to lead virtual reality movement
POSTED 30 Jan 2017 . BY Tom Anstey
Barra joins Facebook as vice president of virtual reality, with his main role heading up the company's Oculus division Credit: Facebook
Facebook has named Hugo Barra its vice president of virtual reality, with the Brazilian tech wizard and entrepreneur to head up the company’s Oculus programme.

Barra, who previously ran Chinese phone maker Xiaomi’s global division has also served in a number of product management roles at Google in London and California, including as vice president of Android.

During his time at Xiaomi, Barra worked on the company’s own virtual reality headset, also launching a range of new smartphones.

“Hugo is joining Facebook to lead all of our virtual reality efforts, including our Oculus team,” said Facebook CEO, Mark Zuckerberg.

“I've known Hugo for a long time, starting when he helped develop the Android operating system, to the last few years he's worked at Xiaomi in Beijing bringing innovative devices to millions of people.

“Hugo shares my belief that virtual and augmented reality will be the next major computing platform. They'll enable us to experience completely new things and be more creative than ever before. Hugo is going to help build that future, and I'm looking forward to having him on our team.”

Zuckerberg revealed last week during testimony in a lawsuit against Oculus – which has been accused of stealing the technology from another developer – that he was planning to spend US$3bn (€2.8bn, £2.43bn) over the next decade in making the Oculus technology better. If found guilty, Facebook would be forced to pay US$2bn (€1.87bn, £1.62bn) on top of that sum to compensate developer Zenimax.
During his time at Xiaomi, Barra worked on the company’s own virtual reality headset, also launching a range of new smartphones Credit: Facebook
RELATED STORIES
  Mark Zuckerberg testifies for Oculus Rift after developer claims technology was stolen in US$2bn lawsuit


Facebook CEO Mark Zuckerberg has appeared in court to testify on behalf of his virtual reality company Oculus Rift, which has been accused of stealing the technology from another developer.
  Facebook COO ruled out of running for Disney top spot


Facebook COO Sheryl Sandberg has quashed rumours she could take the top spot at Disney, declaring “I don’t want another job.”
  Mark Zuckerberg launches dedicated VR office in London


As the virtual reality market continues to hot up, Facebook has hired a dedicated team of experts based in London as Mark Zuckerberg aims to become a global leader in the emerging technology.
  Oculus Rift offers endless possibilities for attractions industry


Following the March purchase of the Oculus Rift virtual reality technology by Facebook founder Mark Zuckerberg, Attractions Management has looked at what implications this could have for the attractions industry, with Zuckerberg predicting augmented reality will become part of everyday life in the near future.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
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Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
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DIARY

 

23-26 Aug 2026

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The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

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Jobs    News   Products   Magazine   Subscribe
NEWS
Hugo Barra joins Facebook to lead virtual reality movement
POSTED 30 Jan 2017 . BY Tom Anstey
Barra joins Facebook as vice president of virtual reality, with his main role heading up the company's Oculus division Credit: Facebook
Facebook has named Hugo Barra its vice president of virtual reality, with the Brazilian tech wizard and entrepreneur to head up the company’s Oculus programme.

Barra, who previously ran Chinese phone maker Xiaomi’s global division has also served in a number of product management roles at Google in London and California, including as vice president of Android.

During his time at Xiaomi, Barra worked on the company’s own virtual reality headset, also launching a range of new smartphones.

“Hugo is joining Facebook to lead all of our virtual reality efforts, including our Oculus team,” said Facebook CEO, Mark Zuckerberg.

“I've known Hugo for a long time, starting when he helped develop the Android operating system, to the last few years he's worked at Xiaomi in Beijing bringing innovative devices to millions of people.

“Hugo shares my belief that virtual and augmented reality will be the next major computing platform. They'll enable us to experience completely new things and be more creative than ever before. Hugo is going to help build that future, and I'm looking forward to having him on our team.”

Zuckerberg revealed last week during testimony in a lawsuit against Oculus – which has been accused of stealing the technology from another developer – that he was planning to spend US$3bn (€2.8bn, £2.43bn) over the next decade in making the Oculus technology better. If found guilty, Facebook would be forced to pay US$2bn (€1.87bn, £1.62bn) on top of that sum to compensate developer Zenimax.
During his time at Xiaomi, Barra worked on the company’s own virtual reality headset, also launching a range of new smartphones Credit: Facebook
RELATED STORIES
Mark Zuckerberg testifies for Oculus Rift after developer claims technology was stolen in US$2bn lawsuit


Facebook CEO Mark Zuckerberg has appeared in court to testify on behalf of his virtual reality company Oculus Rift, which has been accused of stealing the technology from another developer.
Facebook COO ruled out of running for Disney top spot


Facebook COO Sheryl Sandberg has quashed rumours she could take the top spot at Disney, declaring “I don’t want another job.”
Mark Zuckerberg launches dedicated VR office in London


As the virtual reality market continues to hot up, Facebook has hired a dedicated team of experts based in London as Mark Zuckerberg aims to become a global leader in the emerging technology.
Oculus Rift offers endless possibilities for attractions industry


Following the March purchase of the Oculus Rift virtual reality technology by Facebook founder Mark Zuckerberg, Attractions Management has looked at what implications this could have for the attractions industry, with Zuckerberg predicting augmented reality will become part of everyday life in the near future.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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