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MVRDV and BIG collaborate on lifestyle district and plaza in Abu Dhabi
POSTED 05 Dec 2017 . BY Kim Megson
Dutch architects MVRDV have revealed designs for their inaugural project in the United Arab Emirates: a mixed-use residential and leisure district for Abu Dhabi’s high-profile Makers District Credit: MVRDV

As part of the waterfront development Makers District, Pixel will offer contemporary living in a dynamic setting for future residents, as well as both local and international creatives
– Jacob van Rijs, co-founder, MVRDV
Dutch architects MVRDV have revealed designs for their inaugural project in the United Arab Emirates – a mixed-use residential and leisure district for Abu Dhabi’s high-profile Makers District.

Called Pixel, the 76,000sq m (818,000sq ft) development will consist of seven ‘pixelated’ mid-rise towers organised around a lively public plaza designed by Bjarke Ingels Group (BIG), which steers people towards an adjacent beach, waterfront promenade, marina and public events space.

MVRDV’s towers are described by the practice as “an erupted valley” designed to “create a village-like feel with distinct spaces, pocket gardens and roof decks”. They will be home to retail, office, co-working and community spaces at lower levels, while 480 residential apartments of various types and sizes will occupy the upper levels.

The towers’ restrained and minimalistic exteriors – which blend natural ceramics and concrete to reflect the local climatic conditions – means they are only truly revealed to visitors and residents when they enter BIG’s central plaza and have a direct perspective of the shapes and colours hidden within the façades.

“As part of the waterfront development Makers District, Pixel will offer contemporary living in a dynamic setting for future residents, as well as both local and international creatives”, said Jacob van Rijs, MVRDV co-founder.

“All of the towers façades combine concrete with luminous ceramics on the inside – a nod to the region’s pearl diving heritage – and they'll be a vibrant and engaging community for creativity, learning and forward living."

MVRDV are working with engineering company Ramboll Middle East and local architecture firm Dewan. The project, scheduled for completion in 2020, is part of a wider 18-hectare masterplan developed by real estate firm IMKAN Properties.

The Makers District is located opposite Saadiyat Island’s Cultural District – home to the Zayed National Museum, Jean Nouvel’s recently-opened Louvre Abu Dhabi and the planned Guggenheim Abu Dhabi by Frank Gehry.
Called Pixel, the 76,000sq m (818,000sq ft) development will consist of seven ‘pixelated’ mid-rise towers organised around a lively public plaza Credit: MVRDV
MVRDV’s towers are described by the practice as 'an erupted valley' designed to 'create a village-like feel with distinct spaces, pocket gardens and roof decks' Credit: MVRDV
The towers are organised around a central plaza designed by Bjarke Ingels Group Credit: MVRDV
480 residential apartments of various types and sizes will occupy the upper levels Credit: MVRDV
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  MVRDV win competition for Shanghai Future Park showcasing nature, culture and entertainment


Dutch architects MVRDV are have announced a large-scale leisure project in Shanghai that will see the firm meld nature, culture and entertainment in a huge public park.
  MVRDV to transform Gothenburg riverside warehouse into vibrant cultural hub


A Gothenburg warehouse will be transformed into a 16,500sq m (177,600sq ft) mixed-use hub, with Dutch architects MVRDV on design duties.
  Building or valley? Construction begins on MVRDV's green-topped Amsterdam leisure complex


Construction has begun on a 75,000sq m (807,300sq ft) green-terraced, mixed-use building located in Amsterdam’s Central Business District – the latest leisure project from Dutch architects MVRDV.
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RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
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Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
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FEATURED SUPPLIER

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The National Attractions Marketing Conference will see speakers representing some of the UK’s top visitor attractions and best-in-class marketing agencies gather on 6 June at Drayton Manor Theme Park & Resort in Staffordshire. [more...]
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06-06 Jun 2024

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06-07 Jun 2024

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NEWS
MVRDV and BIG collaborate on lifestyle district and plaza in Abu Dhabi
POSTED 05 Dec 2017 . BY Kim Megson
Dutch architects MVRDV have revealed designs for their inaugural project in the United Arab Emirates: a mixed-use residential and leisure district for Abu Dhabi’s high-profile Makers District Credit: MVRDV
As part of the waterfront development Makers District, Pixel will offer contemporary living in a dynamic setting for future residents, as well as both local and international creatives
– Jacob van Rijs, co-founder, MVRDV
Dutch architects MVRDV have revealed designs for their inaugural project in the United Arab Emirates – a mixed-use residential and leisure district for Abu Dhabi’s high-profile Makers District.

Called Pixel, the 76,000sq m (818,000sq ft) development will consist of seven ‘pixelated’ mid-rise towers organised around a lively public plaza designed by Bjarke Ingels Group (BIG), which steers people towards an adjacent beach, waterfront promenade, marina and public events space.

MVRDV’s towers are described by the practice as “an erupted valley” designed to “create a village-like feel with distinct spaces, pocket gardens and roof decks”. They will be home to retail, office, co-working and community spaces at lower levels, while 480 residential apartments of various types and sizes will occupy the upper levels.

The towers’ restrained and minimalistic exteriors – which blend natural ceramics and concrete to reflect the local climatic conditions – means they are only truly revealed to visitors and residents when they enter BIG’s central plaza and have a direct perspective of the shapes and colours hidden within the façades.

“As part of the waterfront development Makers District, Pixel will offer contemporary living in a dynamic setting for future residents, as well as both local and international creatives”, said Jacob van Rijs, MVRDV co-founder.

“All of the towers façades combine concrete with luminous ceramics on the inside – a nod to the region’s pearl diving heritage – and they'll be a vibrant and engaging community for creativity, learning and forward living."

MVRDV are working with engineering company Ramboll Middle East and local architecture firm Dewan. The project, scheduled for completion in 2020, is part of a wider 18-hectare masterplan developed by real estate firm IMKAN Properties.

The Makers District is located opposite Saadiyat Island’s Cultural District – home to the Zayed National Museum, Jean Nouvel’s recently-opened Louvre Abu Dhabi and the planned Guggenheim Abu Dhabi by Frank Gehry.
Called Pixel, the 76,000sq m (818,000sq ft) development will consist of seven ‘pixelated’ mid-rise towers organised around a lively public plaza Credit: MVRDV
MVRDV’s towers are described by the practice as 'an erupted valley' designed to 'create a village-like feel with distinct spaces, pocket gardens and roof decks' Credit: MVRDV
The towers are organised around a central plaza designed by Bjarke Ingels Group Credit: MVRDV
480 residential apartments of various types and sizes will occupy the upper levels Credit: MVRDV
RELATED STORIES
MVRDV complete futuristic Tianjin library with cascading bookshelves and enormous mirrored 'eye'


Dutch architects MVRDV have completed the Tianjin Binhai Library in China, a 33,700sq m cultural centre featuring a luminous spherical auditorium built around an enormous mirrored ‘eye’.
MVRDV win competition for Shanghai Future Park showcasing nature, culture and entertainment


Dutch architects MVRDV are have announced a large-scale leisure project in Shanghai that will see the firm meld nature, culture and entertainment in a huge public park.
MVRDV to transform Gothenburg riverside warehouse into vibrant cultural hub


A Gothenburg warehouse will be transformed into a 16,500sq m (177,600sq ft) mixed-use hub, with Dutch architects MVRDV on design duties.
Building or valley? Construction begins on MVRDV's green-topped Amsterdam leisure complex


Construction has begun on a 75,000sq m (807,300sq ft) green-terraced, mixed-use building located in Amsterdam’s Central Business District – the latest leisure project from Dutch architects MVRDV.
MORE NEWS
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
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Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
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COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

National Attractions Marketing Conference – an injection of adrenaline for UK attractions
The National Attractions Marketing Conference will see speakers representing some of the UK’s top visitor attractions and best-in-class marketing agencies gather on 6 June at Drayton Manor Theme Park & Resort in Staffordshire. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS