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Use of cinematography techniques significantly increases engagement with VR
POSTED 21 May 2024 . BY Liz Terry
VR experiences can be improved by altering continuity Credit: Shutterstock/ImageFlow

Credit: Alan Medlar
The cinematography techniques we used give the designers of virtual environments a way to influence users' attention as they move around the space
– Alan Medlar, University of Helsinki
Researchers at the University of Helsinki have found new ways to deliver VR experiences
The found techniques that increase user engagement
The new methods also reduce motion sickness, a common challenge with VR
Navigation is also improved
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.

Computer scientists from The University of Helsinki published the results of their study at the ACM Conference on Human Factors in Computing Systems.

The research set out to investigate how the cinematic principles of composition and continuity could improve spatial awareness and navigation of VR environments without inducing motion sickness.

"Using these ideas, we developed a new teleportation method for exploring virtual environments that subtly repositions and reorientates the user's viewpoint after teleportation to better frame the contents of the scene," says Alan Medlar, university researcher at the University of Helsinki.

This novel approach to traversing a digital environment is called ACTIVE and using continuity editing techniques adapted for VR, researchers aimed to fix some of the existing problems with the teleportation method, by cutting and repositioning the scene instantaneously.

"The cinematography techniques we used give the designers of virtual environments a way to influence users' attention as they move around the space to affect how they perceive their surroundings," says Medlar.

With the affordability of VR headsets improving and an increase in the use of VR in galleries, museums, theme parks and immersive cinema the research has wide-ranging implications.

Medlar is confident ACTIVE will push things forward for VR designers, saying: "The potential impact of improving navigation in VR and giving designers more tools to affect user experience is huge."

Medlar is co-leader of the Exploratory Search and Personalization (ESP) research group at Helsinki University, with colleague Dorota Glowacka.
PROJECT PROFILE:

Yggdrasil
Plans are underway in Denmark to develop a travelling virtual reality fantasy exhibition based on Norse mythology, which if successful will eventually be turned into a fully-fledged theme park unique to Scandinavia.


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NEWS
Use of cinematography techniques significantly increases engagement with VR
POSTED 21 May 2024 . BY Liz Terry
VR experiences can be improved by altering continuity Credit: Shutterstock/ImageFlow
Credit: Alan Medlar
The cinematography techniques we used give the designers of virtual environments a way to influence users' attention as they move around the space
– Alan Medlar, University of Helsinki
Researchers at the University of Helsinki have found new ways to deliver VR experiences
The found techniques that increase user engagement
The new methods also reduce motion sickness, a common challenge with VR
Navigation is also improved
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.

Computer scientists from The University of Helsinki published the results of their study at the ACM Conference on Human Factors in Computing Systems.

The research set out to investigate how the cinematic principles of composition and continuity could improve spatial awareness and navigation of VR environments without inducing motion sickness.

"Using these ideas, we developed a new teleportation method for exploring virtual environments that subtly repositions and reorientates the user's viewpoint after teleportation to better frame the contents of the scene," says Alan Medlar, university researcher at the University of Helsinki.

This novel approach to traversing a digital environment is called ACTIVE and using continuity editing techniques adapted for VR, researchers aimed to fix some of the existing problems with the teleportation method, by cutting and repositioning the scene instantaneously.

"The cinematography techniques we used give the designers of virtual environments a way to influence users' attention as they move around the space to affect how they perceive their surroundings," says Medlar.

With the affordability of VR headsets improving and an increase in the use of VR in galleries, museums, theme parks and immersive cinema the research has wide-ranging implications.

Medlar is confident ACTIVE will push things forward for VR designers, saying: "The potential impact of improving navigation in VR and giving designers more tools to affect user experience is huge."

Medlar is co-leader of the Exploratory Search and Personalization (ESP) research group at Helsinki University, with colleague Dorota Glowacka.
RELATED STORIES
Sony Pictures to launch immersive Wonderverse entertainment destination


Sony Pictures is set to launch an immersive indoor entertainment park at Oakbrook Center in Chicago in December, featuring escape rooms, interactive exhibits, racing simulators, VR attractions, bumper cars and food and drink.
FEATURE: Museums: Mark Cutmore


What’s the future of immersive technology in museums? The head of commercial experiences at the Science Museum Group shares his thoughts
FEATURE: Research: Making memories


The link between the emotions of visitors and their memories of an experience helps shape their reactions. Researcher Wim Strijbosch explores his findings
MORE NEWS
Excurio and The Muséum National d'Histoire Naturelle create evolutionary VR experience
Virtual reality creators Excurio has teamed up with experts from The Muséum National d'Histoire Naturelle to create Life Chronicles London, a free-roaming VR experience.
The Park Playground opens first immersive VR franchise in Porto
The Park Playground, has opened its first Immersive VR franchise in Porto, Portugal.
Bridgerton Season three – most Instagrammed locations
Following the release of season three Of Bridgerton, a study reveals its ten most Instagrammable filming locations.
Getty Museum refuses to surrender prized Greek bronze to Italy
The European Court of Human Rights has recognised Italy’s claim to a prized Greek antiquity.
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
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COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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