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MVRDV and BIG collaborate on lifestyle district and plaza in Abu Dhabi
POSTED 05 Dec 2017 . BY Kim Megson
Dutch architects MVRDV have revealed designs for their inaugural project in the United Arab Emirates: a mixed-use residential and leisure district for Abu Dhabi’s high-profile Makers District Credit: MVRDV

As part of the waterfront development Makers District, Pixel will offer contemporary living in a dynamic setting for future residents, as well as both local and international creatives
– Jacob van Rijs, co-founder, MVRDV
Dutch architects MVRDV have revealed designs for their inaugural project in the United Arab Emirates – a mixed-use residential and leisure district for Abu Dhabi’s high-profile Makers District.

Called Pixel, the 76,000sq m (818,000sq ft) development will consist of seven ‘pixelated’ mid-rise towers organised around a lively public plaza designed by Bjarke Ingels Group (BIG), which steers people towards an adjacent beach, waterfront promenade, marina and public events space.

MVRDV’s towers are described by the practice as “an erupted valley” designed to “create a village-like feel with distinct spaces, pocket gardens and roof decks”. They will be home to retail, office, co-working and community spaces at lower levels, while 480 residential apartments of various types and sizes will occupy the upper levels.

The towers’ restrained and minimalistic exteriors – which blend natural ceramics and concrete to reflect the local climatic conditions – means they are only truly revealed to visitors and residents when they enter BIG’s central plaza and have a direct perspective of the shapes and colours hidden within the façades.

“As part of the waterfront development Makers District, Pixel will offer contemporary living in a dynamic setting for future residents, as well as both local and international creatives”, said Jacob van Rijs, MVRDV co-founder.

“All of the towers façades combine concrete with luminous ceramics on the inside – a nod to the region’s pearl diving heritage – and they'll be a vibrant and engaging community for creativity, learning and forward living."

MVRDV are working with engineering company Ramboll Middle East and local architecture firm Dewan. The project, scheduled for completion in 2020, is part of a wider 18-hectare masterplan developed by real estate firm IMKAN Properties.

The Makers District is located opposite Saadiyat Island’s Cultural District – home to the Zayed National Museum, Jean Nouvel’s recently-opened Louvre Abu Dhabi and the planned Guggenheim Abu Dhabi by Frank Gehry.
Called Pixel, the 76,000sq m (818,000sq ft) development will consist of seven ‘pixelated’ mid-rise towers organised around a lively public plaza Credit: MVRDV
MVRDV’s towers are described by the practice as 'an erupted valley' designed to 'create a village-like feel with distinct spaces, pocket gardens and roof decks' Credit: MVRDV
The towers are organised around a central plaza designed by Bjarke Ingels Group Credit: MVRDV
480 residential apartments of various types and sizes will occupy the upper levels Credit: MVRDV
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NEWS
MVRDV and BIG collaborate on lifestyle district and plaza in Abu Dhabi
POSTED 05 Dec 2017 . BY Kim Megson
Dutch architects MVRDV have revealed designs for their inaugural project in the United Arab Emirates: a mixed-use residential and leisure district for Abu Dhabi’s high-profile Makers District Credit: MVRDV
As part of the waterfront development Makers District, Pixel will offer contemporary living in a dynamic setting for future residents, as well as both local and international creatives
– Jacob van Rijs, co-founder, MVRDV
Dutch architects MVRDV have revealed designs for their inaugural project in the United Arab Emirates – a mixed-use residential and leisure district for Abu Dhabi’s high-profile Makers District.

Called Pixel, the 76,000sq m (818,000sq ft) development will consist of seven ‘pixelated’ mid-rise towers organised around a lively public plaza designed by Bjarke Ingels Group (BIG), which steers people towards an adjacent beach, waterfront promenade, marina and public events space.

MVRDV’s towers are described by the practice as “an erupted valley” designed to “create a village-like feel with distinct spaces, pocket gardens and roof decks”. They will be home to retail, office, co-working and community spaces at lower levels, while 480 residential apartments of various types and sizes will occupy the upper levels.

The towers’ restrained and minimalistic exteriors – which blend natural ceramics and concrete to reflect the local climatic conditions – means they are only truly revealed to visitors and residents when they enter BIG’s central plaza and have a direct perspective of the shapes and colours hidden within the façades.

“As part of the waterfront development Makers District, Pixel will offer contemporary living in a dynamic setting for future residents, as well as both local and international creatives”, said Jacob van Rijs, MVRDV co-founder.

“All of the towers façades combine concrete with luminous ceramics on the inside – a nod to the region’s pearl diving heritage – and they'll be a vibrant and engaging community for creativity, learning and forward living."

MVRDV are working with engineering company Ramboll Middle East and local architecture firm Dewan. The project, scheduled for completion in 2020, is part of a wider 18-hectare masterplan developed by real estate firm IMKAN Properties.

The Makers District is located opposite Saadiyat Island’s Cultural District – home to the Zayed National Museum, Jean Nouvel’s recently-opened Louvre Abu Dhabi and the planned Guggenheim Abu Dhabi by Frank Gehry.
Called Pixel, the 76,000sq m (818,000sq ft) development will consist of seven ‘pixelated’ mid-rise towers organised around a lively public plaza Credit: MVRDV
MVRDV’s towers are described by the practice as 'an erupted valley' designed to 'create a village-like feel with distinct spaces, pocket gardens and roof decks' Credit: MVRDV
The towers are organised around a central plaza designed by Bjarke Ingels Group Credit: MVRDV
480 residential apartments of various types and sizes will occupy the upper levels Credit: MVRDV
RELATED STORIES
MVRDV complete futuristic Tianjin library with cascading bookshelves and enormous mirrored 'eye'


Dutch architects MVRDV have completed the Tianjin Binhai Library in China, a 33,700sq m cultural centre featuring a luminous spherical auditorium built around an enormous mirrored ‘eye’.
MVRDV win competition for Shanghai Future Park showcasing nature, culture and entertainment


Dutch architects MVRDV are have announced a large-scale leisure project in Shanghai that will see the firm meld nature, culture and entertainment in a huge public park.
MVRDV to transform Gothenburg riverside warehouse into vibrant cultural hub


A Gothenburg warehouse will be transformed into a 16,500sq m (177,600sq ft) mixed-use hub, with Dutch architects MVRDV on design duties.
Building or valley? Construction begins on MVRDV's green-topped Amsterdam leisure complex


Construction has begun on a 75,000sq m (807,300sq ft) green-terraced, mixed-use building located in Amsterdam’s Central Business District – the latest leisure project from Dutch architects MVRDV.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
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Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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