Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Building or valley? Construction begins on MVRDV's green-topped Amsterdam leisure complex
POSTED 06 Sep 2017 . BY Kim Megson
The public will access the building from street level, via a pedestrianised path that climbs up to an outdoor “central valley” spread across the 4th and 5th levels Credit: MVRDV

The carving out of the block ensures that it becomes less introverted than existing buildings in the Zuidas
– Winy Maas
Construction has begun on a 75,000sq m (807,300sq ft) green-terraced, mixed-use building located in Amsterdam’s Central Business District – the latest leisure project from Dutch architects MVRDV.

The studio’s design for developer OVG Real Estate – which was selected by the Municipality of Amsterdam in 2015 following an international competition – includes shops, bars, restaurants, cultural facilities, apartments, offices and a sky bar spread across a sprawling forested man-made valley.

The purpose of the development, set for completion in 2021, is to transform the commercial district into a more liveable and complete urban quarter.

The building, called Valley, will have three towers of varied heights, reaching up to a maximum of 100m, with a series of terraces ascending each. A reflective glass exterior façade will mirror the corporate surroundings of the neighbourhood, while in contrast the inner façade will be defined by a series of rugged stone terraces with large planters, covering the building in vegetation and bringing a sense of human scale to the volume.

The design team used a parametric tool, developed in collaboration with engineers at Arup Amsterdam, to outline the inner spaces and ensure there is access to sunlight, privacy for tenants, and enough variation to mean that no two apartments are alike.

The public will access the building from street level, via a pedestrianised path that climbs up to an outdoor “central valley” spread across the 4th and 5th levels. Two giant water filled ponds will double as skylights for the interior space below – a carved out area of public realm called The Grotto. Meanwhile, anyone will also be able to access the Sky bar occupying the top two storeys of the building.

That space, as with the many other roofs and terraces, will feature both natural stone and plants and vegetation installed by landscape architect Piet Oudolf – creating a distinctive natural appearance throughout the year.

“There will be many terraces, both private and public, filled with people, flowers, plants and outdoor seating,” said MVRDV co-founder Winy Maas. "Valley combines residential apartments with a green environment. A lively plinth offering a range of commercial activities has some offices above and is topped finally with residences. The carving out of the resulting block ensures that it becomes less introverted than existing buildings in the Zuidas.”

The studio are well-known for their mixed-use work, with projects including the recently completed twisting Baltyk tower block in the heart of Poznan, Poland, and a forthcoming 51-storey ‘vertical city’ in Rotterdam called The Sax.
The building, called Valley, will have three towers of varied heights, reaching up to a maximum of 100m, with a series of terraces ascending each Credit: MVRDV
The purpose of the development, set for completion in 2021, is to transform the commercial district into a more liveable and complete urban quarter Credit: MVRDV
The studio’s design for developer OVG Real Estate was selected by the Municipality of Amsterdam in 2015 following an international competition Credit: MVRDV
RELATED STORIES
  MVRDV to add to Rotterdam's 'Manhattan on the Maas' with mixed-use towers linked by 'hotel air bridge'


A hotel, a wellness centre, a public viewing platform and 450 apartments will feature in Dutch studio MVRDV’s most recently unveiled project: a distinctive mixed-use building called The Sax overlooking Rotterdam’s famous Wilhelminapier port.
  Work begins on MVRDV's public promenade and man-made lagoon in Tainan


Work has started on a new green public corridor in Tainan that will replace a derelict shopping mall with a man-made lagoon
  MVRDV complete cascading mixed-use complex in Poznan


Work has been completed on MVRDV’s latest eye-catching mixed-use building; an irregular tower block in the heart of Poznan, Poland.
  MVRDV's Seoul Skygarden of 24,000 plants and trees opens above South Korean capital


The mayor of Seoul, Won-soon Park, has officially opened a 983 metre long botanical “floating walkway” along a transformed city highway.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Building or valley? Construction begins on MVRDV's green-topped Amsterdam leisure complex
POSTED 06 Sep 2017 . BY Kim Megson
The public will access the building from street level, via a pedestrianised path that climbs up to an outdoor “central valley” spread across the 4th and 5th levels Credit: MVRDV
The carving out of the block ensures that it becomes less introverted than existing buildings in the Zuidas
– Winy Maas
Construction has begun on a 75,000sq m (807,300sq ft) green-terraced, mixed-use building located in Amsterdam’s Central Business District – the latest leisure project from Dutch architects MVRDV.

The studio’s design for developer OVG Real Estate – which was selected by the Municipality of Amsterdam in 2015 following an international competition – includes shops, bars, restaurants, cultural facilities, apartments, offices and a sky bar spread across a sprawling forested man-made valley.

The purpose of the development, set for completion in 2021, is to transform the commercial district into a more liveable and complete urban quarter.

The building, called Valley, will have three towers of varied heights, reaching up to a maximum of 100m, with a series of terraces ascending each. A reflective glass exterior façade will mirror the corporate surroundings of the neighbourhood, while in contrast the inner façade will be defined by a series of rugged stone terraces with large planters, covering the building in vegetation and bringing a sense of human scale to the volume.

The design team used a parametric tool, developed in collaboration with engineers at Arup Amsterdam, to outline the inner spaces and ensure there is access to sunlight, privacy for tenants, and enough variation to mean that no two apartments are alike.

The public will access the building from street level, via a pedestrianised path that climbs up to an outdoor “central valley” spread across the 4th and 5th levels. Two giant water filled ponds will double as skylights for the interior space below – a carved out area of public realm called The Grotto. Meanwhile, anyone will also be able to access the Sky bar occupying the top two storeys of the building.

That space, as with the many other roofs and terraces, will feature both natural stone and plants and vegetation installed by landscape architect Piet Oudolf – creating a distinctive natural appearance throughout the year.

“There will be many terraces, both private and public, filled with people, flowers, plants and outdoor seating,” said MVRDV co-founder Winy Maas. "Valley combines residential apartments with a green environment. A lively plinth offering a range of commercial activities has some offices above and is topped finally with residences. The carving out of the resulting block ensures that it becomes less introverted than existing buildings in the Zuidas.”

The studio are well-known for their mixed-use work, with projects including the recently completed twisting Baltyk tower block in the heart of Poznan, Poland, and a forthcoming 51-storey ‘vertical city’ in Rotterdam called The Sax.
The building, called Valley, will have three towers of varied heights, reaching up to a maximum of 100m, with a series of terraces ascending each Credit: MVRDV
The purpose of the development, set for completion in 2021, is to transform the commercial district into a more liveable and complete urban quarter Credit: MVRDV
The studio’s design for developer OVG Real Estate was selected by the Municipality of Amsterdam in 2015 following an international competition Credit: MVRDV
RELATED STORIES
MVRDV to add to Rotterdam's 'Manhattan on the Maas' with mixed-use towers linked by 'hotel air bridge'


A hotel, a wellness centre, a public viewing platform and 450 apartments will feature in Dutch studio MVRDV’s most recently unveiled project: a distinctive mixed-use building called The Sax overlooking Rotterdam’s famous Wilhelminapier port.
Work begins on MVRDV's public promenade and man-made lagoon in Tainan


Work has started on a new green public corridor in Tainan that will replace a derelict shopping mall with a man-made lagoon
MVRDV complete cascading mixed-use complex in Poznan


Work has been completed on MVRDV’s latest eye-catching mixed-use building; an irregular tower block in the heart of Poznan, Poland.
MVRDV's Seoul Skygarden of 24,000 plants and trees opens above South Korean capital


The mayor of Seoul, Won-soon Park, has officially opened a 983 metre long botanical “floating walkway” along a transformed city highway.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS