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The Wellness - Creating Wellness by Design

We talk to Mohammed Ibrahim, CEO of The Wellness about creating wellness and leisure experiences that are sensual, sociable and sustainable


What’s the background to The Wellness?
The Wellness was founded in 2007, with its first office in the heart of Dubai, working across the MEA region, Europe and globally. Our expertise is a combination of 30 years’ international experience.

Our company has been expanding rapidly, with double-digit growth year on year, and today consists of 60 passionate employees.

We’ve now successfully furthered our expansion by opening our Asia office in Hong Kong which will cater for the ever-expanding Asian spa and wellness market.

What services do you offer?
We’re a full-service wellness company with two main offerings: consultancy and project realisation.

We serve our clients by providing spa and pool conceptualisation, design development, construction and project management through to maintenance.

Why should spas and hotels work with The Wellness?
We pride ourselves on our out-of-the-box thinking for every project we deliver. Our workforce consists of highly skilled and passionate individuals. We’ve worked hard to foster a spirit of excellence, teamwork and a desire to elevate among all our employees.

We always deliver on time. That’s because we’re the only spa design and creation specialist offering a whole range of in-house services – from conceptualisation to architectural and technical design, through to project realisation.

Our clients know us as a team of professionals who are dynamic, yet refreshingly fun – with an approach to consultancy that’s really quite different from our counterparts.

Can you share an example of this ‘difference’?
We make sure what we propose is beyond a client’s expectations. We certainly don’t consider our business as “just a business about numbers and profits”.

We give great attention to what our client needs and might need, and there must also be an exceptional experience and health benefits to their guests.

For instance, if the client asks for a spa, the basic package would be sauna and steam. However, at The Wellness, we would consider the user/guest, area size, location, theme, culture, etc.

We’d offer a customised design that creates a special connection to the guest so they can savour every second of their spa experience and want to return.

What excites you about the current spa market?
The wellness industry is now five per cent of global economic output, and one of the world’s fastest-growing markets.

I’d say The Wellness is successfully part of it, yet always striving to provide more effective and innovative solutions.

Our design concepts focus on a combination of health, sustainability and architectural wellness.

These are the main sources of every experience in a spa, and very relevant to current wellness trends.

We see health in terms of ‘lifestyle and social interaction’ for the spa guests; ‘sustainability’ by exerting our efforts to minimise environmental damage; and ‘architecture’ for comfortable, functional spa design, equipment and materials that affect the mental and physical health of the guest.

What do you see as the challenges for today’s spa operators?
Global wellness tourism is now a ‘thing’ and rapidly growing. Several small (and even some high-end) hotels are adding spa amenities. These could be free of charge or offered at a very affordable cost.

However, the kind of hotels that we’re talking about here are not focusing on spa business, such as practices, methods and benefits. Their focal point is to pull in more customers to make more profit for the hotel.

That is the biggest challenge for spa operators; or standalone spa facilities.

A spa must focus on providing quality service and benefits to guests in terms of physical, mental, social and spiritual aspects; not just profit.

In this current digital age, we must somehow disconnect from our gadgets; and reconnect with ourselves and others physically and mentally.

A spa could be one of the best places to socialise and interact in person and at the same time improve one’s health.

How do you define wellness?
Wellness – in layman’s terms – is everyday health and fitness, a form of wellbeing through movement.

But for our clients, especially for spa and hotel operators, it’s much more of an experience for their guests. With The Wellness, we ensure that the concept layout, design and materials of the spa area are accessible to all related areas of the hotel.

It doesn’t have to be complicated – we always favour simplicity – and it should always be sustainable.

What’s next for The Wellness?
The year 2018 has been extremely busy for us. We just launched The Wellness Asia in Hong Kong, increased our in-house services, closed deals on more 5-star projects, and doubled our work force.

We want to expand our contribution of wellness concepts and architectural expertise in the Asia Pacific region.

As the wellbeing-conscious market continues to increase, we’re extending our services to consumers who’d like private spa facilities installed in their own homes, or as part of a wellness community initiative.

We’ll also focus on providing solutions for all areas of wellness throughout the property.

In Austria we’re working on an innovative bio-pool system where the water treatment method consists entirely of plants. We’ll be focusing much more on green solutions to maintain and improve the quality of the environment, which also benefits society.

We’ll certainly be delivering more eco-friendly, energy-efficient projects like this in the future, as well as working with global chains and boutique brands.

Website: www.thewellness.ae

Email: [email protected]

Phone: +971 4 362 9625

Instagram: @thewellnessdubai

Twitter: thewellnessdxb

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2018 issue 4
Mohammed Ibrahim, CEO, The Wellness
Mohammed Ibrahim, CEO, The Wellness
The Al Mleiha resort’s spa blends with its desert environment
The Al Mleiha resort’s spa blends with its desert environment
Gazelli House in Azerbaijan mixes key cultural elements
Gazelli House in Azerbaijan mixes key cultural elements
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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09-11 Jun 2026

World Sauna Forum 2026

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Promotional feature
The Wellness - Creating Wellness by Design

We talk to Mohammed Ibrahim, CEO of The Wellness about creating wellness and leisure experiences that are sensual, sociable and sustainable


What’s the background to The Wellness?
The Wellness was founded in 2007, with its first office in the heart of Dubai, working across the MEA region, Europe and globally. Our expertise is a combination of 30 years’ international experience.

Our company has been expanding rapidly, with double-digit growth year on year, and today consists of 60 passionate employees.

We’ve now successfully furthered our expansion by opening our Asia office in Hong Kong which will cater for the ever-expanding Asian spa and wellness market.

What services do you offer?
We’re a full-service wellness company with two main offerings: consultancy and project realisation.

We serve our clients by providing spa and pool conceptualisation, design development, construction and project management through to maintenance.

Why should spas and hotels work with The Wellness?
We pride ourselves on our out-of-the-box thinking for every project we deliver. Our workforce consists of highly skilled and passionate individuals. We’ve worked hard to foster a spirit of excellence, teamwork and a desire to elevate among all our employees.

We always deliver on time. That’s because we’re the only spa design and creation specialist offering a whole range of in-house services – from conceptualisation to architectural and technical design, through to project realisation.

Our clients know us as a team of professionals who are dynamic, yet refreshingly fun – with an approach to consultancy that’s really quite different from our counterparts.

Can you share an example of this ‘difference’?
We make sure what we propose is beyond a client’s expectations. We certainly don’t consider our business as “just a business about numbers and profits”.

We give great attention to what our client needs and might need, and there must also be an exceptional experience and health benefits to their guests.

For instance, if the client asks for a spa, the basic package would be sauna and steam. However, at The Wellness, we would consider the user/guest, area size, location, theme, culture, etc.

We’d offer a customised design that creates a special connection to the guest so they can savour every second of their spa experience and want to return.

What excites you about the current spa market?
The wellness industry is now five per cent of global economic output, and one of the world’s fastest-growing markets.

I’d say The Wellness is successfully part of it, yet always striving to provide more effective and innovative solutions.

Our design concepts focus on a combination of health, sustainability and architectural wellness.

These are the main sources of every experience in a spa, and very relevant to current wellness trends.

We see health in terms of ‘lifestyle and social interaction’ for the spa guests; ‘sustainability’ by exerting our efforts to minimise environmental damage; and ‘architecture’ for comfortable, functional spa design, equipment and materials that affect the mental and physical health of the guest.

What do you see as the challenges for today’s spa operators?
Global wellness tourism is now a ‘thing’ and rapidly growing. Several small (and even some high-end) hotels are adding spa amenities. These could be free of charge or offered at a very affordable cost.

However, the kind of hotels that we’re talking about here are not focusing on spa business, such as practices, methods and benefits. Their focal point is to pull in more customers to make more profit for the hotel.

That is the biggest challenge for spa operators; or standalone spa facilities.

A spa must focus on providing quality service and benefits to guests in terms of physical, mental, social and spiritual aspects; not just profit.

In this current digital age, we must somehow disconnect from our gadgets; and reconnect with ourselves and others physically and mentally.

A spa could be one of the best places to socialise and interact in person and at the same time improve one’s health.

How do you define wellness?
Wellness – in layman’s terms – is everyday health and fitness, a form of wellbeing through movement.

But for our clients, especially for spa and hotel operators, it’s much more of an experience for their guests. With The Wellness, we ensure that the concept layout, design and materials of the spa area are accessible to all related areas of the hotel.

It doesn’t have to be complicated – we always favour simplicity – and it should always be sustainable.

What’s next for The Wellness?
The year 2018 has been extremely busy for us. We just launched The Wellness Asia in Hong Kong, increased our in-house services, closed deals on more 5-star projects, and doubled our work force.

We want to expand our contribution of wellness concepts and architectural expertise in the Asia Pacific region.

As the wellbeing-conscious market continues to increase, we’re extending our services to consumers who’d like private spa facilities installed in their own homes, or as part of a wellness community initiative.

We’ll also focus on providing solutions for all areas of wellness throughout the property.

In Austria we’re working on an innovative bio-pool system where the water treatment method consists entirely of plants. We’ll be focusing much more on green solutions to maintain and improve the quality of the environment, which also benefits society.

We’ll certainly be delivering more eco-friendly, energy-efficient projects like this in the future, as well as working with global chains and boutique brands.

Website: www.thewellness.ae

Email: [email protected]

Phone: +971 4 362 9625

Instagram: @thewellnessdubai

Twitter: thewellnessdxb

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2018 issue 4
Mohammed Ibrahim, CEO, The Wellness
Mohammed Ibrahim, CEO, The Wellness
The Al Mleiha resort’s spa blends with its desert environment
The Al Mleiha resort’s spa blends with its desert environment
Gazelli House in Azerbaijan mixes key cultural elements
Gazelli House in Azerbaijan mixes key cultural elements
LATEST NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
UK government cuts VAT on attractions to boost summer visitor economy
The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS