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NEWS
Dreamland loses £5m in opening season, operator blames council blunder
POSTED 10 Dec 2015 . BY Tom Anstey
Dreamland operator Sands Heritage says the cash crisis the park currently finds itself in is the result of poor management from the council’s side Credit: Dreamland
Heritage theme park Dreamland is in troubled waters, entering into a voluntary debt plan just six months after the historic attraction reopened to the public.

Sands Heritage, the body behind the attraction in Margate, UK, has recorded a net loss of £5m (US$7.6m, €6.9m) since Dreamland reopened on 19 June.

An insolvency firm has been appointed by Sands Heritage for payments to its suppliers after hundreds of outstanding bills were left unpaid. Assuming a payment plan is agreed during a meeting on 23 December, the park will continue to run with the debts paid over a five year plan up to 2021.

Sands Heritage won the right to operate the 95-year-old attraction from park owners Thanet Council in November 2014. Sands Heritage has said that the cash crisis the park currently finds itself in is the result of poor management from the council’s side, with the operator alleging the body broke key contractual agreements, leading to huge losses in revenue over the busy summer trading period.

One of the main failures, says Sand Heritage, was not being able to open the Scenic Railway on time, resulting in 50 per cent fewer visitors than had been anticipated over the summer season. In addition, Sands Heritage was forced to takeover incomplete building works from the council which resulted in the park closing for 17 days shortly after opening. Failure to open other rides, restore the menagerie cages and to complete important landscape work was also blamed.

As a result, the park threatened legal action against the council, which agreed to pay the sum of £1.05m (US$1.6m, €1.45m) in compensation costs but denied a breach of contract.

Part of the debt owed has already been paid to key creditors, with a further £913,000 (US$1.4m, €1.3m) left to form the basis of Sands Heritage’s repayment plan.

"We are working together with our creditors in respect of a Company Voluntary Administration (CVA) under the terms of which we expect creditors to be paid in full,” said Dreamland CEO, Eddie Kemsley.

“We are able to draw a line on a series of delays and late investments that have hindered our intentions to provide the best all-round experience for all of our visitors. We are grateful to all of our creditors for their understanding, support and patience and we look forward to adding to Thanet's tourism industry."

RELATED STORIES
  UK's oldest rollercoaster reopens after grand restoration


The Scenic Railway – the premier attraction of heritage theme park Dreamland – has finally reopened to the public 12 years after the UK’s oldest rollercoaster shut down.
  Exclusive: Still more to come from Dreamland, says architect


Following last month's launch of heritage theme park Dreamland in Margate 11 years after its closure, Gary Reynolds, director at Ray Hole Architects, has said the development is still “very much a work in progress.”
  Heritage theme park reopens to the public 11 years after closure


Following an 11-year campaign to save a heritage theme park in Margate, Kent, UK, Dreamland has finally reopened its doors to the public, reimagined and ready to welcome a new generation of visitors to the vintage attraction.
  Designer Wayne Hemingway to star at Tourism Society Symposium


Wayne Hemingway MBE, the creative designer and visionary behind the £18m ($27m, €24m) restoration of Dreamland in Margate, UK, has been confirmed as a speaker at the annual Tourism Society Symposium.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   

COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
Dreamland loses £5m in opening season, operator blames council blunder
POSTED 10 Dec 2015 . BY Tom Anstey
Dreamland operator Sands Heritage says the cash crisis the park currently finds itself in is the result of poor management from the council’s side Credit: Dreamland
Heritage theme park Dreamland is in troubled waters, entering into a voluntary debt plan just six months after the historic attraction reopened to the public.

Sands Heritage, the body behind the attraction in Margate, UK, has recorded a net loss of £5m (US$7.6m, €6.9m) since Dreamland reopened on 19 June.

An insolvency firm has been appointed by Sands Heritage for payments to its suppliers after hundreds of outstanding bills were left unpaid. Assuming a payment plan is agreed during a meeting on 23 December, the park will continue to run with the debts paid over a five year plan up to 2021.

Sands Heritage won the right to operate the 95-year-old attraction from park owners Thanet Council in November 2014. Sands Heritage has said that the cash crisis the park currently finds itself in is the result of poor management from the council’s side, with the operator alleging the body broke key contractual agreements, leading to huge losses in revenue over the busy summer trading period.

One of the main failures, says Sand Heritage, was not being able to open the Scenic Railway on time, resulting in 50 per cent fewer visitors than had been anticipated over the summer season. In addition, Sands Heritage was forced to takeover incomplete building works from the council which resulted in the park closing for 17 days shortly after opening. Failure to open other rides, restore the menagerie cages and to complete important landscape work was also blamed.

As a result, the park threatened legal action against the council, which agreed to pay the sum of £1.05m (US$1.6m, €1.45m) in compensation costs but denied a breach of contract.

Part of the debt owed has already been paid to key creditors, with a further £913,000 (US$1.4m, €1.3m) left to form the basis of Sands Heritage’s repayment plan.

"We are working together with our creditors in respect of a Company Voluntary Administration (CVA) under the terms of which we expect creditors to be paid in full,” said Dreamland CEO, Eddie Kemsley.

“We are able to draw a line on a series of delays and late investments that have hindered our intentions to provide the best all-round experience for all of our visitors. We are grateful to all of our creditors for their understanding, support and patience and we look forward to adding to Thanet's tourism industry."

RELATED STORIES
UK's oldest rollercoaster reopens after grand restoration


The Scenic Railway – the premier attraction of heritage theme park Dreamland – has finally reopened to the public 12 years after the UK’s oldest rollercoaster shut down.
Exclusive: Still more to come from Dreamland, says architect


Following last month's launch of heritage theme park Dreamland in Margate 11 years after its closure, Gary Reynolds, director at Ray Hole Architects, has said the development is still “very much a work in progress.”
Heritage theme park reopens to the public 11 years after closure


Following an 11-year campaign to save a heritage theme park in Margate, Kent, UK, Dreamland has finally reopened its doors to the public, reimagined and ready to welcome a new generation of visitors to the vintage attraction.
Designer Wayne Hemingway to star at Tourism Society Symposium


Wayne Hemingway MBE, the creative designer and visionary behind the £18m ($27m, €24m) restoration of Dreamland in Margate, UK, has been confirmed as a speaker at the annual Tourism Society Symposium.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS