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Australia's first major Lego attraction coming to Melbourne
POSTED 02 Sep 2015 . BY Tom Anstey
Due to open in mid-2017, the indoor attraction will be the first discovery centre, not only to open in Australia, but also to open in the southern hemisphere Credit: Merlin Entertainments
Australia is about to gain its first major Lego attraction after Merlin Entertainments reached a deal with Melbourne’s Chadstone shopping mall to open the country’s first Legoland Discovery Centre there.

Due to open in mid-2017, the indoor attraction will cover 2,800sq m (30,100sq ft) and will offer an interactive and educational experience specifically designed for families with children between the ages of 3-10 years old. The new centre will follow a similar theme to its counterparts worldwide, featuring of a range of Lego play areas, including a brick pool, master classes from a Lego Master Builder, a Lego-themed ride, special party rooms for birthdays, a 4D cinema, and the popular Miniland exhibition – which will be themed around Melbourne landmarks nominated by the local community.

The Chadstone Lego attraction will be the first discovery centre, not only to open in Australia, but also to open in the southern hemisphere. The mall itself is currently undergoing a AU$600m (US$437.6m, €393m, £279.5m) expansion and redevelopment which will add a new office tower apartments and expansion of leisure facilities. Once complete, the mall will be Australia’s largest.

“We have no doubt that the centre will be popular in Melbourne, and we are delighted to be working with Federation Centres on this exciting new project," said Merlin’s chief new openings officer, John Jakobsen.

"Australia and Asia are very important development areas for Merlin. We already have a cluster of exciting attractions in Sydney and now we want to build our business here in Melbourne, which is a vibrant, exciting city with a high proportion of families with young children, all looking for high-quality leisure options."
RELATED STORIES
  Legoland Florida and Travelex reach deal to list Lego currency on exchange


Legoland Florida is the first theme park to have its in-park currency officially listed on an exchange after agreeing a deal with Travelex.
  Ninjago coming to Legoland California in 2016


Merlin Entertainments has announced plans to open a Ninjago expansion at its Legoland theme park in California.
  Bjarke Ingels, Renzo Piano and other top architects take part in Lego art project at New York’s High Line


New York has seen ten ambitious new buildings from a range of top architecture firms spring up at the same time – with the public given free reign to add to, amend or otherwise improve on them.
  Merlin debuts new hotel at Legoland Florida


Merlin Entertainments has continued its policy to turn its major attractions into multi-day features by debuting its new Legoland Hotel at Legoland Florida.
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NEWS
Australia's first major Lego attraction coming to Melbourne
POSTED 02 Sep 2015 . BY Tom Anstey
Due to open in mid-2017, the indoor attraction will be the first discovery centre, not only to open in Australia, but also to open in the southern hemisphere Credit: Merlin Entertainments
Australia is about to gain its first major Lego attraction after Merlin Entertainments reached a deal with Melbourne’s Chadstone shopping mall to open the country’s first Legoland Discovery Centre there.

Due to open in mid-2017, the indoor attraction will cover 2,800sq m (30,100sq ft) and will offer an interactive and educational experience specifically designed for families with children between the ages of 3-10 years old. The new centre will follow a similar theme to its counterparts worldwide, featuring of a range of Lego play areas, including a brick pool, master classes from a Lego Master Builder, a Lego-themed ride, special party rooms for birthdays, a 4D cinema, and the popular Miniland exhibition – which will be themed around Melbourne landmarks nominated by the local community.

The Chadstone Lego attraction will be the first discovery centre, not only to open in Australia, but also to open in the southern hemisphere. The mall itself is currently undergoing a AU$600m (US$437.6m, €393m, £279.5m) expansion and redevelopment which will add a new office tower apartments and expansion of leisure facilities. Once complete, the mall will be Australia’s largest.

“We have no doubt that the centre will be popular in Melbourne, and we are delighted to be working with Federation Centres on this exciting new project," said Merlin’s chief new openings officer, John Jakobsen.

"Australia and Asia are very important development areas for Merlin. We already have a cluster of exciting attractions in Sydney and now we want to build our business here in Melbourne, which is a vibrant, exciting city with a high proportion of families with young children, all looking for high-quality leisure options."
RELATED STORIES
Legoland Florida and Travelex reach deal to list Lego currency on exchange


Legoland Florida is the first theme park to have its in-park currency officially listed on an exchange after agreeing a deal with Travelex.
Ninjago coming to Legoland California in 2016


Merlin Entertainments has announced plans to open a Ninjago expansion at its Legoland theme park in California.
Bjarke Ingels, Renzo Piano and other top architects take part in Lego art project at New York’s High Line


New York has seen ten ambitious new buildings from a range of top architecture firms spring up at the same time – with the public given free reign to add to, amend or otherwise improve on them.
Merlin debuts new hotel at Legoland Florida


Merlin Entertainments has continued its policy to turn its major attractions into multi-day features by debuting its new Legoland Hotel at Legoland Florida.
MORE NEWS
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
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Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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