The Mauritshuis in The Hague turned the restrictions of the
pandemic into a once in a lifetime experience for visitors,
with a special exhibition that offered a chance for a personal
encounter with Vermeer’s masterpiece, View of Delft
The painting was put on display for visitors in bookable 10-minute slots / Photo: Mauritshuis
Spending time alone with a great masterpiece – with the opportunity to more deeply contemplate and appreciate it – is an experience more usually reserved for the super-rich and celebrities who have ‘fixers’ to make their dreams come true.
Inspired by this concept and with a view to putting a positive spin on pandemic restrictions, art museum The Mauritshuis in The Hague, created an egalitarian version of the private viewing, making one of its star paintings – Vermeer’s View of Delft – available for one-to-one bookings as part of a special event called Alone with Vermeer.
Dubbed ‘the most beautiful painting in the world’ by author Marcel Proust, the painting was put on display for visitors in bookable 10-minute slots for sole viewings or viewings in small groups. The price of the ticket also included a full visit to the rest of the collection.
The Mauritshuis, based in a 17th-century mansion, is home to some of the most important paintings of the Dutch Golden Age, such as Vermeer’s Girl with a Pearl Earring and Rembrandt’s Self-Portrait, which are on permanent display.
Alone with Vermeer has been hailed as a bold and imaginative answer to the challenges of the pandemic.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2021 issue 1
Editor's letter: Doing better
The Black Lives Matter movement has challenged museums professionals to ask testing questions about their role in reparative history and the way we display and interpret racist and colonial collections
People: Brent Bushnell
Two Bit Circus has pivoted to an innovative online model aimed at keeping its community in touch
People: Michel Linet-Frion
After decades creating for Disney, Grévin and Center Parcs, Linet-Frion has launched his own consultancy
People: Anthony Rawlins
The Digital Visitor CEO explains a new whitepaper on how attractions can survive 2021 and beyond
Interview: Sarah Roots
Warner Bros’ Sarah Roots shares exciting details of the second Harry Potter Studio Tour, set to open in Japan in 2023
Inspired: Alone with Vermeer
The Mauritshuis in The Hague has allowed visitors one-to-one time with Vermeer’s <i>View of Delft</i>, ‘the most beautiful painting in the world’
Aquariums: Into the deep
Merlin and the Sea Life Trust share the highs and lows of the epic journey to get two whales to their new home in the world’s first beluga whale sanctuary in Iceland
Innovation: Sea change
Edge Innovations’ incredibly
life-like robot dolphins could spell the end of marine mammals in aquariums, says CEO Walt Conti
Interview: Bob Rogers
As BRC Imagination Arts celebrates 40 years in business, its founder celebrates his team’s achievements
Sponsored: Technically Creative
With clients including the Xplore
Family Entertainment Centre in Athens,
Technically Creative provides a one
stop, in-house solution to create
memorable and magical experiences.
We talk to CEO, Marc Broadbent
Sponsored: Fun Spot: Providing turnkey solutions
Industry innovator, Fun Spot, is on a roll, with a new EMEA
office and a range of innovative new products to help operators
deliver excellence to the family fun market. We find out more
Interview: Phil Hettema
The Hettema Group president on weathering the pandemic and creating powerful experiences
The Mauritshuis in The Hague turned the restrictions of the
pandemic into a once in a lifetime experience for visitors,
with a special exhibition that offered a chance for a personal
encounter with Vermeer’s masterpiece, View of Delft
The painting was put on display for visitors in bookable 10-minute slots / Photo: Mauritshuis
Spending time alone with a great masterpiece – with the opportunity to more deeply contemplate and appreciate it – is an experience more usually reserved for the super-rich and celebrities who have ‘fixers’ to make their dreams come true.
Inspired by this concept and with a view to putting a positive spin on pandemic restrictions, art museum The Mauritshuis in The Hague, created an egalitarian version of the private viewing, making one of its star paintings – Vermeer’s View of Delft – available for one-to-one bookings as part of a special event called Alone with Vermeer.
Dubbed ‘the most beautiful painting in the world’ by author Marcel Proust, the painting was put on display for visitors in bookable 10-minute slots for sole viewings or viewings in small groups. The price of the ticket also included a full visit to the rest of the collection.
The Mauritshuis, based in a 17th-century mansion, is home to some of the most important paintings of the Dutch Golden Age, such as Vermeer’s Girl with a Pearl Earring and Rembrandt’s Self-Portrait, which are on permanent display.
Alone with Vermeer has been hailed as a bold and imaginative answer to the challenges of the pandemic.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2021 issue 1
Editor's letter: Doing better
The Black Lives Matter movement has challenged museums professionals to ask testing questions about their role in reparative history and the way we display and interpret racist and colonial collections
People: Brent Bushnell
Two Bit Circus has pivoted to an innovative online model aimed at keeping its community in touch
People: Michel Linet-Frion
After decades creating for Disney, Grévin and Center Parcs, Linet-Frion has launched his own consultancy
People: Anthony Rawlins
The Digital Visitor CEO explains a new whitepaper on how attractions can survive 2021 and beyond
Interview: Sarah Roots
Warner Bros’ Sarah Roots shares exciting details of the second Harry Potter Studio Tour, set to open in Japan in 2023
Inspired: Alone with Vermeer
The Mauritshuis in The Hague has allowed visitors one-to-one time with Vermeer’s <i>View of Delft</i>, ‘the most beautiful painting in the world’
Aquariums: Into the deep
Merlin and the Sea Life Trust share the highs and lows of the epic journey to get two whales to their new home in the world’s first beluga whale sanctuary in Iceland
Innovation: Sea change
Edge Innovations’ incredibly
life-like robot dolphins could spell the end of marine mammals in aquariums, says CEO Walt Conti
Interview: Bob Rogers
As BRC Imagination Arts celebrates 40 years in business, its founder celebrates his team’s achievements
Sponsored: Technically Creative
With clients including the Xplore
Family Entertainment Centre in Athens,
Technically Creative provides a one
stop, in-house solution to create
memorable and magical experiences.
We talk to CEO, Marc Broadbent
Sponsored: Fun Spot: Providing turnkey solutions
Industry innovator, Fun Spot, is on a roll, with a new EMEA
office and a range of innovative new products to help operators
deliver excellence to the family fun market. We find out more
Interview: Phil Hettema
The Hettema Group president on weathering the pandemic and creating powerful experiences
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
+ More news
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