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People profile
Elizabeth Parrish

CEO, BioViva


Elizabeth Parrish is taking a drastic step in wellness by using herself as a guinea pig in an anti-ageing gene therapy trial. Not for aesthetic purposes, but to prevent biological ageing.

The 47-year-old from Seattle, USA, has injected herself with a solution that's believed to repair telomeres – the caps at ends of chromosomes which prevent cells from ageing or malfunctioning. She explains: "Telomeres shorten as we age. Shortened telomeres lead to senescent cells and destabilise our DNA which leads to inflammation and cancer."

What makes her move particularly controversial is that such an experiment had only been tested on mice until she started her trial in 2015. So what results has she seen so far? She says: "We've discovered that the telomeres in my white blood cells have lengthened by over 600 base pairs, which would be the equivalent to a reversal of around 20 years of telomere ageing." Parrish also reports a reduction in inflammation markers and improved metabolic markers.

"I feel fantastic, but how much of this is a placebo effect we don't know for sure at this point… importantly we've seen no negative effects so far."

Her son's diagnosis as a diabetic in 2013 drove Parrish to make such an unprecedented move. "Ageing is the master disease at the foundation of other conditions associated with ageing like Parkinsons etc and this is because ageing = cellular degradation due to time. Time is the enemy that has to be dealt with at a molecular level and therefore at a cellular level."

On the back of her experiment, she set up BioViva to research more therapies to delay, prevent and reverse the processes behind biological ageing. Its exclusive partner Integrated Health Systems has a network of clinics in South America, plus doctors in the USA, UK and India, to administer the therapies, which reportedly cost hundreds of thousands of dollars.

Patients so far include those with dementia, sarcopenia, cancer, heart disease and kidney disease.

Parrish also sees potential in the spa sector. "The spa and wellness industry has done an excellent job in changing environmental factors that affect wellbeing and also offers excellent treatments for extrinsic skin repair. But it needs to learn about the latest Nobel Prize-winning medical technologies. Gene therapy is natural and precise. It uses the bodies own genes to manufacture beneficial proteins and compounds that heal and rejuvenate from inside out."

While some might – and do – question Parrish's approach, she's confident that using herself as the first test subject was the right thing to do. She concludes: "I believed the company should take its own medicine first before moving onto patients. Many scientists in the past have made great discoveries through self-experimentation."

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2018 issue 4
The therapy is believed to repair telomeres, which are linked to biological ageing
The therapy is believed to repair telomeres, which are linked to biological ageing / shutterstock
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
People profile
Elizabeth Parrish

CEO, BioViva


Elizabeth Parrish is taking a drastic step in wellness by using herself as a guinea pig in an anti-ageing gene therapy trial. Not for aesthetic purposes, but to prevent biological ageing.

The 47-year-old from Seattle, USA, has injected herself with a solution that's believed to repair telomeres – the caps at ends of chromosomes which prevent cells from ageing or malfunctioning. She explains: "Telomeres shorten as we age. Shortened telomeres lead to senescent cells and destabilise our DNA which leads to inflammation and cancer."

What makes her move particularly controversial is that such an experiment had only been tested on mice until she started her trial in 2015. So what results has she seen so far? She says: "We've discovered that the telomeres in my white blood cells have lengthened by over 600 base pairs, which would be the equivalent to a reversal of around 20 years of telomere ageing." Parrish also reports a reduction in inflammation markers and improved metabolic markers.

"I feel fantastic, but how much of this is a placebo effect we don't know for sure at this point… importantly we've seen no negative effects so far."

Her son's diagnosis as a diabetic in 2013 drove Parrish to make such an unprecedented move. "Ageing is the master disease at the foundation of other conditions associated with ageing like Parkinsons etc and this is because ageing = cellular degradation due to time. Time is the enemy that has to be dealt with at a molecular level and therefore at a cellular level."

On the back of her experiment, she set up BioViva to research more therapies to delay, prevent and reverse the processes behind biological ageing. Its exclusive partner Integrated Health Systems has a network of clinics in South America, plus doctors in the USA, UK and India, to administer the therapies, which reportedly cost hundreds of thousands of dollars.

Patients so far include those with dementia, sarcopenia, cancer, heart disease and kidney disease.

Parrish also sees potential in the spa sector. "The spa and wellness industry has done an excellent job in changing environmental factors that affect wellbeing and also offers excellent treatments for extrinsic skin repair. But it needs to learn about the latest Nobel Prize-winning medical technologies. Gene therapy is natural and precise. It uses the bodies own genes to manufacture beneficial proteins and compounds that heal and rejuvenate from inside out."

While some might – and do – question Parrish's approach, she's confident that using herself as the first test subject was the right thing to do. She concludes: "I believed the company should take its own medicine first before moving onto patients. Many scientists in the past have made great discoveries through self-experimentation."

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2018 issue 4
The therapy is believed to repair telomeres, which are linked to biological ageing
The therapy is believed to repair telomeres, which are linked to biological ageing / shutterstock
LATEST NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
UK government cuts VAT on attractions to boost summer visitor economy
The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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