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Simworx

Simworx partners with Frontgrid to bring new ‘world-first’ attraction to market


ParadropVR immersive paragliding experience to launch at EAS

In an exciting move for Simworx, the UK-based company has joined forces with a new name to the attractions industry, Frontgrid, to bring a brand new, “world-first” product to the market. The official product launch will take place at EAS 2017 in Berlin, Germany.

The patent-pending ParadropVR™ is an IP-protected, immersive, virtual reality (VR) attraction, featuring integrated gamification which allows the user to fully control the game play and movement.

Developed by the Conwy, North Wales-based Frontgrid team, led by co-founder and chief executive Matt Wells, ParadropVR™ provides a truly immersive VR experience that simulates flying a paraglider, with an up-and-down motion that incorporates sudden drops and smooth deceleration to create a realistic feeling of gliding through the skies.

Additionally, the ParadropVR™ ride features an interactive gaming element controlled by the participant, with points awarded to each individual rider as they make their way ‘back down to earth’. Riders will aim to fly through a series of targets, for example, to score as many points as possible. Riders physically move through a vertical distance of 1.8 metres (6 feet) during the experience.

With multiple theming and content options on offer and a modular design that provides high hourly capacity and low operating costs, ParadropVR™ is ideal for operation in a wide range of venues, including theme parks, FECs, shopping malls, cinemas, bowling locations, cruise ships and more, while also being an ideal attraction for the events and mobile sector.

“Our mission is to create world-first, iconic adventure experiences with strong brands and protectable IPs, underpinned by disruptive, high-growth, high-return business models,” says Wells. “We are delighted to have partnered with Simworx, a world leader in the development and supply of media-based, dynamic simulation attractions, to create and bring to market the first of our experiences. And, of course, we are excited to be launching ParadropVR™ at this year’s EAS. It’s a totally new concept and I’m sure it will create much interest among operators when revealed in September.”

Standard configurations of the attraction are four to 12 rider units, in line or double, and six to 20 rider units in a circular layout.

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2017 issue 3
Key Specifications

• Unit size: 2.5m x 2.5m x 4.5m
• Minimum rider height: 1.2m
• Maximum rider weight: 160kg
• Ride/game time: 2 minutes
• Actual distance travelled: 1.8m
• Total hourly ride capacity (THRC) for the four to 12 rider units: 80 to 240
• THRC for the six to 20 rider units: 120 to 400

 


COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
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©Cybertrek 2026
Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
Promotional feature
Simworx

Simworx partners with Frontgrid to bring new ‘world-first’ attraction to market


ParadropVR immersive paragliding experience to launch at EAS

In an exciting move for Simworx, the UK-based company has joined forces with a new name to the attractions industry, Frontgrid, to bring a brand new, “world-first” product to the market. The official product launch will take place at EAS 2017 in Berlin, Germany.

The patent-pending ParadropVR™ is an IP-protected, immersive, virtual reality (VR) attraction, featuring integrated gamification which allows the user to fully control the game play and movement.

Developed by the Conwy, North Wales-based Frontgrid team, led by co-founder and chief executive Matt Wells, ParadropVR™ provides a truly immersive VR experience that simulates flying a paraglider, with an up-and-down motion that incorporates sudden drops and smooth deceleration to create a realistic feeling of gliding through the skies.

Additionally, the ParadropVR™ ride features an interactive gaming element controlled by the participant, with points awarded to each individual rider as they make their way ‘back down to earth’. Riders will aim to fly through a series of targets, for example, to score as many points as possible. Riders physically move through a vertical distance of 1.8 metres (6 feet) during the experience.

With multiple theming and content options on offer and a modular design that provides high hourly capacity and low operating costs, ParadropVR™ is ideal for operation in a wide range of venues, including theme parks, FECs, shopping malls, cinemas, bowling locations, cruise ships and more, while also being an ideal attraction for the events and mobile sector.

“Our mission is to create world-first, iconic adventure experiences with strong brands and protectable IPs, underpinned by disruptive, high-growth, high-return business models,” says Wells. “We are delighted to have partnered with Simworx, a world leader in the development and supply of media-based, dynamic simulation attractions, to create and bring to market the first of our experiences. And, of course, we are excited to be launching ParadropVR™ at this year’s EAS. It’s a totally new concept and I’m sure it will create much interest among operators when revealed in September.”

Standard configurations of the attraction are four to 12 rider units, in line or double, and six to 20 rider units in a circular layout.

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2017 issue 3
Key Specifications

• Unit size: 2.5m x 2.5m x 4.5m
• Minimum rider height: 1.2m
• Maximum rider weight: 160kg
• Ride/game time: 2 minutes
• Actual distance travelled: 1.8m
• Total hourly ride capacity (THRC) for the four to 12 rider units: 80 to 240
• THRC for the six to 20 rider units: 120 to 400

 


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Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
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Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
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The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS