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Promotional feature
EAS 2017

Preparations for the European attractions event of the year are well under way – so what can attendees expect?


This year’s Euro Attractions Show (EAS) boasts the most comprehensive education programme in the show’s history, with about 100 industry experts invited to share their knowledge with attendees.

EAS, which takes place from 24 to 28 September at the Berlin Messe Exhibition Centre in Berlin, Germany, offers more than 20 seminars during its four-day programme, covering best practice, safety, revenues, IPs, accommodation, F&B and much more.

As well as longrunning sector-specific events like the Waterpark Forum and the FEC/Indoor Playground Day, EAS is launching five new seminar tracks, designed to provide an in-depth look into each topic.

• Digital Future Track – the new digital landscape

• Profit and Revenue Track – increase and expand revenue

• Safety and Security Track – focus on new concerns and solutions

• Trends and New Ideas Track – analyse the latest industry trends

• Immersive Experiences Track – create unique experiences

Established events like the IAAPA Safety Institute and IAAPA Institute for Attractions Management will also run.

The show floor offers buyers more than 100 different products and services, including dry rides, water rides, design and theming, theatrical equipment, shows and productions, ticketing technology, F&B services, resort and hotel development, computer software, coin-operated machines, costume design and more.

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2017 issue 3


Jakob Wahl Vice president Europe IAAPA EMEA

 

Jakob Wahl
 

What’s your new role at IAAPA EMEA?
I’ve rejoined IAAPA EMEA in my new role of vice president, Europe. My main tasks are to increase membership and trade show services. We have grown and developed massively over recent years and the region today has over 1,300 members. The trade show, EAS, has grown the same way and has become the true meeting point for the leisure industry in this region of the world.

We also want to further increase IAAPA EMEA’s regional activities, so we have plans to bring people together at smaller events at a more local level. In addition, the organisation wants to carry out benchmark studies to benefit its members, and we may be able to present these studies during these events. We’re working to make the organisation even better for its members.

What’s new at EAS?
It’s clear that the trade show has developed steadily over recent years. We’re proud that we add new seminars and sessions every year, such as the Lunch and Learn sessions. We don’t want EAS to be the same every year, so we always look at what worked well, what was interesting, how we can refresh our model, how we can offer more to attendees and how we can attract even more people to EAS.

For example, for the first time this year, EAS will offer attendees a zoos seminar and a trip the next day to Berlin Zoo.

What’s the difference between EAS and the IAAPA show in Orlando?
Despite its large size, EAS still has a very intimate atmosphere. People know each other and share their knowledge. In my opinion, that is something special to EAS.

What trends are you noticing in the European attractions industry?
We’re seeing an increase in destination development, not just at big theme parks building hotels – like Efteling and Europa Park – but also at the smaller parks that are building log cabins, for example, or zoos that are offering glamping. More attractions are developing into hospitality.

We’re also seeing less distinction between different attraction types. More amusement parks are adding waterparks. More waterparks are building hotels. Even zoos are now building watermarks.

Why attend EAS?
It’s a must for operators, attracting everyone from the little fish to the big attractions. It’s very inspiring and attendees gather plenty of ideas and learn new ways to innovate. It’s a great place to meet colleagues and learn from them, with even the top operators sharing their best practices and learnings.


 



The EAS trade show kicks off with the opening ceremony
Look who's talking

• Christoph Kiessling, Siam Park, Tenerife
• Robert Dahl, Karls Tourismus, Germany
• Andreas Leicht, Hansa Park, Germany
• Andreas Sievering, Fort Fun, Germany
• Martin Kring, Legoland Deutschland
• Bruno Vanwelsenaers, Tomorrowland, Belgium
• Fernando Aldecoa, PortAventura World, Spain
• Andreas Knieriem, Berlin Zoo, Germany
• Eric Cosset, Disneyland Paris, France
• Robert Arvidsson, Liseberg, Sweden
• Robert Owen, Blackpool Pleasure Beach, UK
• Bas Bakkers, The Coca-Cola Company, Netherlands
• Christoph Zwahlen, NXP, Netherlands
• Thorsten Duess, Weber Shandwick, Germany

 



Educational sessions at EAS

Don’t Miss Out
• exhibitors from 500 companies
• companies from 60 countries
• 11,500 sqm of trade show floor
• more than 20 hours of educational programming
• 11,000 attendees


REGISTER NOW!
Registration is open.
Visit the website now to avoid disappointment.
www.IAAPA.org/EAS

At EAS, attendees find business opportunities on the show floor and 
at networking events
At EAS, attendees find business opportunities on the show floor and at networking events
At EAS, attendees find business opportunities on the show floor and 
at networking events
At EAS, attendees find business opportunities on the show floor and at networking events
At EAS, attendees find business opportunities on the show floor and 
at networking events
At EAS, attendees find business opportunities on the show floor and at networking events
At EAS, attendees find business opportunities on the show floor and 
at networking events
At EAS, attendees find business opportunities on the show floor and at networking events
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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Promotional feature
EAS 2017

Preparations for the European attractions event of the year are well under way – so what can attendees expect?


This year’s Euro Attractions Show (EAS) boasts the most comprehensive education programme in the show’s history, with about 100 industry experts invited to share their knowledge with attendees.

EAS, which takes place from 24 to 28 September at the Berlin Messe Exhibition Centre in Berlin, Germany, offers more than 20 seminars during its four-day programme, covering best practice, safety, revenues, IPs, accommodation, F&B and much more.

As well as longrunning sector-specific events like the Waterpark Forum and the FEC/Indoor Playground Day, EAS is launching five new seminar tracks, designed to provide an in-depth look into each topic.

• Digital Future Track – the new digital landscape

• Profit and Revenue Track – increase and expand revenue

• Safety and Security Track – focus on new concerns and solutions

• Trends and New Ideas Track – analyse the latest industry trends

• Immersive Experiences Track – create unique experiences

Established events like the IAAPA Safety Institute and IAAPA Institute for Attractions Management will also run.

The show floor offers buyers more than 100 different products and services, including dry rides, water rides, design and theming, theatrical equipment, shows and productions, ticketing technology, F&B services, resort and hotel development, computer software, coin-operated machines, costume design and more.

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2017 issue 3


Jakob Wahl Vice president Europe IAAPA EMEA

 

Jakob Wahl
 

What’s your new role at IAAPA EMEA?
I’ve rejoined IAAPA EMEA in my new role of vice president, Europe. My main tasks are to increase membership and trade show services. We have grown and developed massively over recent years and the region today has over 1,300 members. The trade show, EAS, has grown the same way and has become the true meeting point for the leisure industry in this region of the world.

We also want to further increase IAAPA EMEA’s regional activities, so we have plans to bring people together at smaller events at a more local level. In addition, the organisation wants to carry out benchmark studies to benefit its members, and we may be able to present these studies during these events. We’re working to make the organisation even better for its members.

What’s new at EAS?
It’s clear that the trade show has developed steadily over recent years. We’re proud that we add new seminars and sessions every year, such as the Lunch and Learn sessions. We don’t want EAS to be the same every year, so we always look at what worked well, what was interesting, how we can refresh our model, how we can offer more to attendees and how we can attract even more people to EAS.

For example, for the first time this year, EAS will offer attendees a zoos seminar and a trip the next day to Berlin Zoo.

What’s the difference between EAS and the IAAPA show in Orlando?
Despite its large size, EAS still has a very intimate atmosphere. People know each other and share their knowledge. In my opinion, that is something special to EAS.

What trends are you noticing in the European attractions industry?
We’re seeing an increase in destination development, not just at big theme parks building hotels – like Efteling and Europa Park – but also at the smaller parks that are building log cabins, for example, or zoos that are offering glamping. More attractions are developing into hospitality.

We’re also seeing less distinction between different attraction types. More amusement parks are adding waterparks. More waterparks are building hotels. Even zoos are now building watermarks.

Why attend EAS?
It’s a must for operators, attracting everyone from the little fish to the big attractions. It’s very inspiring and attendees gather plenty of ideas and learn new ways to innovate. It’s a great place to meet colleagues and learn from them, with even the top operators sharing their best practices and learnings.


 



The EAS trade show kicks off with the opening ceremony
Look who's talking

• Christoph Kiessling, Siam Park, Tenerife
• Robert Dahl, Karls Tourismus, Germany
• Andreas Leicht, Hansa Park, Germany
• Andreas Sievering, Fort Fun, Germany
• Martin Kring, Legoland Deutschland
• Bruno Vanwelsenaers, Tomorrowland, Belgium
• Fernando Aldecoa, PortAventura World, Spain
• Andreas Knieriem, Berlin Zoo, Germany
• Eric Cosset, Disneyland Paris, France
• Robert Arvidsson, Liseberg, Sweden
• Robert Owen, Blackpool Pleasure Beach, UK
• Bas Bakkers, The Coca-Cola Company, Netherlands
• Christoph Zwahlen, NXP, Netherlands
• Thorsten Duess, Weber Shandwick, Germany

 



Educational sessions at EAS

Don’t Miss Out
• exhibitors from 500 companies
• companies from 60 countries
• 11,500 sqm of trade show floor
• more than 20 hours of educational programming
• 11,000 attendees


REGISTER NOW!
Registration is open.
Visit the website now to avoid disappointment.
www.IAAPA.org/EAS

At EAS, attendees find business opportunities on the show floor and 
at networking events
At EAS, attendees find business opportunities on the show floor and at networking events
At EAS, attendees find business opportunities on the show floor and 
at networking events
At EAS, attendees find business opportunities on the show floor and at networking events
At EAS, attendees find business opportunities on the show floor and 
at networking events
At EAS, attendees find business opportunities on the show floor and at networking events
At EAS, attendees find business opportunities on the show floor and 
at networking events
At EAS, attendees find business opportunities on the show floor and at networking events
LATEST NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
UK government cuts VAT on attractions to boost summer visitor economy
The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
+ More news   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS