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Simworx

Simworx partners with Frontgrid to bring new ‘world-first’ attraction to market


ParadropVR immersive paragliding experience to launch at EAS

In an exciting move for Simworx, the UK-based company has joined forces with a new name to the attractions industry, Frontgrid, to bring a brand new, “world-first” product to the market. The official product launch will take place at EAS 2017 in Berlin, Germany.

The patent-pending ParadropVR™ is an IP-protected, immersive, virtual reality (VR) attraction, featuring integrated gamification which allows the user to fully control the game play and movement.

Developed by the Conwy, North Wales-based Frontgrid team, led by co-founder and chief executive Matt Wells, ParadropVR™ provides a truly immersive VR experience that simulates flying a paraglider, with an up-and-down motion that incorporates sudden drops and smooth deceleration to create a realistic feeling of gliding through the skies.

Additionally, the ParadropVR™ ride features an interactive gaming element controlled by the participant, with points awarded to each individual rider as they make their way ‘back down to earth’. Riders will aim to fly through a series of targets, for example, to score as many points as possible. Riders physically move through a vertical distance of 1.8 metres (6 feet) during the experience.

With multiple theming and content options on offer and a modular design that provides high hourly capacity and low operating costs, ParadropVR™ is ideal for operation in a wide range of venues, including theme parks, FECs, shopping malls, cinemas, bowling locations, cruise ships and more, while also being an ideal attraction for the events and mobile sector.

“Our mission is to create world-first, iconic adventure experiences with strong brands and protectable IPs, underpinned by disruptive, high-growth, high-return business models,” says Wells. “We are delighted to have partnered with Simworx, a world leader in the development and supply of media-based, dynamic simulation attractions, to create and bring to market the first of our experiences. And, of course, we are excited to be launching ParadropVR™ at this year’s EAS. It’s a totally new concept and I’m sure it will create much interest among operators when revealed in September.”

Standard configurations of the attraction are four to 12 rider units, in line or double, and six to 20 rider units in a circular layout.

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2017 issue 3
Key Specifications

• Unit size: 2.5m x 2.5m x 4.5m
• Minimum rider height: 1.2m
• Maximum rider weight: 160kg
• Ride/game time: 2 minutes
• Actual distance travelled: 1.8m
• Total hourly ride capacity (THRC) for the four to 12 rider units: 80 to 240
• THRC for the six to 20 rider units: 120 to 400

 


COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
CATALOGUE GALLERY
 

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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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©Cybertrek 2026
Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
Promotional feature
Simworx

Simworx partners with Frontgrid to bring new ‘world-first’ attraction to market


ParadropVR immersive paragliding experience to launch at EAS

In an exciting move for Simworx, the UK-based company has joined forces with a new name to the attractions industry, Frontgrid, to bring a brand new, “world-first” product to the market. The official product launch will take place at EAS 2017 in Berlin, Germany.

The patent-pending ParadropVR™ is an IP-protected, immersive, virtual reality (VR) attraction, featuring integrated gamification which allows the user to fully control the game play and movement.

Developed by the Conwy, North Wales-based Frontgrid team, led by co-founder and chief executive Matt Wells, ParadropVR™ provides a truly immersive VR experience that simulates flying a paraglider, with an up-and-down motion that incorporates sudden drops and smooth deceleration to create a realistic feeling of gliding through the skies.

Additionally, the ParadropVR™ ride features an interactive gaming element controlled by the participant, with points awarded to each individual rider as they make their way ‘back down to earth’. Riders will aim to fly through a series of targets, for example, to score as many points as possible. Riders physically move through a vertical distance of 1.8 metres (6 feet) during the experience.

With multiple theming and content options on offer and a modular design that provides high hourly capacity and low operating costs, ParadropVR™ is ideal for operation in a wide range of venues, including theme parks, FECs, shopping malls, cinemas, bowling locations, cruise ships and more, while also being an ideal attraction for the events and mobile sector.

“Our mission is to create world-first, iconic adventure experiences with strong brands and protectable IPs, underpinned by disruptive, high-growth, high-return business models,” says Wells. “We are delighted to have partnered with Simworx, a world leader in the development and supply of media-based, dynamic simulation attractions, to create and bring to market the first of our experiences. And, of course, we are excited to be launching ParadropVR™ at this year’s EAS. It’s a totally new concept and I’m sure it will create much interest among operators when revealed in September.”

Standard configurations of the attraction are four to 12 rider units, in line or double, and six to 20 rider units in a circular layout.

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2017 issue 3
Key Specifications

• Unit size: 2.5m x 2.5m x 4.5m
• Minimum rider height: 1.2m
• Maximum rider weight: 160kg
• Ride/game time: 2 minutes
• Actual distance travelled: 1.8m
• Total hourly ride capacity (THRC) for the four to 12 rider units: 80 to 240
• THRC for the six to 20 rider units: 120 to 400

 


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Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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