Ireland uses the Force to grow tourism as Star Wars campaign gets interstellar launch
POSTED 03 Jan 2018 . BY Tom Anstey
The sign for Ireland's latest tourism campaign travelled into space via weather balloon Credit: Tourism Ireland
Tourism Ireland has taken its Star Wars visitor campaign to a whole new level, by launching its latest project in space.
Hoping to draw extra-terrestrial eyes and possibly those a little closer to home, the interstellar campaign was launched via a weather balloon into space to celebrate the release of Star Wars: The Last Jedi in December.
The billboard features an image of Unesco World Heritage site Skellig Michael, with the ad promoting “Earth’s Wild Atlantic Way”, 33,390m (109,500ft) above sea level.
The island, which in The Last Jedi plays the location for Luke Skywalker’s remote hideout, lies off the coast of Ireland near Kerry and up until the 13th century was home to a small group of monks living in small stone “beehive” huts.
Because of its heritage designation, Skellig Michael is strictly protected under Unesco guidelines, with visits on a permit system originally capped at 11,100 annually.
Since the release of the first Star Wars film in the new trilogy, this figure has increased, rising to 14,000 in 2016 and 16,775 in 2017.
Visits are weather-contingent and run between May and October.
For more on Ieland’s Wild Atlantic Way campaign, see the latest issue of Leisure Management magazine, available here.
New Star Wars AR app calls on users to 'find the force' at 20 global landmarks POSTED 30 Aug 2017. BY Tom Anstey The Eiffel Tower, Grand Canyon and Sydney Harbour are among 20 global landmarks that
will be tied to the Star Wars universe as part of the second annual Force Friday
event, with AR experiences and a pop-up treasure hunt calling on fans to “find the force”.
Star Wars hotel, Pixar Pier and Mickey Mouse ride among D23 announcements POSTED 17 Jul 2017. BY Tom Anstey Disney has announced a slew of new additions for its parks worldwide, including a Star
Wars hotel, Marvel and Pixar attractions, and the very first ride for the company's iconic
figurehead, Mickey Mouse.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
+ More news
COMPANY PROFILES
IDEATTACK
IDEATTACK is a full-service planning and
design company with headquarters in
Los Angeles. [more...]
IAAPA EMEA
IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Alterface
Alterface’s Creative Division team is
seasoned in concept and ride development,
as well as storyte [more...]
Painting With Light
By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
Ireland uses the Force to grow tourism as Star Wars campaign gets interstellar launch
POSTED 03 Jan 2018 . BY Tom Anstey
The sign for Ireland's latest tourism campaign travelled into space via weather balloon Credit: Tourism Ireland
Tourism Ireland has taken its Star Wars visitor campaign to a whole new level, by launching its latest project in space.
Hoping to draw extra-terrestrial eyes and possibly those a little closer to home, the interstellar campaign was launched via a weather balloon into space to celebrate the release of Star Wars: The Last Jedi in December.
The billboard features an image of Unesco World Heritage site Skellig Michael, with the ad promoting “Earth’s Wild Atlantic Way”, 33,390m (109,500ft) above sea level.
The island, which in The Last Jedi plays the location for Luke Skywalker’s remote hideout, lies off the coast of Ireland near Kerry and up until the 13th century was home to a small group of monks living in small stone “beehive” huts.
Because of its heritage designation, Skellig Michael is strictly protected under Unesco guidelines, with visits on a permit system originally capped at 11,100 annually.
Since the release of the first Star Wars film in the new trilogy, this figure has increased, rising to 14,000 in 2016 and 16,775 in 2017.
Visits are weather-contingent and run between May and October.
For more on Ieland’s Wild Atlantic Way campaign, see the latest issue of Leisure Management magazine, available here.
New Star Wars AR app calls on users to 'find the force' at 20 global landmarks POSTED 30 Aug 2017. BY Tom Anstey The Eiffel Tower, Grand Canyon and Sydney Harbour are among 20 global landmarks that
will be tied to the Star Wars universe as part of the second annual Force Friday
event, with AR experiences and a pop-up treasure hunt calling on fans to “find the force”.
Star Wars hotel, Pixar Pier and Mickey Mouse ride among D23 announcements POSTED 17 Jul 2017. BY Tom Anstey Disney has announced a slew of new additions for its parks worldwide, including a Star
Wars hotel, Marvel and Pixar attractions, and the very first ride for the company's iconic
figurehead, Mickey Mouse.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news
COMPANY PROFILES
IDEATTACK IDEATTACK is a full-service planning and
design company with headquarters in
Los Angeles. [more...]
IAAPA EMEA IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Alterface Alterface’s Creative Division team is
seasoned in concept and ride development,
as well as storyte [more...]
Painting With Light By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
