New Star Wars AR app calls on users to 'find the force' at 20 global landmarks
POSTED 30 Aug 2017 . BY Tom Anstey
Special banners with the Find the Force logo will allow players to make one of 15 characters appear in AR
The Eiffel Tower, Grand Canyon and Sydney Harbour Bridge are among 20 global landmarks that will be tied to the Star Wars universe as part of the second annual Force Friday event, with AR experiences and a pop-up treasure hunt calling on fans to “find the force”.
Themed around the forthcoming film Star Wars: The Last Jedi, anyone within a mile of the historic landmarks will be able to use the Star Wars app to unlock an augmented reality scene, which will see a Star Destroyer loom over as two TIE Fighters fly by into the distance.
This will be linked with a Star Wars AR game, downloadable for free, in which fans have to track down holograms of their favourite characters in a VR scavenger hunt.
Taking place between 1-3 September, special banners with the Find the Force logo will allow players to make one of 15 characters appear in AR, with the ability to then film video or take pictures of their interactions with the character using their phones. In addition to the 20 heritage sites, more than 20,000 stores worldwide are participating, in line with a product launch for Star Wars: the Last Jedi.
“Force Friday II puts fans right at the centre of the action using augmented reality to bring our characters to life like never before,” said Jimmy Pitaro, Disney Consumer Products and Interactive Media chair.
The technology theme continues in the Star Wars: The Last Jedi product line, which is our most innovative yet – we can’t wait for fans to see what’s in store.”
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
New Star Wars AR app calls on users to 'find the force' at 20 global landmarks
POSTED 30 Aug 2017 . BY Tom Anstey
Special banners with the Find the Force logo will allow players to make one of 15 characters appear in AR
The Eiffel Tower, Grand Canyon and Sydney Harbour Bridge are among 20 global landmarks that will be tied to the Star Wars universe as part of the second annual Force Friday event, with AR experiences and a pop-up treasure hunt calling on fans to “find the force”.
Themed around the forthcoming film Star Wars: The Last Jedi, anyone within a mile of the historic landmarks will be able to use the Star Wars app to unlock an augmented reality scene, which will see a Star Destroyer loom over as two TIE Fighters fly by into the distance.
This will be linked with a Star Wars AR game, downloadable for free, in which fans have to track down holograms of their favourite characters in a VR scavenger hunt.
Taking place between 1-3 September, special banners with the Find the Force logo will allow players to make one of 15 characters appear in AR, with the ability to then film video or take pictures of their interactions with the character using their phones. In addition to the 20 heritage sites, more than 20,000 stores worldwide are participating, in line with a product launch for Star Wars: the Last Jedi.
“Force Friday II puts fans right at the centre of the action using augmented reality to bring our characters to life like never before,” said Jimmy Pitaro, Disney Consumer Products and Interactive Media chair.
The technology theme continues in the Star Wars: The Last Jedi product line, which is our most innovative yet – we can’t wait for fans to see what’s in store.”
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
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