Ireland uses the Force to grow tourism as Star Wars campaign gets interstellar launch
POSTED 03 Jan 2018 . BY Tom Anstey
The sign for Ireland's latest tourism campaign travelled into space via weather balloon Credit: Tourism Ireland
Tourism Ireland has taken its Star Wars visitor campaign to a whole new level, by launching its latest project in space.
Hoping to draw extra-terrestrial eyes and possibly those a little closer to home, the interstellar campaign was launched via a weather balloon into space to celebrate the release of Star Wars: The Last Jedi in December.
The billboard features an image of Unesco World Heritage site Skellig Michael, with the ad promoting “Earth’s Wild Atlantic Way”, 33,390m (109,500ft) above sea level.
The island, which in The Last Jedi plays the location for Luke Skywalker’s remote hideout, lies off the coast of Ireland near Kerry and up until the 13th century was home to a small group of monks living in small stone “beehive” huts.
Because of its heritage designation, Skellig Michael is strictly protected under Unesco guidelines, with visits on a permit system originally capped at 11,100 annually.
Since the release of the first Star Wars film in the new trilogy, this figure has increased, rising to 14,000 in 2016 and 16,775 in 2017.
Visits are weather-contingent and run between May and October.
For more on Ieland’s Wild Atlantic Way campaign, see the latest issue of Leisure Management magazine, available here.
New Star Wars AR app calls on users to 'find the force' at 20 global landmarks POSTED 30 Aug 2017. BY Tom Anstey The Eiffel Tower, Grand Canyon and Sydney Harbour are among 20 global landmarks that
will be tied to the Star Wars universe as part of the second annual Force Friday
event, with AR experiences and a pop-up treasure hunt calling on fans to “find the force”.
Star Wars hotel, Pixar Pier and Mickey Mouse ride among D23 announcements POSTED 17 Jul 2017. BY Tom Anstey Disney has announced a slew of new additions for its parks worldwide, including a Star
Wars hotel, Marvel and Pixar attractions, and the very first ride for the company's iconic
figurehead, Mickey Mouse.
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
Ireland uses the Force to grow tourism as Star Wars campaign gets interstellar launch
POSTED 03 Jan 2018 . BY Tom Anstey
The sign for Ireland's latest tourism campaign travelled into space via weather balloon Credit: Tourism Ireland
Tourism Ireland has taken its Star Wars visitor campaign to a whole new level, by launching its latest project in space.
Hoping to draw extra-terrestrial eyes and possibly those a little closer to home, the interstellar campaign was launched via a weather balloon into space to celebrate the release of Star Wars: The Last Jedi in December.
The billboard features an image of Unesco World Heritage site Skellig Michael, with the ad promoting “Earth’s Wild Atlantic Way”, 33,390m (109,500ft) above sea level.
The island, which in The Last Jedi plays the location for Luke Skywalker’s remote hideout, lies off the coast of Ireland near Kerry and up until the 13th century was home to a small group of monks living in small stone “beehive” huts.
Because of its heritage designation, Skellig Michael is strictly protected under Unesco guidelines, with visits on a permit system originally capped at 11,100 annually.
Since the release of the first Star Wars film in the new trilogy, this figure has increased, rising to 14,000 in 2016 and 16,775 in 2017.
Visits are weather-contingent and run between May and October.
For more on Ieland’s Wild Atlantic Way campaign, see the latest issue of Leisure Management magazine, available here.
New Star Wars AR app calls on users to 'find the force' at 20 global landmarks POSTED 30 Aug 2017. BY Tom Anstey The Eiffel Tower, Grand Canyon and Sydney Harbour are among 20 global landmarks that
will be tied to the Star Wars universe as part of the second annual Force Friday
event, with AR experiences and a pop-up treasure hunt calling on fans to “find the force”.
Star Wars hotel, Pixar Pier and Mickey Mouse ride among D23 announcements POSTED 17 Jul 2017. BY Tom Anstey Disney has announced a slew of new additions for its parks worldwide, including a Star
Wars hotel, Marvel and Pixar attractions, and the very first ride for the company's iconic
figurehead, Mickey Mouse.
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
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