Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Exclusive: Moscow startup eyes global expansion with free-roam VR experiences
POSTED 23 Jun 2017 . BY Tom Anstey
Anvio VR offers a completely immersive experience and is currently the only company to offer full-body tracking Credit: Anvio VR
Russian virtual reality startup Anvio VR has set its sights on establishing multiple worldwide attractions after launching its debut product, a free-roam multiplayer zombie shooter which tracks the entire human body.

Called City Z, the Oculus Rift-powered experience debuted in Moscow in April.

It uses sensors placed on the hands, feet and back, which interact with infrared cameras, meaning players’ avatars move exactly as they do in real life. The Moscow attraction can comfortably accommodate four players, though Anvio's system can host more.

According to Anvio, the product is currently the only virtual reality system available with full-body tracking.

In City Z players must complete a series of levels, taking out a number of zombies before moving on to the next level as they make their way up a tower block in a post-apocalyptic version of the Russian capital.

Some levels are zombie free and require balancing acts over perceived drops, while others feature a non-stop horde of the undead surging towards players. Others use darkness to incite fear, with sudden zombie attacks coming from the shadows. Players move through a physical arena, with the game designed so they don’t leave its confines, while simultaneously creating the illusion they are exploring an expansive space in an immersive virtual world.



Players can take part for between RUB6000 (US$100, €90, £80) and RUB8000 (US$134, €120, £105) for a 45-minute session of up to four people, with the VR element lasting roughly 30 minutes.

Anvio is now planning to open a second attraction in London. The company is currently seeking a suitable site in the UK capital and partners on the basis of a franchise and licensing model to launch further Anvio attractions worldwide.

While City Z is currently the only game in its library, Anvio is not limiting its product base. A second adventure game in the style of Tomb Raider or Indiana Jones is in the works with additional games in the pipeline.

“We’re strictly doing no guns on this one,” Anvio founder Eldar Iskhakov told Attractions Management.

“At the start you go down into a huge cave, which is essentially like a lost city. There’s a lake at the bottom of this cave where you can see treasure, so you have to traverse it and go all the way down through different puzzles and traps. Environmental elements you already have in City Z, such as walking over narrow planks, is going to be included. We’re going to have dark traps, labyrinths – things like that.”

For more on Anvio VR, check out the next issue of AM2 magazine, available 28 June.
In City Z, players must ascend a destroyed tower block in post-apocalyptic Moscow Credit: Anvio VR
As players climb the tower they are attacked by zombies, which they must defeat to proceed to the next level Credit: Anvio VR
Anvio has used one of the leading gaming engines to create the experience, offering an ultra-immersive playground for players Credit: Anvio VR
The game concludes on the roof with a climactic final boss experience Credit: Anvio VR
The VR arena covers 200sq m (2,150sq ft) with the game designed so players do not walk into any real-life obstacles Credit: Anvio VR
A number of sensors on the payer's body tracks movement, meaning players move in game as they do in real life Credit: Anvio VR
RELATED STORIES
  AAE 2017: Holovis debuts new robotic VR experience


Holovis has debuted a new virtual reality ride at this year’s Asian Attractions Expo, combining interactive VR with a robotic arm to create a virtual flying taxi ride through Singapore.
  Fox developing free roam Alien VR experience


Fox’s interactive entertainment division has announced plans to develop a free-roaming multiplayer virtual reality game based on iconic sci-fi horror franchise Alien.
  Research lab developing pneumatic haptic technology for VR devices


Cornell University’s Organic Robotics Lab has created a new method of delivering haptic responses in virtual reality – using a flexible rubber sheet on a handheld controller with a pneumatic response system to provide tactile feedback.
  The Void brings next-level virtual reality experiences to Utah and Dubai


Multi-player virtual reality startup The Void has opened its doors for the first time in two new locations, with the immersive experience now available in Utah and Dubai.
MORE NEWS
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Exclusive: Moscow startup eyes global expansion with free-roam VR experiences
POSTED 23 Jun 2017 . BY Tom Anstey
Anvio VR offers a completely immersive experience and is currently the only company to offer full-body tracking Credit: Anvio VR
Russian virtual reality startup Anvio VR has set its sights on establishing multiple worldwide attractions after launching its debut product, a free-roam multiplayer zombie shooter which tracks the entire human body.

Called City Z, the Oculus Rift-powered experience debuted in Moscow in April.

It uses sensors placed on the hands, feet and back, which interact with infrared cameras, meaning players’ avatars move exactly as they do in real life. The Moscow attraction can comfortably accommodate four players, though Anvio's system can host more.

According to Anvio, the product is currently the only virtual reality system available with full-body tracking.

In City Z players must complete a series of levels, taking out a number of zombies before moving on to the next level as they make their way up a tower block in a post-apocalyptic version of the Russian capital.

Some levels are zombie free and require balancing acts over perceived drops, while others feature a non-stop horde of the undead surging towards players. Others use darkness to incite fear, with sudden zombie attacks coming from the shadows. Players move through a physical arena, with the game designed so they don’t leave its confines, while simultaneously creating the illusion they are exploring an expansive space in an immersive virtual world.



Players can take part for between RUB6000 (US$100, €90, £80) and RUB8000 (US$134, €120, £105) for a 45-minute session of up to four people, with the VR element lasting roughly 30 minutes.

Anvio is now planning to open a second attraction in London. The company is currently seeking a suitable site in the UK capital and partners on the basis of a franchise and licensing model to launch further Anvio attractions worldwide.

While City Z is currently the only game in its library, Anvio is not limiting its product base. A second adventure game in the style of Tomb Raider or Indiana Jones is in the works with additional games in the pipeline.

“We’re strictly doing no guns on this one,” Anvio founder Eldar Iskhakov told Attractions Management.

“At the start you go down into a huge cave, which is essentially like a lost city. There’s a lake at the bottom of this cave where you can see treasure, so you have to traverse it and go all the way down through different puzzles and traps. Environmental elements you already have in City Z, such as walking over narrow planks, is going to be included. We’re going to have dark traps, labyrinths – things like that.”

For more on Anvio VR, check out the next issue of AM2 magazine, available 28 June.
In City Z, players must ascend a destroyed tower block in post-apocalyptic Moscow Credit: Anvio VR
As players climb the tower they are attacked by zombies, which they must defeat to proceed to the next level Credit: Anvio VR
Anvio has used one of the leading gaming engines to create the experience, offering an ultra-immersive playground for players Credit: Anvio VR
The game concludes on the roof with a climactic final boss experience Credit: Anvio VR
The VR arena covers 200sq m (2,150sq ft) with the game designed so players do not walk into any real-life obstacles Credit: Anvio VR
A number of sensors on the payer's body tracks movement, meaning players move in game as they do in real life Credit: Anvio VR
RELATED STORIES
AAE 2017: Holovis debuts new robotic VR experience


Holovis has debuted a new virtual reality ride at this year’s Asian Attractions Expo, combining interactive VR with a robotic arm to create a virtual flying taxi ride through Singapore.
Fox developing free roam Alien VR experience


Fox’s interactive entertainment division has announced plans to develop a free-roaming multiplayer virtual reality game based on iconic sci-fi horror franchise Alien.
Research lab developing pneumatic haptic technology for VR devices


Cornell University’s Organic Robotics Lab has created a new method of delivering haptic responses in virtual reality – using a flexible rubber sheet on a handheld controller with a pneumatic response system to provide tactile feedback.
The Void brings next-level virtual reality experiences to Utah and Dubai


Multi-player virtual reality startup The Void has opened its doors for the first time in two new locations, with the immersive experience now available in Utah and Dubai.
MORE NEWS
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS