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NEWS
IT pop-up attraction comes to Hollywood
POSTED 04 Sep 2017 . BY Tom Anstey
A remake of IT hits cinemas on 8 September
A new pop-up attraction has come to Hollywood’s Walk of Fame, with a recreation of the house from the remake of Stephen King’s IT opening to the public ahead of the movie’s release on 8 September.

Created by Warner Bros, the haunted house has been extremely popular since opening last month, with average queue lines upwards of two hours and online reservations sold out.

Exploring in “Loser Club” groups of seven, guests are guided by “Georgie”, with the experience lasting roughly 20 minutes. Inside the 5,000sq ft (464sq m) attraction, guests – who have to sign a waiver before entering – will experience "pneumatic surprises, live actors, animatronic characters, and state of the art lighting, audio, and video".



The upcoming IT is the first of a planned US$45m (€37.8m, £34.7m) duology based on the 1986 Stephen King horror novel of the same name. It also aired as a 1990 two-part miniseries, which revolves around a predatory alien shapeshifter with the ability to transform itself into its prey's worst fears, allowing it to exploit the phobias of its victims.

The over 18s IT experience runs daily from 11AM until 10 September.
Lines in excess of two hours have formed with people wanting to visit the popular pop-up
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  Thorpe Park teaser hints at The Walking Dead for popular Fright Night events


Thorpe Park has teased further details about its Fright Night events for 2017, with a new teaser image on the UK theme park’s website hinting that The Walking Dead could be making its debut at the attraction this Halloween.
  Exclusive: Thorpe Park ups the ante for Fright Night season as part of wider investment programme


Thorpe Park is gearing up to make a “game-changing” investment to boost its iconic Fright Night events, according to its new divisional director.
  Public backlash forces closure of Knott's Berry Farm halloween attraction


A temporary attraction installed for Halloween at Knott’s Berry Farm has been shut down after complaints from mental health advocates.
  Tokyo aquarium introducing horror nights for Halloween


Tokyo’s Sunshine Aquarium is taking the unique approach of combining its tropical fish and relaxing scenes with extreme terror, as the usually family-friendly visitor attraction will at night become a hair-raising fright fest for the month of Halloween.
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OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
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A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
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NEWS
IT pop-up attraction comes to Hollywood
POSTED 04 Sep 2017 . BY Tom Anstey
A remake of IT hits cinemas on 8 September
A new pop-up attraction has come to Hollywood’s Walk of Fame, with a recreation of the house from the remake of Stephen King’s IT opening to the public ahead of the movie’s release on 8 September.

Created by Warner Bros, the haunted house has been extremely popular since opening last month, with average queue lines upwards of two hours and online reservations sold out.

Exploring in “Loser Club” groups of seven, guests are guided by “Georgie”, with the experience lasting roughly 20 minutes. Inside the 5,000sq ft (464sq m) attraction, guests – who have to sign a waiver before entering – will experience "pneumatic surprises, live actors, animatronic characters, and state of the art lighting, audio, and video".



The upcoming IT is the first of a planned US$45m (€37.8m, £34.7m) duology based on the 1986 Stephen King horror novel of the same name. It also aired as a 1990 two-part miniseries, which revolves around a predatory alien shapeshifter with the ability to transform itself into its prey's worst fears, allowing it to exploit the phobias of its victims.

The over 18s IT experience runs daily from 11AM until 10 September.
Lines in excess of two hours have formed with people wanting to visit the popular pop-up
RELATED STORIES
Thorpe Park teaser hints at The Walking Dead for popular Fright Night events


Thorpe Park has teased further details about its Fright Night events for 2017, with a new teaser image on the UK theme park’s website hinting that The Walking Dead could be making its debut at the attraction this Halloween.
Exclusive: Thorpe Park ups the ante for Fright Night season as part of wider investment programme


Thorpe Park is gearing up to make a “game-changing” investment to boost its iconic Fright Night events, according to its new divisional director.
Public backlash forces closure of Knott's Berry Farm halloween attraction


A temporary attraction installed for Halloween at Knott’s Berry Farm has been shut down after complaints from mental health advocates.
Tokyo aquarium introducing horror nights for Halloween


Tokyo’s Sunshine Aquarium is taking the unique approach of combining its tropical fish and relaxing scenes with extreme terror, as the usually family-friendly visitor attraction will at night become a hair-raising fright fest for the month of Halloween.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

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