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NEWS
IT pop-up attraction comes to Hollywood
POSTED 04 Sep 2017 . BY Tom Anstey
A remake of IT hits cinemas on 8 September
A new pop-up attraction has come to Hollywood’s Walk of Fame, with a recreation of the house from the remake of Stephen King’s IT opening to the public ahead of the movie’s release on 8 September.

Created by Warner Bros, the haunted house has been extremely popular since opening last month, with average queue lines upwards of two hours and online reservations sold out.

Exploring in “Loser Club” groups of seven, guests are guided by “Georgie”, with the experience lasting roughly 20 minutes. Inside the 5,000sq ft (464sq m) attraction, guests – who have to sign a waiver before entering – will experience "pneumatic surprises, live actors, animatronic characters, and state of the art lighting, audio, and video".



The upcoming IT is the first of a planned US$45m (€37.8m, £34.7m) duology based on the 1986 Stephen King horror novel of the same name. It also aired as a 1990 two-part miniseries, which revolves around a predatory alien shapeshifter with the ability to transform itself into its prey's worst fears, allowing it to exploit the phobias of its victims.

The over 18s IT experience runs daily from 11AM until 10 September.
Lines in excess of two hours have formed with people wanting to visit the popular pop-up
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NEWS
IT pop-up attraction comes to Hollywood
POSTED 04 Sep 2017 . BY Tom Anstey
A remake of IT hits cinemas on 8 September
A new pop-up attraction has come to Hollywood’s Walk of Fame, with a recreation of the house from the remake of Stephen King’s IT opening to the public ahead of the movie’s release on 8 September.

Created by Warner Bros, the haunted house has been extremely popular since opening last month, with average queue lines upwards of two hours and online reservations sold out.

Exploring in “Loser Club” groups of seven, guests are guided by “Georgie”, with the experience lasting roughly 20 minutes. Inside the 5,000sq ft (464sq m) attraction, guests – who have to sign a waiver before entering – will experience "pneumatic surprises, live actors, animatronic characters, and state of the art lighting, audio, and video".



The upcoming IT is the first of a planned US$45m (€37.8m, £34.7m) duology based on the 1986 Stephen King horror novel of the same name. It also aired as a 1990 two-part miniseries, which revolves around a predatory alien shapeshifter with the ability to transform itself into its prey's worst fears, allowing it to exploit the phobias of its victims.

The over 18s IT experience runs daily from 11AM until 10 September.
Lines in excess of two hours have formed with people wanting to visit the popular pop-up
RELATED STORIES
Thorpe Park teaser hints at The Walking Dead for popular Fright Night events


Thorpe Park has teased further details about its Fright Night events for 2017, with a new teaser image on the UK theme park’s website hinting that The Walking Dead could be making its debut at the attraction this Halloween.
Exclusive: Thorpe Park ups the ante for Fright Night season as part of wider investment programme


Thorpe Park is gearing up to make a “game-changing” investment to boost its iconic Fright Night events, according to its new divisional director.
Public backlash forces closure of Knott's Berry Farm halloween attraction


A temporary attraction installed for Halloween at Knott’s Berry Farm has been shut down after complaints from mental health advocates.
Tokyo aquarium introducing horror nights for Halloween


Tokyo’s Sunshine Aquarium is taking the unique approach of combining its tropical fish and relaxing scenes with extreme terror, as the usually family-friendly visitor attraction will at night become a hair-raising fright fest for the month of Halloween.
MORE NEWS
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
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Rainer Maelzer joins Therme Group as chief entertainment officer
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COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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DIRECTORY
+ More directory  
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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